{"id":4320,"date":"2020-01-26T18:53:29","date_gmt":"2020-01-26T09:53:29","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4320"},"modified":"2025-07-17T15:52:20","modified_gmt":"2025-07-17T06:52:20","slug":"must-see-youll-be-missing-out-if-you-dont-take-advantage-of-amazon-promotional-discounts","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4320","title":{"rendered":"[Must-See] You'll Miss Out If You Don't Take Advantage of Amazon Promotional Discounts! Here's How to Set Them Up!"},"content":{"rendered":"

Are you familiar with Amazon's promotional discounts?
\n<\/span>This is a feature we highly recommend you use to boost your sales on Amazon.<\/span><\/p>\n

In this post, we'll cover everything from the benefits of Amazon promotions to how to set them up
\n<\/span>I'll explain this in simple terms.<\/span><\/p>\n

Please feel free to use this as a reference.<\/span><\/p>\n

What is the Amazon Promotional Discount?<\/b><\/h2>\n

In marketing, \u201cpromotion\u201d refers to raising awareness of a product, and
\n<\/span>These are measures designed to promote purchases.<\/span><\/p>\n

\"Amazon Promotions\"<\/b>It is one of the promotional strategies.<\/span><\/p>\n

 <\/p>\n

When considering the purpose of the \u201cAmazon Promotion\u201d initiative,
\n<\/span>First, let's review the principles of increasing sales.<\/span><\/p>\n

=========================
\n<\/span>Revenue = Number of Customers \u00d7 Average Transaction Value \u00d7 Conversion Rate (CVR)
\n<\/b>=========================<\/span><\/p>\n

When implementing strategies on Amazon,
\n<\/span>\"Number of Customers,\" \"Average Revenue Per Customer,\" \"Conversion Rate (CVR)\"<\/strong>What aspect of this is the initiative aimed at?
\n<\/span>We need to think about it.<\/span><\/p>\n

 <\/p>\n

\"Amazon Promotional Discount\" is
\n<\/span>Through upselling and cross-selling\u5ba2<\/strong><\/span>Measures to Maximize Unit Price<\/b>\u3002<\/span><\/p>\n

If you'd like to learn more about upselling and cross-selling, please click here.
\n<\/span>

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\n

Have you ever seen a message like this on Amazon?<\/span><\/p>\n

\"\"<\/p>\n

In this section, you can inform users about the details of the Amazon promotional discount.
\n<\/span>This is one of the strategies we definitely want to implement to increase the average transaction value.<\/span><\/p>\n

In addition, as promotional strategies to maximize sales on Amazon:
\n<\/span>Posting ads and sales listings, issuing coupons<\/strong>include the following.<\/span><\/p>\n

 <\/p>\n

If you'd like to learn more about each topic, please see the articles below.
\n<\/span>

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>
\n
Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\n

What are the requirements for setting up an Amazon promotion?<\/b><\/h2>\n

There is only one requirement for setting up an Amazon promotional discount.
\n<\/span>\"High-Volume Seller\"<\/b>That is the case.<\/span><\/p>\n

Please note that small-scale sellers are not eligible for this promotion.<\/span><\/p>\n

 <\/p>\n

If you'd like to learn more about large-scale and small-scale listings,
\n<\/span>Please take a look at this article.
\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>
\n<\/span><\/p>\n

Benefits of Amazon Promotions<\/b><\/h2>\n

Average spending per customer increases<\/b><\/h3>\n

As explained in \u201c1. What Is the Amazon Promotion Discount?\u201d,
\n<\/span>When users take advantage of Amazon promotional discounts,
\n<\/span>Increase in average revenue per customer<\/strong>I will.<\/span><\/p>\n

You can reduce FBA shipping fees<\/b><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

For FBA shipments where you can send two items together in a single shipment,
\n<\/span>By purchasing in bulk,Keep shipping and handling costs down<\/strong>You can.<\/span><\/p>\n

By keeping shipping costs down,Profit Margin Increases<\/strong>I'll do that.<\/span><\/p>\n

Leads to earning a cart box<\/b><\/h3>\n

Amazon promotional discounts are<\/span>Earning a Cart Box<\/span>It also affects...
\n<\/span>Since the shopping cart conversion rate has a significant impact on sales, let's take steps to improve it.<\/p>\n

Types of Amazon Promotions<\/b><\/h2>\n

Amazon promotions can be broadly divided into two categories.<\/span><\/p>\n

\u2460<\/b>Discounts Based on Purchase Amount<\/b><\/p>\n

\"\"<\/p>\n

 <\/p>\n

For example, a 500-yen discount on purchases of 5,000 yen or more, or 10% off,
\n<\/span>This is a discount offered when the total purchase amount in the store exceeds a specified amount.<\/span><\/p>\n

