{"id":4257,"date":"2020-10-04T00:53:49","date_gmt":"2020-10-03T15:53:49","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4257"},"modified":"2025-02-14T11:19:59","modified_gmt":"2025-02-14T02:19:59","slug":"how-to-master-rakuten-email-newsletters-anyone-can-generate-100000-yen-in-monthly-sales","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4257","title":{"rendered":"[How to Master Rakuten Email Newsletters (R-Mail)] We Reveal How Anyone Can Create an Email Newsletter That Generates 100,000 yen in Monthly Sales!"},"content":{"rendered":"

According to some data,
\n<\/span>The ratio of new customers to repeat customers at successful stores on Rakuten is,
\n<\/span>It's said to be at least 5:5.<\/span><\/p>\n

Repeat customer strategies are essential for generating sales on Rakuten.
\n<\/span>In this post, I\u2019ll explain the importance of email newsletters for building a base of repeat customers!<\/span><\/p>\n

What is the Rakuten Newsletter?<\/span><\/h2>\n

First of all, what is Rakuten\u2019s email newsletter?
\n<\/span>Stores create these on their own for users who have a purchase history or
\n<\/span>Content that can be sent to users who have subscribed to the newsletter
\n<\/span>This is about the email.<\/span><\/p>\n

1 yen per message<\/b>Since it can be sent via,
\n<\/span>A major advantage is that you can generate orders without spending a lot on advertising.<\/span><\/p>\n

In the next chapter, we'll discuss why it's necessary to send email newsletters on Rakuten.
\n<\/span>I'll explain it.<\/span><\/p>\n

Reasons to Send Newsletters on Rakuten<\/span><\/h2>\n

\"\"<\/p>\n

Here, we\u2019ll explain the three reasons why you should send email newsletters on Rakuten!<\/span><\/p>\n

You can generate sales through email newsletters<\/b><\/h3>\n

The biggest benefit of sending a newsletter is,
\n<\/span>You can generate sales through email newsletters<\/b>That.<\/span><\/p>\n

Shopping Marathons, Super Sales, days that are multiples of 5, etc.
\n<\/span>If you send out a newsletter timed to coincide with an event,<\/b>It makes it easier to generate sales.<\/b><\/p>\n

As shown below, the distribution of the email newsletter is
\n<\/span>There are significant benefits for both users and stores.<\/span><\/p>\n

\uff1c\u30e6\u30fc\u30b6\u30fc\u5074\u306e\u30e1\u30ea\u30c3\u30c8\uff1e
\n<\/span>\u30fbYou can easily find great deals, such as discounts and coupons<\/span><\/p>\n

\uff1c\u5e97\u8217\u5074\u306e\u30e1\u30ea\u30c3\u30c8\uff1e
\n<\/span>\u30fbYou can share special offers and the latest updates exactly when you want to.<\/span><\/p>\n

By delivering useful information to users at the optimal time,
\n<\/b>Maximize Sales Through Email Newsletters<\/b>Let's do it.
\n<\/span><\/p>\n

This allows you to increase the number of interactions with users<\/b><\/h3>\n

The \u201cmere-exposure effect,\u201d in which people develop a more favorable impression of a subject with each additional exposure.
\n<\/span>Through retargeting ads, etc.
\n<\/span>I'm sure many of you have heard of it, haven't you?<\/span><\/p>\n

By sending out newsletters regularly and consistently,
\n<\/b>You can increase the number of times you interact with users.<\/b>\u3002<\/span><\/p>\n

If you do not send out a newsletter,
\n<\/span>There is only one point of contact with the user at the time of purchase.
\n<\/span>However, if you send out a newsletter,
\n<\/span>You can increase the number of contacts to two, three, and so on.<\/span><\/p>\n

By increasing the number of interactions, customers won't forget about your products or store
\n<\/span>To increase the number of users who make repeat purchases
\n<\/span>Sending out email newsletters is one of the key strategies for encouraging repeat business.<\/span><\/p>\n

Can be used for branding<\/b><\/h3>\n

In addition to great deals and the latest news, of course,
\n<\/span>By sending out email newsletters that incorporate branding elements,
\n<\/b>You can also aim to turn users into fans.<\/b><\/p>\n

For example, you could include a short story in your newsletter along with an illustration by a staff member
\n<\/span>Some stores are implementing strategies designed to turn customers into fans of the store and its staff.<\/span><\/p>\n

