{"id":4039,"date":"2020-09-11T19:19:57","date_gmt":"2020-09-11T10:19:57","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4039"},"modified":"2025-06-20T15:44:24","modified_gmt":"2025-06-20T06:44:24","slug":"latest-2020-rakuten-targeted-display-ads","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4039","title":{"rendered":"[Updated for 2025] A Comprehensive Guide to Rakuten Targeted Display Ads!"},"content":{"rendered":"

\"Rakuten Targeted Display Ads (*TDA Ads)\": Essential for Rakuten Campaign Management
\n<\/span>This ad allows banner ads to be delivered to segments defined by the store.<\/span>Therefore,<\/span><\/p>\n

With respect to the segment<\/span>It\u2019s an eye-catching ad that lets you make an effective appeal!<\/p>\n

This time, I\u2019ll share what I\u2019ve learned from actually putting it into practice
\n<\/span>How to Submit Targeted Display Ads
\n<\/span>We'll provide a thorough explanation, right down to the most efficient ways to use it.<\/span><\/p>\n

What Are Targeted Display Ads?<\/span><\/h2>\n

Targeted display advertising is,
\n<\/span>Ads that can be served as banner ads to segments defined by the store<\/b>That's it.<\/span><\/p>\n

*A \"segment\" refers to a group of users defined by factors such as age, gender, geographic location, or browsing and purchase history in specific categories, etc.,<\/p>\n

This refers to a group that has been divided into specific categories.<\/p>\n


\n<\/span>Since the budget is spent based on the number of ad impressions,
\n<\/span>IMP Pay-Per-Click Advertising<\/b>I think it's safe to say that.<\/span><\/p>\n

In addition, with targeted display ads, by raising the bid price,<\/p>\n

It is designed to outperform competitors' campaigns.<\/p>\n

Therefore, in a highly competitive environment, you should increase your bid price to boost your ad visibility.<\/p>\n

 <\/p>\n

Banners submitted to this Targeted Display Advertising (TDA) program are<\/p>\n

Please be sure to check these pages, as they will be featured on various platforms, including the individual event pages!<\/p>\n

\u30fbProduct Browsing History<\/p>\n

\u30fbRankings<\/p>\n

\u30fbProduct Reviews<\/p>\n

\u30fbFavorites<\/p>\n

\u30fbPurchase History<\/p>\n

\u30fbProduct Price Guide<\/p>\n

\u30fbCheckout Completion Page<\/p>\n

\u30fbProduct review pages, etc.<\/p>\n

Benefits of Targeted Display Advertising<\/span><\/h2>\n

\"\"<\/p>\n

You can send targeted messages using Rakuten user data<\/b><\/h3>\n

In addition to age and gender, of course, factors such as Rakuten membership tier and event browsing history, etc.
\n<\/span>Deliver targeted ads based on Rakuten's proprietary user data<\/b>You can.<\/span><\/p>\n

For example, even among users with the same search history,
\n<\/span>For users whose most recent purchase was yesterday versus those whose most recent purchase was a year ago,
\n<\/span>The former is more likely to result in a purchase.<\/span><\/p>\n

Set up segments based on users' behavior history within Rakuten, and
\n<\/span>The ability to deliver optimal ads is,
\n<\/span>This is arguably the biggest advantage of targeted display advertising.<\/span><\/p>\n

*Since this optional feature allows for distribution outside of Rakuten Ichiba, you can also increase the number of opportunities for your target audience to see your ads.<\/p>\n

 <\/p>\n

You can create your own banner designs<\/b><\/h3>\n

Such as restrictions on text proportion and font size, etc.
\n<\/span>Although there are regulations,
\n<\/span>You can freely create and publish banners<\/b>That's it.<\/span><\/p>\n

Depending on the segments you set, the designs you can use to appeal to your audience are
\n<\/span>One of the benefits of targeted display ads is that they offer a certain degree of flexibility.<\/span><\/p>\n

You can measure the effectiveness using the performance report<\/b><\/h3>\n

Just like RPP ads and Coupon Advance ads,
\n<\/span>You can measure the effectiveness of the following metrics in the performance report.<\/span><\/p>\n

\u30fbNumber of ad impressions<\/span><\/p>\n

\u30fbNumber of viewable impressions<\/p>\n

\u30fbActual Amount
\n<\/span>\u30fbNumber of clicks<\/span><\/p>\n

\u30fbCPC<\/p>\n

\u30fbViewable CTR<\/span><\/p>\n

\u30fbVIMP unit price
\n<\/span>\u30fbCTR
\n<\/span>\u30fbNumber of sales
\n<\/span>\u30fbSales Amount
\n<\/span>\u30fbROAS<\/span><\/p>\n

