{"id":2687,"date":"2020-06-26T15:01:05","date_gmt":"2020-06-26T06:01:05","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=2687"},"modified":"2025-06-18T14:08:05","modified_gmt":"2025-06-18T05:08:05","slug":"amazon-sponsored-products-ads-from-the-basics-to-implementation","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/2687","title":{"rendered":"[Amazon Sponsored Products Ads] A Comprehensive Guide from the Basics to Advanced Tips!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To get more people to buy products on Amazon,<br \/>\nRunning \"ads\" is one way to do this.<\/span><\/p>\n<p>Among those,<span style=\"font-weight: 400;\">I recommend one of Amazon's advertising options, which is<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Sponsored Products Ads.\"<\/span><\/p>\n<p>This time,<span style=\"font-weight: 400;\">For those who are thinking, \u201cI want to increase my sales!\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">Here's a detailed explanation of Amazon Sponsored Products ads!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve packed it full of not only explanations of types and terminology, but also tips for using them!<br \/>\n<\/span>Please be sure to read it all the way through.<\/p>\n<h2><b>What Are Sponsored Products Ads?<\/b><\/h2>\n<h3><strong>About Sponsored Products Ads<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsored Products ads are one type of Amazon ad, and<br \/>\n<\/span><span style=\"font-weight: 400;\">Since it\u2019s easier to get started with than any other Amazon ad,<br \/>\n<\/span><b>For those who say, \u201cI want to start running ads right away!\u201d<\/b><span style=\"font-weight: 400;\">Here are some recommended ads for you.<\/span><\/p>\n<p>If you'd like to learn more about the different types of Amazon ads, please check out the article below.<\/p>\n<div class=\"linkcard\" id=\"pz-lkc-25\" data-lkc-id=\"25\" data-post-id=\"2687\" data-click-token=\"1df87da959d18f37f78296f1fd30fdb377ba347a32ea31664cca3120abf54a09\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">To use Sponsored Products ads,<br \/>\n<\/span><span style=\"font-weight: 400;\">The following conditions must be met.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Being a large-scale seller (i.e., a vendor, agent, or wholesaler)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ensure that the cart box is retrieved<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Must be brand new<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Must fall under this category<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 10pt;\">See: Sponsored Products Ads FAQ<br \/>\n<\/span><span style=\"font-size: 10pt; color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/services.amazon.co.jp\/services\/sponsored-products\/top-questions.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/services.amazon.co.jp\/services\/sponsored-products\/top-questions.html<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a way to assess the cost-effectiveness of advertising,<br \/>\n<\/span><b>ACoS (Ad Spend as a Percentage of Sales)<\/b><span style=\"font-weight: 400;\">There is an indicator called...<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ACoS is calculated as \"(Ad spend \u00f7 Sales from ad spend) \u00d7 100,\" and<br \/>\n<\/span><span style=\"font-weight: 400;\">The lower, the better.<br \/>\n<\/span><span style=\"font-weight: 400;\">Based on this metric, while adjusting bid amounts and other factors,<br \/>\n<\/span><span style=\"font-weight: 400;\">It's important to run ads.<\/span><\/p>\n<p>The following article provides a detailed explanation of the terminology used on Amazon, including ACoS.<br \/>\nPlease be sure to check it out.<\/p>\n<div class=\"linkcard\" id=\"pz-lkc-32\" data-lkc-id=\"32\" data-post-id=\"2687\" data-click-token=\"1d99df00637e372993638dcbe9fa3efa4dbbf64b9d1f03b8e2f3eac168942ecf\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is often used to increase awareness of a product<\/span><span style=\"font-weight: 400;\">Sponsored Products ads.<br \/>\n<\/span><span style=\"font-weight: 400;\">Where exactly on the page is this information displayed?<\/span><\/p>\n<h3><strong>There are two locations where it is posted<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsored Products ads appear in the following locations:<br \/>\n<\/span><span style=\"font-weight: 400;\">There are two locations: the \u201csearch results page\u201d and the \u201cproduct details page.\u201d<\/span><\/p>\n<p><b><search><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2699\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff12\uff09\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8-min.png\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The user searched for<strong>Keywords<\/strong>In contrast to<\/span><span style=\"font-weight: 400;\">When you run Sponsored Products ads,<br \/>\n<\/span><span style=\"font-weight: 400;\">It will appear on the search results page as shown in the image above.