{"id":2004,"date":"2025-02-10T09:32:51","date_gmt":"2025-02-10T00:32:51","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=2004"},"modified":"2025-06-18T13:38:03","modified_gmt":"2025-06-18T04:38:03","slug":"when-you-become-a-web-manager-what-the-job-and-responsibilities-actually-entail","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/2004","title":{"rendered":"What to Do When You Become a Web Manager! - What Exactly Are the Job Duties and Responsibilities? \u2013"},"content":{"rendered":"<p>\"Now that you're in charge of the website, please help us increase traffic to the site.\"<br \/>\n\"I'm leaving the management of the media site in your hands.\"<\/p>\n<p>I\u2019ve been told that, but I don\u2019t know where to start, and I imagine there are many people who don\u2019t even know what a web manager actually does, right?<\/p>\n<p>So, in this article, we\u2019ll introduce the job responsibilities of a web manager and the skills that are helpful to have.<\/p>\n<h2>What Is a Web Manager?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2019\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/11.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>Actually,<strong>\"Web Manager\"<\/strong>in that line of work<br \/>\n<span style=\"color: #ff0000;\"><strong>There is no clear definition.<\/strong><\/span><\/p>\n<p>That\u2019s because the job involves a wide range of tasks, such as creating websites, devising strategies to increase website traffic, and managing online advertising.<\/p>\n<p>However, what these jobs have in common is<br \/>\n<strong>\"Implementing various strategies using the web to achieve specific goals and results\"<\/strong>That is the general perception.<\/p>\n<p>In addition, there is something else you need to understand, which is<br \/>\n<strong>Types of Websites<\/strong>That's it.<\/p>\n<p>There are many websites on the Internet, and they can be broadly categorized into the following five types.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2026\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/Hide\u30d6\u30ed\u30b0\u8a18\u4e8b\u7528600_400.png\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n<script async=\"\" defer=\"\" data-pin-hover=\"true\" data-pin-lang=\"ja\" src=\"\/\/assets.pinterest.com\/js\/pinit.js\"><\/script><\/p>\n<p>For example, if you\u2019ve been put in charge of managing the company\u2019s website as a web manager, then<br \/>\nThat is<strong>\"Corporate Website\"<\/strong>and<\/p>\n<p>If you've been put in charge of running a website that attracts visitors by mass-producing articles that provide information, then<br \/>\nThat is<strong>\"Media Site\"<\/strong>That's it.<\/p>\n<p>Which of the following best describes the site you'll be in charge of?<\/p>\n<p>First, learn about the purpose of the site you're in charge of to gain a deeper understanding of your work.<\/p>\n<h2>The First Thing to Do When You Become a Web Manager<\/h2>\n<p>If the previous web manager suddenly resigned and you were assigned to take over, what would be the best place to start?<\/p>\n<p>To cut to the chase,<br \/>\n<strong>\"The approach varies from company to company.\"<\/strong>That's it.<\/p>\n<p>So, please keep reading with your company\u2019s situation in mind.<\/p>\n<h3>Understanding the Purpose of a Website<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2016\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/8-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>All websites are operated for various purposes, such as attracting customers, recruiting employees, and generating advertising revenue.<\/p>\n<p>For example<\/p>\n<ul>\n<li>I want you to get to know our company better<\/li>\n<li>We want to strengthen our recruitment efforts<\/li>\n<li>I want people to learn more about our products<\/li>\n<li>We want to generate advertising revenue to increase our company's profits.<\/li>\n<li>We'd like you to buy our products online, too.<\/li>\n<\/ul>\n<p>There are various purposes, such as...<\/p>\n<p><strong>Your company's website is surely being operated for a specific purpose.<\/strong><\/p>\n<p>First, let\u2019s clarify and understand the purpose of operating the website.<\/p>\n<h3>Review the Operational Structure and Identify Website Issues<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2017\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/9-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>The next thing we need to understand is<br \/>\n<strong>Operational Structure<\/strong>\u3068<strong>Website Challenges<\/strong>That's it.<\/p>\n<p>Basically, even though you might not see them, many people are involved in running a website.