{"id":4064,"date":"2020-09-12T18:14:36","date_gmt":"2020-09-12T09:14:36","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4064"},"modified":"2025-06-20T15:46:26","modified_gmt":"2025-06-20T06:46:26","slug":"a-must-read-for-beginners-what-is-a-line-official-account-account","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4064","title":{"rendered":"[A Must-Read for Beginners] What Is a LINE Official Account? A Comprehensive Guide from Setup to Usage!"},"content":{"rendered":"

LINE Official Accounts are for businesses that operate stores or websites
<\/span>This is a tool we really hope you'll try.<\/span><\/p>\r\n\r\n\r\n\r\n

In this article, we'll cover everything from how to create an account to how to use a LINE Official Account
<\/span>I'll explain this in detail.
<\/span>Please feel free to use this as a reference.<\/span><\/p>\r\n\r\n\r\n\r\n

What Is a LINE Official Account?<\/b><\/h2>\r\n\r\n\r\n\r\n

\"LINE Official Account\"<\/b>That is,
<\/span>On LINE, stores and businesses can send information to users, and
<\/span>It is a service that enables communication.<\/span><\/p>\r\n\r\n\r\n\r\n

By creating touchpoints with users,
<\/span>This helps attract customers for your business.<\/span><\/p>\r\n\r\n\r\n\r\n

What's the difference between a LINE Official Account and LINE@?<\/b><\/h3>\r\n\r\n\r\n\r\n

Previously,<\/span><\/p>\r\n\r\n\r\n\r\n

\u30fbLINE@ for individuals and small and medium-sized businesses: No setup fee
<\/span>\u30fbLINE Official Accounts for Large Enterprises: Initial setup fee required & monthly fee of at least 2.5 million yen<\/span><\/p>\r\n\r\n\r\n\r\n

There were two types, as mentioned above.<\/span><\/p>\r\n\r\n\r\n\r\n

Effective April 18, 2019, \u201cLINE@\u201d was integrated into \u201cLINE Official Accounts,\u201d and
<\/span>From now on, we will be providing our services through our \"LINE Official Account.\"<\/span><\/p>\r\n\r\n\r\n\r\n

After the merger, all initial fees will be waived!
<\/span>Features that used to be paid are now available for free.<\/span><\/p>\r\n\r\n\r\n\r\n

Regarding fees,
We\u2019ll explain this in detail in \u201c3. LINE Official Account Fees.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

Benefits of Using a LINE Official Account<\/b><\/h2>\r\n\r\n\r\n\r\n

There are three main benefits to using a LINE Official Account:<\/span><\/p>\r\n\r\n\r\n\r\n

You can connect with users via LINE<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

The number of monthly active users of LINE in Japan is a whoppingMore than 84 million people<\/strong>\u3002
<\/span>The number of users is increasing along with the widespread adoption of smartphones.<\/span><\/p>\r\n\r\n\r\n\r\n

By providing information via LINE,
<\/span>It is possible to reach a large number of users.<\/span><\/p>\r\n\r\n\r\n\r\n

LINE Official Accounts work just like LINE itself
<\/span>Gain friends just by having people scan your QR code<\/strong>and can,
<\/span>You can easily connect with users.<\/span><\/p>\r\n\r\n\r\n\r\n

Can drive traffic to stores and websites<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

By providing information about products and services via LINE,
<\/span>Increased traffic to stores and websites<\/strong>...can also be expected.<\/span><\/p>\r\n\r\n\r\n\r\n

Some stores have seen their traffic conversion rate to their e-commerce sites increase by 2.8 times compared to email newsletters.<\/span><\/p>\r\n\r\n\r\n\r\n

By distributing coupons through our official LINE account,
<\/span>This will enable us to attract more users.<\/span><\/p>\r\n\r\n\r\n\r\n

Can improve the efficiency of ad delivery<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

When you link your \u201cLINE Official Account\u201d and \u201cLINE Ads,\u201d
<\/span>Ad Delivery Using User Data from Official LINE Accounts<\/strong>will be possible.<\/span><\/p>\r\n\r\n\r\n\r\n

*What are LINE Ads?*<\/span><\/p>\r\n\r\n\r\n\r\n

A service that allows you to deliver ads to LINE users.
<\/span>The ability to reach customer segments that cannot be reached on other social media platforms,
It also integrates flexibly with official LINE accounts,
One of the strengths of LINE Ads is its ability to run \"Add Friends\" ads and targeted ads.
<\/span>(Source:<\/span>LINE for Business<\/span><\/a>\uff09<\/span><\/p>\r\n\r\n\r\n\r\n

LINE Official Account Fees<\/b><\/h2>\r\n\r\n\r\n\r\n

LINE Official Accounts: 3 Pricing Plans<\/b><\/h3>\r\n\r\n\r\n\r\n

While LINE Official Accounts can generally be operated for free,
<\/span>Upgrading to a paid plan will give you access to a wider range of services.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

