{"id":3165,"date":"2025-02-10T09:40:18","date_gmt":"2025-02-10T00:40:18","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3165"},"modified":"2025-06-19T14:27:59","modified_gmt":"2025-06-19T05:27:59","slug":"ad-campaign-management-what-is-the-pharmaceutical-and-medical-devices-act-in-the-cosmetics-industry-dos-and-donts-chart","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3165","title":{"rendered":"[Latest Advertising Best Practices] What Is the Pharmaceutical and Medical Devices Act in the Cosmetics Industry? A Clear Explanation of Acceptable and Unacceptable Expressions!"},"content":{"rendered":"

Knowledge of the Pharmaceutical and Medical Devices Act is essential for managing advertising campaigns.<\/span><\/p>\r\n\r\n\r\n\r\n

In this post, we'll mainly focus onThe Pharmaceutical and Medical Devices Act in Online Sales and Advertising Management<\/strong>I will provide a clear and easy-to-understand explanation of this topic.
<\/span>Please feel free to use this as a reference.<\/span><\/p>\r\n\r\n\r\n\r\n

What is the Pharmaceutical and Medical Devices Act?<\/b><\/h2>\r\n\r\n\r\n\r\n

What exactly is the Pharmaceutical and Medical Devices Act?<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

In advertising management, the main focus is on \u201c<\/span>Ensuring Quality, Efficacy, and Safety<\/b>\"with the aim of\"
<\/span>Regulations are in place.<\/span><\/p>\r\n\r\n\r\n\r\n

So, why is it necessary to comply with the Pharmaceutical and Medical Devices Act?
<\/span>Imagine an advertisement that uses exaggerated claims in violation of the Pharmaceutical and Medical Devices Act.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Advertisements can give consumers the wrong impression of a product, can't they?<\/span><\/p>\r\n\r\n\r\n\r\n

As such, consumers<\/span>ExaggerationIf you end up buying something due to a misunderstanding,
<\/span>It is also possible that this could affect your health.<\/span><\/p>\r\n\r\n\r\n\r\n

No matter how appealing a product may be, if it violates the Pharmaceutical and Medical Devices Act,
<\/span>Administrative Guidance<\/b>\u3084<\/span>Product Recall<\/b>In response to,
<\/span>This will have a significant impact on operations.<\/span><\/p>\r\n\r\n

Effective August 1, 2021, administrative fines for violations of the Pharmaceutical and Medical Devices Act will take effect.
The penalty applies to false or exaggerated advertising, and the fine is 4.5% of sales.<\/p>\r\n\r\n

Make sure you have a solid understanding of the Pharmaceutical and Medical Devices Act, and
<\/span>Let's make sure your ad campaigns run smoothly.<\/span><\/p>\r\n\r\n\r\n\r\n

Eligible Products<\/b><\/h3>\r\n\r\n\r\n\r\n

The following four products are subject to the Pharmaceutical and Medical Devices Act.<\/span><\/p>\r\n\r\n\r\n\r\n

------------------
<\/span>\"Medicines\"
<\/span>\"Quasi-Drug\"
<\/span>\"Cosmetics\"
<\/span>\"Medical Devices\"
<\/span>------------------<\/span><\/p>\r\n\r\n\r\n\r\n

These products are classified differently under the Pharmaceutical and Medical Devices Act, and
<\/span>Scope of Claimed Effects and Benefits<\/b>They are also different.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n


(See:<\/span>Japan School Health Association<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

Since health foods are classified as \u201cfood,\u201d they are not covered by the Pharmaceutical and Medical Devices Act.
<\/span>There are two main rules regarding health foods:<\/span><\/p>\r\n\r\n\r\n\r\n

------------------
<\/span>\"Act on the Display of Prize Information\"
<\/span>\"Health Promotion Act\"
<\/span>------------------<\/span><\/p>\r\n\r\n\r\n\r\n

Although it is not subject to the Pharmaceutical and Medical Devices Act,
<\/span>Usage<\/b>\u3001<\/span>Dosage<\/b>\u3001<\/span>Indications and Effects<\/b>Since writing this would violate the Pharmaceutical and Medical Devices Act,
<\/span>Please be careful.<\/span><\/p>\r\n\r\n\r\n\r\n

