{"id":3524,"date":"2020-08-11T20:09:08","date_gmt":"2020-08-11T11:09:08","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3524"},"modified":"2025-06-20T13:31:22","modified_gmt":"2025-06-20T04:31:22","slug":"latest-seo-for-2020-a-comprehensive-guide-to-the-3-key-principles-and-tips-for-keyword-selection","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3524","title":{"rendered":"[2023's Latest SEO] A Comprehensive Guide to the 3 Key Principles and Tips for Keyword Selection!"},"content":{"rendered":"

\"Keyword selection\" is crucial when writing articles optimized for SEO, but what kind of keywords should you use to increase your chances of ranking higher in search results?<\/p>\n

 <\/p>\n

So in this article, we\u2019ll explain the basics and tips for selecting keywords that are effective for SEO, and we\u2019ll also show you exactly what kinds of keywords you should include.<\/p>\n

 <\/p>\n

 <\/p>\n

Consider keyword selection based on three criteria<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

Keywords are very important when it comes to SEO.<\/p>\n

 <\/p>\n

BecauseThere are certain trends regarding the keywords users actually search for and the keywords that are most likely to prompt users to take action.<\/strong>That's why.<\/p>\n

 <\/p>\n

In addition, there are \u201ckeywords that have similar meanings but vastly different search volumes,\u201d as well as \u201ckeywords whose search volumes fluctuate depending on the time of year (trending keywords).\u201d<\/p>\n

 <\/p>\n

The following three key concepts serve as the foundation for selecting keywords and discerning the differences between them:<\/p>\n

 <\/p>\n

\u2460 \u201cFinding\u201d Keywords<\/strong>
\n\u2461 \"Narrow down\" your keywords<\/strong>
\n\u2462 \u201cCombine\u201d keywords<\/strong><\/p>\n

 <\/p>\n

Let's take a closer look at each one.<\/p>\n

\"Finding\" Keywords<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

First of all, when you write an article, how do you decide on your SEO keywords?<\/p>\n

 <\/p>\n

Since the genre of the site I run is fixed, I think it\u2019s pretty much decided which keywords I\u2019ll use when writing.<\/p>\n

 <\/p>\n

The topics I'll be discussing here areFiguring out which keywords work best in combination with the content, even when the content itself is already largely determined<\/strong>That's it.<\/p>\n

 <\/p>\n

For example, \u201cI want to write an article on SEO, but what should I write about? Maybe backlinks in SEO?\u201d and so on.<\/p>\n

 <\/p>\n

If you haven't decided on a niche yet\u2014unless you're running a trend blog\u2014you should decide on a niche first.<\/p>\n

Find it on Rakko Keyword<\/h3>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

First, let's start with the keywords you've already decided to include to some extentRaccoon Keywords<\/a><\/span><\/span>Enter it intoLet's extract the top 10 or so suggested keywords.<\/strong><\/span>\u3002<\/p>\n

 <\/p>\n

Rakko Keyword is a tool that displays suggested keywords from search engines like Google all at once, andCombinations of keywords that users frequently search for<\/strong>You'll understand.<\/p>\n

 <\/p>\n

One way to use Rakko Keyword is to decide on the content of your article based on the keywords you find there, but,There's one more way to use Rakko Keyword.<\/strong>\u3002<\/p>\n

That is\"Scattering Keywords\"<\/strong><\/span>That's it.<\/p>\n

 <\/p>\n

From an SEO perspective, it\u2019s said that you should sprinkle plenty of SEO keywords throughout your articles.<\/p>\n

SoI'll also sprinkle in some suggested keywords<\/strong>That's right.<\/p>\n

 <\/p>\n

It is said that, according to Google\u2019s algorithm, the more relevant keywords a page contains, the higher its ranking will be; therefore, incorporating keywords that users frequently search for will improve your SEO.<\/p>\n

 <\/p>\n

JustSince simply scattering a large number of keywords throughout the article could result in a piece that anyone who reads it will perceive as low-quality,<\/strong>To avoid that, let's make sure to plan the structure carefully.<\/p>\n

Find them using the Keyword Planner<\/h3>\n

\"\"<\/p>\n

 <\/p>\n

Similarly, when you enter a keyword into the Keyword Planner,Keywords Often Searched Together<\/strong>\u3068Monthly search volume for that keyword<\/strong>You'll understand.<\/p>\n