<\/p>\n<p>For example<\/p>\n<p>Handle website development and system administration<strong>Programmer<\/strong><br \/>\nCreating a Website Design<strong>Designer<\/strong><br \/>\nWrite an article<strong>Writer<\/strong><\/p>\n<p>and so on.<\/p>\n<p>We also need to know whether they are in-house or outsourced.<\/p>\n<p>If there was a predecessor, be sure to thoroughly review the operational structure and your specific role within it.<\/p>\n<p>In addition,<strong>Current Challenges Facing the Website<\/strong>You also need to be aware of this.<\/p>\n<p>Below, I\u2019ve listed some common issues found on websites.<\/p>\n<ul>\n<li>The website's design is starting to look outdated<\/li>\n<li>Traffic to the site isn't increasing<\/li>\n<li>I haven't received any recruitment inquiries from the company's website<\/li>\n<\/ul>\n<p>What are the challenges you face with the website you manage?<\/p>\n<p>There are plenty of other issues that are likely to arise, but,<strong>Let's identify the highest-priority issues currently facing our company.<\/strong>\u3002<\/p>\n<p>Then, you should start to get a clearer picture of what needs to be done, such as \u201cWe need to look into that\u201d or \u201cHow about this approach?\u201d<\/p>\n<h2>Job Responsibilities of a Web Manager<\/h2>\n<p>Now, based on what we\u2019ve discussed so far,<br \/>\nLet's take a look at the main responsibilities of a web manager.<\/p>\n<p>The duties of a web manager can be broadly divided into the following three categories.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2022\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/Hide\u30d6\u30ed\u30b0\u8a18\u4e8b\u7528600_400-2.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n<script async=\"\" defer=\"\" data-pin-hover=\"true\" data-pin-lang=\"ja\" src=\"\/\/assets.pinterest.com\/js\/pinit.js\"><\/script><\/p>\n<p>Now, let's take a closer look at each one.<\/p>\n<h3>1. Web Marketing<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2014\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/6.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><strong>\"Web Marketing\"<\/strong>This covers the broadest scope, and you need to understand this part in order to grasp the other two as well.<\/p>\n<p>To begin with<strong>What Is Marketing?<br \/>\n<span style=\"color: #ff0000;\">\"Building a System That Drives Sales\"<\/span><\/strong>Speaking of which,<br \/>\nAs the name suggests, the process involves creating that mechanism on the web<strong>Web Marketing<\/strong>That's it.<\/p>\n<p>Increase traffic to your website (<strong>Customer Acquisition<\/strong>), and get visitors to buy products or services (<strong>Customer Acquisition<\/strong>), and turning them into regulars (<strong>Becoming a Fan<\/strong>) is its purpose.<\/p>\n<p>To that end, my work involves a wide range of tasks, such as redesigning websites, devising and implementing social media strategies on my own, and outsourcing those tasks.<\/p>\n<h3>2. Website (Page) Development<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2013\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/5.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>If you don't have a website to begin with, you'll have to start by building one.<\/p>\n<p>Generally, people tend to hire web design companies to create their websites, but,<strong>There are also services that let you create websites even if you don't know how to program.<\/strong>\u3002<\/p>\n<p>Therefore, it\u2019s best to choose your course of action based on your budget and the time required to achieve your goals.<\/p>\n<h3>3. Adding Content and Managing Analytics<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2011\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/3.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><strong>The strengths of the website are<br \/>\n<span style=\"color: #ff0000;\">\"You can attract customers without running ads\"<\/span><\/strong>That is the point.<\/p>\n<p>However, to do that, we need to provide plenty of content (pages) that users want to see.<\/p>\n<p>It\u2019s also important to design the site in a way that encourages users to browse other pages, and to analyze the impact of any new content added so that you can apply those insights to future updates.<\/p>\n<p>I think the content you add will vary greatly depending on the type of site, so,<strong>By thoroughly understanding your company's products and services,<\/strong>Let's plan some content.<\/p>\n<h2>Skills a Web Manager Should Have<\/h2>\n<p>If you've read this far,<br \/>\n\u300c<strong>Web Manager<\/strong>\"I think you're starting to get a pretty good idea of what it's like, aren't you?\"<\/p>\n<p>So, as the person in charge of the website, here\u2019s how you can make your work run even more smoothly and successfully<br \/>\n<strong>3 Skills<\/strong>Let me introduce...