{"id":1111,"date":"2020-05-01T19:46:48","date_gmt":"2020-05-01T10:46:48","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=1111"},"modified":"2025-03-13T14:45:38","modified_gmt":"2025-03-13T05:45:38","slug":"a-must-read-for-beginners-what-are-the-differences-between-amazon-rakuten-and-yahoo","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/1111","title":{"rendered":"[Updated for 2025] What Are the Differences Between Amazon, Rakuten, and Yahoo? A Thorough Comparison from the Perspectives of Sellers and Buyers!"},"content":{"rendered":"

\"I want to sell products on an e-commerce marketplace, but I don't know which one to choose...\"
If this sounds like you, this is a must-read.<\/p>\r\n\r\n\r\n\r\n

In this article, we\u2019ll look at the differences between \u201cAmazon,\u201d \u201cRakuten,\u201d and \u201cYahoo! Shopping,\u201d
We'll explain things in a way that's easy to understand, even for beginners, from the perspectives of both buyers and sellers.<\/p>\r\n\r\n\r\n\r\n

Please feel free to use this as a reference.<\/p>\r\n\r\n\r\n\r\n

Comparison of Amazon, Rakuten, and Yahoo! Shopping Users<\/strong><\/h2>\r\n\r\n\r\n\r\n

On the three online marketplaces\u2014\"Amazon,\" \"Rakuten,\" and \"Yahoo! Shopping\"\u2014
User Base<\/strong>Did you know that they're different?<\/p>\r\n\r\n\r\n\r\n

The differences between users of \u201cAmazon,\u201d \u201cRakuten,\u201d and \u201cYahoo! Shopping\u201d are as follows:
These are the key points you must keep in mind when setting up a store.<\/span><\/p>\r\n\r\n\r\n\r\n

By understanding the characteristics of users across the three malls,Revenue Optimization<\/strong>Let's aim for that.<\/span><\/p>\r\n\r\n\r\n\r\n

Number of subscribers<\/b><\/h3>\r\n

\"\"<\/p>\r\n

(As of May 2024. Source: Nielsen Digital)<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014
Amazon<\/b>: Approximately 67.24 million people<\/strong>
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\r\n\r\n\r\n\r\n

Amazon, which prides itself on fast shipping, has the largest number of members.
<\/span>Buyers who want to get their hands on the product quickly<\/strong>It's a popular mall.<\/span><\/p>\r\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013
Rakuten<\/b>\uff1a66.31 million people<\/b><\/strong>
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\r\n

\r\n\r\n<\/p>\r\n

One of Rakuten's defining features is that it attracts a large number of homemakers who want to earn points.
<\/span>Retaining Rakuten Users<\/strong>This is a mall that is focusing on [...].<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014
Yahoo! Shopping: Approximately 35.41 million people<\/strong>
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\r\n\r\n\r\n\r\n

Compared to Amazon and Rakuten, the number of subscribers is on the lower side.
It's popular among SoftBank, Y!mobile, and PayPay Card users.<\/span><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Latest Developments<\/b><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/b><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

On Amazon, the specifications for pages, ads, and coupons areIt is updated frequently, and<\/b>Since it is always in a new state,
For operation,Gathering information is essential<\/b>That's it.
Information for sellers is updated in the News section on the Seller Central homepage.<\/p>\r\n\r\n\r\n\r\n

Rakuten<\/span><\/b><\/span><\/h4>\r\n\r\n\r\n\r\n

Starting July 11, 2024, \u201cFastest Next-Day Delivery<\/strong>\" has been introduced.<\/span>
They are taking steps to compete with Amazon, which has a strong delivery network.<\/span><\/p>\r\n\r\n\r\n\r\n

In addition, the subscription feature is scheduled to be updated at the end of March 2025.<\/span>
This service also follows the example of Amazon, whose strength lies in its Subscribe & Save program.<\/span>\u3002<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/b><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

One of Yahoo! Shopping's strengths isChanges to PayPay Points<\/strong>...is scheduled to begin in February 2025.<\/span>
There have been complaints that the limited validity period of the points makes it impossible to invest PayPay Points.<\/span>\u3002<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