 <\/p>\n

AlsoIt also displays synonyms related to the keyword you entered<\/strong><\/span>So, it\u2019s a good idea to include those synonyms in the article as well.<\/p>\n

 <\/p>\n

Google Ads<\/a><\/span>It's free once you sign up<\/strong>It can be used with...<\/p>\n

 <\/p>\n

However, since the free version only provides a rough estimate of search volume, if you want more detailed search volume data, you\u2019ll need to actually run ads through Google Ads and spend some of your ad budget\u2014otherwise, you won\u2019t be upgraded to a paid plan.<\/p>\n

 <\/p>\n

Incidentally, the threshold for when users will switch to a paid plan based on their ad spend has not been disclosed, and it is said that ongoing ad spend is required.<\/strong><\/p>\n

Find it on Google Trends<\/h3>\n

\"\"<\/p>\n

 <\/p>\n

Google Trends<\/span><\/span><\/span><\/a>Well thenWhat keywords are searched for most often every day?<\/strong>or specific keywordsWhen do search volumes increase?<\/strong>You'll learn things like...<\/p>\n

 <\/p>\n

That\u2019s why it\u2019s essential for those who run trend-focused websites, and even those with niche sites should keep track of when search volume for specific keywords increases, so that they canTo have articles ready in advance<\/strong><\/span>I use it for that, too.<\/p>\n

\"Narrow Down\" Your Keywords<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

The next step is\"Narrow Down the Keywords You've Found\"<\/strong>That's the point.<\/p>\n

 <\/p>\n

I'll use these narrowed-down keywords as the core of my article.<\/p>\n

Narrow down using the Keyword Planner<\/h3>\n

First, use the Keyword Planner to check the monthly search volume for the keywords you\u2019ve found.<\/p>\n

 <\/p>\n

As mentioned above, the free Keyword Planner can only provide rough estimates.<\/p>\n

 <\/p>\n

For those using the free plan,1000~10000<\/span><\/strong>Let's decide on the keywords to use based on this guideline.<\/p>\n

 <\/p>\n

\uff1c\u7121\u6599\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u8868\u793a\u3055\u308c\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\uff1e
\n10\u2013100
\n100\u20131,000
\n1,000 to 10,000
\n10,000 to 100,000
\n100,000 to 1,000,000
\n1 million to 10 million<\/div>\n

 <\/p>\n

If you're running ads, you'll see more detailed figures.<\/strong><\/p>\n

 <\/p>\n

If you are someone who...500~3000<\/strong><\/span>It's a good idea to aim for that length when writing an article.<\/p>\n

 <\/p>\n

The reason is that if there are too few, traffic won\u2019t grow in the first place, and if there are too many, you\u2019ll get lost in the crowd because of the competition.<\/p>\n

Focus on keywords that are highly relevant to the site<\/h3>\n

AlsoOnly keywords that are highly relevant to the site<\/strong>Let's narrow it down to that.<\/p>\n

 <\/p>\n

For example, even if you run a website that compiles information on \u201ctravel in Southeast Asia,\u201d you shouldn\u2019t write articles on topics outside that genre\u2014such as \u201ctravel in Greece\u201d\u2014just to increase traffic.<\/p>\n

 <\/p>\n

As for Google's algorithm,\"Expertise\"<\/span>is an important indicator<\/strong>It is said that...<\/p>\n

In other wordsIf the scope of the content becomes too broad, ratings may drop, and conversely, there is a possibility that overall traffic will decrease.<\/strong>That's the way it is.<\/p>\n

 <\/p>\n

That would defeat the whole purpose, so let's be careful not to stray from the site's genre.<\/p>\n

\"Combining\" Keywords<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

The third axis is\"Combining Keywords\"<\/strong>That's it.<\/p>\n

 <\/p>\n

Combining specific keywords based on your objectives will increase your response rate.<\/p>\n

When You Want to Drive Conversions from Your Articles<\/h3>\n

From the articleConversions (purchases, requests for information, phone calls, etc.)<\/strong>If you want to increase [...], on the other hand,Keywords with low search volume<\/strong><\/span>Let's go for it.<\/p>\n

 <\/p>\n

For example, the search volume for \u201cOkinawa\u201d is 301,000, but it\u2019s 1,600 for \u201cOkinawa scuba diving\u201d and 10 for \u201cOkinawa scuba diving reservations.\u201d<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

I think 10 is quite a small number, but,Since people who want to make a reservation will search for it, the conversion rate is quite high.<\/strong>\u3002<\/p>\n

