{"id":3616,"date":"2020-08-17T09:31:14","date_gmt":"2020-08-17T00:31:14","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=3616"},"modified":"2025-06-20T13:45:22","modified_gmt":"2025-06-20T04:45:22","slug":"amazon-a-must-read-for-anyone-struggling-with-resale-what-you-need-to-know-to-take-action","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3616","title":{"rendered":"[Amazon] A Must-Read for Anyone Struggling with Resale! Here\u2019s the Essential Knowledge You Need to Know to Combat It!"},"content":{"rendered":"

Lately, I\u2019ve been seeing a lot of news about reselling things like masks and video games.<\/span><\/p>\r\n\r\n\r\n\r\n

As we continue to operate our online store,
I\u2019m sure many of you are struggling with resellers.
<\/span>Products for which no measures have been taken to prevent resale areA major loss<\/strong>It's also possible that it's connected to...<\/span><\/p>\r\n\r\n\r\n\r\n

In this post, I\u2019ve compiled essential knowledge about reselling that you should know when operating on Amazon.
<\/span>If you have any questions after reading the article, please feel free to contact us.<\/span><\/p>\r\n\r\n\r\n\r\n

Real-Life Examples of Losses from Resale<\/b><\/h2>\r\n\r\n\r\n\r\n

This might come out of the blue, but why do you think we take measures against reselling?
<\/span>Just as you all think<\/span>\"Because it would result in a loss\"<\/b>That's it.<\/span><\/p>\r\n\r\n\r\n\r\n

So, what kind of losses would occur if we didn't actually implement measures to combat resale?
<\/span>I'll explain this using some examples.<\/span><\/p>\r\n\r\n\r\n\r\n

Damage to the brand<\/b><\/h3>\r\n\r\n\r\n\r\n

Users purchase products from brandsDirect Purchase<\/strong>I believe that is the case.<\/span><\/p>\r\n\r\n\r\n\r\n

Therefore, if the quality of a product purchased from a reseller is poor,
<\/span>File a complaint with the brand, not the reseller<\/b>There's a chance he might go.<\/span><\/p>\r\n\r\n\r\n\r\n

Here are some examples.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Users who purchased from resellers
<\/span>A negative impression regarding quality<\/b>You can see that it has...<\/span><\/p>\r\n\r\n\r\n\r\n

As such, once a reseller\u2019s product ends up in a user\u2019s hands,
<\/span>Damage to the brand's image<\/b>could lead to that.<\/span><\/p>\r\n\r\n\r\n\r\n

In addition, negative reviews targeting resellers are,
<\/span>Product CVR on Amazon<\/strong>It also affects...<\/span><\/p>\r\n\r\n\r\n\r\n

Customer Churn on Amazon<\/b><\/h3>\r\n\r\n\r\n\r\n

The biggest impact on reselling is<\/span>Customer Loss<\/b>That's it.
<\/span>Try searching for the product name on Google.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Amazon's product pages and customer review pages are<\/span>
I wonder if it will show up.
As such, recently,<\/span>Amazon pages also appear at the top of Google search results<\/b>will be done.<\/span><\/p>\r\n\r\n\r\n\r\n

When resellers have added the item to their cart on the product page,
Even if customers are redirected to an Amazon product page,<\/span>
It has almost no impact on our company's sales.<\/b>\u3002
I\u2019ll explain \u201cadding to cart\u201d later.<\/span><\/p>\r\n\r\n\r\n\r\n

Since the number of Amazon users has been increasing in recent years,
<\/span>Significant loss of revenue<\/b>There is a high probability that this will happen.<\/span><\/p>\r\n\r\n\r\n\r\n

As such, reselling on Amazon is
<\/span>Brand Trust<\/b>\u3084<\/span>Customer Loss<\/b>could have a significant impact on .<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

What exactly is reselling on Amazon?<\/b><\/h2>\r\n\r\n\r\n\r\n

How Amazon Pages Work<\/b><\/h3>\r\n\r\n\r\n\r\n

When it comes to actually implementing these measures,
<\/span>How Amazon Pages Work<\/strong>It is important to understand this.<\/span><\/p>\r\n\r\n\r\n\r\n