\"\"<\/p>\n

To encourage customers to continue purchasing our products,
\n<\/span>One of the best ways to get customers to become fans is, of course, to make them fans of the store itself!
\n<\/span>Not just to boost sales, but also as part of our branding strategy
\n<\/b>Let's make the most of our email newsletter.<\/b><\/p>\n

Tips for Creating a Successful Email Newsletter<\/span><\/h2>\n

In this chapter, we\u2019ll cover three tips for creating email newsletters that you can put into practice right away.
\n<\/span>I'll explain it.
\n<\/span>A must-read for anyone who wants to create a successful email newsletter!<\/span><\/p>\n

\u25bcFirst, please read about the basics of email newsletters!
\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>
\n<\/span><\/p>\n

I'm extremely particular about titles<\/b><\/h3>\n

Key Metrics to Watch in Your Email Newsletter<\/b>There are the following three.<\/span><\/p>\n

\u30fbOpen Rate
\n<\/span>\u30fbReferral Rate
\n<\/span>\u30fbConversion Rate<\/span><\/p>\n

Of these three, which one should be prioritized first?
\n<\/span>The answer is \u201copen rate\u201d!<\/span><\/p>\n

The reason is that,<\/span>If people don\u2019t even open your email newsletter, they won\u2019t read it.<\/b>\u3002
\n<\/span>That's why getting people to open your email is
\n<\/span>The first step in creating a successful email newsletter.<\/span><\/p>\n

So, what do users look at?
\n<\/span>Is that what determines whether or not I open the email?
\n<\/span>The answer is \"Title.\"<\/span><\/p>\n

It\u2019s no exaggeration to say that the open rate is almost entirely determined by the subject line, so
\n<\/b>Let's go all out!<\/b>\u3002<\/span><\/p>\n

Here are two recommended ways to come up with titles.<\/span><\/p>\n

\"\"<\/p>\n

[1] Come up with three keywords to include in the title<\/b><\/span><\/h4>\n

A catchy headline that makes users want to click on it
\n<\/span>Let's list three of them.<\/span><\/p>\n

Please take a look at the following words for reference!<\/span><\/p>\n

\u25a0During Shopping Marathons, Super Sales, and in-store flash sales
\n<\/span>\u30fb10x points on all items in-store
\n<\/span>\u30fbLimited-time sale now on!<\/span><\/p>\n

\u25a0When You Want to Promote a Coupon
\n<\/span>\u30fbA \u3007-yen coupon valid for orders starting at \u3007\u3007 yen
\n<\/span>\u30fbFinal coupons now available!<\/span><\/p>\n

\u25a0When You Want to Convey a Sense of Urgency
\n<\/span>\u30fb24-hour limited offer
\n<\/span>\u30fb4 hours remaining
\n<\/span>\u30fbLimited to 100 copies<\/span><\/p>\n

Once you've come up with three keywords to include, rank them in order of priority.<\/span><\/p>\n

[2] Use symbols to highlight the parts you want to draw attention to<\/b><\/span><\/h4>\n

Place symbols such as \u3010\u3011, \u300a\u300b, \uff3c\uff0f, and \u2605 in the parts you want to highlight.
\n<\/span>For example, even with the same keyword, whether or not you include a symbol can make a difference, as shown below:
\n<\/span>It really makes a difference in how noticeable it is, doesn't it?<\/span><\/p>\n

\u25ce\uff3c\u2605Please open this today\u2605\uff0fWe\u2019re sending out a \u300a10% Off Coupon\u300b\u2014valid for only 12 more hours\u2014exclusively to select customers!
\n<\/span>\u00d7 Please open this today! We're sending out a 10% off coupon\u2014valid for only 12 more hours\u2014to our special customers!<\/span><\/p>\n

In the user's mailbox,
\n<\/span>With dozens of emails arriving every day, how can you get people to open the emails you send?
\n<\/b>It\u2019s essential to find ways to make the title stand out<\/b>\u3002<\/span><\/p>\n

Since black tends to catch the eye,
\n<\/span>For the parts you want to highlight the most, we recommend using \u3010\u3011 or \u2605!<\/span><\/p>\n

Define Your Target Audience and Determine Your Message<\/b><\/h3>\n

\"\"<\/p>\n

What are the key points to keep in mind when actually creating content for a newsletter?
\n<\/span>That is<\/span>\"Defining Your Persona\"<\/b>That's it.<\/span><\/p>\n