<\/span><\/p>\n<p>It depends on the keyword, but,<span style=\"font-weight: 400;\">From products ranked #1 in SEO on both PCs and smartphones<br \/>\n<\/span><span style=\"font-weight: 400;\">Since it appears at the top, if you can get your ad to appear at the top,<br \/>\n<\/span><b>This makes it possible for users to learn more about the products.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Since the number of ads displayed on smartphones and PCs differs,<br \/>\n<\/span><span style=\"font-weight: 400;\">What is its ranking among the ads?<br \/>\n<\/span><span style=\"font-weight: 400;\">It's important to check each one individually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you click on the ad above,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each product,<\/span><span style=\"font-weight: 400;\">The product details page will be displayed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\uff1c\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\uff1e<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2702\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff13\uff09\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8-min.png\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The following information is displayed on the product details page:<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>ASIN<\/strong>These are the ads we're running on that platform.<\/span><\/p>\n<p><b>You can match your own listings to pages for competing products<\/b><span style=\"font-weight: 400;\">is<br \/>\n<\/span><span style=\"font-weight: 400;\">One of the features of Amazon Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether on a PC or a smartphone<\/span><span style=\"font-weight: 400;\">It appears when you scroll down past the product image<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Sponsors Based on Recent Views\" and<br \/>\n<\/span><span style=\"font-weight: 400;\">Look for the label that says \u201cSponsored Products Related to This Item.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you click here,<br \/>\n<\/span><span style=\"font-weight: 400;\">It is set up so that you are taken to the details page for each product.<\/span><\/p>\n<h3><strong>Benefits of Sponsored Products Ads<\/strong><\/h3>\n<p><b>\u2460 It will be displayed in a location where buyers can easily see it.<br \/>\n<\/b><span style=\"font-weight: 400;\">As I explained earlier, Sponsored Products ads are<br \/>\n<\/span><span style=\"font-weight: 400;\">It will be displayed in a location where users are likely to notice it.<br \/>\n<\/span><span style=\"font-weight: 400;\">Therefore, by running ads, we can reach users who are looking for products<br \/>\n<\/span><span style=\"font-weight: 400;\">This makes it possible to increase the number of opportunities for people to become aware of your listed products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, even with Amazon ads,<br \/>\n<\/span><b>Ad Rank (determined by \u201cbid amount \u00d7 relevance\u201d)<\/b><span style=\"font-weight: 400;\">and<br \/>\n<\/span><span style=\"font-weight: 400;\">The higher the ad rank, the higher the ad will appear in the results.<br \/>\n<\/span><span style=\"font-weight: 400;\">Since it's highly likely, just because you've started running ads doesn't mean<br \/>\n<\/span><span style=\"font-weight: 400;\">It doesn't necessarily mean that your exposure will increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While taking into account the advertising budget,<br \/>\n<\/span><span style=\"font-weight: 400;\">By adjusting the bid amount,<\/span><span style=\"font-weight: 400;\">Let's run some ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u2461 You can get started right away and on a low budget.<br \/>\n<\/b><span style=\"font-weight: 400;\">Seller Central's<strong>Advertising Campaign Manager<\/strong>You can configure it right away from that section.<br \/>\n<\/span><span style=\"font-weight: 400;\">Once the setup is complete, the ads will start running right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also<strong>Pay-per-click<\/strong>So<br \/>\n<\/span><span style=\"font-weight: 400;\">Another advantage is that you can start with a small amount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even sellers who don't have much of a budget for advertising<br \/>\n<\/span><b>Daily Budget Limit<\/b><span style=\"font-weight: 400;\">You can set this so you can spin with peace of mind.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an ad format that allows you to fine-tune your bid amounts.<\/span><\/p>\n<p>If you'd like to learn more about CPC advertising, please check out this article.<\/p>\n<div class=\"linkcard\" id=\"pz-lkc-39\" data-lkc-id=\"39\" data-post-id=\"2687\" data-click-token=\"611c360779fb78401e368067d3bdb449bdd3a9d0421974a8932497e11411ce2a\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n<h3><strong>When to Start Running Sponsored Products Ads<\/strong><\/h3>\n<p>To start running Sponsored Products ads,<br \/>\nDid you know there\u2019s an optimal time?<\/p>\n<p><span style=\"font-weight: 400;\">That is<\/span><b>\"We optimized the product pages\" +<br \/>\n<\/b><b>\"We've received a few customer reviews.