On Amazon,<\/span>\"One Product = One Page\"<\/b>That is the general rule.<\/span><\/p>\r\n\r\n\r\n\r\n

There are multiple sellers listed on a single page, but
<\/span>Only one shop is displayed at the top of the page.<\/span><\/p>\r\n\r\n\r\n\r\n

As such,<\/span>Products displayed at the top of the page<\/b>About
<\/span>\u300cItems in the Cart<\/strong>\" is what they say.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Most users<\/span>Without having to choose a seller,
<\/b>Click \"Add to Cart\"<\/b>I suppose so.<\/span><\/p>\r\n\r\n\r\n\r\n

In other words, the \"Items in Your Cart\" displayed on the home page are,
<\/span>This increases the likelihood that users visiting the page will make a purchase.<\/span><\/p>\r\n\r\n\r\n\r\n

Let's take a look at the Amazon page for our product.
<\/span>Items in the Cart<\/b>Isn't this being shipped by a reseller?<\/span><\/p>\r\n\r\n\r\n\r\n

Resellers who list items for a limited time<\/strong>Since there are also cases where,
<\/span>Orders placed on Amazon do not always translate directly into sales for our company.<\/span><\/p>\r\n\r\n\r\n\r\n

First of all,<\/span>Understand the Current State of Your Company's Product Pages<\/b>that<\/span>
This is important as we move forward with our countermeasures.<\/span><\/p>\r\n\r\n\r\n\r\n

How to Check the Number of Resales<\/b><\/h3>\r\n\r\n\r\n\r\n

Next, I\u2019ll explain how to check the number of resellers on Amazon.
<\/span>You can check the number of resellers on the product page.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

The figure above illustrates a situation where there are seven resellers for the product shown.
<\/span>(When the company sells the product itself. Since one of the eight is the company itself.)<\/span><\/p>\r\n\r\n\r\n\r\n

\"List a New Item\"<\/b>Click on this section to view a list of sellers.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Basically,<\/span>Lowest Price<\/b>This feature allows products to be added to the cart.<\/span><\/p>\r\n\r\n\r\n\r\n

Resellers<\/span>Purchases on Mercari or at the introductory price<\/b>We offer these products at low prices.<\/span><\/p>\r\n\r\n\r\n\r\n

To get a cart<\/span>
Lowering the price of our own products is one option, but,
<\/span>It is possible to secure shopping carts by implementing measures to prevent reselling, even without lowering prices.<\/b>That's it.<\/span><\/p>\r\n\r\n\r\n\r\n

Below, I will explain why it is possible to implement measures against reselling on Amazon.<\/span><\/p>\r\n\r\n\r\n\r\n

How can Amazon take measures against resellers?<\/b><\/h2>\r\n\r\n\r\n\r\n

Reselling itself is not regulated by law.<\/span><\/p>\r\n\r\n\r\n\r\n

However, when it comes to listing products on Amazon,
<\/span>\"You cannot list used items as new.\"<\/b>Because of this rule,
Resale that does not comply with the terms and conditions is prohibited.<\/span><\/p>\r\n\r\n\r\n\r\n

The following is<\/span>Items considered used (cannot be listed as new)<\/b>That's it.<\/span><\/p>\r\n\r\n\r\n\r\n

\r\n

\u30fbGoods purchased from individuals (excluding sole proprietors)<\/span><\/p>\r\n

\uff1c\u30e1\u30fc\u30ab\u30fc\u4fdd\u8a3c\u304c\u3042\u308b\u5834\u5408\uff1e
\u30fbProducts for which the purchaser cannot obtain a warranty equivalent to that provided for products sold by authorized dealers
(Warranty Period, etc.)<\/span><\/span><\/p>\r\n

\u30fbPromotional items, giveaways, and freebies<\/span><\/p>\r\n

(Source: Amazon <\/span>Condition Guidelines<\/span><\/a>\uff09<\/span><\/span><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

As mentioned above, resellers are not authorized dealers, and
<\/span>Secondhand items purchased on Mercari and other sites<\/b>We sell it as \"new.\"<\/span><\/p>\r\n\r\n\r\n\r\n