\u30fbNumber of sales to new customers<\/p>\n

\u30fbSales from New Customers<\/p>\n

\u30fbNumber of sales to existing customers<\/p>\n

\u30fbSales to Existing Customers<\/p>\n

 <\/p>\n

Also,<\/span>Targeted display ads also feature a function that automatically increases the bid by a certain percentage during events.<\/span><\/p>\n

If you don't have time to manage your bid prices during event periods,<\/span><\/p>\n

One option would be to set \"Enhanced Bidding During Events\" from the start.<\/span><\/p>\n

Since the minimum budget is 50,000 yen, let's start by giving it a try.
\n<\/b>It is also possible to make adjustments based on the results<\/b>That's it.<\/span><\/p>\n

For those who want to efficiently raise awareness of their store, or
\n<\/span>For those looking to attract new customers<\/span>Engaging targeted display ads.
\n<\/span>However, it is also important to understand that there are some drawbacks, as described below.<\/span><\/p>\n

Disadvantages of Targeted Display Advertising<\/span><\/h2>\n

\"\"<\/p>\n

It takes time and effort to actually get it live.<\/b><\/h3>\n

Targeted display ads are,
\n<\/span>You must create the banner, submit it, and, if any revisions are needed, resubmit it.<\/span><\/p>\n

For this reason, RPP ads, Coupon Advance ads, and others,
\n<\/span>Compared to other ads on Rakuten, it takes more time and effort to get them up and running.<\/b>That's the problem.<\/span><\/p>\n

Also, to implement the PDCA cycle for creative work,
\n<\/span>It will likely be necessary to continue allocating resources to this effort.<\/span><\/p>\n

You cannot pause ad delivery until the set budget has been fully spent.<\/b><\/h3>\n

Due to Rakuten's system specifications, until the set budget has been fully spent,
\n<\/span>I can't stop the ads from appearing.<\/span><\/p>\n

The minimum budget for targeted display ads is 50,000 yen.
\n<\/span>Once a banner has been submitted,
\n<\/b>Changes cannot be made until the budget has been fully utilized.<\/b>That's the problem.<\/span><\/p>\n

If you want to implement the PDCA cycle for creative work,
\n<\/span>Set up the campaign with the minimum budget, and
\n<\/span>Let's conduct the tests as thoroughly as possible.<\/span><\/p>\n

Cancellations are not allowed after a banner has been submitted<\/b><\/h3>\n

Once a banner has been submitted, it cannot be canceled.<\/b>...is the case.
\n<\/span>So that ads can be served according to the desired schedule
\n<\/span>Be sure to plan ahead and allow plenty of time for your schedule and other preparations.<\/span><\/p>\n

Even taking these drawbacks into account,
\n<\/span>You can deliver ads that are best suited for your target segment within Rakuten
\n<\/span>Targeted display ads are
\n<\/span>Stores that want to increase their visibility on Rakuten or aim to attract new customers should
\n<\/span>It's definitely an ad worth trying out!<\/span><\/p>\n

How to Submit Files<\/span><\/h2>\n

Submitting Targeted Display Ads Takes Just 2 Steps!<\/span><\/p>\n

[STEP 1] Sign up for the campaign<\/b><\/p>\n

Go to \"Campaigns\" \u2192 \"New Registration\" to register a campaign.<\/span><\/p>\n

Please enter or select the following nine items. Once you've entered them, click \"Save\" (\u2469) to complete your campaign registration.<\/span><\/p>\n

\u2460 Campaign Name
\n<\/span>\u2461 Campaign Period
\n<\/span>\u2462 Budget
\n<\/span>\u2463 Bid Price
\n<\/span>\u2464 Enhanced Bidding During Events<\/span><\/p>\n

\u2465 Distribution Outside Rakuten Ichiba<\/p>\n

\u2466 Posting Frequency<\/p>\n

\u2467 Configuration URL<\/p>\n

\u2468Target Segments<\/p>\n

\"\"<\/p>\n

 <\/p>\n

[STEP 2] Create and Submit Your Manuscript<\/b><\/p>\n

From the campaign list, click \u201cNot Submitted,\u201d and<\/span>Proceed to the banner submission screen.<\/span><\/p>\n

Next, upload the banner and enter the link URL.<\/span><\/p>\n

\u2460400\u00d7800<\/p>\n

\u24611280\u00d7200<\/p>\n

\u2462480\u00d7360<\/p>\n

\u2463880\u00d7320<\/p>\n

That completes the submission process!<\/span><\/p>\n

 <\/p>\n

Please be sure to pay attention to the deadline for submitting your banner.<\/b><\/p>\n

Since all submitted banners are subject to review,<\/b>There is a strong possibility of revisions.<\/b>
\n<\/span>Therefore, please submit your files as early as possible to ensure they are ready by the date you want to start streaming.<\/span><\/p>\n