Next, I\u2019ll explain each type in detail.
<\/span>Please familiarize yourself with the expressions to avoid, and be sure to make use of the recommended expressions in your daily work.<\/span><\/p>\r\n\r\n\r\n\r\n

About Medicines<\/b><\/h2>\r\n\r\n\r\n\r\n

What Are Pharmaceuticals?<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"Pharmaceuticals\" means \"<\/span>Intended for use in the diagnosis, treatment, or prevention of diseases<\/b>The intended purpose<\/b>\u300d\u3002<\/span><\/p>\r\n\r\n\r\n\r\n

This includes eye drops, hair growth treatments, cold medicine, and other items.<\/span><\/p>\r\n\r\n\r\n\r\n

Acceptable Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Pharmaceuticals are,<\/span>\"Prevention\" and \"Treatment\"<\/b>You can describe effects and benefits such as these.
<\/span>Expressions that can be used as slogans include:<\/span>Within the scope recognized by the Ministry of Health, Labor and Welfare for its effects and efficacy<\/b>So please be careful.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\"High blood pressure caused by \u25cb\u25cb\"<\/span>Improvement<\/b>\"You can do that.\"
\"Lifestyle-related diseases\"<\/span>Prevention<\/b>\"To \u25cb\u25cb!\"<\/span><\/p>\r\n\r\n\r\n\r\n

Prohibited Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Effects and indications not recognized by the Ministry of Health, Labor and Welfare<\/b>Expressions regarding this are not allowed.
<\/span>It is necessary to understand which requirements the product meets before making any claims.<\/p>\r\n\r\n\r\n\r\n

About Quasi-Drugs (Medicated Cosmetics)<\/b><\/h2>\r\n\r\n\r\n\r\n

What Are Quasi-Drugs?<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"Quasi-drugs\" are,
<\/span>\"It is not actively used for treatment, and
Discomfort such as nausea, heat rash, skin irritation, etc.<\/span>Prevention<\/b>...used for that purpose.
<\/span>In addition, for bad breath, body odor, hair loss prevention, hair growth, hair removal, etc.<\/span>For cosmetic purposes<\/b>Used for . Its effects on the human body are<\/span>Easing<\/b>\"such a thing.\"
<\/span>(Source:<\/span>Japan School Health Association<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

Medicated Cosmetics<\/b>It is classified as a quasi-drug.
<\/span>Medicated cosmetics are products that, in addition to the basic functions of cosmetics\u2014such as moisturizing\u2014contain ingredients effective in treating skin problems.<\/span><\/p>\r\n\r\n\r\n\r\n

When selling or advertising a product as a quasi-drug,
<\/span>Approval by the Minister of Health, Labor and Welfare<\/b>is required.<\/span><\/p>\r\n\r\n\r\n\r\n

Acceptable Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

The claimed benefits and effects are<\/span>Detailed regulations for each product<\/b>...is being done.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

When including a call to action in a tagline,
<\/span>*Using symbols such as *, etc.<\/span>Note<\/b>Let's add it.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\"A cream with skin-brightening effects (*)!\"
<\/span>(*) Inhibits melanin production caused by sun exposure and prevents dark spots<\/span><\/p>\r\n\r\n\r\n\r\n

Prohibited Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

\"Prevention\"<\/b>\u3084<\/span>\"Treatment\"<\/b>Expressions that refer to *are*,
<\/span>Since it falls outside the scope of quasi-drugs, it is generally not permitted for use.<\/span><\/p>\r\n\r\n\r\n\r\n

However, products that have been approved may include statements regarding \u201cprevention.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\"Dark spots and freckles...\"<\/span>Delete<\/b>\u300d<\/span><\/p>\r\n\r\n\r\n\r\n

About Cosmetics<\/b><\/h2>\r\n\r\n\r\n\r\n

What Are Cosmetics?<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"Cosmetics\" are,
\"To cleanse and beautify the human body, enhance its appeal, alter one's appearance, and
Or to keep the skin or hair healthy,
A substance intended to be applied to the body by rubbing, spraying, or other similar methods, and
The effects on the human body are<\/span>Easing<\/b>\"that sort of thing.\"
<\/span>(Source:<\/span>Japan School Health Association<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

