{"id":2347,"date":"2020-06-12T17:31:22","date_gmt":"2020-06-12T08:31:22","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=2347"},"modified":"2025-06-18T13:55:13","modified_gmt":"2025-06-18T04:55:13","slug":"the-basics-of-amazon-ads-benefits-types-and-how-they-work","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/2347","title":{"rendered":"[The Basics of Amazon Advertising!] A Comprehensive Guide to the Benefits, Types, and How It Works!"},"content":{"rendered":"

To Amazon, which boasts \"the world's largest selection,\"
\n<\/span>Did you know that the number of items listed for sale is said to be in the hundreds of millions?<\/span><\/p>\n

To get users to buy from among the many products available,
\n<\/span>We need to raise awareness of our products.<\/span><\/p>\n

That\u2019s when you\u2019ll want to try\"Amazon Ads\"<\/strong>That's it.<\/span><\/p>\n

What are Amazon Ads?<\/span><\/h2>\n

Amazon Ads refers to the advertising service operated by Amazon.
\n<\/span>On Amazon, which has hundreds of millions of products, users can
\n<\/span>Amazon ads are an effective way to raise awareness.<\/span><\/p>\n

Partly due to the impact of COVID-19,
\n<\/span>The fact that more and more people are shopping online, and
\n<\/span>Due to factors such as companies that previously sold their products only in stores beginning to list them online,
\n<\/span>It is expected that the number of items listed for sale will continue to increase.<\/span><\/p>\n

Therefore, having knowledge of Amazon advertising is
\n<\/span>This will likely become important.<\/span><\/p>\n

In addition to Amazon ads,\"On-Site SEO on Amazon\"<\/strong>The reason is that
\n<\/span>This is an essential strategy for raising user awareness of a product.<\/span><\/p>\n

For those who want to learn about \u201cAmazon SEO\u201d<\/span>Please take a look at this article.<\/span><\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

 <\/p>\n

In this post, I\u2019ll be explaining \u201cAmazon Ads.\u201d<\/span><\/p>\n

 <\/p>\n

The Strengths of Amazon Advertising<\/span><\/h3>\n

\"\"<\/p>\n

The biggest strength of Amazon Ads is,
\n<\/span>It\u2019s the fact that they have a lot of \u201cpurchasing data.\u201d<\/span><\/p>\n

 <\/p>\n

And since Amazon attracts users with a high propensity to buy,
\n<\/span>\"Advertisements to Sell Products\"<\/strong>The fact that it can stream
\n<\/span>This can be cited as a strength.<\/span><\/p>\n

 <\/p>\n

In addition to running ads based on keywords,<\/span><\/p>\n

You can display ads on your competitors' pages, or<\/span><\/p>\n

For example, you can fill ad slots with your own products, and so on
\n<\/span>Another key feature is the ability to implement strategies unique to Amazon Ads.<\/span><\/p>\n

 <\/p>\n

Benefits of Using Amazon Ads<\/span><\/h3>\n

There are three benefits.<\/span><\/p>\n

The first one is Amazon'sThe media has a lot of influence<\/strong>That is the point.
\n<\/span>Amazon has 67.24 million users in Japan (*1), and<\/p>\n

We boast the largest number of users among Japan's e-commerce marketplaces.<\/p>\n

(Note 1) Reference:https:\/\/ecclab.empowershop.co.jp\/archives\/96543<\/span><\/a><\/span>
\n<\/span><\/p>\n

 <\/p>\n

They also promote Amazon through commercials and other means, and
\n<\/span>Since they also hold sales and other events, they're good at attracting customers, and
\n<\/span>By running ads on Amazon,<\/span>You can aim to maximize your sales.<\/span><\/p>\n