===============================
\n<\/span>\u30fbThe store offers a wide variety of products
\n<\/strong>\u30fbWe want to encourage cross-selling<\/strong>
\n<\/span>===============================<\/span><\/p>\n

This is a recommended discount method for products like the ones listed above.<\/span><\/p>\n

\u2461<\/b>Discount for Purchasing the Same Item<\/b><\/p>\n

\"\"<\/p>\n

For example, a 500-yen discount or 10% off when you buy two or more items
\n<\/span>Items for which a discount is applied when multiple units of the same product are purchased.<\/span><\/p>\n

=====================
\n<\/span>\u30fbI want to clear out my inventory
\n<\/strong>\u30fbI want to encourage upsells<\/strong>
\n<\/span>=====================
\n<\/span>This is a recommended discount method for products like the ones listed above.<\/span><\/p>\n

 <\/p>\n

Next, let's take a look at the specific discount methods.<\/span><\/p>\n

*===*===*===*===*===*===*===*===*===*<\/span><\/p>\n

\u30fb(For self-shipment) Free shipping on orders of \u3007 yen or more<\/span><\/p>\n

\u3000\u2517 Books, CDs, records, and videos\/DVDs cannot be set up for free promotions.<\/span><\/p>\n

\u30fbGet a discount on your purchase when you spend \u3007 yen or more \/ buy \u3007 items or more<\/span><\/p>\n

\u30fbGet a discount on the product for every \u3007 items purchased<\/span><\/p>\n

\u30fbDiscount for every \u3007 items purchased in a single order<\/span><\/p>\n

\u30fbBuy X items and get one free<\/span><\/p>\n

*===*===*===*===*===*===*===*===*===*<\/span><\/p>\n

What sales strategy do you want to pursue?<\/strong>After giving it some thought,
\n<\/span>Let's choose a discount method.<\/span><\/p>\n

Steps for Setting Up Amazon Promotions<\/b><\/h2>\n

First, log in to Seller Central, and
\n<\/span>Click \u201cAds\u201d \u2192 \u201cPromotions.\u201d<\/span><\/p>\n

To set up a promotion, you need to follow these four steps.<\/h3>\n

1. Create a \u201cPromotion\u201d
\n2. Set \"Discount Conditions\"
\n3. Set the \u201cPromotion Period\u201d
\n4. Configure \u201cAdditional Settings\u201d<\/strong><\/p>\n

 <\/p>\n

Creating a Promotion<\/b><\/h3>\n

You can create a promotion from the \"Create Promotion\" tab.<\/p>\n

There are also tabs labeled \u201cDiscount Rate\u201d and \u201cBuy One, Get One Free,\u201d so choose the one that best suits your needs.<\/p>\n

In this post, we'll look at the commonly used \"Discount Rate<\/strong>\" I'll walk you through this using the admin panel as a guide.<\/span><\/p>\n

Step 1: Conditions<\/b><\/span><\/h4>\n

Let's set the terms for the promotional discount according to the items listed.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2460Eligibility Requirements<\/span><\/b><\/p>\n

\u30fb<\/span>Minimum Purchase Amount<\/b><\/p>\n

If you select this option and enter \"5000,\"
\n<\/span>\u300cGet a discount of \u3007 yen (\u3007%) on purchases of 5,000 yen or more<\/strong>\"You can set up a promotion called '...'.\"<\/span><\/p>\n

\u30fb<\/span>Minimum Purchase Quantity<\/b><\/p>\n

If you select this option and enter \"2,\"
\n<\/span>\u300cBuy two or more items and get a discount of \u3007 yen (\u3007%)<\/strong>\"You can set up a promotion called '...'.\"<\/span><\/p>\n

\u30fb<\/span>By purchase quantity<\/b><\/p>\n

If you select this option,
\n<\/span>\u300cNumber of items eligible for this promotion<\/strong>A field labeled \"...\" will appear.<\/span><\/p>\n

Eligibility Criteria: \"2\"
\n<\/span>Number of items eligible for this promotion: \"1\"<\/span>When you enter,
\n\u300cFor every two or more items purchased, receive a discount of \u3007 yen (\u3007%) per item<\/strong>\"...\"
\n<\/span>You can set up promotions.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2461Items Purchased<\/span><\/b><\/p>\n

\u30fb<\/span>Entire Catalog<\/b><\/p>\n

This applies to all currently listed items.<\/span><\/p>\n

\u30fb<\/span>ASIN List<\/b><\/p>\n

\u30fbSKU<\/strong><\/span>List<\/strong><\/p>\n

Please enter all applicable ASINs or SKUs.<\/span><\/p>\n

You can enter the next ASIN (SKU) by using a line break or a comma.<\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2462Promotion Details<\/span><\/b><\/p>\n