\"<\/b><span style=\"font-weight: 400;\">As of now.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two reasons why optimizing product pages is important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, the keywords included on the product page and<\/span><span style=\"font-weight: 400;\">The keywords set in the ad,<br \/>\n<\/span><span style=\"font-weight: 400;\">And based on the user's search keywords,<\/span><span style=\"font-weight: 400;\">Whether there is a connection or not<br \/>\n<\/span><span style=\"font-weight: 400;\">This is because it affects the number of times an ad is displayed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only when running ads based on search keywords, but also<br \/>\n<\/span><span style=\"font-weight: 400;\">When you think, \u201cI want to improve my SEO!\u201d,<br \/>\n<\/span><span style=\"font-weight: 400;\">On the product page<\/span><span style=\"font-weight: 400;\">Keywords are very important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords used to determine product relevance, and<br \/>\n<\/span><span style=\"font-weight: 400;\">The keywords you set when running an ad campaign<br \/>\n<\/span><span style=\"font-weight: 400;\">It's important to include this on the product details page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Second, even if running ads increases traffic to the page,<br \/>\n<\/span><span style=\"font-weight: 400;\">If you are unable to convey product information on the product page, the conversion rate is likely to be lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When selling products online, it\u2019s important to provide accurate product information.<br \/>\n<\/span><span style=\"font-weight: 400;\">When you actually shop online,<br \/>\n<\/span><span style=\"font-weight: 400;\">I think most people decide to make a purchase only after thoroughly researching the product.<\/span><\/p>\n<p>Precisely because you can't pick up the product and look at it in person<br \/>\nIt is important to clearly convey product information through text and images.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even if you run ads before your page is fully developed,<br \/>\n<\/span><span style=\"font-weight: 400;\">Ultimately, either the ACoS goes up or the conversion rate...<\/span><span style=\"font-weight: 400;\">It tends to drop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For information on optimizing product detail pages, see the following article:<br \/>\n<\/span><span style=\"font-weight: 400;\">We've provided an explanation, so please take a look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"linkcard\" id=\"pz-lkc-34\" data-lkc-id=\"34\" data-post-id=\"2687\" data-click-token=\"6e832ebd983ec86bc266bb6c51622b63a3cf2e77dd9a99ccf844a9374264388c\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, the reason reviews are important is that,<br \/>\n<\/span><span style=\"font-weight: 400;\">An Amazon user,<\/span><b>Product Reviews<br \/>\n<\/b><b>They tend to choose products by comparing quantity and quality<\/b><span style=\"font-weight: 400;\">That's why.<br \/>\n<\/span><span style=\"font-weight: 400;\">In online shopping, reviews are where users<br \/>\n<\/span><span style=\"font-weight: 400;\">It is said to be crucial information that influences the decision of whether or not to make a purchase.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if there are no reviews or only a few reviews on a product page,<br \/>\n<\/span><span style=\"font-weight: 400;\">Even if we run ads, our competitors...<\/span><span style=\"font-weight: 400;\">It's highly likely that it will be washed away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Amazon prohibits soliciting reviews,<br \/>\n<\/span><span style=\"font-weight: 400;\">An official program recognized by Amazon<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>\"Amazon Vine\"<\/strong>There is such a thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are certain conditions for using this service, but<br \/>\n<\/span><span style=\"font-weight: 400;\">When you're ready to start running ads, or<br \/>\n<\/span><span style=\"font-weight: 400;\">When you want to maximize your sales,<br \/>\n<\/span><span style=\"font-weight: 400;\">It might be worth considering implementing it.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">\u25bcAbout Amazon Vine<br \/>\n<\/span><a href=\"https:\/\/www.amazon.co.jp\/b?ie=UTF8&amp;node=7482082051\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.amazon.co.jp\/vine\/about<\/span><\/a><\/span><\/p>\n<h2><b>What Are the Different Types of Sponsored Products Ads?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2709\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff15\uff09\u5e83\u544a\u8868-min.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sponsored Product ads include:<\/span><span style=\"font-weight: 400;\">There are two main types.<br \/>\n<\/span><span style=\"font-weight: 400;\">These are \u201cautomatic targeting\u201d and \u201cmanual targeting.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I'll explain each one in turn.