 <\/p>\n

Also,Keywords with low search volume also have less competition.<\/strong>Since this happens quite often,It's relatively easy to aim for a high ranking<\/span>Another benefit is...<\/strong>That's it.<\/p>\n

 <\/p>\n

By the way,\"Purchase,\" \"Compare,\" \"Reserve,\" \"Call,\" \"Contact Us\"<\/strong>Combining keywords like these will increase your conversion rate.<\/p>\n

 <\/p>\n

If you want to drive conversions, be sure to include this.<\/p>\n

 <\/p>\n

Since conversion rates for product and service names are also relatively high, it might be a good idea to keep them in mind when writing your keywords.<\/p>\n

When You Want to Increase the Number of Views on Your Article<\/h3>\n

When I want to increase the number of views on an article, I focus not only on the content but especially on the title.<\/p>\n

 <\/p>\n

For example<\/p>\n

 <\/p>\n

\"How Do You Choose Keywords That Will Drive More Traffic?\"<\/strong><\/span><\/p>\n

 <\/p>\n

From<\/p>\n

 <\/p>\n

\u201c[SEO] 2,001 Page Views and 3 Visits in Just One Month!? How to Choose Keywords That Drive More Traffic\u201d<\/strong><\/span><\/p>\n

 <\/p>\n

etc.,Specific figures<\/strong>\u3084Unexpectedness<\/strong>You should add it.<\/p>\n

 <\/p>\n

You can also mention proper nouns, such as the names of people or companies that are well-known in specific fields, andAuthority<\/strong>or phrases like \u201cLatest\u201d or \u201c2023 Edition,\u201d etc.,Timeliness of Information<\/strong>There are also techniques such as displaying [...].<\/p>\n

 <\/p>\n

It might be a good idea to practice this by coming up with about five title ideas when writing an article.<\/p>\n

Effective Keyword Placement for SEO<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

FinallyEffective Keyword Placement for SEO<\/strong>Let me introduce...<\/p>\n

 <\/p>\n

In fact, it\u2019s not entirely clear where in an article keywords should be placed to be most effective for SEO.<\/p>\n

 <\/p>\n

However, based on the data, there is a spot where it would be better to place it here,3 locations<\/strong><\/span>Yes, there is.<\/p>\n

Place keywords on the \"left side\" of the title<\/h3>\n

First of allIncluding keywords in the title isRequired<\/span><\/strong>That's it.<\/p>\n

 <\/p>\n

From the user\u2019s perspective, if a title doesn\u2019t include the keyword, they\u2019ll assume, \u201cThis article probably doesn\u2019t cover what I want to know,\u201d and search engine crawlers will also conclude that \u201cthis article is not very relevant to the keyword.\u201d<\/p>\n

 <\/p>\n

Also,When including keywords in the title,Left side<\/span><\/strong>Let's put it in.<\/p>\n

 <\/p>\n

This is because if the text is aligned to the right, it may be cut off automatically.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

(This article is actually 41 characters long\u2014the full title is \u201c[It\u2019s Dangerous to Ignore This!] Please Reconsider the Risks of Your Products Being Resold!\u201d\u2014but only 25 characters are displayed.)<\/p>\n

 <\/p>\n

In addition, Japanese is read from left to right when written horizontally, and as for a single sentence,People tend to perceive what is written first as more important (primacy effect)<\/strong>That could be one reason.<\/p>\n

 <\/p>\n

Also, the number of characters displayed in search results varies from time to time, andThe minimum number of characters is 25.<\/strong>\u3001Maximum character count: 38.5 characters<\/strong>, andThe average number of characters is32<\/span>In textDisplay Rate: 90%<\/span><\/strong>It is said that...<\/p>\n

 <\/p>\n

It's best to keep the title to 32 characters or fewer.<\/strong>That\u2019s why people say that.<\/p>\n

 <\/p>\n

However, if you focus too much on the character count and end up with a title that\u2019s hard to understand, you\u2019ll be missing the point.<\/p>\n

 <\/p>\n

Please take a look at this data.<\/p>\n

 <\/p>\n

\"\" \"\"<\/p>\n

Quote: What\u2019s the Ideal Character Count for an Article Title? We Analyzed Data from 8,943 Articles to Find Out<\/a><\/p>\n

 <\/p>\n

Based on data from approximately 9,000 articles,There is some variation in the number of characters in the titles and the number of page views<\/strong>...as you can see.<\/p>\n

