{"id":4685,"date":"2020-12-01T13:29:39","date_gmt":"2020-12-01T04:29:39","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=4685"},"modified":"2025-10-24T15:06:34","modified_gmt":"2025-10-24T06:06:34","slug":"for-men-copywriting-and-design-tips-for-selling-products-to-women-online","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/4685","title":{"rendered":"[For Men] Tips on Writing and Design for Selling Products to Women Online"},"content":{"rendered":"

Men and women shop differently<\/span><\/h2>\r\n\r\n\r\n\r\n

Focus on Specs vs. Focus on Image<\/span><\/h3>\r\n\r\n\r\n\r\n

The most common items men buy are
I headed straight to the section where the item I was looking for was located, and<\/span>The type who buys something quickly and heads right home.<\/span><\/p>\r\n\r\n\r\n\r\n

On the other hand, the most common shopping activities for women are
<\/span>Even though I went out shopping with a specific purpose in mind,
<\/span>I'm the type of person who, while I'm at it, ends up window-shopping for things that have absolutely nothing to do with what I'm looking for.<\/span><\/p>\r\n\r\n\r\n\r\n

\u300cGoing shopping with women is stressful.<\/strong>\u300d<\/span><\/p>\r\n\r\n\r\n\r\n

Have you ever heard a man say something like that?<\/span><\/p>\r\n\r\n\r\n\r\n

That can't be helped.<\/span><\/p>\r\n\r\n\r\n\r\n

That's because factors such as numbers and functionality, etc.,<\/span>Specifications<\/b>Men who prioritize... and<\/span><\/p>\r\n\r\n\r\n\r\n

\"Does it 'click'?\" or
\"Can you relate to the story behind the product?\" and so on,
<\/span>Image<\/b>Compared to women who are influenced by...<\/span><\/p>\r\n\r\n\r\n\r\n

That's because their purchasing behaviors and mindsets are very different.<\/span><\/p>\r\n\r\n\r\n\r\n

Women just want to see themselves at their absolute best.<\/span><\/h3>\r\n\r\n\r\n\r\n

Men and women have different ideas of what their ideal is.<\/span><\/p>\r\n\r\n\r\n\r\n

When they're young, boys are generally fascinated by Super Sentai heroes and vehicles, and
<\/span>Most girls tend to be fascinated by playing princess and dressing up dolls.<\/span><\/p>\r\n\r\n\r\n\r\n

That feeling doesn't change much even as you grow up, and<\/span><\/p>\r\n\r\n\r\n\r\n

The man said, \u201cSomething stronger and cooler<\/strong>\",\"
The woman said, \u201cPrincess of Dreams<\/strong>\"I look up to...\"<\/span><\/p>\r\n\r\n\r\n\r\n

Women always dream of being princesses, and
\u300c<\/span>The Best Version of Myself<\/b>\"I just want to look at that.\"<\/span><\/p>\r\n\r\n\r\n\r\n

There is a significant difference between men and women in their \u201cperceptions of marriage.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

[Photos of Newlywed Couples]<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

[Photo of the flower shower scene]<\/span><\/p>\r\n\r\n\r\n\r\n

Both of the top two photos have the theme of \u201cthe ideal marriage.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

It's a lovely photo, isn't it?<\/span><\/p>\r\n\r\n\r\n\r\n

Regarding these two photos
For men, the first \"Photos of Newlywed Couples<\/strong>\"There is a tendency to look up to [...], and
<\/span>For women, the second \"Photos of the flower shower scene<\/strong>\" tend to look up to it.<\/span><\/p>\r\n\r\n\r\n\r\n

Why on earth did this difference arise?<\/span><\/p>\r\n\r\n\r\n\r\n

It comes down to how the first photo, \u201cNewlywed Family,\u201d is interpreted.<\/span><\/p>\r\n\r\n\r\n\r\n

From a man\u2019s perspective, this is a photo of a couple cooking together happily\u2014it looks so enjoyable that it makes me envy them.<\/span><\/p>\r\n\r\n\r\n\r\n

