{"id":2158,"date":"2025-01-16T17:08:19","date_gmt":"2025-01-16T08:08:19","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=2158"},"modified":"2025-06-18T13:43:48","modified_gmt":"2025-06-18T04:43:48","slug":"what-is-amazon-seo-key-strategies-for-achieving-top-rankings","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/2158","title":{"rendered":"[What Is Amazon SEO?] A Comprehensive Guide to Strategies for Achieving Top Rankings"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you've come to this page,<br \/><\/span><span style=\"font-weight: 400;\">\"I want to improve my SEO on Amazon, but where should I start?\"<br \/><\/span><span style=\"font-weight: 400;\">\"What exactly is SEO on Amazon?\"<br \/><\/span><span style=\"font-weight: 400;\">Perhaps you're wondering about that.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Amazon SEO Strategies That Drive Sales<\/span><span style=\"font-weight: 400;\">I'll explain the specific methods in detail!<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is Amazon SEO so important?<\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Is Amazon SEO?<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\"SEO\" refers to search engine optimization, as used by Google.<br \/><\/span><span style=\"font-weight: 400;\">We provide relevant articles based on the keywords users search for.<\/span><\/p>\r\n<p>If you're interested in SEO, check out this article!<\/p>\r\n<div class=\"linkcard\" id=\"pz-lkc-18\" data-lkc-id=\"18\" data-post-id=\"2158\" data-click-token=\"90c1bdecc65fd209c33b8a3c5e591d16309792ab4fbf612083dabffb1f619c14\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">On Amazon, most people use the search function to find products.<br \/><\/span><span style=\"font-weight: 400;\">This search engine optimization is also used on Amazon, and<br \/><\/span><span style=\"font-weight: 400;\">\u300c<\/span><b>Amazon SEO<\/b><span style=\"font-weight: 400;\">\"...\" is what it's called.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO affects the organic search results section of search engine results pages.<br \/><\/span><span style=\"font-weight: 400;\">It will be displayed in the area excluding the ad.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2161\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff11\uff09\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\uff0a.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Amazon,<\/span><b>\"The Company That Values Its Customers Most in the World\"<\/b><span style=\"font-weight: 400;\">This corporate philosophy,<br \/>I cherish it very much.<\/span><span style=\"font-weight: 400;\">Therefore, even products that rank highly in SEO,<br \/>It is an absolute requirement that it be the best fit for the user.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Now, let\u2019s take a closer look at the benefits of improving your SEO on Amazon.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benefits of Improving SEO<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2162\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff12\uff09\u691c\u7d22\u3059\u308b\u4eba.jpg\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Amazon is well-known and has a large market, with a wide variety of companies and individuals selling on the platform, and<br \/>One of its key features is the very large number of items listed.<br \/><\/span><span style=\"font-weight: 400;\">That means there\u2019s a lot of competition, and you have to get buyers to choose your listings from among them.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">By the way, if you search for \u201cdiet supplements,\u201d<br \/>It will be displayed as \"Out of more than 2,000 search results...\"<br \/>In other words, there are more than 2,000 competitors, and we have to get customers to choose us from among them.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To that end, we need to increase the number of opportunities for users to see it as much as possible, and<br \/>We need to get people interested.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you run ads, you can increase the number of times people see them, but,<br \/><\/span><b>The Best Way to Increase Your Reach Without Spending Money<\/b><span style=\"font-weight: 400;\">That is \"SEO.\"<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As I mentioned earlier, most people on Amazon search for products using keywords.<br \/><\/span><span style=\"font-weight: 400;\">Furthermore, for those who search<\/span><b>70% of people don't read past the second page<\/b><span style=\"font-weight: 400;\">There is a tendency for this to happen.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, \u201c<\/span><b>65% of people chose the top three products from the start (SEO ranked 1st, 2nd, and 3rd)<\/b><span style=\"font-weight: 400;\">\" to<br \/><\/span><span style=\"font-weight: 400;\">It says to click, and<br \/><\/span><span style=\"font-weight: 400;\">It's important to rank as high as possible so that people will click on your ad.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In other words, \u201cgetting listed on the first page\u201d<br \/>If you focus on \u201cimproving your SEO ranking as much as possible,\u201d<br \/>This means there\u2019s a higher chance of getting clicks and increasing sales.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">For the reasons outlined above, improving your Amazon SEO ranking is essential for increasing sales.