<\/span><\/p>\n<h3><strong>Auto-Targeting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What Is Auto-Targeting?<br \/>\n<\/span><b>Ads that Amazon automatically delivers to random keywords or ASINs<\/b><span style=\"font-weight: 400;\">That's it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four match types for Auto Targeting.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2710\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff16\uff09\u30aa\u30fc\u30c8\u3000\u4e00\u81f4\u30bf\u30a4\u30d7-min.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>With auto-targeting, Amazon automatically selects the options for you, so<br \/>\nSometimes we get conversions from keywords we never would have imagined.<\/p>\n<p>&nbsp;<\/p>\n<p><b>\uff1c\u904b\u7528\u306e\u30b3\u30c4\uff1e<br \/>\n<\/b><span style=\"font-weight: 400;\">When you start running ads,<br \/>\n<\/span><span style=\"font-weight: 400;\">First, we'll run the campaign using auto-targeting for about two weeks to a month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Auto-targeting applies to the keywords and ASINs you're running<br \/>\n<\/span><span style=\"font-weight: 400;\">This cannot be viewed from the Ad Campaign Manager.<br \/>\n<\/span><b>Please refer to [Search Terms].<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After that, ASINs and keywords with conversions<br \/>\n<\/span><span style=\"font-weight: 400;\">Regarding manual targeting,<br \/>\n<\/span><span style=\"font-weight: 400;\">We recommend adjusting your bid amount as you go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When running campaigns using manual targeting,<br \/>\n<\/span>Auto-Targeting's<strong>Negative Targeting<\/strong>Add a keyword here<span style=\"font-weight: 400;\">It is necessary.<br \/>\n<\/span><span style=\"font-weight: 400;\">Unless you register, auto-targeting and<\/span><span style=\"font-weight: 400;\">Manual Targeting's<br \/>\n<\/span><span style=\"font-weight: 400;\">Double<\/span><span style=\"font-weight: 400;\">This is because it would be treated as a live stream, resulting in unnecessary ad spend.<\/span><\/p>\n<p>Negative targeting has, until now,<strong>\"Keywords\"<\/strong>It was only the exclusion settings, but,<br \/>\nRecently, it has become possible to exclude ASINs as well.<br \/>\nIn Seller Central,<strong>\"Negative Products\"<\/strong>This is the text<strong>\u3002<\/strong><\/p>\n<h3><strong>Manual Targeting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What Is Manual Targeting?<br \/>\n<\/span><b>Decide on your own keywords and bid amounts,<\/b><span style=\"font-weight: 400;\">This is a rotating ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Keyword Targeting\" and<br \/>\n<\/span><span style=\"font-weight: 400;\">There are two types of \u201cproduct targeting.\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">I'll explain each one in turn.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Keyword Targeting<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Keyword targeting involves setting keywords.<br \/>\n<\/span><span style=\"font-weight: 400;\">There are three types of matches:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2712\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff18\uff09\u30de\u30cb\u30e5\u30a2\u30eb\u30de\u30c3\u30c1-min.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><b>\uff1c\u904b\u7528\u306e\u30b3\u30c4\uff1e<br \/>\n<\/b><span style=\"font-weight: 400;\">As shown in the example, phrase matching includes exact matches, so<br \/>\n<\/span><span style=\"font-weight: 400;\">First of all,<\/span><b>Phrase Match<\/b><span style=\"font-weight: 400;\">You should try turning it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"I have a flexible budget,\" \"I want to target a wide range of keywords\"<br \/>\n<\/span><span style=\"font-weight: 400;\">In situations like that,<strong>Partial Match<\/strong>Use this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the match types,<br \/>\n<\/span><span style=\"font-weight: 400;\">The items with the highest display priority are<\/span><b>Exact match<\/b><span style=\"font-weight: 400;\">That's it.<br \/>\n<\/span><span style=\"font-weight: 400;\">With exact match, you think, \u201cIf I use this keyword, I\u2019ll get orders!\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">Run campaigns using the keywords you're confident in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, there is one thing to keep in mind when setting keywords.<br \/>\n<\/span><span style=\"font-weight: 400;\">Since hiragana, katakana, and romaji are recognized separately,<br \/>\n<\/span><span style=\"font-weight: 400;\">When registering product names and the like, don't just use hiragana, but also<br \/>\n<\/span><span style=\"font-weight: 400;\">Be sure to set them using katakana or romaji.<br \/>\n<\/span><span style=\"font-weight: 400;\">Prevents lost opportunities.<br \/>\n<\/span><span style=\"font-weight: 400;\">Example) Product Name: Shouhinmei<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the way, uppercase and lowercase letters in Romanized text are treated as the same.