 <\/p>\n

Efficient Operating Methods<\/span><\/h2>\n

Finally, regarding targeted display ads,<\/span>Here, we'll explain how to use it efficiently.<\/span><\/p>\n

How to Define Segments<\/b><\/h3>\n

First, let\u2019s talk about how to define segments.<\/p>\n

The first is \u201cin the case of raising awareness.\u201d<\/p>\n

This involves broadly distributing ads to a potential target audience, and<\/p>\n

The goal is to raise awareness of our company's products and services.<\/p>\n

Therefore, set \"gender,\" \"age,\" and \"browsing history\" according to the product, and<\/p>\n

We reached out to users who weren't familiar with the brand but who we thought would be likely to make a purchase if they learned about it.<\/p>\n

Since this approach targets a niche audience, there is some concern that conversion rates may be lower, but it\u2019s ideal for raising brand awareness.<\/p>\n

 <\/p>\n

The second scenario is \u201cretargeting (conversion).\u201d<\/p>\n

Deliver ads to users who have visited your store at least once, and<\/p>\n

The goal is to encourage customers to rediscover our products and ultimately make a purchase.<\/p>\n

When you want to offer multiple-set deals to existing customers or boost immediate sales, set the following criteria: \u201cGender,\u201d \u201cAge,\u201d \u201cBrowsing History,\u201d and \u201cPurchase History,\u201d and<\/p>\n

Target users who have already visited your store and are highly likely to make a purchase.<\/p>\n

Since conversion rates tend to rise when purchase intent is high, it\u2019s important to use this strategy based on the specific product and the condition of the store.<\/p>\n

 <\/p>\n

When setting targets, we utilize the \u201cCustomer Analysis Report\u201d in Rakuten RMS to,<\/p>\n

It is important to check the purchase rates by age group and membership tier.<\/p>\n

Based on that, we will clarify \u201cwhich segment to strengthen\u201d and implement the PDCA cycle.<\/p>\n

Publish in conjunction with the campaign<\/b><\/h3>\n

Just like other display ads, such as Rakuten Ichiba ads
\n<\/span>We recommend running these ads in conjunction with coupon and points campaigns.<\/b>That's it.<\/span><\/p>\n

For Rakuten users, it\u2019s very important that products appear to be a good deal.
\n<\/span>Sometimes there are coupons you can use on products you like, or
\n<\/span>If there are special offers such as 20x points,<\/span>It's clear that this tends to lead to higher conversion rates.<\/span><\/p>\n

Let's optimize our ROAS by aligning our ad campaigns with our marketing initiatives.<\/span><\/p>\n

Launch the campaign on a minimal budget and implement the PDCA cycle<\/b><\/h3>\n

Ad delivery cannot be paused until the set budget has been fully spent.
\n<\/span>Targeted display ads.<\/span><\/p>\n

To accelerate the PDCA cycle for creative work and initiatives,
\n<\/span>We recommend setting a minimum budget of 50,000 yen to ensure continuous distribution.<\/b>That's it.<\/span><\/p>\n

By posting content on a regular basis,
\n<\/span>Let's increase the number of interactions with users and raise our profile within Rakuten.<\/span><\/p>\n

Summary<\/span><\/h2>\n

About Rakuten's New Advertising: Targeted Display Ads<\/span>I've explained it!<\/span><\/p>\n

Rakuten Ichiba ads, RPP ads, Coupon Advance ads, etc.
\n<\/span>If your store is already running basic ads on Rakuten, we encourage you to give this a try!<\/span><\/p>\n

Hide&Seek, the author of this blog, is,
\n<\/span>We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo! Shopping.<\/span><\/p>\n

\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"
\n<\/span>\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"
\n<\/span>\"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up.\"<\/span><\/p>\n

If you're facing such concerns,
\n<\/span>Please feel free to contact us using the contact form below.
\n<\/span>Thank you for reading to the end!<\/span><\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Rakuten's newly released \"Targeted Display Ads.\"
\nBanner ads can be delivered to segments defined by the store
\nIt's such an appealing ad!<\/p>\n

This time, I\u2019ll share what I\u2019ve learned from actually putting it into practice
\nHow to Submit Targeted Display Ads
\nWe'll provide a thorough explanation, right down to the most efficient ways to use it.<\/p>","protected":false},"author":39,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[10,66,11],"class_list":["post-4039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-ec","tag-66","tag-11"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[Updated for 2025] A Comprehensive Guide to Rakuten Targeted Display Ads! | Hide&Seek Co., Ltd. | Hide&Seek","description":"Rakuten has just released its new \u201cTargeted Display Ads.\u201d These are compelling ads that allow you to deliver banner ads to segments defined by merchants! 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