{"id":3149,"date":"2020-07-31T16:38:06","date_gmt":"2020-07-31T07:38:06","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3149"},"modified":"2025-06-19T14:25:47","modified_gmt":"2025-06-19T05:25:47","slug":"instagram-tips-for-managing-a-business-account","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3149","title":{"rendered":"[Instagram] A Comprehensive Guide: From the Benefits of Running a Business Account to How to Manage It!"},"content":{"rendered":"

Instagram is also attracting the attention of corporate marketing professionals.
\nIt is said that there are 1 billion active users worldwide and 33 million in Japan, and
\nIt's a social media platform that's really taking off right now.<\/p>\n

In this article, we'll discuss the benefits of managing a corporate account, as well as
\nTo Grow Your Following Based on the Latest Information
\nWe'll provide you with all the details you need!<\/p>\n

The benefits of companies using Instagram are<\/span>Three!<\/span><\/h2>\n

As more and more companies are focusing their efforts on social media management,
\n<\/span>Here are the benefits of using Instagram!<\/span><\/p>\n

You can build your brand on Instagram<\/span><\/h3>\n

What Is Branding?
\n<\/span>\"That logo belongs to Company X.\"
\n<\/span>\"For example, 'This company sells XX,'\"
\n<\/span>The goal is to instill the mindset that \u201cWhen you think of XX, you think of \u25b3\u25b3.\u201d<\/span><\/p>\n

Since Instagram presents information visually, in posts...
\n<\/span>It\u2019s a social media platform that allows you to convey your brand\u2019s vision and makes branding easier.<\/span><\/p>\n

It can help raise awareness of the company<\/span><\/h3>\n

The purchasing process unique to the modern era, characterized by the widespread use of social media, is known as
\n<\/span>\"ULSSAS (ULSSAS)<\/strong>\" is what they say.
\n<\/span>ULSSAS works as follows:
\n<\/span>It's an acronym.<\/span><\/p>\n

\"\"<\/p>\n

U=UGC: \"User-Generated Content\"\u2014content created by general users
\nL = Like
\nS = Search 1: Social Media Search
\nS = Search 2: Google, Yahoo<\/span>Search
\nA=Action: Purchase
\nS = Spread: Diffusion<\/span><\/p>\n

Among these, UGC, Likes, and Search 1
\n<\/span>Instagram's role is to increase \"awareness.\"<\/span><\/p>\n

 <\/p>\n

Recently, derived from \u201dGoogling\u201d (searching on Google),
\n<\/span>\u201dThe term \u201dtaguru\u201d (searching using Instagram hashtags) is also
\n<\/span>More and more people are using Instagram to search for information.<\/span><\/p>\n

Until now, I\u2019ve just enjoyed the posts and stopped at giving them a \u201clike.\u201d
\n<\/span>As Instagram has evolved into a tool for gathering information,
\n<\/span>ULSSAS is now valid.<\/span><\/p>\n

By using Instagram, business representatives can
\n<\/span>This will likely provide more opportunities for the organization to gain recognition from a wider audience.<\/span><\/p>\n

 <\/p>\n

Not just for brand awareness, but as one of our e-commerce sites<\/span>...is also available<\/span><\/h3>\n

Not just the \"cognition\" part of ULSSAS, but also
\n<\/span>All the way up to the \"Purchase\" action<\/span>On Instagram
\n<\/span>It has become possible to complete transactions, and the site is gaining attention as an e-commerce platform.<\/span><\/p>\n

In 2018, a feature called \"Shop Now\"<\/span>A shopping feature has been added.
\n<\/span>The \"product name and price\" displayed in the post, as shown in the image below,
\n<\/span>Clicking a tag will take you to the screen on the right.
\n<\/span>From there, click [View on Website] to
\n<\/span>This system takes you to a website where you can purchase this product and makes the purchasing process smooth and easy.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

In the profile section of accounts that have set up a shop, or
\n<\/span>It now appears in the search bar.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Not only can you build your brand on social media, but
\n<\/span>Instagram also serves as an e-commerce site.
\n<\/span>The range of applications is expanding, and we can expect to see more companies entering this market.<\/span><\/p>\n

To make sure you don't miss out, follow us on Instagram
\n<\/span>I highly recommend managing a corporate account.<\/span><\/p>\n