There are three pricing plans for LINE Official Accounts.<\/span><\/p>\r\n\r\n\r\n\r\n

For example, if you try to send a message to 500 people using the \"Free Plan,\"
<\/span>You can send only two items per person per month.<\/span><\/p>\r\n\r\n\r\n\r\n

In this case, if you upgrade to the \"Light Plan,\"
<\/span>You will be able to send 30 messages per person per month.<\/span><\/p>\r\n\r\n\r\n\r\n

If you're thinking, \"I don't know which plan is right for my current situation...\"
<\/span>\u300c<\/span>Fee Calculator<\/span><\/span><\/span><\/a>\"I recommend this.\"<\/span><\/p>\r\n\r\n\r\n\r\n

\u300c<\/span>Fee Calculator<\/span><\/a><\/span><\/span>\"In\"
<\/span>Just enter your \"number of friends\" and \"number of monthly posts,\" and
<\/span>\"Monthly Streams\" and \"Recommended Plans\" will be displayed.<\/span><\/p>\r\n\r\n\r\n\r\n

If you're unsure which plan to choose, try running the numbers in the simulator.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Basic ID\" and \"Premium ID\"<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\"Basic ID\" refers to the ID that is randomly assigned when you open an account.<\/span><\/p>\r\n\r\n\r\n\r\n

By upgrading to \"Premium ID,\" you can,
A string representing a user-defined ID<\/strong>you can obtain, and
It will be easier to search within LINE.<\/span><\/p>\r\n\r\n\r\n\r\n

The cost of obtaining a \u201cPremium ID\u201d is100 yen per month<\/strong>\u3002<\/span><\/p>\r\n\r\n\r\n\r\n

Payment Methods<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Payment methods are<\/span><\/p>\r\n\r\n\r\n\r\n

\u30fbLINE Pay
<\/span>\u30fbInvoice
<\/span>\u30fbCredit Card<\/span><\/p>\r\n\r\n\r\n\r\n

You can choose from these three options.<\/span><\/p>\r\n\r\n\r\n\r\n

For information about payments, see \u201c<\/span>LINE Official Account Manager<\/span><\/a><\/span><\/span>\"'s
<\/span>You can check and change this under \"Settings\" \u2192 \"Usage and Billing.\"<\/span><\/p>\r\n\r\n\r\n\r\n

Types of Official LINE Accounts<\/b><\/h2>\r\n\r\n\r\n\r\n

Setting up a LINE Official Account is very easy.<\/span><\/p>\r\n\r\n\r\n\r\n

The LINE Official Account features
\u300cUnverified Account<\/strong>\" and \"Verified Account<\/strong>\"...\" is available.
<\/span>I\u2019ll briefly explain each one.<\/span><\/p>\r\n\r\n\r\n\r\n

Unverified Account<\/b><\/h3>\r\n\r\n\r\n\r\n

An \"unverified account\" is an account that anyone can create without going through a review process.
<\/span>If you do not want your account name to be searchable<\/strong>\u306f
This is best suited for use with unverified accounts.<\/span><\/p>\r\n\r\n\r\n\r\n

Verified Account<\/b><\/h3>\r\n\r\n\r\n\r\n

\"Verified Accounts\" require review by LINE.
<\/span>(The review process takes approximately 10 business days.)<\/span><\/p>\r\n\r\n\r\n\r\n

Unlike \"unverified accounts,\"Account names appear on the search screen<\/strong>Therefore,
<\/span>For the purpose of sales promotion and attracting customers<\/strong>If that's the case
We recommend using this account.<\/span><\/p>\r\n\r\n\r\n\r\n

With a \"Verified Account,\" you'll have access to the following three features.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460<\/span>Will be searchable within the LINE app<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

It will appear in the \"Friends\" search results within the LINE app.
<\/span>Once it becomes searchable,Increase opportunities for people to become aware of the account<\/strong>In particular
<\/span>It connects.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2461<\/span>You can download promotional poster files here<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

You can download official LINE posters for stores.
<\/span>By putting up posters featuring QR codes,
It is possible to encourage users to add friends<\/strong>That's it.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2462<\/span>Invoice payment is available<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

Operated by Raccoon Co., Ltd.
<\/span>You can use \"Paid,\" a B2B credit sales and invoice payment service.
<\/span>(Source:<\/span>LINE for Business<\/span><\/a>\uff09<\/span><\/p>\r\n\r\n\r\n\r\n

How to Create a LINE Official Account<\/b><\/h2>\r\n\r\n\r\n\r\n

Creating a LINE Official Account is very simple and easy.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2460<\/span>Go to the \"Account Setup Page\" for the LINE Official Account<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