Acceptable Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

The Effects of Makeup<\/b>So, the expression \"makes your skin whiter\" is acceptable.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\"Foundation that makes your skin look fairer when you apply it\"
<\/span>\"Makes dark spots less noticeable\"<\/span><\/p>\r\n\r\n\r\n\r\n

The scope of effects and benefits that may be claimed for cosmetics is,
<\/span>There are 56 items listed in the \u201cStandards for Appropriate Advertising of Pharmaceuticals and Related Products.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Prohibited Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Expressions such as \u201cskin whitening\u201d and \u201canti-aging care\u201d are not allowed.
<\/span>Also,Claims of efficacy that suggest the product is a pharmaceutical drug<\/strong>You cannot do that.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\"Use XX and your skin will become fairer too!\"<\/span><\/p>\r\n\r\n\r\n\r\n

About Medical Devices<\/b><\/h2>\r\n\r\n\r\n\r\n

What is a medical device?<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"Medical device\" means,
<\/span>\"Used for the diagnosis, treatment, or prevention of diseases in humans or animals,
or is intended to affect the structure or function of the human or animal body
\"Machinery, equipment, and the like (excluding regenerative medicine products, etc.) as specified by Cabinet Order.\"
<\/span>(Source: Japan Medical Device Industry Federation)<\/span><\/p>\r\n\r\n\r\n\r\n

Acceptable Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Just like with pharmaceuticals,
<\/span>Within the scope recognized by the Ministry of Health, Labor and Welfare as having efficacy and therapeutic effects<\/b>Advertising is permitted on [...].<\/span><\/p>\r\n\r\n\r\n\r\n

Prohibited Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Statements regarding unapproved effects or benefits are not permitted.<\/span><\/p>\r\n\r\n\r\n\r\n

About Health Foods<\/b><\/h2>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

As I mentioned at the beginning, although health foods are less subject to the Pharmaceutical and Medical Devices Act,
<\/span>These are issues that require corrective action.<\/span><\/p>\r\n\r\n\r\n\r\n

There are four types of health foods, and the claims that can be made about them differ.
<\/span>Let's understand the characteristics of each and learn how to express them appropriately.<\/span><\/p>\r\n\r\n\r\n\r\n

Types of Health Foods<\/b><\/h3>\r\n\r\n\r\n\r\n

1. Health Foods<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

Foods intended to maintain and support health.
<\/span>User Experience<\/b>You can only write that.<\/span><\/p>\r\n\r\n\r\n\r\n

2. Foods for Specified Health Uses (Tokuh\u014d)<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

On the package<\/span>Food for Specified Health Uses Logo<\/b>Foods that have this label.
<\/span>This refers to items that are individually authorized by each country.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Maintaining and Promoting Health\"<\/b>Or<\/span>\"Functions that reduce the risk of disease\"<\/b>You can write about it.<\/span><\/p>\r\n\r\n\r\n\r\n

3. Foods with Nutritional Functions<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

On the package<\/span>Nutrition-Functional Food Mark<\/b>Foods that have this label.
<\/span>Without notifying the government,<\/span>In-house certification<\/b>refers to what has been done.<\/span><\/p>\r\n\r\n\r\n\r\n

You can include information regarding the functions specified by the government.<\/span><\/p>\r\n\r\n\r\n\r\n

4. Foods with Functional Claims<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

On the package<\/span>Labeling of Foods with Functional Claims<\/b>Foods that contain [...].
<\/span>This refers to products for which functional claims may be made upon filing a notification with the Consumer Affairs Agency.<\/span><\/p>\r\n\r\n\r\n\r\n

Based on scientific evidence<\/span>\"Maintaining and Promoting Health\"<\/b>You can write about it.<\/span><\/p>\r\n\r\n\r\n\r\n

