{"id":3011,"date":"2020-07-23T17:13:08","date_gmt":"2020-07-23T08:13:08","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3011"},"modified":"2025-06-19T14:10:04","modified_gmt":"2025-06-19T05:10:04","slug":"latest-seo-strategies-for-2020-10-things-you-absolutely-must-do-to-rank-higher","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3011","title":{"rendered":"[Latest SEO Strategies for 2023] 10 Essential Steps to Rank Higher in Search Results"},"content":{"rendered":"

If you're planning to get involved in website management, SEO is something you simply can't avoid\u2014but how much do you actually know about it?<\/p>\n

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While it\u2019s often said that SEO strategies change every day, there are still some methods you should definitely implement.<\/p>\n

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So, in this article, we\u2019ll explain 10 essential SEO strategies\u2014based on the latest information\u2014for those who are just getting started with SEO.<\/p>\n

Why SEO Is Essential<\/h2>\n

If you're running a website, unless you're only focused on attracting visitors through ads, you must\"SEO Strategies\"<\/strong>I think you'll come across that phrase.<\/p>\n

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Whether you\u2019ve become the SEO manager at your company, started writing a personal blog, or are managing a website, everyone\u2019s reasons may vary, but one thing remains consistent:\"I want to attract more customers\"<\/strong><\/span>That should be the main purpose.<\/p>\n

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So, to rank higher in search results,SEO is essential<\/strong>That\u2019s how it turns out, and the reason isClick-through rate<\/strong>is located at.<\/p>\n

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This graph summarizes the click-through rates by ranking and their averages, as determined by three international SEO research firms.<\/p>\n

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\nQuote:Since I was curious about the relationship between click-through rates and ad rankings on Google Search, I compared the results of three international studies with data from Japanese websites.<\/a><\/cite><\/p><\/blockquote>\n

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As you can see,Just the top 1\u2013365%<\/span><\/strong>It's getting a lot of clicks.<\/p>\n

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In other words, simply by not ranking in the top 1\u20133 spots, you\u2019re already missing out on more than half of the users who searched for that term.<\/p>\n

That\u2019s a huge missed opportunity, isn\u2019t it?<\/p>\n

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There's a difference between appearing in 1st place and appearing in 10th place,A 16-fold difference<\/span>there is<\/strong>That's why.<\/p>\n

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That\u2019s why, if you\u2019re writing an article with a specific goal in mind, ranking highly is essential.<\/p>\n

SEO strategies are Google strategies<\/h2>\n

Also, \u201c\"SEO is all about Google\"<\/strong>It is also said that...<\/p>\n

What I refer to as \u201cGoogle strategies\u201d in this chapter are not so much specific tactics as they are ways of thinking that you should be aware of if you\u2019re doing SEO.<\/p>\n

 <\/p>\n

I\u2019ll explain this here in simple terms, but<\/p>\n

If you'd like to learn more,
\n\u300cGoogle's 10 Principles<\/a><\/span>\u300d
\nYou might want to give it a read.<\/p>\n

Google and Yahoo! hold a 90% market share<\/h3>\n

Please take a look at this graph.<\/p>\n

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Quote:\u00a0Desktop Search Engine Market Share in Japan | StatCounter Global Stats<\/a><\/p>\n

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This graph shows which search engines are used on PCs in Japan, and as you can see,Google at 75.53%<\/strong>\u3001Yahoo! at 15.36%<\/strong>That's it.<\/p>\n

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In other wordsGoogle and Yahoo! combined90.92%<\/span><\/strong>\u3002<\/p>\n

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Quote:Mobile Search Engine Market Share in Japan | StatCounter Global Stats<\/a><\/p>\n

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This graph is about smartphones (in Japan), but here as well,Google at 75.35%<\/strong>\u3001Yahoo! at 23.91%<\/strong>And that brings us to89.26%<\/strong><\/span>So, whether I look at my PC or my smartphone,90% on Google and Yahoo!<\/span>accounts for.<\/strong><\/p>\n

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Since Bing accounts for just under 10% of traffic on PCs, if you want to increase your traffic even slightly, you should implement Google SEO strategies while keeping Bing\u2019s trends in mind.<\/p>\n

Yahoo! uses Google's search system.<\/h3>\n

Yahoo! has also been using Google's search algorithm since 2011.<\/p>\n

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In other words90% of users use a search engine that utilizes Google's algorithm<\/strong><\/span>That's the point.<\/p>\n

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Therefore, if you can master Google, you can master SEO.<\/p>\n

The Three Pillars of SEO<\/h2>\n

There are three main methods of SEO:<\/p>\n

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\u30fbInternal Measures<\/strong>
\n\u30fbOff-page SEO<\/strong>
\n\u30fbImprove the quality of content<\/strong><\/p>\n

Internal Measures<\/h3>\n

What Are On-Page Optimization Measures?\"Organize the site's information so that it is accurately conveyed to Google\"<\/strong>That's what it means.<\/p>\n

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Google has \u201cGooglebot\u201d<\/strong> There is a search engine crawler that uses information such as a site\u2019s XML sitemap and links to create an index, which is then used to generate a score. The ranking of search results is determined by taking this score into account along with the relevance to keywords.<\/p>\n

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