[Creating an unverified account is<\/span>Here<\/span><\/span><\/span><\/a>[From]
<\/span>[To create a verified account,<\/span>Here<\/span><\/a><\/span><\/span>[From]<\/span><\/p>\r\n\r\n\r\n\r\n

\u2461<\/span>Select \"Sign Up with LINE Account\" or \"Sign Up with Email Address\"<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Simply enter the required information, and your account will be created.<\/span><\/p>\r\n\r\n\r\n\r\n

How to Log In to a LINE Official Account<\/b><\/h2>\r\n\r\n\r\n\r\n

\u2460\u300c<\/strong><\/span><\/span>LINE Official Account Manager<\/a><\/span>\"Access\"<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n

\u2461Log in with your \"LINE Account\" or \"Business Account\"<\/strong><\/span><\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

What if I don't know my password?<\/b><\/h3>\r\n\r\n\r\n\r\n

If you've forgotten your password,
<\/span>Since verification is not possible, you will need to set it up again.<\/span><\/p>\r\n\r\n\r\n\r\n

\u25a0For LINE Accounts<\/b><\/p>\r\n\r\n\r\n\r\n

\u2460 Tap \u201cHome\u201d \u2192 \u201cSettings\u201d \u2192 \u201cAccount\u201d \u2192 \u201cPassword\u201d
<\/span>\u2461 If you have set a password for your smartphone, enter it.
<\/span>\u2462 Enter your new password and tap \u201cConfirm\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

\u25a0For Business Accounts<\/b><\/p>\r\n\r\n\r\n\r\n

\u2460 Access the admin panel
<\/span>\u2461 Log in with your business account \u2192 Click \u201cReset Password\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

If you forget your password, you can follow the steps above to resolve the issue.<\/span><\/p>\r\n\r\n\r\n\r\n

How to Use the Official LINE Account<\/b><\/h2>\r\n\r\n\r\n\r\n

Message Delivery<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\"Message Delivery\" is a basic feature of LINE Official Accounts, and
<\/span>You can share information from the store with your friends who are users<\/strong>That's how it is.<\/span><\/p>\r\n\r\n\r\n\r\n

Starting with photos and videos,
<\/span>\"A tool that allows you to gather user feedback through polls and surveys\"Research<\/strong>\" or
<\/span>\"Available for use in stores and on the website\"Coupon<\/strong>\"etc.\"
<\/span>A variety of features are available.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Tailored to gender, age group, and region,\"Segmented Delivery<\/strong>\"You can also do that.\"<\/span><\/p>\r\n\r\n\r\n\r\n

You can also configure the following three items.<\/span><\/p>\r\n\r\n\r\n\r\n

\u250f\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2513<\/span><\/p>\r\n\r\n\r\n\r\n

\u30fbTimeline<\/strong>Post to
<\/span>\u30fbMaximum Number of Messages Sent<\/strong>Specify
<\/span>\u30fbA\/B Testing<\/strong>Create<\/span><\/p>\r\n\r\n\r\n\r\n

\u2517\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u251b<\/span><\/p>\r\n\r\n\r\n\r\n

LINE Chat<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

On the official LINE account,
<\/span>Replying to Messages from Users<\/strong>You can do that.<\/span><\/p>\r\n\r\n\r\n\r\n

It's convenient that you can use it anytime, anywhere.<\/span><\/p>\r\n\r\n\r\n\r\n

Response methods include \u201cAI Response<\/strong>\" and \"Manual Response<\/strong>\"There are two types: .\"
<\/span>Let's go through them one by one.<\/span><\/p>\r\n\r\n\r\n\r\n

AI Response<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

For specific phrasesIt sends replies generated by AI<\/strong>That's how it is.<\/span><\/p>\r\n\r\n\r\n\r\n

Starting with \"greetings\" such as \"Hello\"
<\/span>\"Thank you\" and other expressions of gratitude, etc.
<\/span>We can tailor our responses to the situation.<\/span><\/p>\r\n\r\n\r\n\r\n

While there is the advantage of being able to reply right away,
<\/span>There is also the drawback that we cannot always provide replies that fully meet users' expectations.<\/span><\/p>\r\n\r\n\r\n\r\n

Manual Response<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

When you click \u201cSwitch to Manual Chat\u201d in the chat,
<\/span>Switch from AI Responses to Manual Responses<\/strong>You can.<\/span><\/p>\r\n\r\n\r\n\r\n

When you want to send a personalized reply,
<\/span>We recommend switching to \"Manual Response.\"<\/span><\/p>\r\n\r\n\r\n\r\n

Timeline Post<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\"Timeline Posts\" are
<\/span>Post information to the timelines of users you've added as friends<\/strong>...that can be done.<\/span><\/p>\r\n\r\n\r\n\r\n

Since hashtag searches are visible to users other than your friends,
<\/span>Reaching a Wider Audience Than Just Message Delivery<\/strong>...can be expected.<\/span><\/p>\r\n\r\n\r\n\r\n