Acceptable Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

The scope within which its functionality has been proven<\/b>In this context, certain types of labeling are permitted.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
\"XX for a Healthy Digestive System\"
\"\u25b3\u25b3: Recommended for People with High Blood Pressure\"<\/span><\/p>\r\n\r\n\r\n\r\n

Prohibited Expressions<\/b><\/h3>\r\n\r\n\r\n\r\n

Be sure to familiarize yourself with the expressions to avoid that are common to all four types of health foods.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

You must avoid any wording that could be interpreted as referring to a pharmaceutical product.<\/span><\/p>\r\n\r\n\r\n\r\n

6 Expressions to Avoid<\/b><\/h2>\r\n\r\n\r\n\r\n

Did you understand which expressions are acceptable and which are not for each product?
<\/span>Next, I\u2019ll introduce some common expressions to avoid.<\/span><\/p>\r\n\r\n\r\n\r\n

What they have in common is<\/span>\"Expressions that may mislead users\"<\/b><\/span>...is not allowed.
<\/span>This is the absolute basics of the Pharmaceutical and Medical Devices Act, so make sure you understand it thoroughly.<\/span><\/p>\r\n\r\n\r\n\r\n

Unsubstantiated exaggerations<\/b><\/h3>\r\n\r\n\r\n\r\n

\"~ will disappear (has disappeared)\"
<\/span>\"~ will be cured (has been cured)\"
<\/span>\"Prevents ~\"<\/span><\/p>\r\n\r\n\r\n\r\n

Basically, as described above,<\/span>Expressions Related to Treatment and Prevention<\/b>That's not allowed.<\/span><\/p>\r\n\r\n\r\n\r\n

However, as an exception, for pharmaceuticals and quasi-drugs,
<\/span>Things with a basis<\/b>In that case, you can express it that way.<\/span><\/p>\r\n\r\n\r\n\r\n

Also, avoid implying any specific effects or benefits.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cXX brings out your skin\u2019s natural power\u201d (suggestion)
<\/span>\u25cb \u201cXX supports your skin\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

The Most Expressive<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\r\n

<\/span><\/p>\r\n

With regard to manufacturing methods for pharmaceuticals and other products, one must not use expressions that differ from the actual manufacturing methods or that are likely to give rise to a perception contrary to fact regarding their superiority.<\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

(Source:<\/span>Ministry of Health, Labor and Welfare<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

Superlative<\/b>Wording that refers to [...], etc., is generally not permitted.<\/span><\/p>\r\n\r\n\r\n\r\n

In exceptional cases, expressions such as \u201cNo. 1 in sales\u201d or \u201cFirst Place in the \u25b3\u25b3 Competition\u201d are,
<\/span>Rational Basis<\/b>If that is the case, it will be accepted.
<\/span>When including this information, be sure to add a note using an asterisk (*) or similar symbol.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cThe Finest Skin-Whitening Cream\u201d
<\/span>\u25cb \u201cWinner of the Monde Selection Grand Gold Award (*)\u201d
(*) Winner of the \u25b3\u25b3 Award<\/span><\/p>\r\n\r\n\r\n\r\n

Authorization<\/b><\/h3>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\r\n


<\/span>Healthcare professionals, barbers, hairdressers, hospitals, clinics, pharmacies, and other entities dealing with pharmaceuticals, etc.<\/span>Advertisements must not claim that a government agency, school, or academic society\u2014or any other organization that significantly influences public perception regarding efficacy and other effects\u2014has designated, certified, recommended, endorsed, or selected the product.<\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

(Source:<\/span>Ministry of Health, Labor and Welfare<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

When you find out that a product is recommended by an authoritative figure, such as a doctor, how does that affect your impression of the product?
<\/span>I think many people would feel that if an expert says so, it must be a good product.<\/span><\/p>\r\n\r\n\r\n\r\n

As such,Authorization<\/strong>If we do that, it will have a significant impact on consumers.
Even if it is true that a recommendation was made, we generally cannot include that information.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cSupplements developed under the supervision of doctors,\u201d \u201cShampoos endorsed by hairstylists\u201d
<\/span>\u25cb \u201cLeave the follow-up care for supplements to the experts\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

