The content is designed to be easy to understand, even for beginners, so please feel free to use it as a reference.<\/p>\n
<\/p>\n
<\/p>\n
What is GDN?<\/h2>\n
GDN (Google Display Network)<\/strong>This refers to the display ad network provided by Google. <\/p>\n As shown in the figure below, we can accept ad placements from many advertisers and deliver those ads simultaneously to multiple ad slots.<\/p>\n <\/p>\n By using the GDN, you can deliver ads in the following ways:<\/p>\n <\/p>\n In this post, I\u2019ll explain the GDN in detail, but to help you better understand it,I\u2019d like to explain this while comparing it to YDA (formerly YDN).<\/strong>I think so.<\/p>\n <\/p>\n <\/p>\n One of the key features of the GDN is its wide range of ad placements, regardless of a site's size.<\/p>\n On the other hand, YDA\u2019s strength lies in its distribution channels centered on Yahoo!-related services.<\/p>\n <\/p>\n There are also differences in targeting methods between GDN and YDA.<\/p>\n Gender<\/span><\/p>\n Household Annual Income<\/span><\/p>\n Whether or not you have children<\/span><\/td>\n Gender<\/span><\/td>\n<\/tr>\n Information and plans we have in place<\/td>\n Content Target<\/span><\/td>\n Site Categories<\/span><\/td>\n<\/tr>\n Methods Used<\/td>\n (such as remarketing and Customer Match)<\/span><\/td>\n (retargeting, customer lists, etc.)<\/span><\/td>\n<\/tr>\n Computer<\/span><\/p>\n Tablet<\/span><\/p>\n TV screen<\/span><\/td>\n Smartphone<\/span><\/p>\n Tablet<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n *Text in red indicates a characteristic unique to one of the two.<\/strong><\/p>\n <\/p>\n On the GDN,Enables detailed targeting based on users' lifestyles and purchasing intent<\/strong>That's it.<\/p>\n Meanwhile, YDATargeting Based on Past Search History<\/strong>...is a key feature.<\/p>\n <\/p>\n <\/p>\n The image below provides an overview of GDN targeting.<\/p>\n With GDN, you can combine \"audience targeting\" and \"contextual targeting\" to achieve a wide range of targeting options.<\/strong><\/p>\n For example, you could target \u201dusers who have visited your website within the last 30 days and have viewed \u201dyoutube.com,\u2019\u201d or \u201cwomen aged 55 and older who are beauty enthusiasts.\u201d<\/p>\n <\/p>\n Let's briefly explain each one.<\/p>\n <\/p>\n We target users based on their lifestyles, hobbies, and preferences.<\/p>\n Examples: golf enthusiasts, business news fans, travel enthusiasts, etc.<\/p>\n <\/p>\n We serve ads on content that is highly relevant to specific keywords or URLs.<\/p>\n Recommended settings: 10 keywords, 5 URLs.<\/p>\n <\/p>\n A feature that displays ads again to users who have visited the company's website.<\/p>\n By using Google Tags, you can reach people who are considering making a purchase.<\/p>\n <\/p>\n If you'd like to learn more about retargeting, please check out the article below. <\/p>\n Upload customer data (such as email addresses and phone numbers) to Google to send messages to existing customers and similar users.<\/p>\n Although the volume of content distributed depends on the data uploaded, you can target only those who are likely to be highly motivated to make a purchase.<\/p>\n <\/p>\n How to target specific ad placements. Example: Displaying ads on YouTube videos or specific websites.<\/p>\n So, as shown in the image below, you can select where the ad will be displayed and run the campaign, right?<\/p>\n <\/p>\n <\/p>\n As you can see, the GDN offers a wide range of targeting options, andSince you can do all sorts of things by combining and getting creative,<\/strong>It's very complicated.<\/strong><\/p>\n <\/p>\n For this reason, the manager\u2019s skills have a direct impact on results. If you plan to manage the investment in-house, be prepared to devote a significant amount of time to it.<\/p>\n To cut to the chase,We recommend placing ads in both media as your budget allows.<\/strong>I will.<\/p>\n <\/p>\n This is because the sites distributed vary depending on the platform.<\/p>\n <\/p>\n To make as many users as possible aware of our products and services<\/strong>It would be good to cover both GDN and YDA.<\/p>\n <\/p>\n However, when the budget is limited, we must use those limited funds effectively.