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Next, I\u2019ll explain in detail what kinds of products appear at the top of the search results.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Are Top-Ranked Products?<\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Whether the product is related to the keywords the user searched for<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If a product page contains too many keywords, it may not match what users are looking for, and<br \/>If a product is deemed highly relevant, it is more likely to appear higher in the search results.<br \/><\/span><span style=\"font-weight: 400;\">Therefore, it is important that the keywords users search for appear frequently on the product page.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Find out which keywords people are using to search for your company's products, and<br \/>Let's include that keyword on the product page.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Whether the product is selling well<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The best-selling products are,<\/span><b>Products Popular with Users<\/b><span style=\"font-weight: 400;\">...is determined to be the case.<br \/><\/span><span style=\"font-weight: 400;\">When I recommend a product myself,<br \/>You wouldn't want to recommend a product that's unpopular and not selling, would you?<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The criterion for determining which products are selling well on Amazon is \u201dboosting recent sales.\u201d<br \/><\/span><span style=\"font-weight: 400;\">It has not been disclosed exactly which period is referred to as the \u201cmost recent period.\u201d<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">High-Quality Purchase Reviews<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many Amazon users compare products based on reviews before making a purchase, and<br \/><\/span><b>The number and quality of reviews<\/b><span style=\"font-weight: 400;\">is important.<br \/><\/span><span style=\"font-weight: 400;\">On Amazon, reviews are rated on a five-point scale, and<br \/><\/span><span style=\"font-weight: 400;\">You can add comments together.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">------------------------<br \/><\/span><span style=\"font-weight: 400;\">5: Very Good<br \/><\/span><span style=\"font-weight: 400;\">4: Good<br \/><\/span><span style=\"font-weight: 400;\">3: Normal<br \/><\/span><span style=\"font-weight: 400;\">2: Bad<br \/><\/span><span style=\"font-weight: 400;\">1: Very bad<br \/><\/span><span style=\"font-weight: 400;\">------------------------<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The more reviews there are, and the more highly rated those reviews are, the<br \/><\/span><span style=\"font-weight: 400;\">If a page or product is deemed high-quality, it will have an impact on SEO.<br \/><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It's also said that once you've accumulated 10 or more reviews, the quality of your reviews is taken into account.<br \/><\/span><span style=\"font-weight: 400;\">Higher-quality purchase reviews than the competition's<\/span><span style=\"font-weight: 400;\">Whether it's included or not<br \/>This will likely be an important criterion for making decisions.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">High CVR<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CVR stands for conversion rate, which refers to the purchase rate relative to the number of sessions.<br \/><\/span><span style=\"font-weight: 400;\">In other words, among the users (sessions) who visited the page,<br \/><\/span><span style=\"font-weight: 400;\">This figure shows the percentage of people who made a purchase.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A high CVR indicates that a page is high-quality, making it more likely to rank higher in search results.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What we can do is ensure that users who visit the product page<br \/><\/span><span style=\"font-weight: 400;\">The goal is to make the decision-making process leading up to a purchase go more smoothly.<br \/><\/span><span style=\"font-weight: 400;\">In addition to optimizing product pages, whether to use FBA shipping or...<br \/>Is the item in stock? Is expedited shipping available?<br \/>Factors such as whether there is a wide variety of payment methods also affect the conversion rate.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Those four points were the criteria for products that rank higher in SEO.<br \/><\/span><span style=\"font-weight: 400;\">Now, let\u2019s move on to explaining specific countermeasures.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Specific Amazon SEO Strategies<\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Include plenty of keywords on the product page and keep optimizing it<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\"><b>\u25a0Find the keywords.<\/b><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">First, let's identify the right keywords for users to search for.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Keywords are categorized as \u201cbig keywords\u201d and \u201csmall keywords.\u201d<br \/><\/span><span style=\"font-weight: 400;\">\"Big keywords\" refer to major keywords, and<br \/>\"Small keywords\" are keywords that describe the structure or specific characteristics of big keywords.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While constantly thinking about who will use our products,<\/span><span style=\"font-weight: 400;\">Let's use these two appropriately.