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Product Targeting<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What Is Product Targeting?<br \/>\n<\/span><span style=\"font-weight: 400;\">These are ads targeted at specific products (ASINs).<br \/>\n<\/span><b>Category<\/b><span style=\"font-weight: 400;\">\u3084<\/span><b>Competitors' Pages<\/b><span style=\"font-weight: 400;\">When running ads on<br \/>\n<\/span><span style=\"font-weight: 400;\">This is the product targeting feature you'll be using.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, to prevent customers from going to the competition,<br \/>\n<\/span><span style=\"font-weight: 400;\">Ad space<\/span><b>Fill it with our own products<\/b><span style=\"font-weight: 400;\">You can also do that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\uff1c\u904b\u7528\u306e\u30b3\u30c4\uff1e<br \/>\n<\/b><span style=\"font-weight: 400;\">Here are some points to keep in mind when selecting competitors:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Number and Quality of Reviews<\/span><\/li>\n<li>Prime Mark<\/li>\n<li>Price Range<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2713\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff08\uff19\uff09SP\u7af6\u5408\u5224\u65ad-min.png\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let's look here to determine what we consider to be our competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, to prevent customers from going to competitors, in addition to the measures mentioned above,<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Can you clearly tell what the product is from its title?\"<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Are the product images clear?\"<br \/>\n<\/span><span style=\"font-weight: 400;\">...and other factors also become important.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, when serving ads to a category,<br \/>\n<\/span><span style=\"font-weight: 400;\">Narrow down your search by criteria such as the number of stars or price, etc.<br \/>\n<\/span><span style=\"font-weight: 400;\">Another feature is that it allows you to stream.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2714\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff0810\uff09\u30ab\u30c6\u30b4\u30ea\u30fc\u7d5e\u308a\u8fbc\u307f\uff0a-min.png\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What are the keys to successful management?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\"What should I do in this situation?\" \"What's going on?\"<br \/>\n<\/span><span style=\"font-weight: 400;\">I've included answers to your questions.<br \/>\n<\/span><span style=\"font-weight: 400;\">If you're struggling with Amazon advertising, be sure to check this out!<\/span><\/p>\n<h3><strong>Key Metrics You Must Track in the Ad Campaign Manager<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2715\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff0811\uff09\u904b\u7528\u306e\u30b3\u30c4-min.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><b>\u25a0ACoS<br \/>\n<\/b><span style=\"font-weight: 400;\">Not only the ACoS for each campaign, but also,<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's also check the ACoS for each keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking at ACoS by keyword,<br \/>\n<\/span><span style=\"font-weight: 400;\">Please check the advertising costs relative to the number of orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing here is that the numbers<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Why was it good?\" \"Why was it bad?\"<\/span><span style=\"font-weight: 400;\">It's something to think about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to consider the purpose of running the ad.<br \/>\n<\/span><span style=\"font-weight: 400;\">If your goal is to \u201cimprove your SEO,\u201d then,<br \/>\n<\/span><span style=\"font-weight: 400;\">There are times when a high ACoS is acceptable, and<br \/>\n<\/span><span style=\"font-weight: 400;\">If you don't have much of a budget but want to increase your visibility,<br \/>\n<\/span><span style=\"font-weight: 400;\">You need to run your ads while adjusting the ACoS, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adjust your bid amount\u2014raise or lower it\u2014depending on your objective.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0Bid Amount<br \/>\n<\/b><span style=\"font-weight: 400;\">When setting a bid amount, there is something called a \u201crecommended bid amount\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">It is displayed. This occurs when multiple similar ads are shown,<br \/>\n<\/span><span style=\"font-weight: 400;\">This is calculated based on the bid amount and provided by Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare the bid amount you set yourself with the recommended bid amount, and<br \/>\n<\/span><span style=\"font-weight: 400;\">You might want to adjust your bid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking at bid amounts, at the same time,<br \/>\n<\/span><b>ACoS<\/b><span style=\"font-weight: 400;\">\u3068<\/span><b>Impressions<\/b><span style=\"font-weight: 400;\">Please check this.