In addition, a service called \u201cFacebook Shop\u201d has been launched on Facebook.
\nSocial media platforms are evolving into e-commerce sites.<\/p>\n

\u25bcIf you'd like to learn more about Facebook Shops, please check out the article below.
\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\n

10 Essential Ways to Grow Your Instagram Followers<\/h2>\n

Once you've set up your account, start working on growing your following.
\nAs your number of followers grows, your account's credibility increases,
\nWe can also expect to see an increase in engagement rates.<\/p>\n

Now, let me share some tips on how to gain more followers!<\/p>\n

 <\/p>\n

Decide in advance who you\u2019re communicating with and what you\u2019re communicating.<\/span><\/h3>\n

When you start managing your account<\/span>\"To whom?\" \"What?\"<\/strong>
\n<\/span>The most important thing is to decide in advance whether this will be a posting account.<\/span><\/p>\n

Let's define a specific persona for your followers.
\n<\/span>By clearly defining your target audience, you can determine the content and tone of your posts,
\n<\/span>The time of day you post and the way you write your posts will vary.<\/span><\/p>\n

 <\/p>\n

Clarify the Purpose of the Operation<\/span><\/h3>\n

Clarify the purpose of your Instagram account and set goals accordingly.
\nNo matter what you do, setting a purpose and determining your goals and actions is
\nThis is very important.<\/p>\n

In terms of Instagram, the goals would be as follows.<\/p>\n

----------------------------------------<\/p>\n

(1)
\nPurpose: I want as many people as possible to be aware of this.
\nTarget metrics: Set specific goals for the number of followers, the number of likes and saves on posts, reach, and so on.
\n(2)
\nObjective: To encourage customers to purchase our products.
\nTarget Metrics: Determine the conversion rate to the site and the number of purchases to be achieved within the specified period.
\n(3)
\nObjective: We want people to become fans of our company.
\nGoal: To increase the engagement rate.<\/p>\n

----------------------------------------<\/p>\n

As mentioned above, be sure to clearly define the purpose of your account.<\/p>\n

 <\/p>\n

Fill out your profile<\/span><\/h3>\n

After learning about an account, users decide whether or not to follow it.
\n<\/span>I'll make my decision based on their profile and posts.<\/span><\/p>\n

Your profile is just like a person's first impression\u2014it's a very important part.
\n<\/span>\"What kind of posts they're making\" and
\n<\/span>\"Benefits of Following Us\"
\n<\/span>We must clearly present this to our followers.<\/span><\/p>\n

I'll explain each one in turn.<\/span><\/p>\n

\"\"<\/p>\n

1. Account Name<\/span><\/strong>
\n<\/span>Since this will be written in English only, make it something that\u2019s easy to remember.
\n<\/span>The part that appears in Stories.<\/span><\/p>\n

2. Icons<\/span><\/strong>
\n<\/span>You can insert a circular image.
\n<\/span>Make it something that catches the eye, such as a company logo or brand logo.<\/span><\/p>\n

3. Username<\/span><\/strong>
\n<\/span>The official name I want you to remember.
\n<\/span>Provide clear instructions on how to read it, etc.<\/span><\/p>\n

4. Self-Introduction<\/span><\/strong>
\n<\/span>You can write up to 150 characters.
\n<\/span>Briefly describe what kind of account it is.<\/span><\/p>\n

5. Website URL<\/span><\/strong>
\n<\/span>By upgrading your account to a Pro account,
\n<\/span>You can post URLs with links.
\n<\/span>Paste the URL of the site you want users to visit.<\/span><\/p>\n

6. Stories Highlights<\/span><\/strong>
\n<\/span>You can add posts from your Stories to your Highlights.
\n<\/span>We'll post content such as account introductions and product features.<\/span><\/p>\n

In addition to this, depending on the account,
\nShopping features and Reels are displayed.
\nReels is a feature on Instagram that lets you create 15-second short videos.<\/p>\n

Use the points above to make your account more appealing
\nWe must convey this as clearly as possible.<\/p>\n

 <\/p>\n

Setting the Tone and Rules for Posts<\/span><\/h3>\n

The most important thing about Instagram posts is\"A Sense of Unity\"<\/strong>That's it.
\n<\/span>Make sure the overall feel of your account and the color tones of your photos align with your persona and the message you want to convey.<\/span><\/p>\n