Rich Menu<\/b><\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

The \"Rich Menu\" appears when a user visits the chat screen
<\/span>The menu displayed at the bottom of the screen<\/strong>That's what it means.<\/span><\/p>\r\n\r\n\r\n\r\n

Takes up a large portion of the screen<\/strong>Therefore,
<\/span>Whether or not we can drive traffic to stores or websites is
Even if you say it all comes down to the rich menu...<\/span>That's no exaggeration.<\/span><\/p>\r\n\r\n\r\n\r\n

What You Can Do with the Rich Menu and How to Set It Up<\/span>
Please click here for more details.<\/span><\/p>\r\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\r\n

\r\n\r\n<\/p>\r\n

Store Card<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

\"\"<\/figure>\r\n

\r\n\r\n<\/p>\r\n

In \"Shop Card,\"
Loyalty cards on LINE<\/strong><\/span>Prepared and Published<\/strong>Yes, you can.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Since it is managed online,
<\/span>Loss of repeat business due to users losing their loyalty cards
<\/span>It can be prevented.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The number of points needed to reach the goal, point rewards, and expiration dates
<\/span>You can configure a variety of settings.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Coupons, Raffle Features<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

\"\"<\/figure>\r\n

\r\n\r\n<\/p>\r\n

With this feature,Create coupons and sweepstakes that can be used in-store<\/strong>You can do that.
<\/span>You can check the number of coupons used in the admin panel.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

By distributing coupons and holding raffles,To encourage store visits<\/strong>It connects.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

What are the first settings I should configure?<\/strong><\/h2>\r\n

\r\n\r\n<\/p>\r\n

Set a Profile Picture<\/strong><\/h3>\r\n

\r\n\r\n<\/p>\r\n

Your profile picture is an important part of your account.
By adding a name or a logo,
Let's make it something that can be decided instantly.<\/p>\r\n

\r\n\r\n<\/p>\r\n

Set a Greeting Message<\/strong><\/h3>\r\n

\r\n\r\n<\/p>\r\n

This is the message sent to users when they register an account.
Your greeting message sets the first impression of your account.
Express your gratitude for their registration and provide users with their account details.<\/p>\r\n

\r\n\r\n<\/p>\r\n

Post to the Timeline<\/strong><\/h3>\r\n

\r\n\r\n<\/p>\r\n

When users register for an account,
To see what kind of content they're sharing
Let's look at the timeline.<\/p>\r\n

\r\n\r\n<\/p>\r\n

When I checked my timeline,
If nothing has been posted,
It may also be determined that the account isn't posting enough content.<\/p>\r\n

\r\n\r\n<\/p>\r\n

Before asking someone to add you as a friend
I recommend posting something on your timeline.<\/p>\r\n

\r\n\r\n<\/p>\r\n

Register a Rich Menu<\/h3>\r\n

\r\n\r\n<\/p>\r\n

By registering a rich menu,
It is possible to increase the amount of information provided to users.<\/p>\r\n

\r\n\r\n<\/p>\r\n

If you issue coupons and loyalty cards together,
It also helps prevent user churn.<\/p>\r\n

\r\n\r\n<\/p>\r\n

Summary<\/b><\/h2>\r\n

\r\n\r\n<\/p>\r\n

In this post, we focused on explaining how to create a LINE Official Account.
<\/span>Setting it up is very easy, so please follow along with this article!<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

There are five main features available on LINE Official Accounts:
<\/span>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013
<\/span>\u30fbMessage Delivery
<\/span>\u30fbTimeline posts
<\/span>\u30fbRich Menu
<\/span>\u30fbStore Card
<\/span>\u30fbCoupons, raffle features
<\/span>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

By utilizing the official LINE account,
<\/span>Attract customers to stores and websites, and
<\/span>Let's get more people to learn about our products and services!<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"I'd like to learn more about LINE Official Accounts\"
<\/span>If this sounds like something you're interested in, please feel free to contact us using the contact form below.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"\"<\/a><\/figure>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

LINE Official Accounts are for businesses that operate stores or websites
\nThis is a tool we really hope you'll try.<\/p>\n

In this article, we'll provide a comprehensive guide covering everything from how to create an account to how to use a LINE Official Account.
\nPlease feel free to use this as a reference.<\/p>","protected":false},"author":6,"featured_media":5483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[73,148,149],"class_list":["post-4064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-line","tag-149"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[A Must-Read for Beginners] What Is a LINE Official Account? A Comprehensive Guide from Creation to Usage! | Hide&Seek Co., Ltd. | Hide&Seek","description":"LINE Official Accounts are a tool we highly recommend for anyone who runs a store or website. In this article, we\u2019ll provide a comprehensive guide covering everything from how to create an account to how to use LINE Official Accounts. 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