 <\/p>\n

Second,Sales Cycle<\/strong>...is that you can create it.<\/span><\/p>\n

\"\"<\/p>\n

By running Amazon ads,<\/span>We will increase opportunities for users to become aware of our products.
\n<\/span>Once customers become aware of a product, the number of views on the product detail page<\/span>has increased, and
\nAs a result, sales have also increased.
\n<\/span>As sales increase,<\/span>Amazon has determined that this is a \"popular product among customers\" and
\n<\/span>Your search ranking on Amazon will improve.<\/span><\/p>\n


\n<\/span>This, in turn, will create even more opportunities for users to become aware of it,
\n<\/span>This completes the cycle of maximizing sales.<\/span><\/p>\n

To keep this cycle going,<\/span>While optimizing product pages is also necessary,
\n<\/span>Amazon ads can help kickstart this cycle.<\/span><\/p>\n

 <\/p>\n

Third,You can start with a small amount<\/strong>The fact that it contains ads.
\n<\/span>There are also ads that are billed per impression, but,
\n<\/span>Depending on the type,Pay-per-click<\/strong>You can start advertising here.<\/span><\/p>\n

You can also set a daily budget, so
\n<\/span>One of the strengths of Amazon Ads is that you can get started even with a small budget.<\/span><\/p>\n

 <\/p>\n

How Amazon Ads Work<\/span><\/h3>\n

Amazon Ads are,Auction Based on Ad Rank<\/strong>and
\n<\/span>Determines which ads to display.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Ad rank is,\"Bid Amount \u00d7 Relevance\"<\/strong>It is determined by that.
\n<\/span>The higher the rank, the more times the ad is displayed,
\n<\/span>It also increases the likelihood of ranking higher.<\/span><\/p>\n

In addition, the cost per click for an ad is calculated as \u201cthe amount for the second-place ad plus 1 yen.\u201d
\n<\/span>(*Assuming the correlation is the same for all three companies)<\/span><\/p>\n

\"\"<\/p>\n

As shown in the image above, there are items with a bid price of 100 yen
\n<\/span>You can secure ad space.
\n<\/span>In this case, the CPC is 51 yen, which is the second-highest bid of \u201c50 yen + 1 yen.\u201d<\/span><\/p>\n

Since auctions take place every time a user searches,
\n<\/span>It\u2019s important to check and update your active ads on a regular basis.<\/span><\/p>\n

 <\/p>\n

Types of Amazon Ads<\/span><\/h2>\n

Amazon offers the following five ad formats, and<\/p>\n

Each has its own features, benefits, and uses.<\/p>\n

 <\/p>\n

\u2022 Sponsored Products Ads<\/strong><\/p>\n

\u2022 Sponsored Brands Ads<\/strong><\/p>\n

\u2022 Sponsored Display Ads<\/strong><\/p>\n

\u2022 Sponsored TV Commercials (Sponsored TV)<\/strong><\/p>\n

\u2022 Amazon DSP<\/strong><\/p>\n

 <\/p>\n

Here is the latest update:TV Commercials<\/strong>while also touching on its practical applications<\/p>\n

I'll explain this in a way that's easy to understand.<\/p>\n

 <\/p>\n

<\/p>\n

Sponsored Products Ads(Sponsored Products)<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

This is the most widely used ad format on Amazon, and<\/p>\n

We specialize in promotions at the product level.<\/p>\n

Since it appears in search results and on product detail pages,<\/p>\n

You can directly target users who are highly likely to make a purchase.<\/p>\n

 <\/p>\n

\n
Features<\/span><\/div>\n
\n

\u2022 Easy to get started on a low budget<\/strong>: Since it\u2019s a pay-per-click model, you can start with a small budget to test the system.<\/span><\/p>\n

\u2022 Simple Operational Workflow<\/strong>: Flexible control with auto and manual settings<\/p>\n

\u2022 It makes it easier to directly increase sales<\/strong>: Directly links to the product page and boosts the desire to purchase<\/p>\n<\/div>\n<\/div>\n

\n

 <\/p>\n

Recommended Uses<\/span><\/div>\n
\n

\u2022 Not just the manual, but also,Auto-Targeting<\/strong>Use [tool] to uncover potential keywords<\/span><\/p>\n

