{"id":4360,"date":"2020-10-09T13:33:45","date_gmt":"2020-10-09T04:33:45","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4360"},"modified":"2025-02-06T18:33:19","modified_gmt":"2025-02-06T09:33:19","slug":"latest-2020-for-those-managing-store-match-ads-with-a-roas-of-600","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4360","title":{"rendered":"[Updated for 2025] A Comprehensive Guide to Running Store Match Ads with a 600% ROAS!"},"content":{"rendered":"

Advertising is essential for maximizing sales on Yahoo! Shopping.<\/span><\/p>\n

 <\/p>\n

70 to 80 percent of users use search results,
\n<\/span>Or, as can be seen from the data on purchases made via categories,
\n<\/span>Implementing search engine optimization is the fastest way to maximize sales.<\/span><\/p>\n

 <\/p>\n

In this post, we\u2019ll cover Store Match ads, which are essential for search optimization.
\n<\/span>Here\u2019s the latest information on how to operate efficiently!<\/span><\/p>\n

What are Store Match Ads (Item Match Ads)?<\/span><\/h2>\n

Store Match ads (also known as Item Match ads) are,
\n<\/span>These are listing ads on Yahoo! Shopping.<\/span><\/p>\n

 <\/p>\n

It\u2019s similar to RPP ads on Rakuten, but,
\n<\/span>Instead of bidding on keywords,
\n<\/span>The difference is that bids are placed on categories.<\/span><\/p>\n

 <\/p>\n

The content is displayed on both PCs and smartphones
\n<\/span>The top four spots in the search results and<\/span>It's already been decided.
\n<\/span>In the upper-left corner of the product imageProducts labeled \"PR\" are
\n<\/b>This is displayed through Store Match ads.<\/b>\u3002<\/span><\/p>\n

 <\/p>\n

In the past,<\/span>Although the bid was only for that category,
\n<\/span>By signing up for StoreMatch Pro, you can now place bids on keywords.<\/span><\/p>\n

 <\/p>\n

Before running Store Match ads,
\n<\/span>Please note that there are the following advantages and disadvantages:
\n<\/span>Let's make sure we understand this.<\/span><\/p>\n

Benefits<\/b><\/h3>\n

[1] You can get started with a minimum bid of 25 yen<\/b><\/span><\/p>\n

 <\/p>\n

The minimum bid for Store Match ads is 25 yen.
\n<\/span>You can start running ads on a low budget<\/b>That is one of the benefits of StoreMatch ads.<\/span><\/p>\n

 <\/p>\n

In addition, since it supports page navigation,
\n<\/span>Even if you don't place the highest bid, your listing may still appear near the top of the search results.<\/span><\/p>\n

 <\/p>\n

[2] You can check the bid ranking<\/b><\/span><\/p>\n

 <\/p>\n

With Store Match ads,
\n<\/span>On the ad settings screen<\/span>You can check the bid ranking.<\/b>\uff01<\/span><\/p>\n

\"\"<\/p>\n

While referring to the bid ranking,
\n<\/b>You can adjust the CPC to maximize cost-effectiveness<\/b>is
\n<\/span>That\u2019s a benefit unique to Store Match ads.<\/span><\/p>\n

 <\/p>\n

[3] Easy for Beginners to Get Started<\/b><\/span><\/p>\n

Rakuten RPP ads that bid on keywords, for example,
\n<\/span>Which keywords to bid on and at what CPC
\n<\/span>It can be difficult for beginners.<\/span><\/p>\n

 <\/p>\n

However, Store Match ads are
\n<\/span>Simply select a product from the category and set the CPC to complete your ad campaign.<\/b>\u3002
\n<\/span>Even beginners can get started easily.<\/span><\/p>\n

 <\/p>\n

Since you can set a monthly budget,
\nIt is possible to expand while monitoring cost-effectiveness.<\/span><\/p>\n

 <\/p>\n

Start by setting a low budget, then implement the PDCA cycle,
\n<\/span>Once things start running smoothly, let's increase the budget.<\/span><\/p>\n

Disadvantages<\/b><\/h3>\n

\"\"<\/p>\n

[1] When submitting ads for a category, you cannot perform detailed targeting<\/b><\/span><\/p>\n

Store Match ads that bid on categories are
\n<\/span>A major advantage is that it\u2019s easy for beginners to get started.<\/span><\/p>\n

 <\/p>\n

However,<\/span>Just like ads that bid on keywords
\n<\/b>Cannot perform detailed targeting<\/b>That is to say
\n<\/span>It is important to understand that there are drawbacks.<\/span><\/p>\n

 <\/p>\n

For example, when placing an ad for portable mouthwash.
\n<\/span>When bidding on a keyword,
\n<\/span>\"Travel-Size Mouthwash,\" \"Single-Use Mouthwash,\" etc.
\n<\/span>For those looking for a travel-sized mouthwash
\n<\/span>You can run ads that target specific audiences.<\/span><\/p>\n

 <\/p>\n

However, item-match ads are
\n<\/span>Since you can only bid on categories,
\n<\/span>\"Portable,\" and so on<\/span>As for specific keywords,
\n<\/b>Strategies for product names, taglines, landing pages, etc.<\/b>We have no choice but to do it.<\/span><\/p>\n

 <\/p>\n

[2] Even if you place the highest bid, you may not necessarily be displayed in first place.<\/b><\/span><\/p>\n

Although Yahoo! Shopping's algorithm has not been disclosed,
\n<\/span>The following factors are believed to be involved.<\/span><\/p>\n