<br \/>\n<\/span><span style=\"font-weight: 400;\">Even if a product is selling well, it's pointless if the ACoS is high, so<br \/>\n<\/span><span style=\"font-weight: 400;\">In that case, set the bid amount lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the recommended bid amount,<br \/>\n<\/span><span style=\"font-weight: 400;\">Search for keywords on the Amazon website and<br \/>\n<\/span><span style=\"font-weight: 400;\">Which position it appears in<br \/>\n<\/span><span style=\"font-weight: 400;\">Please review this and make any necessary adjustments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 Impressions<br \/>\n<\/b><span style=\"font-weight: 400;\">This refers to the number of impressions.<br \/>\n<\/span><span style=\"font-weight: 400;\">Since Sponsored Products ads are pay-per-click,<br \/>\n<\/span><span style=\"font-weight: 400;\">Advertising costs are not incurred based on impressions alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If users don't see the ads in the first place,<br \/>\n<\/span><span style=\"font-weight: 400;\">The product went unnoticed<\/span><span style=\"font-weight: 400;\">Since no one is buying them,<br \/>\n<\/span><span style=\"font-weight: 400;\">There's no point in running ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there are no impressions,<br \/>\n<\/span><span style=\"font-weight: 400;\">First, the keywords you're targeting need to match the keywords users are searching for, and<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's check to see if they're a good match.<br \/>\n<\/span><span style=\"font-weight: 400;\">Keyword selection is also a very important factor in running ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you've reviewed your keywords, next,<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>\"Bid Amount\"<\/strong>Let's take a look at that.<br \/>\n<\/span><span style=\"font-weight: 400;\">The fact that there is no display means that the bid amount is<br \/>\n<\/span><span style=\"font-weight: 400;\">Compared to the competition,<\/span><b>Set to a low level<\/b><span style=\"font-weight: 400;\">This means it is highly likely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the keyword matches but there are no impressions,<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's try raising the bid amount.<\/span><\/p>\n<h3><strong>What should you do in a situation like this?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2716\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\uff0812\uff09\u904b\u7528\u306e\u30b3\u30c4\uff12-min.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><b>\u25a0When You Have Impressions but a Low Click-Through Rate<br \/>\n<\/b><span style=\"font-weight: 400;\">The information that users see through ad rotations is<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Title,\" \"Product Image,\" \"Price\"<br \/>\n<\/span><span style=\"font-weight: 400;\">\"The quality and number of reviews\" and \"whether shipping is Prime or not.\"<br \/>\n<\/span><span style=\"font-weight: 400;\">In addition to the above, ads on the search results page include<br \/>\n<\/span><span style=\"font-weight: 400;\">It contains information such as \"coupons\" and \"points.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, a low click-through rate means that<br \/>\n<\/span><span style=\"font-weight: 400;\">Information like this<\/span><b>They don't find it appealing, and<br \/>\n<\/b><b>They may be going to the competition<\/b><span style=\"font-weight: 400;\">That's right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if the search keywords are chosen incorrectly,<br \/>\n<\/span><span style=\"font-weight: 400;\">Since that's a possibility, let's take another look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And after comparing it with competitors, the Early Review Program and<br \/>\n<\/span><span style=\"font-weight: 400;\">Please consider factors such as pricing and the introduction of coupons.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0When your company's product name ranks first in SEO search results<br \/>\n<\/b><span style=\"font-weight: 400;\">As I explained at the beginning, the higher the bid amount, the more prominent the ad will be<br \/>\n<\/span><span style=\"font-weight: 400;\">If it appears higher in the search results, it will outperform the product ranked No. 1 in SEO<br \/>\n<\/span><span style=\"font-weight: 400;\">It will appear near the top of the list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That's why they run ads even when they're ranked No. 1 in SEO.<br \/>\n<\/span><span style=\"font-weight: 400;\">There's a high probability that they'll go to the competition.<br \/>\n<\/span><span style=\"font-weight: 400;\">To prevent that from happening, use Sponsored Products ads to<br \/>\n<\/span><span style=\"font-weight: 400;\">You need to turn it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the product you want to promote should appear at the very top of the ad display.