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are two ways to find keywords.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><b><span style=\"font-size: 12pt;\">1. Suggestions<\/span><br \/><\/b><span style=\"font-weight: 400;\">When you enter a search keyword,<br \/>\u201dFrequently searched keywords\u201d related to that will be displayed.<br \/>I'm referring to the section highlighted in red below; this is<\/span><b>Suggestions<\/b><span style=\"font-weight: 400;\">That's what they say.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2163\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff13\uff09\u30b5\u30b8\u30a7\u30b9\u30c8\uff0a.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These are keywords that people who search for \u201cdiet\u201d often search for together.<br \/><\/span><span style=\"font-weight: 400;\">Since many people are searching for it, the search volume is likely high.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><strong>2. Brand Analysis<\/strong><\/p>\r\n<p>You can search for highly relevant keywords from the \"Top Search Keywords\" screen.<\/p>\r\n<p>By searching for key keywords, you can find results that include those keywords<\/p>\r\n<p>You can search by search frequency ranking.<\/p>\r\n<p>Instructions for Use<\/p>\r\n<p>Brand Analysis &gt; Search Analysis &gt; Top Search Keywords<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><b><span style=\"font-size: 12pt;\">3. Celery Sprite<\/span><br \/><\/b><span style=\"font-weight: 400;\">This is an external tool for checking monthly search volume on Amazon.<\/span><span style=\"font-weight: 400;\">Depending on the plan, a monthly fee applies.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Keywords that are frequently searched for together with<br \/><\/span><span style=\"font-weight: 400;\">You can get detailed information on the keywords being searched for by each ASIN.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Please give it a try.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\"><b>\u25a0Product Page Optimization<\/b><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once you've identified your keywords, let's move on to optimizing your product pages.<br \/><\/span><span style=\"font-weight: 400;\">By optimizing your ads, you can increase the click-through rate (CTR) and conversion rate (CVR) on search results pages.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><b>\uff1c\u5546\u54c1\u540d\uff1e<br \/><\/b><span style=\"font-weight: 400;\">Since the product name is the part that appears on the search page,<br \/><\/span><span style=\"font-weight: 400;\">This not only helps with SEO but also boosts your CTR (click-through rate).<br \/><\/span><span style=\"font-weight: 400;\">To get users to click on your listing on the search results page,<\/span><span style=\"font-weight: 400;\">Let's come up with creative product names.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On the search results page, as shown below,<br \/><\/span><span style=\"font-weight: 400;\">Only information such as \u201cproduct images,\u201d \u201cproduct names,\u201d \u201cthe number and quality of reviews,\u201d and \u201cprice and points\u201d is displayed.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2166\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff13\uff09\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff0a.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To rank highly in SEO,<\/span><b>From the left<\/b><span style=\"font-weight: 400;\">Enter the required keywords, and<br \/><\/span><span style=\"font-weight: 400;\">Let's pack as much information as possible into the text while keeping it as easy to understand as possible.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><b>\uff1c\u5546\u54c1\u306e\u4ed5\u69d8\uff1e<br \/><\/b><span style=\"font-weight: 400;\">\"Product Specifications\" describes the product, with a maximum of<\/span><b>5<\/b><span style=\"font-weight: 400;\">You can enter it.<br \/><\/span><span style=\"font-weight: 400;\">On a PC, it appears below the title as shown below, so<\/span><span style=\"font-weight: 400;\">It's now more visible to users.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the mobile version, only the top three are displayed in the \"Details\" section, and<br \/>The two descriptions below will not be displayed unless you click on them.<br \/><\/span><span style=\"font-weight: 400;\">Therefore,<\/span><b>Include the information you want to convey in the first three items from the top<\/b><span style=\"font-weight: 400;\">I suppose that's a fair way to put it.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2168\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff15\uff09\u8aac\u660e\u6587\uff0a.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><b>\uff1c\u5546\u54c1\u7d39\u4ecb\u30b3\u30f3\u30c6\u30f3\u30c4\uff1e<br \/><\/b><span style=\"font-weight: 400;\">Whether on a PC or a smartphone, from the top of the product page<br \/>It's located a little further down the page, and<strong>\"Product Description\"<\/strong>This corresponds to the section that says...<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The images below are examples of product content.<br \/><\/span><span style=\"font-weight: 400;\">\u2460 Post only the image.<br \/><\/span><span style=\"font-weight: 400;\">\u2461 It can be explained using images and text.