On the other hand, when women see this photo,<\/span><\/p>\r\n\r\n\r\n\r\n

\"If I get married, I'll have to cook every day...\"
<\/span>\"Once I have a child, I won't have any time for myself...\"
<\/span>\"You look busy...\"<\/span><\/p>\r\n\r\n\r\n\r\n

Things like that make me can\u2019t help but focus on reality.<\/span><\/p>\r\n\r\n\r\n\r\n

Women tend to be much more realistic than men.<\/span><\/p>\r\n\r\n\r\n\r\n

Even when I'm shopping, when I can see this negative reality shining through like this,
<\/span>It will kill my desire to buy.<\/span><\/p>\r\n\r\n\r\n\r\n

That's why women should alwaysOnly the ideal scenes<\/strong>Let me show you.<\/span><\/p>\r\n\r\n\r\n\r\n

Reasons Why Women Often Make Impulse Purchases<\/span><\/h3>\r\n\r\n\r\n\r\n

Women, when it comes to who they are right now,<\/span><\/p>\r\n\r\n\r\n\r\n

I go about my days feeling like, \u201cSomething\u2019s missing\u2026\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

For women, who they are right now is \u201cA Temporary Form<\/strong>\"in\"
The ideal I have in mind is \u201cTrue Form<\/strong>\".\"<\/span><\/p>\r\n\r\n\r\n\r\n

And he unconsciously believed that there was a magic spell that would restore him to his true form, and
<\/span>When women come across a product that makes them feel as if it were magic,
<\/span>You'll find yourself unable to resist making an impulse purchase.<\/span><\/p>\r\n\r\n\r\n\r\n

When women go window shopping to buy cosmetics and clothes,
<\/span>The moment I buy it, \u201cIt looks like it could work some magic!<\/strong>\"I only buy things that I genuinely think, 'This is it.'\"<\/span><\/p>\r\n\r\n\r\n\r\n

Therefore, to sell products to women,<\/span><\/p>\r\n\r\n\r\n\r\n

\u300cIf this works, maybe I can get back to my true self!<\/strong><\/span>\"\u2014making you think,
<\/span>It is necessary to set the stage for a fateful encounter.<\/span><\/p>\r\n\r\n\r\n\r\n

Colors and Designs for Selling Products to Women<\/span><\/h2>\r\n\r\n\r\n\r\n

The Importance of Color<\/span><\/h3>\r\n\r\n\r\n\r\n

When people make judgments, they are unconsciously influenced by color, and
<\/span>Color also plays a major role when deciding whether to buy a product.<\/span><\/p>\r\n\r\n\r\n\r\n

For example, Google, a global giant,
In 2012, to decide on the color of text links,<\/span><\/p>\r\n\r\n\r\n\r\n

We prepared approximately 50 different shades of \"blue\" and conducted tests around the world.<\/span><\/p>\r\n\r\n\r\n\r\n

Based on the blue color with the highest click-through rate selected through this test,<\/span><\/p>\r\n\r\n\r\n\r\n

$200 million (approximately 24 billion yen)<\/strong>It is said to have generated a profit.<\/span><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

The general impressions colors evoke are as follows.<\/span><\/p>\r\n\r\n\r\n\r\n

You shouldn't choose colors or designs based on your own preferences.
<\/span>It is important to consider the purpose of your project and choose colors strategically.<\/span><\/p>\r\n\r\n\r\n\r\n

Women have a stronger ability to perceive things intuitively than men do.<\/span><\/h3>\r\n\r\n\r\n\r\n

The human brain tries to conserve as much energy as possible,
<\/span>We unconsciously determine whether information is necessary for us or not.<\/span><\/p>\r\n\r\n\r\n\r\n

Women have a stronger ability to perceive things intuitively than men, and<\/span><\/p>\r\n\r\n\r\n\r\n