What Are the Differences Between Amazon, Rakuten, and Yahoo! Shopping? (From the Buyer's Perspective)<\/b><\/h2>\r\n\r\n\r\n\r\n

From here on, I\u2019ll explain the differences between the three online marketplaces from a buyer\u2019s perspective.<\/span><\/p>\r\n\r\n\r\n\r\n

Ease of Finding Products<\/b><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/b><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n
\r\n
\r\n
\"\"<\/figure>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

The distinctive features of \u201cAmazon\u201d are:<\/span>
In keyword search resultsDisplay by Product<\/strong>...in that regard.<\/span><\/p>\r\n\r\n\r\n\r\n

Generally, there is only one product page for each item, and<\/span>
The search results page displaysThe lowest-priced items are displayed<\/strong>Since this is done,<\/span>
Buyers looking for a bargain<\/strong>This makes it easy for customers to find products.<\/span><\/p>\r\n\r\n\r\n\r\n

How to Shop on Amazon and Save Money
I've summarized this in the article below.<\/p>\r\n\r\n\r\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n\r\n\r\n\r\n

Rakuten<\/span><\/b><\/span><\/h4>\r\n\r\n\r\n\r\n
\r\n
\r\n
\r\n
\"\"<\/figure>\r\n<\/figure>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

When you search for a keyword on \"Rakuten,\"<\/span>Products are displayed by shop, and
Compare prices and reward point rates at a glance<\/strong>You can do that.<\/span><\/p>\r\n\r\n\r\n\r\n

However, when multiple stores sell the same product, there are more options, and
For buyers,It's hard to tell which product offers the best value.<\/strong>There is also this drawback.<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/b><\/span><\/h4>\r\n\r\n\r\n\r\n
\r\n
\r\n
\r\n
\"\"<\/figure>\r\n<\/figure>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Like Rakuten, \"Yahoo! Shopping\" also offers products thatDisplay by Store<\/strong>will be done.<\/span><\/p>\r\n\r\n\r\n\r\n

Unlike Rakuten, the regulations regarding product images aren't as strict, so
Makes it easy to compare products using product images<\/strong>Specifications.<\/span><\/p>\r\n\r\n\r\n\r\n

Reward Points<\/b><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/b><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

Amazon Points are<\/span>For shopping on Amazon.co.jp<\/span>1 point = 1 yen<\/strong>It can be used as...
<\/span>There are two ways to earn Amazon Points.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460 Purchase items eligible for Amazon Points<\/b><\/p>\r\n\r\n\r\n\r\n

\r\n
\r\n
\r\n
\"\"<\/figure>\r\n<\/figure>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

When you buy products that come with Amazon Points, you'll earn Amazon Points.
<\/span>The number of points awarded varies by product, andProduct Details Page<\/strong>You can check it there.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

\u2461 Participate in the limited-time campaign<\/b><\/p>\r\n\r\n\r\n\r\n

You'll earn points when you meet the conditions,
Limited-Time Campaign<\/strong>Also taking place (app download and sign-in, etc.).
<\/span>You can find the latest information on the Amazon Points Campaign page.<\/span><\/p>\r\n\r\n\r\n\r\n

Rakuten<\/span><\/strong><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

At Rakuten, more than any other online shopping mall,<\/span>Reward Points<\/b>We are focusing our efforts on this.<\/span><\/p>\r\n\r\n\r\n\r\n

The points you've earned are,1 point = 1 yen<\/strong>You can use it on Rakuten Group services and other services.
<\/span>There are three key features of Rakuten Points.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460 It's easy to save money<\/b><\/p>\r\n\r\n\r\n\r\n

At Rakuten,You'll earn points no matter which product you buy<\/strong>will be done.
It's great for shoppers that they earn points every time they make a purchase.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2461 It has its own membership tier system<\/b><\/p>\r\n\r\n\r\n\r\n

Number of Times Rakuten Points Were Earned<\/strong>\u3068Number of Points Earned<\/strong>Your membership rank is determined by this.
<\/span>The following are the requirements for each rank.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Since you can earn points to work toward moving up a rank,
Shopping on Rakuten will be even more fun.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2462SPU<\/b>You can further increase the point redemption rate in accordance with this<\/b><\/p>\r\n\r\n\r\n\r\n