\u30fb<\/span>Discount Amount<\/b><\/p>\n

Set the discount as a specific amount. (\u3007 yen off)<\/span><\/p>\n

\u30fb<\/span>Discount Rate<\/b><\/p>\n

Set the discount as a percentage. (X% off)<\/span><\/p>\n

\u30fb<\/span>Fixed price (\u00a5) for all items<\/b><\/p>\n

The price of the item eligible for the discount will be the value you entered.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2463Apply Next<\/span><\/b><\/p>\n

\u30fb<\/span>Items Purchased<\/b><\/p>\n

The discount will be applied to all products specified in \u201c\u2461 Purchased Items.\u201d<\/span><\/p>\n

\u30fb<\/span>Eligible Products<\/b><\/p>\n

Only the specified ASINs are eligible for the discount.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2464 Set a budget<\/b><\/p>\n

Please enter the budget for the campaign.<\/p>\n

*Please note that the promotion will be suspended once 80% of the budget has been used.<\/p>\n

We recommend setting aside a slightly larger budget.<\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

Step \u2465<\/b><\/p>\n

You can add more perks as your product lineup grows.<\/span><\/p>\n

\u30fbGet 5% off when you buy 5 items
\n<\/span>\u30fb10% off when you buy 10 items
\n<\/span>etc.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

Step 2: Implementation Timeline<\/b><\/span><\/h4>\n

Start Date, End Date<\/span><\/b><\/p>\n

Period During Which the Promotional Discount Applies<\/strong>Set the following.<\/span><\/p>\n

The settings will take effect no sooner than 4 hours from the current time.<\/span><\/p>\n

Therefore, you should make a schedule in advance
\n<\/span>Let's set this up early.<\/span><\/p>\n

In addition, the promotion has been canceled
\n<\/span>It takes about 4 to 5 hours for the settings to take effect.<\/span><\/p>\n

Since I can't just stop doing it right away,
\n<\/span>It is important to carefully review the settings before applying them.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

 <\/p>\n

Step 3: Additional Settings<\/b><\/span><\/h4>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2460 Promotion Title<\/b><\/span><\/p>\n

Please choose a title for your own reference so you can track the progress of the campaign.<\/p>\n

This will not be displayed to Amazon customers.<\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2461<\/span>Promotion Tracking ID<\/span><\/b><\/p>\n

This field is optional.
\n<\/span>It is recommended that you enter the information displayed initially.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2462<\/b>Promotional Code<\/span><\/b><\/p>\n

\u30fb<\/span>Valid for one time only<\/b><\/p>\n

Once among all users<\/strong>You can only use this.<\/span><\/p>\n

\u30fb<\/span>Group<\/b><\/p>\n

When you select this option, you can generate a promo code, and
\n<\/span>Only users who are coding<\/strong>You can take advantage of promotional discounts.<\/span><\/p>\n

\u30fb<\/span>None<\/b><\/p>\n

If the conditions set in Step 1 are met,
\n<\/span>Users can take advantage of promotional discounts.<\/span><\/p>\n

When setting up multiple promotions, you can configure conditions for how they are combined.<\/span><\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2463Combined Promotion<\/span><\/b><\/p>\n

You can choose whether or not to allow this coupon to be used in conjunction with other coupons you have set up.<\/p>\n

If you enable this, multiple discounts may apply, so please be mindful of the total discount amount when configuring the settings.<\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

\u2464<\/span>Display Promotions on Product Detail Pages<\/span><\/b><\/p>\n

You can choose whether or not to display this on the product page.<\/span><\/p>\n

Please be careful with your settings when implementing strategies outside of Amazon.<\/p>\n

--------------------------------------------------------------------------------<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Summary<\/b><\/h2>\n

This time, we'll discuss strategies for increasing average order value on Amazon.
\n<\/span>\u300cAmazon Promotional Discount<\/strong>\"I explained [...].<\/span><\/p>\n

Please be sure to take advantage of these strategies to maximize your sales.<\/span><\/p>\n

 <\/p>\n

Thank you for reading to the end!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Amazon\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5272\u5f15\u306b\u3064\u3044\u3066\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f Amazon\u306b\u304a\u3051\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306b\u305c\u3072\u6d3b\u7528\u3057\u3066\u3044\u305f […]<\/p>\n","protected":false},"author":36,"featured_media":8497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,167,166],"class_list":["post-4320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-167","tag-166"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[Must-See] You'll Miss Out If You Don't Take Advantage of Amazon Promotional Discounts! 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