<br \/><\/span><span style=\"font-weight: 400;\">\u2462 Our lineup of products listed on Amazon<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since it can be explained using images and text,<br \/>This is the section where you can provide users with more detailed information about the product.<br \/><\/span><span style=\"font-weight: 400;\">Since there are various ways to present this, it\u2019s a good idea to choose the most appropriate one and create it accordingly.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Please be sure to include keywords here as well.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2170\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff16\uff09\u5546\u54c1\u30b3\u30f3\u30c6\u30f3\u30c4\uff0a-512x1024.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><b>\uff1c\u5546\u54c1\u753b\u50cf\uff1e<br \/><\/b><span style=\"font-weight: 400;\">While product images aren\u2019t directly related to SEO, they do affect the conversion rate (CVR).<br \/>Since it's an image,<\/span><b>Visual<\/b><span style=\"font-weight: 400;\">You can convey the information you want to share.<br \/><\/span><span style=\"font-weight: 400;\">You can upload up to 9 images, but only 7 will be displayed on the product page.<br \/><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On a smartphone, you can't see the next image unless you scroll, so<br \/>To encourage users to scroll, add<\/span><b>Setting the Pace<\/b><span style=\"font-weight: 400;\">This becomes important.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-2171\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/05\/\uff08\uff17\uff09\u30d0\u30ca\u30fc\uff0a.png\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>&gt;&gt; If you'd like to learn more about Amazon images, please check out this article.<\/p>\r\n<div class=\"linkcard\" id=\"pz-lkc-33\" data-lkc-id=\"33\" data-post-id=\"2158\" data-click-token=\"0e8508edc023efc83b74184ba08a4955c672b58262ed7745a598d99d2d88645c\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<p><b><span style=\"font-size: 14pt;\">\u25a0Things to Keep in Mind<\/span><br \/><\/b><span style=\"font-weight: 400;\">There are a few things to keep in mind when optimizing product pages.<br \/><\/span><span style=\"font-weight: 400;\">That is<strong>\"Pharmaceuticals and Medical Devices Act\"<\/strong>That's it.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This imposes restrictions on the \"language\" used to describe products, and<br \/><\/span><span style=\"font-weight: 400;\">Do not mislead people into thinking it is a pharmaceutical product, or convey incorrect information,<br \/>The basic principle is to avoid raising people\u2019s expectations too high.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The scope of what can be depicted varies by product, so please check the details as needed.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are also regulations specific to Amazon under the Pharmaceutical and Medical Devices Act.<br \/><\/span><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">\u25bcSee also<br \/><\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.amazon.co.jp\/gp\/help\/customer\/display.html?ie=UTF8&amp;nodeId=202210820\"><span style=\"font-weight: 400;\">https:\/\/www.amazon.co.jp\/gp\/help\/customer\/display.html?ie=UTF8&amp;nodeId=202210820<\/span><\/a><\/span><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">If a product violates the Pharmaceutical and Medical Devices Act, there is a possibility that its listing will be suspended, so<br \/>Let's take great care when creating product pages.<\/span><\/p>\r\n<p>If you would like to learn more about the Pharmaceutical and Medical Devices Act, please read this article.<\/p>\r\n<div class=\"linkcard\" id=\"pz-lkc-19\" data-lkc-id=\"19\" data-post-id=\"2158\" data-click-token=\"8ce790f1f57b77e9b94d7019fce2b334683c594c7b91cd3b48108806bfc92eb5\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ways to Increase Sales<\/span><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\"><b>\u25a0Run an ad<\/b><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As I mentioned at the beginning, in order to improve SEO, it is necessary to increase recent sales figures.<br \/><\/span><span style=\"font-weight: 400;\">Running ads is one strategy for boosting recent sales figures.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On Amazon,<br \/><\/span><b>\"Bid amount (cost per click) \u00d7 Relevance (the relevance between the ad's settings and the user)\"<\/b><span style=\"font-weight: 400;\">\u3092<br \/>It ranks ads based on this criteria and conducts an auction to determine which ads to display.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are various types of ads on Amazon.<br \/>If you'd like to learn about the basics and different types, please refer to this article.<\/span><\/p>\r\n<div class=\"linkcard\" id=\"pz-lkc-25\" data-lkc-id=\"25\" data-post-id=\"2158\" data-click-token=\"b40ec2cf9a938fdd87e10763a403544894a37d00a4c128fcf01b0ca6cc7e8bd3\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">\"Sponsored Products\" are ads that you can get started with quickly and easily.<br \/>By the way, only large-scale sellers can use \u201cSponsored Products\u201d ads.<br \/><\/span><span style=\"font-weight: 400;\">If you'd like to learn more about Sponsored Products ads, please read the article below.<\/span><\/p>\r\n<div class=\"linkcard\" id=\"pz-lkc-11\" data-lkc-id=\"11\" data-post-id=\"2158\" data-click-token=\"7f555e77689549ebc5b560985fae2b9b16e6da111fe00eca77afb7efd9044bfe\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\"><b>\u25a0Price Optimization<\/b><\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Setting the optimal price is another way to increase sales.