{"id":3368,"date":"2020-08-03T18:53:39","date_gmt":"2020-08-03T09:53:39","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3368"},"modified":"2025-06-20T13:25:41","modified_gmt":"2025-06-20T04:25:41","slug":"a-must-read-for-online-retailers-struggling-with-resale-6-tips","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3368","title":{"rendered":"[Are You Taking Measures Against Resale?] A Comprehensive Guide to the Causes and 6 Solutions!"},"content":{"rendered":"

Issues caused by resellers, such as a decline in sales through the company's own online store and a loss of trust in the brand, such as
\n<\/span>I discussed risks in my previous blog post.
\n<\/span>\u25bcIf you haven't read the previous article yet, please read the following article first!
\n<\/span>\u3000

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
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Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/span><\/p>\n

To Online Retailers Struggling with Resale Issues
\n<\/span>\"I wondered if there was anything I could do to help,\"
\n<\/span>In this article, we'll take a detailed look at strategies for dealing with scalpers!<\/span><\/p>\n

Increased Sales by Over 3,000% Through Anti-Resale Measures
\n<\/span>Six Strategies for Combating Resale, as Presented by Hide & Seek
\n<\/span>Please feel free to use this as a reference.<\/span><\/p>\n

6 Strategies to Combat Resale<\/span><\/h2>\n

Measures to Prevent Resale #1: Don\u2019t Make the Difference Between the Initial Price and the Regular Price Too Large<\/span><\/h3>\n

As I mentioned in my previous post,
\n<\/span>Products that resellers target are<\/span>\"Products with a large price difference between the first purchase and subsequent purchases\"<\/b>That's it.
\n<\/span>Therefore, the difference between the price for the first purchase and the price for subsequent purchases is<\/span>Making it smaller is a way to prevent resale.<\/span><\/p>\n

It's best to keep the price difference around 1,000 yen.
\n<\/span>In order for resellers to make a profit by reselling items,
\n<\/span>Compared to the amount for the second and subsequent visits,<\/span>A small amount<\/b>We have to sell it.
\n<\/span>As shown in the image below, the price for the first purchase and for subsequent purchases is
\n<\/span>If the price difference is around 1,000 yen, the reseller's profit will be about 1,000 yen.<\/span><\/p>\n

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Since listing fees and shipping costs are deducted from this profit when reselling,
\n<\/span>A situation where there is almost no profit<\/strong>and became<\/span>For resellers, reselling will no longer make sense.<\/span><\/p>\n

However, the amount of sales made directly by our company cannot be changed immediately.
\nIf you'd like to learn about other methods, please feel free to contact us.<\/p>\n

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Measures Against Resale (Part 2)<\/span>Identify customers who repeatedly purchase at the introductory price and exclude them in advance<\/span><\/h3>\n

The online retailer limits the number of times customers can purchase at the introductory price to
\n<\/span>Most of them are set to once.
\n<\/span>However, resellers falsify membership information in order to purchase products at a lower price
\n<\/span>Impersonating another user repeatedly<\/span>Introductory Price<\/b>I'm going to try to buy it.<\/span><\/p>\n

One of the main methods is to identify patterns in addresses, as shown in the image below, or
\n<\/span>This method involves reusing the email address of a disposable account multiple times.<\/span><\/p>\n

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Such suspicious users<\/span>Detecting it early is key to taking appropriate measures.<\/span><\/p>\n

The following are examples of specific countermeasures.<\/span><\/p>\n