\u2022 If the number of sessions increasesProduct Page<\/strong>Improve [...], with the goal of increasing the conversion rate<\/p>\n

\u2022 In conjunction with sales and new product launchesBid Rigging<\/strong>... and increase exposure<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

Distribution Channels (Examples)<\/p>\n

<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

The advertisement includes the word \u201cSponsor,\u201d as shown in the red box.<\/p>\n

 <\/p>\n

Sponsored Brand Ads(Sponsored Brands)<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

This is an effective strategy when you want to strengthen your brand or increase awareness of multiple products.<\/p>\n

It appears at the top or to the side of search results, and<\/p>\n

You can prominently feature your logo and tagline.<\/p>\n

Video Ads<\/span>It also supports this feature, allowing you to further differentiate your product.<\/p>\n

 <\/p>\n

\n
Features<\/span><\/div>\n
\n

\u2022 Promoting Brand Image<\/strong>: Allows you to highlight your logo and tagline<\/p>\n

\u2022 Promote Multiple Products at Once<\/strong>: Can direct users to brand stores or specific product pages<\/p>\n

\u2022 Video Ad Support<\/strong>: It has a strong visual impact and makes it easy to convey product and brand characteristics in a short amount of time<\/p>\n<\/div>\n<\/div>\n

\n

 <\/p>\n

Recommended Uses<\/span><\/div>\n
\n

\u2022 Build out the store, andA comprehensive overview of our product lines and brand stories<\/strong><\/p>\n

\u2022 Video Creatives<\/strong>Differentiating from Competitors' Ads<\/p>\n

\u2022 A\/B Testing<\/strong>...to determine the optimal video length and tagline<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

Distribution Channels (Examples)<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sponsored Products ads and Sponsored Brands ads are,<\/p>\n

BothFor users of the Large-Volume Seller Program only<\/strong>is a service that is available.<\/span><\/p>\n

If you'd like to learn more about large-volume and small-volume listings, please click here.<\/span><\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/span><\/p>\n

 <\/p>\n

Sponsored Display Ads(Sponsored Display)<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

These are display ads that can be served not only on Amazon but also on external websites.<\/p>\n

Not only can you make full use of retargeting and interest-based targeting, but<\/p>\n

Video ads are also available.<\/span><\/p>\n

 <\/p>\n

\n
Features<\/span><\/div>\n
\n

\u2022 Wide-ranging exposure<\/strong>: Display ads on partner sites outside of Amazon<\/p>\n

\u2022 Retargeting<\/strong>: Re-engagement Based on Browsing History<\/p>\n

\u2022 Video Ad Support<\/strong>: Allows for dynamic advertising beyond just banners<\/p>\n<\/div>\n<\/div>\n

\n

 <\/p>\n

Recommended Uses<\/span><\/div>\n
\n

\u2022 Browse or Buy<\/strong>Encourage purchases through retargeting<\/p>\n

\u2022 Through exposure on external sites,New Customers<\/strong>Aiming to secure<\/p>\n

\u2022 Video Creatives<\/strong>We'll also test this to aim for higher engagement than with still images<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

Distribution Channels (Examples)<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sponsored TV Commercials (Sponsored TV)<\/span><\/strong><\/h3>\n

Available on Prime Video, Twitch, and other streaming servicesVideo Ads<\/span>\u3002<\/p>\n

Since it will be played on a large-screen TV,<\/p>\n

This is the perfect format for boosting brand awareness.<\/p>\n

 <\/p>\n

\n
Features<\/span><\/div>\n
\n

\u2022 Spectacular Footage<\/strong>: Likely to catch the attention of TV viewers<\/p>\n

\u2022 Makes it easy to convey the brand story<\/strong>: Creating a World Through Video and Audio<\/p>\n

\u2022 A mass-media advertising approach<\/strong>: It is possible to increase brand awareness even among those who do not actively search<\/p>\n