 <\/p>\n

In other wordsWhat matters isn't the number of characters in the title, but howIs that a catchy title?<\/span>Please<\/strong>That's it.<\/p>\n

Include \"Extracted Keywords\" in the headline<\/h3>\n

It is a heading tag.<h2><\/h2><\/strong>\u3084<h3><\/h3><\/strong>\u306b<\/strong>Let's add some keywords, too.<\/p>\n

 <\/p>\n

Just like with title tags, it is said that crawlers check whether keywords are included in heading tags as well, and use this information to evaluate a site.<\/p>\n

 <\/p>\n

However,You don't need to include keywords in every heading tag.<\/strong>\u3002<\/p>\n

 <\/p>\n

BecauseGoogle's Criteria<\/strong>\u306fUser-First<\/strong>and,We don't place the highest priority on keyword density.<\/strong><\/span>That's why.<\/p>\n

 <\/p>\n

You probably understand intuitively that if there are too many keywords, the content simply becomes hard to read, right?<\/p>\n

 <\/p>\n

Above all, make it easy to read as content<\/strong>To do this, make sure to include keywords in your heading tags.<\/p>\n

Place keywords at the beginning of the text<\/h3>\n

At key points throughout the text\"Introduction\"<\/strong>Be sure to include keywords in [...].<\/p>\n

 <\/p>\n

Because,In the main text,Excerpts appear in search results<\/span>from<\/strong>That's it.<\/p>\n

 <\/p>\n

In some cases, if a link card that opens the article\u2019s headline is posted on the linked page, approximately 100 characters from the top of the headline\u2019s text may be displayed on a desktop computer.<\/p>\n

 <\/p>\n

In other words, if a keyword appears at the beginning of a headline,It makes it more likely that users visiting the linked page will think, \u201cThis article contains the information I\u2019m looking for.\u201d<\/strong>That's right.<\/p>\n

 <\/p>\n

By putting yourself in the user\u2019s shoes and considering where keywords should be placed to best guide them and make the content easier to read, you\u2019ll naturally come to understand effective keyword placement.<\/p>\n

 <\/p>\n

Please take a moment to review your own articles and check whether the keywords are placed appropriately.<\/p>\n

 <\/p>\n

JustThere is no single correct answer.<\/strong><\/span>So,Daily testing is also an important concept in SEO<\/strong>That's it.<\/p>\n

Summary<\/h2>\n

The keyword selection method introduced here is useful when you\u2019ve already decided, to some extent, what kind of article you\u2019re going to write.A tool for finding keywords that boost SEO effectiveness<\/strong>That's it.<\/p>\n

 <\/p>\n

In this post, I\u2019ve explained everything from the basics of keyword selection to some handy tips for expanding the scope of your content.<\/p>\n

 <\/p>\n

As an aside, at first you\u2019ll probably think, \u201cI\u2019d like to write an article like this myself.\u201d<\/p>\n

However, if you do that, you won\u2019t be able to identify keywords that are effective for SEO, and even if you write a good article, it\u2019s highly likely that it won\u2019t rank highly.<\/p>\n

 <\/p>\n

The important thing is\"Writing articles based on the keywords users search for\"<\/strong><\/span>\u3002<\/p>\n

To master SEO, you need to understand Google, which puts users first.<\/p>\n

 <\/p>\n

We explain SEO strategies in greater detail in this article, so please be sure to check it out.<\/p>\n

 <\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
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\"Keyword selection\" is crucial when writing articles optimized for SEO, but what kind of keywords should you use to increase your chances of ranking higher in search results?
\nSo in this article, we\u2019ll explain the basics and tips for selecting keywords that are effective for SEO, and we\u2019ll also show you exactly what kinds of keywords you should include.<\/p>","protected":false},"author":9,"featured_media":5372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[60,114,116],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-operations","tag-seo","tag-114","tag-116"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[2023 Latest SEO] A Comprehensive Guide to the 3 Key Principles and Tips for Keyword Selection! | Hide&Seek Co., Ltd. | Hide&Seek","description":"\"Keyword selection\" is crucial when writing articles optimized for SEO, but what kinds of keywords should you use to increase your chances of ranking higher? In this article, we\u2019ll explain the basics and tips for effective keyword selection for SEO, and we\u2019ll also show you exactly what kinds of keywords you should include.","canonical_url":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3524","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"en_US","og:site_name":"\u682a\u5f0f\u4f1a\u793eHide&Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af 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