{"id":4175,"date":"2020-09-26T12:01:48","date_gmt":"2020-09-26T03:01:48","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4175"},"modified":"2025-07-17T15:39:12","modified_gmt":"2025-07-17T06:39:12","slug":"what-is-the-rich-menu-on-the-line-official-account-image-of-the","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4175","title":{"rendered":"What Is the Rich Menu on LINE Official Accounts? Here\u2019s a Look at Image Sizes and How to Create One!"},"content":{"rendered":"

As we expand our sales channels through the LINE Official Account,
<\/span>The \"Rich Menu\" is an essential feature.<\/span><\/p>\r\n\r\n\r\n\r\n

In this article, we'll cover everything from how to create a rich menu to tips for managing it.<\/span><\/p>\r\n\r\n\r\n\r\n

While referring to the article,
<\/span>Let's create a rich menu that will help expand your sales channels.<\/span><\/p>\r\n\r\n\r\n\r\n

What is a rich menu?<\/b><\/h2>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n

What Is a \u201cRich Menu\u201d?
<\/span>The menu displayed at the bottom of the LINE chat screen<\/b>That's what it means.<\/span><\/p>\r\n\r\n\r\n\r\n

You can also target conversions such as website visits and reservations.<\/span><\/p>\r\n\r\n\r\n\r\n

As I mentioned in my previous post,
<\/span>Since LINE@ was merged with LINE Official Accounts,
<\/span>It is now available for free.<\/span><\/p>\r\n\r\n\r\n\r\n

What is the difference between a rich menu and a rich message?<\/b><\/h3>\r\n\r\n\r\n\r\n

Do you know the difference between a \u201crich menu\u201d and a \u201crich message\u201d?<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

\"Rich Messages\" are,
<\/span>Include images and videos in messages sent from the chat screen
<\/span>This refers to the feature that allows you to stream.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

You can add links and coupon features to \"Rich Messages.\"<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"Rich Messages\" are<\/span>Users will be notified when a message is sent<\/b>On the other hand,
<\/span>Since the \"Rich Menu\" is always displayed on the screen,
<\/span>Users will not be notified.<\/b>\u3002<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Benefits of Using a Rich Menu<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

Since the rich menu takes up a significant amount of space within the chat screen,
<\/span>It allows for a visual approach, and
<\/span>Effective for driving traffic to websites and online marketplaces, as well as distributing coupons<\/b>\u3002<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The more creative you are with your ad design,
<\/span>This is an excellent feature that helps drive more traffic to the site.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

How to Create a Rich Menu<\/b><\/h2>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

From the menu section of the LINE Official Account Manager, select \u201cRich Menu,\u201d and
Click \"Create.\"<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

How to Configure Display Settings<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

First, let's configure the display settings.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2460Title<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

You can set an administrative title.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The \"Title\" is not displayed to users.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

To make it easier to distinguish between multiple rich menus
<\/span>Try adding the date or making other adjustments.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2461Display Period<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

You can select the period and specific dates and times during which the rich menu will be displayed.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2462Text in the menu bar<\/span><\/b><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

Let's set the text to be displayed at the bottom of the menu bar.
<\/span>By default, it is labeled \"Menu.\"<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"Check out our flyer here!\" or \"XX is back in stock!\" and so on
<\/span>Copy that attracts users<\/b>Let's add it.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2463Default Menu Display<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

Choose whether you want to keep the menu bar open at all times.
<\/span>If you turn it off, it will only appear when the user presses the menu button.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

The benefits of keeping it displayed at all times are
<\/span>The Rich Menu's<\/span>You can increase your click-through rate<\/b>Point.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

On the other hand, because the chat screen takes up a large amount of space,
<\/span>The messages I usually post will be harder to read<\/b>There is also this drawback.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Let's determine the default display settings for the menu based on your operational needs.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

How to Configure Content<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

\u2460Select an image size<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

First, let's decide on the layout of the images to be displayed in the rich menu.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The image templates in the rich menu include
<\/span>There are two types: \"Large\" and \"Small.\"<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\uff1c\u5927\uff1e<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

2,500px \u00d7 1,686px
<\/span>1,200px \u00d7 810px
<\/span>800px \u00d7 540px<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

2,500px \u00d7 843px
<\/span>1,200px \u00d7 405px
<\/span>800px \u00d7 270px<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The \"Large\" template is twice as tall as the \"Small\" one.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Select a template based on the items you want to display in the rich menu
<\/span>Let's make a choice.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2461Upload a background image<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