Safety Guarantee<\/b><\/h3>\r\n\r\n\r\n\r\n
\r\n


<\/span>With regard to the efficacy, effects, or safety of pharmaceuticals and other products, one must not use expressions that specify particular efficacy, effects, or safety and imply a guarantee that they are certain.<\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

(Source:<\/span>Ministry of Health, Labor and Welfare<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

It is definitely safe<\/strong>It is prohibited to make such statements.
<\/span>This, too, can lead to misunderstandings on the part of consumers.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cIt has been tested repeatedly, and its safety is guaranteed.\u201d
<\/span>\u25cb \u201cWe conduct repeated tests and strive to ensure safety.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

Customer Reviews Describing the Product's Effects and Benefits<\/b><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n
\r\n


<\/span>(5) User Testimonials, etc.
<\/span>Examples of thank-you letters and messages of appreciation from loyal users, as well as comments such as \u201cI use it too.\u201d, etc.
<\/span>Advertisements based on personal experiences or testimonials cannot serve as objective evidence, and
<\/span>On the contrary, it may mislead consumers regarding efficacy, effects, or safety
<\/span>Because there is a risk, this must not be done except in the following cases.
<\/span>In any case, please be careful not to use overly strong or guarantee-like language.<\/span>...<\/span><\/p>\r\n

\u2460 When describing the user experience in advertisements for eye drops, topical medications, cosmetics, and similar products
<\/span>However, advertisements that specifically emphasize only the user experience may mislead consumers regarding the intended use of the product.<\/span>Do not do this, as it may mislead the target.
<\/span>\u2461 When a celebrity simply explains or demonstrates a product<\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

(Source:<\/span>Ministry of Health, Labor and Welfare<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

Have you ever seen an ad that includes customer reviews?
<\/span>Actually, the Pharmaceutical and Medical Devices Act also applies to word-of-mouth reviews.<\/span><\/p>\r\n\r\n\r\n\r\n

Those that mention efficacy and benefits<\/strong>Do not include this.
<\/span>User Experience<\/strong>If it describes [...], it can be included.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cSee results in just one month!\u201d
<\/span>\u25cb \u201cEasy to carry around and easy to drink!\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

Use of Clinical Data<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\r\n


<\/span>(3) Examples of Clinical Data, etc.
<\/span>In advertisements intended for the general public, citing clinical data or case studies may fail to provide consumers with sufficient explanation, and
<\/span>As this may lead to misunderstandings regarding efficacy, effects, or safety, it should generally not be done.<\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

(Source:<\/span>Ministry of Health, Labor and Welfare<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n\r\n\r\n\r\n

When you look at clinical data, you tend to assume it\u2019s reliable, don\u2019t you?
<\/span>Under the Pharmaceutical and Medical Devices Act,Clinical Data<\/strong>prohibits such descriptions on the grounds that they mislead consumers.<\/span><\/p>\r\n\r\n\r\n\r\n

Example)
<\/span>\u2716 \u201cChanges in Hair Volume Resulting from Continued Use of \u25cb\u25cb\u201d
<\/span>\u25cb Do not use clinical data<\/span><\/p>\r\n\r\n\r\n\r\n

4 Tips for Complying with the Pharmaceutical and Medical Devices Act<\/b><\/h2>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

While it is important to comply with the Pharmaceutical and Medical Devices Act when managing advertisements,
<\/span>Avoiding promotional language for products prevents consumers from understanding their appeal because
<\/span>That's such a waste, isn't it?<\/span><\/p>\r\n\r\n\r\n\r\n

Here are some techniques for conveying the appeal of your products while complying with the Pharmaceutical and Medical Devices Act.
<\/span>Please be sure to take advantage of this.<\/span><\/p>\r\n\r\n\r\n\r\n

Use alternative phrasing<\/b><\/h3>\r\n\r\n\r\n\r\n

When managing advertisements in compliance with the Pharmaceutical and Medical Devices Act, it is important to
<\/span>\u300c<\/span>Phrasing Patterns<\/b>\"Creating that within yourself.\"<\/span><\/p>\r\n\r\n\r\n\r\n