\"SPU\" includes Rakuten Card, Rakuten Mobile, Rakuten Bank, and others,
<\/span>The more you use Rakuten Group services overall, the higher your cashback rate will be.<\/strong>This is a points-boosting program.<\/span><\/p>\r\n\r\n\r\n\r\n

Currently, if you sign up, you can shop on Rakuten IchibaUp to 17.5x Points<\/strong>will be.<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/strong><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

You'll earn PayPay Points when shopping on Yahoo! Shopping.
Starting in February 2025, these points will be converted to limited-time PayPay Points, so it will be important to keep an eye on future developments.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Ease of Returns and Exchanges<\/strong><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

When returning or exchanging an item on Amazon,Amazon itself serves as the point of contact<\/strong>Therefore,<\/span><\/p>\r\n\r\n\r\n\r\n

This ensures that inquiries are handled smoothly.
<\/span><\/p>\r\n\r\n\r\n\r\n

Since the return and exchange policies are standardized across Amazon,
Between the seller and the buyerCommon Understanding<\/strong>It is possible to have one.<\/p>\r\n\r\n\r\n\r\n

The basic process for returns and exchanges is as follows.<\/span><\/p>\r\n\r\n\r\n\r\n

1. View Order History
<\/b>Depending on the circumstances, we may not accept returns or exchanges, or you may need to contact customer service.<\/span><\/p>\r\n\r\n\r\n\r\n

2. Gather the information needed to process a return
<\/b>Print the return authorization ID or return label designated for returns.<\/span><\/p>\r\n\r\n\r\n\r\n

3. Packing the Returned Items<\/b><\/p>\r\n\r\n\r\n\r\n

4. Return the package
<\/b>When returning an item, whether you pay the return shipping fee in advance or upon delivery depends on the reason for the return and the item itself.<\/span><\/p>\r\n\r\n\r\n\r\n

Rakuten<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Our policy on returns and exchanges for orders is as follows:Rules for Each Store<\/strong>is conducted in accordance with .
For information on each store's return policy,
Overview Pages for Each Store<\/strong>Since publication is required, you can check it there.<\/span><\/p>\r\n\r\n\r\n\r\n

Depending on the store or product, returns and exchanges may not be possible, so be sure to check before placing your order.
<\/span>If the problem persists, \"Rakuten Safe Shopping Service<\/strong>\" will provide compensation services free of charge.<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

Just like Rakuten, their policy on returns and exchanges isShop<\/strong>It varies depending on...<\/span><\/p>\r\n\r\n\r\n\r\n

The Shopping Guide is<\/span>At the top of the store's homepage<\/strong>are displayed in places such as,
The purchaser isBy store<\/strong>I would like to inquire about returns and exchanges.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

What Are the Differences Between Amazon, Rakuten, and Yahoo! Shopping? (From a Seller's Perspective)<\/strong><\/h2>\r\n\r\n\r\n\r\n

Next, I\u2019ll explain the differences between the three marketplaces from a seller\u2019s perspective.<\/span><\/p>\r\n\r\n\r\n\r\n

Listing Fee<\/strong><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

The following are available on \"Amazon\":Wholesale Listings<\/strong>Services andSmall-Lot Listings<\/strong>Two service plans.<\/span><\/p>\r\n\r\n\r\n\r\n

The High-Volume Seller Plan isMonthly subscription fee: 4,900 yen (fixed cost)<\/strong>will be charged, and the basic commission isFree<\/strong>In contrast,
Small-Volume Listing Plan There is no monthly subscription fee<\/strong>However, the basic commission is based on the sale of100 yen per item<\/strong>It takes some time.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

For more details, please see this article.
<\/strong>

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

For more details on listing fees, please see the article below!<\/p>\r\n\r\n\r\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n\r\n\r\n\r\n

Rakuten<\/span><\/strong><\/span><\/span><\/h4>\r\n

\"\"<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

When opening a store on Rakuten,
\"Go for It! Plan,\" \"Standard Plan,\" \"Mega Shop Plan\"
Choose a plan from these three options.<\/span><\/p>\r\n\r\n\r\n\r\n