This account (<\/span>@frol.official<\/span><\/span><\/a>) is
\n<\/span>This is the account for the \u201coral care brand.\u201d
\n<\/span>In addition to the fact that the brand color is blue, and to convey a sense of cleanliness,
\n<\/span>I've made sure all the photos in my posts have a blue color scheme.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

It\u2019s also a good idea to establish guidelines for managing your account, such as how often to post.
\n<\/span>Depending on your target audience, you should generally post every day.
\n<\/span>If there are too few, the account may be considered inactive.
\n<\/span>It is more likely to be recognized.
\n<\/span>At leastOnce every 2 or 3 days<\/strong>Please make a point of posting.<\/span><\/p>\n

 <\/p>\n

Display in the \"Popular Posts\" section<\/span><\/h3>\n

When searching on Instagram, you can use
\n<\/span>This is the screen with a magnifying glass icon in the lower-left corner.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

On the screen that appears before you search, posts are displayed as shown in the image above.
\n<\/span>Here, the system automatically determines this based on users' search and browsing results, and
\n<\/span>This is the section that displays items you might be interested in.
\n<\/span>The posts displayed vary by user, but
\n<\/span>Popular posts tend to be displayed<\/strong>to.<\/span><\/p>\n

Previously, posts with a high number of \u201cLikes\u201d were displayed at the top, but
\n<\/span>Lately,\"Retention Rate\"<\/strong>\u3068\"Length of Stay\"<\/strong>...is related to this.
\n<\/span>Therefore, photos that make users \u201cwant to save them\u201d or \u201cwant to look at them,\u201d and
\n<\/span>It is important to focus on creating captions.<\/span><\/p>\n

Also, the \"Popular Posts\" section is where users
\n<\/span>Since posts from accounts you don't follow appear,
\n<\/span>If you can post your own content, even users who aren't your followers will be able to
\nThis will make it possible to approach the issue.<\/p>\n

Not on social media, but<\/span>Operate as a media outlet<\/span><\/h3>\n

Until now, Instagram has been strongly associated with photo-based posts, but
\n<\/span>Lately, the content of my posts has been...\"Mediaization\"<\/strong>There is a tendency for this to happen.
\n<\/span>Popular posts that rank high in search results are
\n<\/span>This is because it has become linked to the \u201cretention rate\u201d and \u201clength of stay.\u201d
\n<\/span>In fact, the number of users who actually read the text carefully has been increasing recently.<\/span><\/p>\n

 <\/p>\n

By posting engaging stories and adding more substance to your captions, you can create posts that get more views.
\n<\/span>Lately, I\u2019ve been seeing quite a few accounts posting manga in the photo section.<\/span><\/p>\n

\"\"<\/p>\n

Going forward, it will no longer be just a social media platform for posting pretty photos,
\n<\/span>To users who connect with our worldview
\n<\/span>We must continue to post high-quality content.<\/span><\/p>\n

 <\/p>\n

Using Hashtags Correctly<\/span><\/h3>\n

On Instagram, it appears as the half-width sharp symbol \u201c#.\u201d<\/span>Hashtag<\/strong>There is something called
\n<\/span>By adding hashtags to your captions when you post,<\/span>You can increase your reach.
\n<\/span>The posts displayed when you perform a search are those where the search keywords are<\/span>These are items tagged with hashtags.<\/span><\/p>\n

By the way, Japanese people who search using hashtags<\/span>The global averageAbout three times as much<\/strong>It is said that there are many, and
\n<\/span>By using hashtags correctly,<\/span>It can help increase awareness of the company.
\n<\/span>(See:<\/span>https:\/\/mag.sendenkaigi.com\/senden\/201902\/pickup\/015235.php<\/span><\/a>\uff09<\/span><\/span><\/p>\n

 <\/p>\n

The most important thing when using hashtags is<\/span>\"It must match the photo in the post.\"
\n<\/span>For example, even if you add the hashtag ##Gyoza to a photo of cosmetics,<\/span>No matter how good the content is, it won't make it to the popular posts for that keyword.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Also, since you can include up to 30 hashtags,
\n<\/span>Let's make our selection based on search volume.
\n<\/span>Hashtags are categorized as follows based on search volume and type.<\/span><\/p>\n