<\/p>\n <\/p>\n In that case,First, try to think about what kinds of websites your target users are likely to visit on a regular basis.<\/strong>is important.<\/p>\n <\/p>\n <\/p>\n Since GDN can be featured across a wide variety of genres and on personal blogs, it\u2019s a good fit for products related to hobbies, isn\u2019t it?<\/p>\n <\/p>\n <\/p>\n It also depends on which demographic you're targeting.<\/p>\n <\/p>\n GDN isCan be streamed to YouTube, smartphone apps, and other platforms<\/strong>So,It is well-suited for content targeting people who use smartphones relatively frequently and younger audiences.<\/strong>That makes sense, doesn't it?<\/p>\n <\/p>\n By the way, YDA isCan be distributed to news sites (such as Yahoo! News)<\/strong>So, office workers watching the news, or,Well-suited for reaching a relatively older demographic<\/strong>One could think of it this way.<\/p>\n <\/p>\n With a solid understanding of the GDN\u2019s features,<\/p>\n \u30fbWhat kind of products do you want to advertise?<\/strong> With that in mind, we need to consider how much of the budget to allocate to each area.<\/p>\n <\/p>\n In addition, the effectiveness of ads depends heavily on the skills of the person managing them.<\/p>\n Let's continuously improve our targeting settings and ad creatives to maximize results.<\/p>\n Finally, I\u2019d like to go over the banner sizes.<\/p>\n <\/p>\n There are mainly two types of banners.<\/p>\n <\/p>\n An image ad is an ad created using only images (banners), and <\/p>\n Among these, \u201c300\u00d7250\u201d is a responsive size that can be displayed on both mobile devices and computers.<\/p>\n <\/p>\n If you're unsure about the image size, I recommend starting by creating it at this size.<\/p>\n <\/p>\n \u25a0Banner Submission Guidelines<\/strong><\/p>\n \u30fbAnimations longer than 30 seconds are not permitted <\/p>\n With responsive ads, the ad format adjusts automatically once you upload an image and text.<\/p>\n <\/p>\n \u25a0Text Submission Guidelines<\/strong><\/p>\n (15 full-width characters or fewer)<\/span><\/td>\n<\/tr>\n (45 full-width characters or fewer)<\/span><\/td>\n<\/tr>\n (45 full-width characters or fewer)<\/span><\/td>\n<\/tr>\n (12 full-width characters or fewer)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n \u25a0Submitting Images (Images to be included in the banner)<\/strong>\uff09<\/p>\n (Aspect ratio 1.91:1)<\/span><\/td>\n<\/tr>\n (Aspect ratio 1:1)<\/span><\/td>\n<\/tr>\n (Aspect ratio 1:1)<\/span><\/td>\n<\/tr>\n <\/p>\n Points to Note<\/strong>: For responsive ads, make sure the text in the image does not exceed 20% of the total area.<\/p>\n Thanks to its flexible targeting capabilities and diverse ad formats, GDN At the same time, it is important to understand the distinct characteristics of each platform compared to YDA and to use them effectively based on your company\u2019s products and objectives.<\/p>\n <\/p>\n If you'd like to learn more about online advertising, please check out the following articles. <\/p>\n Let\u2019s aim for more effective ad management by leveraging the GDN!<\/p>","protected":false},"excerpt":{"rendered":" \u30fbI'll be starting a job at an advertising agency this April. Given this situation, aren\u2019t all of you feeling confused right now, thinking, \u201cThere\u2019s so much I don\u2019t understand\u2026\u201d? I think it\u2019s written in a way that\u2019s easy to understand, even for beginners, so please give it a read.<\/p>","protected":false},"author":21,"featured_media":4845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[20,205],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-operations","tag-gdn","tag-google"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"Tips from Ad Management Pros! The Complete Guide to the Basics and Best Practices for GDN and YDA | Hide&Seek, Inc. | Hide&Seek","description":"\u30fbI started working at an advertising agency this April. \u30fbI\u2019ve been assigned to manage our company\u2019s ad campaigns. \u30fbI recently started learning about ad management. If you find yourself in a similar situation, you\u2019re probably feeling confused right now, thinking, \u201cThere\u2019s so much I don\u2019t understand\u2026\u201d For those of you in this situation, I\u2019d like to provide a detailed explanation of the Google Display Network (GDN) in this post. 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\nThis refers to a system that enables the delivery of ads to various media sites, YouTube, Gmail, apps, and other platforms.<\/p>\n![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/autput-18-1.jpg\")