A rich menu is,
<\/span>Instead of inserting an image for each tile in the template selected above,
<\/span>This specification allows for the upload of a single image.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

There are 7 types of \"Large\" templates and 5 types of \"Small\" templates.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

You can also create an image using a different tool and upload it, but,
<\/span>In the \"Create Image\" section of the admin panel,
<\/span>You can create images while viewing the preview screen.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2462Set \"Action\"<\/span><\/b><\/p>\r\n

\r\n\r\n<\/p>\r\n

There are five types of actions in the rich menu.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2605Links
<\/b>Tapping an image will take you to the linked page.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2605Coupon
<\/b>Tap to view the one you created under \"Coupons\" in the menu
<\/span>You can distribute coupons.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2605Text
<\/b>A feature that allows you to send text in messages.
<\/span>It is even more effective when used in combination with AI-powered automated response messages.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2605Store Card
<\/b>The one you created under \"Shop Card\" in the menu
<\/span>You can send it to users.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2605Do not set
<\/b>You can post images only.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

What Makes for an Effective Rich Menu?<\/b><\/h2>\r\n

\r\n\r\n<\/p>\r\n

\u2460 Create a menu tailored to the target audience<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

Users<\/span>What was your purpose for registering a LINE Official Account?<\/b>while thinking about
Let's create a rich menu.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

\u30fbI'd like to know more about the store
<\/span>\u30fbI\u2019d like to ask questions casually
<\/span>\u30fbI want to get some great coupons<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

As mentioned above, there are various possible user objectives.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The rich menu is
<\/span>After registering your account,The first thing you see<\/strong>That is precisely why,
<\/span>If the items don't match the users' needs,
<\/span>This could result in your account being blocked.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Not only the store's purpose, but also,Let's plan the structure from the user's perspective.<\/strong>\u3002<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2461 Make it easier to click on images<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

The design of a rich menu has a significant impact on the click-through rate.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

It's also a good idea to design menu items with a three-dimensional look, like buttons.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

While referring to images on Pinterest and other sources,
<\/span>A design that encourages users to click<\/strong>Let's come up with some ideas.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

What are some tips for using the Rich Menu?<\/b><\/h2>\r\n

\r\n\r\n<\/p>\r\n

\u2460 Conduct A\/B testing to identify the creatives that generate the best response<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

User Reactions<\/b>\u3084<\/span>Display Period<\/b>Let's conduct A\/B testing accordingly.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The LINE Official Account is<\/span>You can check user feedback right away<\/b>Therefore,
<\/span>This tool makes it easy to conduct A\/B testing.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

To find images and text that generate a high response rate
<\/span>Conduct A\/B testing on a regular basis<\/b>I recommend that you...<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u25bcClick here for more information on A\/B testing.

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u2461 Add a coupon feature<\/b><\/h3>\r\n

\r\n\r\n<\/p>\r\n

For accounts intended to drive traffic to websites or stores,
<\/span>Offering coupons can help drive more traffic.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Coupons can also be distributed via rich messages, but
<\/span>A rich menu that is always visible on the screen<\/strong>But
<\/span>We recommend adding a coupon feature.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Also, by giving advance notice of the next coupon distribution,
<\/span>It can also help prevent users from leaving your account.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Summary<\/b><\/h2>\r\n

\r\n\r\n<\/p>\r\n

In this article, we explained the rich menu feature for LINE Official Accounts.
<\/span>Be sure to take advantage of the rich menu to make your operations more effective.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

How to Create and Use a LINE Official Account
<\/span>For more details, please see this article.

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

Thank you for reading to the end.<\/span><\/p>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

\"Rich Menus\" are an essential feature for expanding sales channels through official LINE accounts.
\nIn this article, we'll cover everything from how to create a rich menu to tips for managing it.
\nUse this article as a guide to create a rich menu that will help you expand your sales channels.<\/p>","protected":false},"author":6,"featured_media":8439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[158,148,159],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-line","tag-159"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"What Is the Rich Menu on LINE Official Accounts? Learn About Image Sizes and How to Create One! | Hide&Seek Co., Ltd. | Hide&Seek","description":"\"Rich Menus\" are an essential feature for expanding your sales channels through LINE Official Accounts. 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