<br \/><\/span><span style=\"font-weight: 400;\">Sales practices like the ones described below used to be commonplace.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">------------------------<br \/><\/span><span style=\"font-weight: 400;\">Lower the selling price<br \/><\/span><span style=\"font-weight: 400;\">\u2192 Sells in large quantities<br \/><\/span><span style=\"font-weight: 400;\">\u2192 Appear on the best-seller list \u00b7 Improve SEO<br \/><\/span><span style=\"font-weight: 400;\">\u2192 Raise the selling price<br \/><\/span><span style=\"font-weight: 400;\">------------------------<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, recently, if there is a wide range in pricing, search rankings may drop, or<br \/><\/span><span style=\"font-weight: 400;\">In the worst-case scenario, your sales could be suspended, so please be careful.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Setting prices with your customers in mind is the fastest way to increase sales.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Summary<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That concludes our explanation of \u201cAmazon SEO.\u201d<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><span style=\"font-weight: 400;\">\u30fbAmazon SEO is,<br \/><\/span><span style=\"font-weight: 400;\">Determined based on \u201crelevance to search keywords \u00d7 high product performance\u201d<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">\u30fbIdentify appropriate keywords, incorporate them into product pages, and optimize them<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">\u30fbIncrease the number of reviews and improve the conversion rate (CVR)<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">\u30fbRun ads, optimize prices, and increase sales.<\/span><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We recommend starting with product page optimization, which you can do right away.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let's boost our SEO and aim to maximize sales!<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hide&amp;Seek, the author of this blog, is,<br \/><\/span><span style=\"font-weight: 400;\">We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo!.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"<br \/><\/span><span style=\"font-weight: 400;\">\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"<br \/><\/span><span style=\"font-weight: 400;\">\"I opened a store on an e-commerce marketplace, but I don't have enough time to manage it.\"<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you're facing such concerns,<br \/><\/span><span style=\"font-weight: 400;\">Please feel free to contact us using the link to the contact form below.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve landed on this page, you\u2019re probably wondering, \u201cWhere should I start with Amazon SEO?\u201d or \u201cWhat exactly is Amazon SEO?\u201d In this article, we\u2019ll provide a detailed explanation of specific strategies for Amazon SEO that drive sales!<\/p>","protected":false},"author":36,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,60,16,67,68,69],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-seo","tag-16","tag-67","tag-68","tag-69"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" 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property=\"og:site_name\" content=\"\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af  \u4e16\u306e\u4e2d\u306b\u96a0\u308c\u3066\u3044\u308b\u512a\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u5e83\u3081\u305f\u3044\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u3010Amazon SEO\u3068\u306f\uff1f\u3011\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u5bfe\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af\" \/>\n\t\t<meta property=\"og:description\" content=\"\u3053\u306e\u30da\u30fc\u30b8\u3078\u6765\u3089\u308c\u305f\u3042\u306a\u305f\u306f\u300cAmazon\u5185\u306eSEO\u5bfe\u7b56\u306f\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3081\u3070\u3044\u3044\u306e\uff1f\u300d\u300c\u305d\u3082\u305d\u3082Amazon\u3067\u306eSEO\u5bfe\u7b56\u3063\u3066\u4f55\uff1f\u300d\u3068\u60a9\u3093\u3067\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u58f2\u4e0a\u306b\u7e4b\u304c\u308bAmazon\u306eSEO\u5bfe\u7b56\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\uff01\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/www.hideandseek.co.jp\/en\/archives\/2158\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-16T08:08:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-06-18T04:43:48+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u3010Amazon SEO\u3068\u306f\uff1f\u3011\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u5bfe\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u3053\u306e\u30da\u30fc\u30b8\u3078\u6765\u3089\u308c\u305f\u3042\u306a\u305f\u306f\u300cAmazon\u5185\u306eSEO\u5bfe\u7b56\u306f\u4f55\u304b\u3089\u53d6\u308a\u7d44\u3081\u3070\u3044\u3044\u306e\uff1f\u300d\u300c\u305d\u3082\u305d\u3082Amazon\u3067\u306eSEO\u5bfe\u7b56\u3063\u3066\u4f55\uff1f\u300d\u3068\u60a9\u3093\u3067\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u58f2\u4e0a\u306b\u7e4b\u304c\u308bAmazon\u306eSEO\u5bfe\u7b56\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\uff01\" 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