<br \/>\n<\/span><span style=\"font-weight: 400;\">If displayed, the same item is listed twice<br \/>\n<\/span><span style=\"font-weight: 400;\">Since it will be displayed,<br \/>\n<\/span><span style=\"font-weight: 400;\">If we implement measures such as running multiple sets of ads,<br \/>\n<\/span><span style=\"font-weight: 400;\">It is possible to eliminate waste.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0When users click but do not make a purchase<br \/>\n<\/b><span style=\"font-weight: 400;\">In this case, after the user views the product details page,<br \/>\n<\/span><span style=\"font-weight: 400;\">It appears that no purchase was made.<br \/>\n<\/span><span style=\"font-weight: 400;\">The reason is that we can't optimize the product pages, and<br \/>\n<\/span><span style=\"font-weight: 400;\">This is because they may be going to the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, please provide detailed specifications, banner images, content, and so on<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's double-check and optimize.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0If you don't know what position your ad is currently appearing in<br \/>\n<\/b><span style=\"font-weight: 400;\">In situations like that, Amazon users are looking at<br \/>\n<\/span><b>View the product page<\/b><span style=\"font-weight: 400;\">Let's do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you just focus on the seller's ad campaign manager...<br \/>\n<\/span><span style=\"font-weight: 400;\">There are so many things I don't understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"When you enter a keyword related to our products,<br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\"What kind of products are being targeted?\"<br \/>\n<\/span><span style=\"font-weight: 400;\">\"Whether the ad you're running is displayed on a certain page,\" and so on<br \/>\n<\/span><span style=\"font-weight: 400;\">You can find this information on the product page.<br \/>\n<\/span><span style=\"font-weight: 400;\">Whether you're conducting competitor research or identifying search keywords,<br \/>\n<\/span><span style=\"font-weight: 400;\">Once<\/span><b>From the buyer's perspective<\/b><span style=\"font-weight: 400;\">It's important to check the product page, isn't it?<\/span><\/p>\n<h2>Summary<\/h2>\n<p><span style=\"font-weight: 400;\">That concludes our explanation of Sponsored Products ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Amazon, it's important to be aware not only of your own products but also of your competitors' products, and based on that knowledge,<br \/>\n<\/span><span style=\"font-weight: 400;\">Running ads and finding out what keywords people are searching for<br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s important to know this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you've learned the basic framework, all that's left is to put it into practice and make adjustments, but<br \/>\n<\/span><span style=\"font-weight: 400;\">The most important thing among them is<\/span><b>Putting Yourself in the User's Shoes<\/b><span style=\"font-weight: 400;\">That's it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let's run our ads from the user's perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hide&amp;Seek, the author of this blog, is,<br \/>\n<\/span><span style=\"font-weight: 400;\">We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo!.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Amazon Business Division,<\/span><b>More than 40 companies<\/b><span style=\"font-weight: 400;\">We provide Amazon management services.<br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fbFor those concerned about reselling<br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fbFor those who are interested in malls but feel they don't have enough staff...<br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fbFor those of you who are concerned that your Amazon ads aren't performing well...<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please feel free to contact us using the contact form below.<\/span><\/p>\n<p><a href=\"https:\/\/www.hideandseek.co.jp\/en\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2583 size-medium\" src=\"https:\/\/www.hideandseek.co.jp\/wp\/wp-content\/uploads\/2020\/06\/\u304a\u554f\u3044\u5408\u308f\u305b3-1-600x200.jpg\" alt=\"\" width=\"600\" height=\"200\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sponsored Products ads are one type of Amazon ad\u2014and since they\u2019re easier to get started with than any other ad format, they\u2019re highly recommended for anyone who wants to \u201cstart running ads right away!\u201d We\u2019ll give you a comprehensive breakdown of the different types and tips for managing them!<\/p>","protected":false},"author":36,"featured_media":5179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,76,10,39],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-ec","tag-39"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" 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