{"id":4514,"date":"2020-10-16T14:24:57","date_gmt":"2020-10-16T05:24:57","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4514"},"modified":"2025-10-24T15:02:10","modified_gmt":"2025-10-24T06:02:10","slug":"whats-the-deal-with-rakuten-cpa-ads-cost-effectiveness","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4514","title":{"rendered":"[What\u2019s the Deal with Rakuten CPA Ads?] We\u2019ll Explain How to Manage Them for Better ROI!"},"content":{"rendered":"

Rakuten CPA Advertising is a performance-based advertising program where you are charged based on sales generated through the ads.<\/span><\/p>\n

Unless a conversion occurs,
\n<\/span>The fact that there are no advertising costs is a major advantage.
\n<\/span><\/p>\n

\"I want to raise awareness of my products and store, but,
\n<\/span>\"Rakuten Ichiba ads often don't deliver a good ROAS...\"<\/span><\/p>\n

If you're struggling with this issue, I highly recommend you read this!<\/span><\/p>\n

What is Rakuten CPA Advertising?<\/span><\/h2>\n

Rakuten CPA Advertising is, as the name suggests,
\n<\/span>Performance-based advertising where advertising costs are incurred based on conversions<\/b>That's it.<\/span><\/p>\n

20% of sales generated through advertisements<\/b>We will pay this amount to Rakuten as advertising fees.
\n<\/span>Since this is performance-based advertising, the risk of the ROAS falling short is low, but
\n<\/span>One characteristic of this approach is that it results in higher advertising costs.<\/span><\/p>\n

The listings appear in various places, both on and off Rakuten Ichiba, as shown below.
\n<\/span>An attractive advertising option for those who want to increase awareness of their products or stores<\/b>That's right.<\/span><\/p>\n

\u30fbRakuten Ichiba Category Pages
\n<\/span>\u30fbEvent pages such as the Shopping Marathon
\n<\/span>\u30fbWithin Rakuten Group media
\n<\/span>\u30fbRakuten Email Newsletter<\/span><\/p>\n

\"\"<\/p>\n

Before You Start Running Your Campaign: The Pros and Cons of Rakuten CPA Ads
\n<\/span>Let's make sure we understand this thoroughly.<\/span><\/p>\n

Benefits<\/span><\/h2>\n

As long as there are no conversions, advertising costs are zero.<\/b><\/h3>\n

Rakuten CPA Ads, a performance-based advertising program, are
\n<\/span>You won't be charged for advertising unless a conversion occurs.<\/span><\/p>\n

Therefore, just like other ads on Rakuten, such as Rakuten Ichiba ads and RPP ads,
\n<\/span>\"We ended up using up the entire budget even though the ROAS wasn't where it should be...\"<\/span>That sort of thing is unlikely to happen.<\/span><\/p>\n

Also, since it\u2019s a performance-based model, stores that have just opened, for example,
\n<\/span>Even for stores that have difficulty setting aside a substantial advertising budget,<\/b>Can take on a challenge<\/b>This can certainly be considered a major advantage.<\/span><\/p>\n

Posted in places where people gather<\/b><\/h3>\n

Shopping Marathons, Super Sales, and more
\n<\/span>One of the benefits of Rakuten CPA ads is that they appear in places where people gather<\/b>It is one of them.<\/span><\/p>\n

Rakuten Ichiba ads displayed on the Rakuten homepage and other pages are
\n<\/span>They are expensive, ranging from 40,000 to 1,200,000 yen per slot.<\/span><\/p>\n

In comparison, a way to easily increase exposure is
\n<\/span>Rakuten CPA ads seem like a great deal!<\/span><\/p>\n

Easy to submit and set up!<\/b><\/h3>\n

Setting up Rakuten CPA ads is easy! It only takes 30 seconds.<\/span><\/p>\n

\"\"<\/p>\n

Select the \"Active\" radio button under \"Status,\" and
\n<\/span>Just click the \"Set\" button
\n<\/span>Ad delivery will begin within 24 hours<\/b>will be done.<\/span><\/p>\n

If you want to stop receiving ads,
\n<\/span>If you select the \u201cInvalid\u201d radio button and reconfigure the settings,
\n<\/span>By design, ad delivery will stop within 24 hours.<\/span><\/p>\n

Disadvantages<\/span><\/h2>\n

All purchases made within 720 hours of a click are eligible for advertising fees.<\/b><\/h3>\n

The Pitfalls of Rakuten CPA Advertising You Need to Know About<\/b>There is.
\n<\/span>That means all purchases made within 720 hours of clicking on an ad
\n<\/span>It is eligible for advertising expenses.<\/span><\/p>\n