<\/p>\n<h3>Writing<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2012\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/4.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>As you know,<br \/>\n<strong>We cannot provide in-person customer service online.<\/strong><\/p>\n<p>In other words, the main way to convey the merits of the company or its products to users is<span style=\"color: #ff0000;\"><strong>\"Words\"<\/strong><\/span>That's it.<\/p>\n<p>We need to constantly think about what kind of words will resonate with users and motivate them to take action.<\/p>\n<p>To that end<strong>Writing Clear and Easy-to-Understand Prose<br \/>\nWriting Skills<\/strong>is required.<\/p>\n<p>You can develop this skill by consistently creating content, such as writing your own articles or posting regularly on Twitter.<\/p>\n<h3>Basic Programming Knowledge<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2010\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/2.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>If you have no programming experience,<strong>Basic programming knowledge is required.<\/strong>\u3002<\/p>\n<p>You can expand the range of design options for your page, such as formatting text within the page or adding spacing between images and text.<\/p>\n<p>Also, since I have a general idea of what kinds of features can be implemented on the site,<strong>It makes it easier to communicate with programmers<\/strong>That's another benefit.<\/p>\n<h3>Basic Design Knowledge<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2009\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>Similarly<strong>Basic Design Knowledge<\/strong>If you have one, you can create simple buttons (banners) or images on your own.<\/p>\n<p>Also, if there are other designers available, you\u2019ll be able to describe the illustration you want more clearly, which should speed up the delivery process.<\/p>\n<h2>The web isn't the only part of the strategy<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2024\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\u898b\u51fa\u3057\u753b\u50cf600\u00d7400-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>So far, we\u2019ve only discussed initiatives and job responsibilities that are carried out entirely online.<\/p>\n<p>However, the ultimate goal for web managers is<br \/>\n<strong>\"Increasing the points of contact between the company and its customers (or potential customers) and deepening those relationships\"<\/strong>That's it.<\/p>\n<p>Web managers are simply trying to do that online.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What matters most is achieving the company's overall goals.<\/strong><\/span><\/p>\n<p>If none of your online strategies are working, it\u2019s perfectly fine to try offline strategies, such as flyers or events.<\/p>\n<p>Let\u2019s strive to work with a broader perspective without losing sight of our goals.<\/p>\n<h2>Summary<\/h2>\n<p>What did you think? Were you able to picture what the job of a web manager would entail if you were in that role?<\/p>\n<p>Because the responsibilities of a web manager are so wide-ranging, it\u2019s easy to lose sight of whether your current tasks are really what you should be doing.<\/p>\n<p>So, let\u2019s always make a conscious effort to manage our websites with our goals in mind.<\/p>\n<p>&nbsp;<\/p>\n<p>As an aside, once you become a web manager, you\u2019ll probably start thinking about SEO strategies, won\u2019t you?<\/p>\n<p>This article provides a detailed explanation of SEO strategies.<\/p>\n<p>Please feel free to use this as a reference.<\/p>\n<div class=\"linkcard\" id=\"pz-lkc-18\" data-lkc-id=\"18\" data-post-id=\"2004\" data-click-token=\"990882d66b5ba2f3d2a6bf9e17e789eae86295e2321d8c9f769292d88c9c2ef2\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\"Now that you're in charge of the web, please increase traffic to the website.\" \"I'm putting you in charge of running the media site.\"<br \/>\nI\u2019ve been told that, but I don\u2019t know where to start, and I imagine there are many people who don\u2019t even know what a web manager actually does, right?<br \/>\nSo, in this article, we\u2019ll take a look at what a web manager does and what skills are helpful for the role.<\/p>","protected":false},"author":23,"featured_media":4714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[60,61,62,63,64],"class_list":["post-2004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-operations","tag-seo","tag-web"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u300cWEB\u62c5\u5f53\u306b\u306a\u3063\u3066HP\u306e\u30a2\u30af\u30bb\u30b9\u5897\u3084\u3057\u3066\u3088\u300d\u300c\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u4efb\u305b\u305f\u3088\u300d 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