All initial costs are60,000 yen (excluding tax)<\/strong>\u3002
<\/span>In addition,Maximum Number of Products That Can Be Listed<\/strong>\u3084Image Size<\/strong>However, this varies depending on the plan.<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

All initial fees, monthly system usage fees, and sales royalties for Yahoo! Shopping areFree<\/strong>\u3002
<\/span>Compared to other online marketplaces, in terms of operations...Lower fees<\/strong>can be kept to a minimum.<\/span><\/p>\r\n\r\n\r\n\r\n

When a product is sold, the pre-set campaign funds, affiliate commissions, and other amounts areCosts to be borne by each company<\/strong>That's it.<\/span><\/p>\r\n\r\n\r\n\r\n

Inventory Management and Shipping<\/strong><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

There are two types of shipping methods available on Amazon.<\/span><\/p>\r\n\r\n\r\n\r\n

\u25a0FBA Shipping<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

By paying a commission to Amazon,
<\/span>Shipments available 24 hours a day, 365 days a year<\/strong>They manage your products in their own warehouses (FBA).
<\/span><\/p>\r\n\r\n\r\n\r\n

There are three benefits to using \u201cFBA Shipping\u201d:<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460 Amazon Prime's free shipping service
<\/b>Free Shipping<\/strong>Doing this makes it more likely to lead to a purchase.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2461 Improving the Competitiveness of Pricing
<\/b>The item is eligible for free shipping, andPrice excluding shipping<\/strong>...will be displayed on the site.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2462 Improved Reliability
<\/b>Items listed through FBA are,
Buyers are informed that Amazon handles product packaging, shipping, customer service, and returns, and
Product Reliability<\/strong>It also leads to...<\/span><\/p>\r\n\r\n\r\n\r\n

For more information on the benefits and fees associated with FBA, please click here.

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\r\n\r\n\r\n\r\n

\u25a0Self-Shipping<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

Unlike FBA, self-fulfillment involves shipping products directly to customers from your own warehouse.
<\/span>In this case,Inclusion of the Delivery Note<\/strong>\u3084Shipping Delay<\/strong>There are a few things to keep in mind, such as...<\/span><\/p>\r\n\r\n\r\n\r\n

Since there are no fees,<\/span>The downside is that there are more tasks to handle than with FBA shipping.<\/span><\/p>\r\n\r\n\r\n\r\n

Rakuten<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

In the past, it was common practice to manage inventory on a per-store basis, but
Lately, \u201cRakuten Super Logistics (hereinafter \"Rakuten Logi\")<\/strong>\"The use of [...], is on the rise.\"
<\/span>\u300cRakuten Logistics<\/strong>\"There are two benefits to using [...].<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460 You can entrust all logistics-related tasks to them<\/b><\/p>\r\n\r\n\r\n\r\n

By outsourcing logistics operations,Product Planning<\/strong>\u3001Sales Promotion<\/strong>This allows us to focus on measures such as these.
<\/span>\"Rakuten Logi\" offers services such as gift wrapping, inserting flyers and promotional materials, and customer management, among others.General Logistics Operations<\/strong>This can be added as an option when signing the contract.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2461Operates 365 days a year and ships on weekends and holidays<\/b><\/p>\r\n\r\n\r\n\r\n

Delivery Service<\/strong>This makes it possible to differentiate ourselves from other companies.
<\/span>The service areas eligible for \"Ultimate Next-Day Delivery,\" which offers next-day delivery, areCovers 90% of the country<\/strong>I am doing that.<\/span><\/p>\r\n\r\n\r\n\r\n

Yahoo! Shopping<\/span><\/strong><\/span><\/span><\/h4>\r\n\r\n\r\n\r\n

On Yahoo! Shopping, for each store,
From product management to shipping and inventory management<\/strong>We need to perform a variety of tasks.
Please note that it may be difficult to contact the buyer outside of business hours or at other times.<\/p>\r\n\r\n\r\n\r\n

Page Flexibility<\/strong><\/h3>\r\n\r\n\r\n\r\n

Amazon<\/span><\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n

Unlike Rakuten and Yahoo! Shopping, Amazon has a fixed page format.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n