\"\"<\/p>\n

For example, if you click on the ad for Product 1,
\n<\/span>When you purchase Item 1 (1,000 yen) and Item 2 (2,000 yen).<\/span><\/p>\n

Advertising cost = (1,000 + 2,000) \u00d7 0.2 = 600 yen
\n<\/span>That's how the calculation works.<\/span><\/p>\n

Also, since there is a 720-hour (30-day) period after clicking,
\n<\/span>If a repeat purchase is made within the specified period,
\n<\/b>Second purchases are also eligible for advertising credits<\/b>...is the result.<\/span><\/p>\n

Set exclusions for products other than those you want to advertise, and
\n<\/span>Let's take steps to avoid wasting money on advertising.<\/span><\/p>\n

Product Image 1 Becomes the Creative<\/b><\/h3>\n

Rakuten CPA ads, which require no ad submission, are
\n<\/span>The image set as Product Image 1 is the creative.<\/b>will be.<\/span><\/p>\n

To increase the CTR,
\n<\/span>We'll need to get creative with the product images, won't we!<\/span><\/p>\n

At a glance, the product's key selling points and
\n<\/span>We recommend a design that clearly highlights offers such as free shipping.<\/span><\/p>\n

Unable to set an advertising budget<\/b><\/h3>\n

Rakuten CPA ads, such as RPP ads and Coupon Advance ads, etc.
\n<\/span>Unlike other ads on Rakuten, you cannot set a monthly budget.<\/span><\/p>\n

The more advertising-driven revenue grows, the more
\n<\/span>Since advertising costs will also go up,
\n<\/span>We recommend narrowing down the products you advertise and managing your campaigns accordingly.<\/b>That's it.<\/span><\/p>\n

Tips for Efficient Operation<\/span><\/h2>\n

\"\"<\/p>\n

Focus your ad campaigns on high-margin products<\/b><\/h3>\n

Since we are required to pay 20% of our sales as advertising expenses,
\n<\/span>Unless the product has a high profit margin, there is a risk of operating at a loss.<\/b>too.<\/span><\/p>\n

Focus your ad campaigns on high-margin products, and
\n<\/span>Let's set exclusions for other products to hedge against risk.<\/span><\/p>\n

Run ads during times when traffic and conversion rates are high, such as during events<\/b><\/h3>\n

To coincide with the periods when Shopping Marathons and Super Sales are held
\n<\/span>The ability to start and stop campaigns at any time is a unique benefit of Rakuten CPA advertising.<\/b>\u3002<\/span><\/p>\n

During the event period, you can, of course, visit Rakuten Ichiba,
\n<\/span>Conversion rates also tend to be higher.<\/span><\/p>\n

By placing ads timed to coincide with the event,
\n<\/span>Let's work on generating sales through advertising more efficiently.<\/span><\/p>\n

\u25bcFor more information on Rakuten ads other than CPA ads, please read this article!<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

Summary<\/span><\/h2>\n

We've explained how to use Rakuten CPA ads!<\/span><\/p>\n

Issues such as not being able to set a budget or the fact that listings aren't guaranteed, etc.
\n<\/span>While there are many aspects of Rakuten CPA advertising that are beyond our control,
\n<\/span>As long as you fully understand the investment and manage it while hedging your risks, you shouldn't lose money.<\/span><\/p>\n

Hide&Seek, the author of this blog, is,
\n<\/span>We provide management services for Amazon, Rakuten, and Yahoo! Shopping.<\/span><\/p>\n

\"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare.\"
\n<\/span>\"We want to expand our sales channels while maintaining the competitive edge of our own online mall.\"
\n<\/span>\"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up.\"<\/span><\/p>\n

If you're facing such concerns,
\n<\/span>Please feel free to contact us using the contact form below.
\n<\/span>Thank you for reading to the end!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Rakuten CPA Advertising is a performance-based advertising program where you are charged based on sales generated through the ads.<\/p>\n

Unless a conversion occurs,
\nThe fact that there are no advertising costs is a major advantage.
\nHowever, there are a few points to keep in mind when using it.<\/p>\n

In this post, I\u2019ll explain how to effectively manage Rakuten CPA ads!<\/p>\n

\"I want to raise awareness of my products and store, but,
\n\"Rakuten Ichiba ads often don't deliver a good ROAS...\"<\/p>\n

If you're struggling with this issue, I highly recommend you read this!<\/p>","protected":false},"author":41,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[11,202],"class_list":["post-4514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-11","tag-cpa"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"[What\u2019s the Real Deal with Rakuten CPA Ads?] We Explain How to Manage Them for Better ROI! | Hide&Seek, Inc. | Hide&Seek","description":"Rakuten CPA Ads are a performance-based advertising model where you\u2019re charged based on sales generated through your ads. 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