\u30fbSales Results
\n<\/span>\u30fbProduct Name, Tagline
\n<\/span>\u30fbItem Match Bid Amount
\n<\/span>\u30fbPR option rates \u2026etc.<\/span><\/p>\n

 <\/p>\n

To ensure that your products are displayed more frequently to your target audience,
\n<\/b>We need to review product names, taglines, landing pages, and more<\/b>There is, isn't there?<\/span><\/p>\n

 <\/p>\n

Even taking these drawbacks into account,
\n<\/span>To Maximize Sales on Yahoo! Shopping
\n<\/span>Running Store Match ads is essential.<\/span><\/p>\n

Store Match Ad Settings<\/span><\/h2>\n

\"\"<\/p>\n

There are three ways to set up Store Match.
\n<\/span>I'll explain each one in detail!<\/span><\/p>\n

Bid on All Items at Our Discretion<\/b><\/h3>\n

Store<\/span>It automatically manages all products at the optimal CPC<\/b>Here are the bidding procedures.
\n<\/span>For those who have just started using Yahoo! Shopping, or
\n<\/span>Recommended for stores with a large number of products.<\/span><\/p>\n

 <\/p>\n

However, please note that you cannot exclude specific products.<\/span><\/p>\n

Fixed-Price Bidding for All Items<\/b><\/h3>\n

Manage all products in the store using a flat CPC rate<\/b>Here are the bidding procedures.
\n<\/span>I just started using Yahoo! Shopping, and
\n<\/span>Recommended for people who aren't sure which products will sell.<\/span><\/p>\n

Individual Bidding<\/b><\/h3>\n

Choose the products you want to advertise yourself, and
\n<\/span>This is a bidding method where you set a CPC for each product.<\/span><\/p>\n

 <\/p>\n

Of the three methods, this one allows for the most detailed configuration, so
\n<\/span>It\u2019s fair to say that this makes it easier to maximize cost-effectiveness.<\/span><\/p>\n

 <\/p>\n

First of all,<\/span>After conducting a fixed-price bidding process for all items,
\n<\/b>For products you want to promote more heavily, set a higher CPC through individual bidding.<\/b>that
\n<\/span>Here are some recommended settings!<\/span><\/p>\n

Tips for Running a Campaign with a 600% ROAS<\/span><\/h2>\n

\"\"<\/p>\n

Review the performance report and implement the PDCA cycle<\/b><\/h3>\n

Be sure to review the performance report to maximize your return on investment.
\n<\/span>Let's use the PDCA cycle to see if there's anything we can improve.<\/span><\/p>\n

 <\/p>\n

For example, despite the high number of clicks,
\n<\/span>If you have products with low conversion rates,
\n<\/span>Offering coupons or loyalty points might improve your conversion rate.<\/span><\/p>\n

 <\/p>\n

To avoid wasting advertising budgets
\n<\/b>Be sure to have it adjusted regularly<\/b>Let's do it.<\/span><\/p>\n

Don't forget to make adjustments to other aspects besides Store Match ads.<\/b><\/h3>\n

Store Match ads for which keywords cannot be selected are,
\n<\/span>Product names, PR options, etc.
\n<\/b>Factors other than advertising are also important<\/b>...will eventually become.<\/span><\/p>\n

 <\/p>\n

Be proactive about the keywords you want to rank for in search results
\n<\/span>Include them in product names and on product pages to optimize for search engines.<\/span><\/p>\n

 <\/p>\n

Also,<\/span>It helps boost the foundation of SEO on Yahoo! Shopping
\n<\/b>When it comes to PR options, it is also important to set the optimal rates
\n<\/b>The Key to Search Engine Optimization<\/b>That's how it works.<\/span><\/p>\n

 <\/p>\n

If you also manage a Rakuten store,
\nSee also the article on Rakuten's CPC advertising, \"RPP Ads\"
\nBe sure to check this out too!<\/p>\n

 <\/p>\n

\u25bcHow to Manage Rakuten RPP Ads to Achieve a 900% ROAS<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

Summary<\/span><\/h2>\n

These are listing ads on Yahoo! Shopping.
\n<\/span>We've explained Store Match Ads (Item Match Ads)!<\/span><\/p>\n

 <\/p>\n

This article is for those who operate Yahoo! Shopping
\n<\/span>I hope this is helpful.<\/span><\/p>\n

 <\/p>\n

Hide&Seek, the author of this blog, is,
\n<\/span>We provide management services for Amazon, Rakuten, and Yahoo! Shopping.<\/span><\/p>\n

 <\/p>\n

\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"
\n<\/span>\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"
\n<\/span>\"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up.\"<\/span><\/p>\n

 <\/p>\n

If you're facing such concerns,
\n<\/span>Please feel free to contact us using the contact form below.
\n<\/span>Thank you for reading to the end!<\/span><\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Advertising is essential for maximizing sales on Yahoo! Shopping.<\/p>\n

70 to 80 percent of users use search results,
\nOr, as can be seen from the data on purchases made via categories,
\nImplementing search engine optimization is the fastest way to maximize sales.<\/p>\n

In this post, we'll cover item match ads, which are essential for search engine optimization.
\nHere\u2019s the latest information on how to operate efficiently!<\/p>","protected":false},"author":5,"featured_media":8980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[10,14,66,11],"class_list":["post-4360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-ec","tag-14","tag-66","tag-11"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[Updated for 2025] A Comprehensive Guide to Running Store Match Ads with a 600% ROAS! | Hide&Seek, Inc. | Hide&Seek","description":"Advertising is essential for maximizing sales on Yahoo! Shopping. 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