<\/p>\n\n
The Difference Between GDN and YDA<\/h2>\n
Differences in Publication Channels<\/h3>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2020\/05\/hdsfphnsfg-1.jpg\")
<\/p>\n1. Differences in Publication Venues<\/strong><\/h3>\n
\n\n
\n GDN<\/strong><\/span><\/td>\n YDA (formerly YDN)<\/span><\/td>\n<\/tr>\n \n Distributed to Google's own services (such as YouTube and Gmail) and partner sites such as Tabelog and pixiv.<\/td>\n Distributed to Yahoo! JAPAN, Yahoo! News, LINE, Asahi Shimbun DIGITAL, and others.<\/td>\n<\/tr>\n \n It is also distributed to many websites that partner with Google AdSense.<\/td>\n Distribution is primarily to partner sites, with a focus on Yahoo!-affiliated services.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n 2. Differences in Targeting Methods<\/h3>\n
\n\n
\n <\/td>\n GDN<\/span><\/td>\n YDA (formerly YDN)<\/span><\/td>\n<\/tr>\n \n User Attributes<\/td>\n Age<\/span><\/p>\n Age<\/span><\/p>\n \n Users' interests and concerns<\/td>\n Affinity Categories<\/span><\/td>\n Audience Categories<\/span><\/td>\n<\/tr>\n \n Users are actively searching for<\/p>\n Custom Intent Audience<\/span><\/p>\n Content Keywords<\/span><\/p>\n \n Users can help your business<\/p>\n Audience List<\/span><\/p>\n Audience List<\/span><\/p>\n \n Past Search History<\/td>\n <\/td>\n Search Keywords<\/span><\/td>\n<\/tr>\n \n Region<\/td>\n National, municipal,Jurisdiction<\/span>\u3001Radius from a specific point<\/span>etc.<\/span><\/td>\n Prefectures, Cities and Counties<\/span><\/td>\n<\/tr>\n \n Device<\/td>\n Mobile<\/span><\/p>\n PC<\/span><\/p>\n GDN Targeting Features<\/h3>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2020\/05\/GDN-targeting-4.jpg\")
<\/p>\n1. Affinity Categories<\/strong><\/h4>\n
2. Custom Intent Audiences<\/strong><\/h4>\n
3. Remarketing<\/strong><\/h4>\n
\n<\/div>
4. Customer Match<\/strong><\/h4>\n
5. Placement Targeting<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/autput-11.jpg\")
<\/p>\nEffective Ways to Use GDN<\/h2>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\u540d\u79f0\u672a\u8a2d\u5b9a-3-600x100.jpg\")
<\/p>\n![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\u540d\u79f0\u672a\u8a2d\u5b9a-1-600x100.jpg\")
<\/p>\n
\n\u30fbWhat kind of audience do you want to reach?<\/strong><\/p>\n<\/h2>\n
GDN Banner Sizes<\/h2>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\u540d\u79f0\u672a\u8a2d\u5b9a-4-600x50.jpg\")
<\/p>\nList of Banner Sizes<\/h3>\n
![\"\"](\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/autput-16.jpg\")
<\/p>\n1. Image Ads (Static Images\/Animations)<\/strong><\/h4>\n
\nYou can use still images and animated images of various sizes.<\/p>\n
\n\u30fbFile formats are limited to \"JPG, PNG, and GIF\"
\n\u30fbPolicy violations (e.g., slightly low image quality, low relevance to the landing page)<\/p>\n2. Responsive Ads<\/strong><\/h4>\n
\n\n
\n Text<\/span><\/strong><\/td>\n Character Limit<\/span><\/strong><\/td>\n<\/tr>\n \n Ad Headlines (up to 5)<\/td>\n 30 half-width characters or fewer<\/span><\/p>\n \n Long ad headline (only one)<\/td>\n 90 half-width characters or fewer<\/span><\/p>\n \n Descriptions (up to 5)<\/td>\n 90 half-width characters or fewer<\/span><\/p>\n \n Company Name<\/td>\n 25 half-width characters or fewer<\/span><\/p>\n \n\n
\n <\/td>\n Responsive Ads<\/span><\/td>\n<\/tr>\n \n Horizontal<\/td>\n At least 600px \u00d7 314px<\/span><\/p>\n \n Square<\/td>\n At least 300px \u00d7 300px<\/span><\/p>\n \n Logo (optional)<\/td>\n At least 128px \u00d7 128px<\/span><\/p>\n \n Maximum capacity<\/td>\n 5,120 KB<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Summary<\/h2>\n
\nThis platform is suitable for a wide range of industries and target audiences.<\/p>\n
\n<\/div>
\n\u30fbI\u2019ve been assigned to manage our company\u2019s advertising campaigns
\n\u30fbI recently started learning about ad management<\/p>\n
\nFor those of you who are interested, I\u2019d like to provide a detailed explanation of the GDN in this post.<\/p>\n