Who is the target audience for this newsletter?
\n<\/span>What kind of people buy this product?<\/span><\/p>\n

Once you clearly define your target audience, your messaging will naturally fall into place.<\/b>\u3002<\/span><\/p>\n

For example, when writing a newsletter about mouthwash.
\n<\/span>The appeal \u201cBefore an important business meeting!\u201d is likely to attract mostly male customers.
\n<\/span>On the other hand, if the selling point is \u201cYou can use it in just 10 seconds\u2014even on a date!\u201d then
\n<\/span>You might expect there to be a lot of women.<\/span><\/p>\n

Define the persona for your email newsletter, and
\n<\/span>Let's create email newsletters that really resonate with users.<\/span><\/p>\n

Set Goals for Your Email Newsletter Before Creating It<\/b><\/h3>\n

Another important thing to keep in mind when creating a newsletter is
\n<\/span>\"Setting Goals for Your Email Newsletter\"<\/b>That is the point.<\/span><\/p>\n

For example,
\n<\/span>\u30fbNumber of coupon clicks: 10
\n<\/span>\u30fbNumber of visitors directed to this product page: 10<\/span><\/p>\n

It\u2019s important to set goals for your email newsletter\u2014such as these\u2014before creating it.<\/span><\/p>\n

If the goal is to get people to claim a coupon, then
\n<\/span>You should focus on creating designs that people will click on.
\n<\/span>On the other hand, if you want to increase the number of visitors to your product pages,
\n<\/span>\"This product looks great!\"\u2014that's what we want users to think
\n<\/span>Slogans, product presentation, pricing strategies, and design will all be important.<\/span><\/p>\n

To maximize the return on the time you spend on your email newsletter,
\n<\/span>Always be clear about where to allocate resources.<\/b>It is necessary.<\/span><\/p>\n

Making Effective Use of Segments<\/b><\/h3>\n

One of the strengths of email newsletters is that you can create lists by setting up segments.<\/p>\n

Specifically,
\n\u30fbPurchase Period
\n\u30fbNumber of purchases
\n\u30fbTarget Product ID (by product management number)
\n\u30fbBirth Month
\nYou can segment by these criteria, among others.<\/p>\n

\"Promoting Bundle Offers to Customers Who Purchased Individual Items\"
\n\"Send a 'Happy Birthday' coupon to celebrate during their birthday month\"
\nSince you can do things like that through the newsletter, there\u2019s no reason not to take advantage of it.<\/p>\n

How to Create a Newsletter<\/span><\/h2>\n

Here, we'll explain how to create Rakuten email newsletters efficiently!
\n<\/span>First, there are five types of Rakuten newsletters:<\/span><\/p>\n

\u30fbPC Text<\/span>Stormer
\n<\/span>\u30fbHTML email
\n<\/span>\u30fbResponsive Email
\n<\/span>\u30fbMobile Text Messages
\n<\/span>\u30fbMobile HTML email<\/span><\/p>\n

On Rakuten, it's easy to create campaigns and track their effectiveness.
\n<\/b>It's enough to send HTML emails and mobile HTML emails.<\/b>I suppose so.
\n<\/span>In this post, I\u2019ll explain how to create these two types!<\/span><\/p>\n

HTML Email<\/b><\/h3>\n

On Rakuten, an HTML email is,
\n<\/span>Emails that can be sent to PC email addresses such as Gmail and iCloud<\/b>That's it.
\n<\/span>You can measure metrics such as open rates, referral rates, and conversion rates.<\/span><\/p>\n

\"\"<\/p>\n

RMS Home > Newsletter Distribution > Edit Email Body > HTML Email<\/span><\/p>\n

\u2460 Title
\n<\/span>\u2461 Main Text
\n<\/span>\u2462 Main Text<\/span><\/p>\n

I'll write about these three things.<\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\u2460 Title
\n<\/b>Enter the title you've come up with.<\/span><\/p>\n

\u2461 Main Text
\n<\/b>Enter the email body.
\n<\/span>You can also create it by entering HTML tags, but
\n<\/span>You can create them efficiently using the features within RMS<\/b>That's it!<\/span><\/p>\n