<\/p>\n

<\/p>\n<\/div>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n
Recommended Uses<\/span><\/div>\n
\n

\u2022 Short-form videos<\/strong>But a structure that makes a strong impact within the first few seconds<\/p>\n

\u2022 While assessing cost-effectivenessCampaign Period<\/strong>Streamed in conjunction with<\/p>\n

\u2022 Focus on Branding<\/strong>Focus on creating content centered around the message to enhance the image of the company and its products<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

We're running a promotion worth 50,000 yen through June 30, 2025 (UTC), so<\/p>\n

Please give it a try sometime.<\/p>\n

Click here for details on sponsored TV ads \u25bc (Links to the official website)<\/p>\n

https:\/\/advertising.amazon.com\/legal\/terms-conditions\/sponsored-tv-promo?ref_=a20m_us_p_spot_promo_btn_tc<\/a><\/p>\n

 <\/p>\n

<\/p>\n

Amazon DSP<\/strong><\/h3>\n

A programmatic advertising platform provided by Amazon,<\/p>\n

By making full use of purchase data, behavioral history, and other information,<\/p>\n

High-precision targeted delivery is possible.<\/p>\n

Not only display ads and video ads, but also,<\/p>\n

It also supports a variety of formats, such as audio ads.<\/p>\n

 <\/p>\n

\n
Features<\/span><\/div>\n
\n

\u2022 Highly Accurate Targeting<\/strong>: Making the Most of Amazon's Big Data<\/p>\n

\u2022 Capable of handling large-scale ad campaigns<\/strong>: Wide-ranging distribution both on and off Amazon<\/p>\n

\u2022 A wide variety of formats, including video and audio ads<\/strong>: Comprehensive support from corporate branding to customer acquisition<\/p>\n

<\/p>\n

<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

\n
Recommended Uses<\/span><\/div>\n
\n

\u2022 Agencies and specialized teams<\/strong>In collaboration with [...], we set up the optimal segments<\/p>\n

\u2022 Data Analysis<\/strong>Conduct frequent analysis to improve advertising ROI (such as ROAS)<\/p>\n

\u2022 From brand awareness to purchase promotionComprehensive Marketing Strategies<\/strong>Conducted<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

We also manage Amazon DSP campaigns, so please feel free to contact us.<\/p>\n

 <\/p>\n

Summary<\/h2>\n

In this post, we explained the types and basics of Amazon ads.
\n<\/span>If you're thinking, \"I want to get started right away!\"
\n<\/span>We recommend Sponsored Products and Sponsored Brands ads.<\/span><\/p>\n

If you're thinking, \"I want to focus specifically on Amazon advertising!\"
\n<\/span>It might be a good idea to learn about ads other than sponsored ads.<\/span><\/p>\n

 <\/p>\n

I've also written an article about the different types of Rakuten ads, so
\nIf you're interested, please take a look!<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

 <\/p>\n

Hide&Seek, the author of this blog, is,
\n<\/span>We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo!.<\/span><\/p>\n

We provide Amazon management services for more than 40 companies.
\n<\/span>\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"
\n<\/span>\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"
\n<\/span>\"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up.\"<\/span><\/p>\n

If you're facing such concerns,<\/span>Please feel free to contact us using the contact form below.<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Did you know that Amazon\u2014which bills itself as having \u201cthe world\u2019s largest selection\u201d\u2014is said to list hundreds of millions of products?
\nTo get users to buy your product from among the many available options, you need to make them aware of it. That\u2019s where \u201cAmazon Ads\u201d come in.<\/p>","protected":false},"author":11,"featured_media":5178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,76,70,39],"class_list":["post-2347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-ec","tag-39"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[The Basics of Amazon Advertising!] A Comprehensive Guide to the Benefits, Types, and How It Works! | Hide&Seek Co., Ltd. | Hide&Seek","description":"Did you know that Amazon, which bills itself as having \u201cthe world\u2019s largest selection,\u201d reportedly lists hundreds of millions of products? 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