For this reason, the items listed by resellers are
<\/span>It may be considered a violation of Amazon's terms and conditions.<\/span><\/p>\r\n\r\n\r\n\r\n

\"For not complying with Amazon's guidelines\"<\/b>\u3067
<\/span>You can report resold items as a violation of the terms of service.<\/span><\/p>\r\n\r\n\r\n\r\n

Results of Measures to Combat Resale<\/b><\/h2>\r\n\r\n\r\n\r\n

Did you understand how Amazon\u2019s anti-resale measures work and why they\u2019re important?
<\/span>At our company,
Measures to combat Amazon reselling for over 30 clients\u2014<\/strong>Asset Management Services<\/strong>We are currently offering this service.<\/p>\r\n\r\n\r\n\r\n

The following are our achievements.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

By implementing measures to combat resale,As the shopping cart conversion rate increases, sales also rise<\/strong>We are doing so.<\/span><\/p>\r\n\r\n\r\n\r\n

In addition to the measures to combat resale, the following...
<\/span>These are the sales results for a client we assist with managed services.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Let\u2019s aim to boost sales through anti-resale measures and operational strategies!
<\/span>If you're interested, please feel free to contact us!<\/span><\/p>\r\n\r\n\r\n\r\n

Summary<\/b><\/h2>\r\n\r\n\r\n\r\n

If you allow reselling on the mall to continue unchecked, there are various drawbacks, such as
<\/span>Do you understand?<\/span><\/p>\r\n\r\n\r\n\r\n

\"Products That Sell\"<\/b>Resellers list items with the aim of...
<\/span>Measures to prevent resale are essential to ensuring that we deliver truly high-quality products to our customers.<\/span><\/p>\r\n\r\n\r\n\r\n

We encourage you to use this to build customer trust and increase sales on Amazon.
<\/span>We would be happy to assist you with measures to prevent resale and with the day-to-day operations.<\/span><\/p>\r\n\r\n\r\n\r\n

\"I'm struggling with reselling on our company's online store and on online marketplaces...\"
\"I want to boost sales at the mall even more!\"
\"I'd like to talk about reselling!\"<\/span>
If this sounds like something you're interested in, please feel free to contact us using the contact form below.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/a><\/figure>\r\n\r\n\r\n\r\n

Thank you for reading to the end!<\/span><\/p>\r\n\r\n\r\n\r\n

We discuss reselling on our company\u2019s online store in the following article.
<\/span>Please be sure to check it out.<\/span><\/p>\r\n\r\n\r\n\r\n

\u25bcResale on Our Company's Online Store<\/span><\/p>\r\n\r\n\r\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n\r\n\r\n\r\n

\u25bcMeasures to Prevent Resale on Our Company\u2019s Online Store<\/span><\/p>\r\n\r\n\r\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Lately, I\u2019ve been seeing a lot of news about reselling things like masks and video games.<\/p>\n

As we continue to operate our online store,
\nI\u2019m sure many of you are struggling with resellers.
\nProducts for which no measures have been taken to prevent resale could result in significant losses...<\/p>\n

In this post, I\u2019ve compiled essential knowledge about reselling that you should know when operating on Amazon.
\nIf you have any questions after reading the article, please feel free to contact us.<\/p>","protected":false},"author":32,"featured_media":5414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,132,112,85],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-132","tag-112","tag-85"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[Amazon] A Must-Read for Anyone Struggling with Resale! Here\u2019s the Basic Knowledge You Need to Know to Take Action! | Hide&Seek Co., Ltd. | Hide&Seek","description":"Lately, we\u2019ve been seeing a lot of news about reselling\u2014whether it\u2019s masks, video games, or other items. As you run your online store, you\u2019re probably one of many who are struggling with resellers. Products for which you haven\u2019t implemented anti-resale measures could be leading to significant losses... In this article, we\u2019ve compiled essential information about reselling that you should know when managing your Amazon store. After reading this article, please feel free to contact us if you have any questions.","canonical_url":"http:\/\/www.hideandseek.co.jp\/en\/archives\/3616","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"en_US","og:site_name":"\u682a\u5f0f\u4f1a\u793eHide&Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af 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