It's also possible to send everything as text, but
\n<\/span>Stores that include images in their posts to appeal to users' visual senses
\n<\/b>A common trend<\/b>is located at.
\n<\/span>We recommend an image size of 800\u20131000px!<\/span><\/p>\n

\u2462 Main Text
\n<\/b>Enter the content to be sent to addresses where images are set to not be displayed.
\n<\/span>Please type out the content you entered in the main text as a paragraph.<\/span><\/p>\n

Mobile HTML<\/b><\/h3>\n

Mobile HTML includes services such as docomo, ezweb, and softbank, etc.
\n<\/span>This email is sent to users with a carrier email address.<\/span><\/p>\n

\"\"<\/p>\n

RMS Home > Newsletter Distribution > Edit Email Body > Mobile HTML Email<\/span><\/p>\n

Just like HTML email
\n<\/span>\u2460 Title
\n<\/span>\u2461 Main Text
\n<\/span>\u2462 Main Text<\/span><\/p>\n

Enter the following.<\/span><\/p>\n

There are two main differences from HTML email:
\n<\/span>\u30fbYou can only insert images up to 240px wide
\n<\/span>\u30fbThere are no image buttons, as in HTML emails<\/span><\/p>\n

Therefore, if you want to insert an image into a mobile HTML email,
\n<\/span>You'll need to write and enter the HTML code yourself.<\/span><\/p>\n

\"\"<\/p>\n

Once you get used to the controls, it won't take that long to
\n<\/span>You'll be able to create them!<\/span><\/p>\n

Except for inserting images, you can create it using the same steps as for HTML emails!<\/span><\/p>\n

Points to Keep in Mind When Creating a Newsletter<\/span><\/h2>\n

Finally, when creating a newsletter on Rakuten,
\n<\/span>Here are two key points to keep in mind!<\/span><\/p>\n

Create it early and schedule it for delivery<\/b><\/h3>\n

Spots for the newsletter are available on a first-come, first-served basis.<\/span><\/p>\n

The dates of the Shopping Marathon and Super Sale, and
\n<\/b>It\u2019s not uncommon for all the slots to fill up on days that are multiples of 5.<\/b>\u3002<\/span><\/p>\n

Since slots tend to fill up quickly starting at 12:00 and 20:00\u2014times when open rates are typically higher\u2014
\n<\/span>To Deliver Email Newsletters More Effectively
\n<\/span>Create it early and schedule it for the optimal delivery time.<\/span><\/p>\n

Be sure to review the performance metrics and implement the PDCA cycle.<\/b><\/h3>\n

HTML emails and mobile HTML emails are
\n<\/span>You can measure the effectiveness of your campaigns using metrics such as open rates, referral rates, conversion rates, and heat maps.<\/span><\/p>\n

\"\"<\/p>\n

Trends in titles with high open rates, and
\n<\/span>Banner designs with high click-through rates, etc.,
\n<\/span>Be sure to review the performance metrics and keep the PDCA cycle going.<\/b>\u3002<\/span><\/p>\n

Summary<\/span><\/h2>\n

We\u2019ve explained the benefits of Rakuten newsletters, how to create them, and key points to keep in mind when sending them!
\n<\/span>Not only stores that haven't sent out newsletters yet, but also,
\n<\/span>I hope this will be helpful to stores that are already streaming.<\/span><\/p>\n

Hide&Seek, the author of this blog, is,
\n<\/span>We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo! Shopping.<\/span><\/p>\n

\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"
\n<\/span>\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"
\n<\/span>\"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up.\"<\/span><\/p>\n

Thank you for reading to the end!<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

According to some data,
\nThe ratio of new customers to repeat customers at successful stores on Rakuten is,
\nIt's said to be at least 5:5.<\/p>\n

Repeat customer strategies are essential for generating sales on Rakuten.
\nIn this post, I\u2019ll explain the importance of email newsletters for building a base of repeat customers!<\/p>","protected":false},"author":37,"featured_media":8451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[73,10,75,162,11],"class_list":["post-4257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-crm","tag-ec","tag-75","tag-162","tag-11"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[How to Master Rakuten Email Newsletters (R-Mail)] We Reveal How Anyone Can Create an Email Newsletter That Generates 100,000 yen in Monthly Sales! | Hide&Seek Co., Ltd. | Hide&Seek","description":"According to some data, the ratio of new customers to repeat customers at successful Rakuten stores is said to be at least 5:5. 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