\"Smooth,\" \"fluffy,\" \"silky,\" and other
<\/span>Onomatopoeia<\/b>Using it is also effective.<\/span><\/p>\r\n\r\n\r\n\r\n

----------------------------------------
<\/span>Example)
<\/span>\"For Those Who Struggle with Constipation Every Morning\"
<\/span>\u2192 \u201cEvery morning\u2019s<\/span>Refreshing<\/b>\"For Those Who Are Struggling\"
<\/span>\"At \u25cb\u25cb,<\/span>Smooth<\/b>\"For Beautiful Hair!\"
<\/span>----------------------------------------<\/span><\/p>\r\n\r\n\r\n\r\n

Use vague language<\/b><\/h3>\r\n\r\n\r\n\r\n

As mentioned above, cosmetics and health supplements are
<\/span>It is not acceptable to directly state the product's effects or benefits.<\/span><\/p>\r\n\r\n\r\n\r\n

Therefore,After softening the wording<\/strong>Let's think of a way to express this that resonates with consumers.<\/span><\/p>\r\n\r\n\r\n\r\n

----------------------------------------
<\/span>Example)
<\/span>\"Improves the scalp environment\"
<\/span>\u2192 \u201cThe scalp environment\u2026\u201d<\/span>Support (Encouragement)<\/b>\"I'll do it.\"
<\/span>----------------------------------------<\/span><\/p>\r\n\r\n\r\n\r\n

Omitting the subject or predicate<\/b><\/h3>\r\n\r\n\r\n\r\n

Omitting the subject or predicate<\/strong>I also recommend this.<\/span><\/p>\r\n\r\n\r\n\r\n

By not making it clear what exactly is being discussed,
<\/span>This allows you to avoid directly stating the effects and benefits.<\/span><\/p>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\uff1c\u4e3b\u8a9e\uff1e<\/span><\/p>\r\n\r\n\r\n\r\n

\"I've gained more hair volume by using XX!\"
<\/span>\u2192 \u201cIt\u2019s gone up at \u3007\u3007!\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

In this case, it could also be interpreted as \u201cmy confidence has grown,\u201d so,
<\/span>Multiple meanings<\/strong>That's a possibility, isn't it?<\/span><\/p>\r\n\r\n\r\n\r\n

\uff1c\u8ff0\u8a9e\uff1e<\/span><\/p>\r\n\r\n\r\n\r\n

\"I can't believe my skin has gotten this fair just by using XX...\"
<\/span>\u2192 \u201cI never would have thought using \u3007\u3007 would lead to this\u2026\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

In this case,Does not directly describe physical changes<\/strong>That means...<\/span><\/p>\r\n\r\n\r\n\r\n

Convert to a problem<\/b><\/h3>\r\n\r\n\r\n\r\n

Tailoring Product Benefits to Consumers' ConcernsReplacement<\/strong>Let's give it a try.<\/span><\/p>\r\n\r\n\r\n\r\n

Furthermore, by rephrasing it as a question, rather than focusing on the effects and benefits,
<\/span>Addressing Your Concerns<\/strong>This will lead to...<\/span><\/p>\r\n\r\n\r\n\r\n

----------------------------------------
<\/span>Example)
<\/span>\"Improving Skin Conditions\"
<\/span>\u2192 \u201cHave you been noticing dry, flaky skin lately?\u201d
<\/span>----------------------------------------<\/span><\/p>\r\n\r\n\r\n\r\n

Summary<\/b><\/h2>\r\n\r\n\r\n\r\n

An understanding of the Pharmaceutical and Medical Devices Act is essential for online sales and advertising operations.<\/span><\/p>\r\n\r\n\r\n\r\n

Phrasing Patterns<\/strong>Create one for yourself, and
<\/span>It would be great if we could put this into practice.<\/span><\/p>\r\n\r\n\r\n\r\n

Be sure to bookmark this blog and check back regularly.<\/span><\/p>\r\n\r\n\r\n\r\n

Hide&Seek, the author of this blog, is,
<\/span>We are a company that provides advertising and e-commerce platform management services.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

 <\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

Thank you for reading to the end!<\/span><\/p>\r\n

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