In the blink of an eye
\u300cThis seems relevant to me<\/strong>\u300d\u300cSeems trustworthy<\/strong>\" is what it's determining.<\/span><\/p>\r\n\r\n\r\n\r\n

That is precisely why the power of color and design is greater than you might imagine, and
<\/span>Even slight changes in color or design can have a significant impact on sales.<\/span><\/p>\r\n\r\n\r\n\r\n

Differences in Perception of Pink Between Men and Women<\/span><\/h3>\r\n\r\n\r\n\r\n

Men and women have different perceptions of color.<\/span><\/p>\r\n\r\n\r\n\r\n

For men, \u201cred is red\u201d and \u201cpink is pink,\u201d
Many people say they all look the same, but,
<\/span>Women can distinguish subtle differences even within the same color family.<\/span><\/p>\r\n\r\n\r\n\r\n

Amid a variety of colors
The difference in how men and women perceive things is most clearly evident in \u201cPink<\/strong>\u300d\u3002<\/span><\/p>\r\n\r\n\r\n\r\n

Generally speaking, the shade of pink that comes to mind for men is a \u201ccool-toned pink,\u201d but,
<\/span>Many women think of \"warm-toned pink\" and tend to prefer it.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

Even when it comes to just the color pink, the impression it gives can vary greatly.<\/span><\/p>\r\n

 <\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

\u300cMagenta<\/strong>\" is a shade of pink that mature women tend to like.
<\/span>It's popular among women who want to stay feminine forever.<\/span><\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

\u300cLavender<\/strong>\" gives an elegant and smart impression
<\/span>This shade of pink is popular among women who want to look elegant and graceful.<\/span><\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

\u300cSalmon pink<\/strong>\" has a relaxed atmosphere and
This is effective when you want to create a retro look.<\/span><\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

\u300cCoral Pink<\/strong>\" has the effect of making you look bright and healthy, so
<\/span>It's also a popular color for cosmetics like lip gloss.<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n<\/p>\r\n

I used pink as a prime example to illustrate the differences in how men and women perceive color.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Furthermore, pink not only makes it easy to see the differences in perception between men and women, but also,
<\/span>For women of all ages, it\u2019s a special color that appeals to their feminine side.
<\/span>When used effectively, the color pink can spark women's desire to buy.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

On product packaging, landing pages, websites, etc.
<\/span>Let's use the right shade of pink to boost sales.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Appealing to the Five Senses Through Photography<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

Rather than expressing what I want to convey using text alone,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Using photos, videos, and other media,
If you try to present it in a way that allows people to grasp it intuitively as much as possible,
<\/span>You'll find it easier to connect with women.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"\"<\/figure>\r\n

\r\n\r\n<\/p>\r\n

I think it will be easier to understand if you look at the image above and compare them.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

It's much easier to understand if you explain how to use it with photos.
<\/span>It should be easy for you to imagine actually using it yourself.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Women areSituations where you can instantly visualize specific results<\/strong>When I'm shown
<\/span>That's when the impulse-buying switch flips.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Photos and videos are effective ways to trigger that response.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Copywriting to Sell Products to Women<\/span><\/h2>\r\n

\r\n\r\n<\/p>\r\n

Clarity is the most important thing<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

The secret to writing that resonates with women is,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Translating explanations from the seller's perspective into language that resonates with women<\/strong>That's it.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

A text full of technical jargon won't resonate with women at all.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Always write from a woman's perspective, and
You should strive to write in a clear and concise manner.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Onomatopoeia and mimetic words resonate<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

In cosmetics advertisements,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"It absorbs so smoothly, it makes you want to keep touching it...\"Smooth<\/strong>\"!\"\u2014as in,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

To help you better visualize what it looks like, how it moves, and how it feels,
<\/span>Onomatopoeic and mimetic words appear throughout the text.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

The more a description helps readers imagine how a product feels when they use it, the better it conveys the product's merits.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

[Commonly Used Onomatopoeic Words and Mimetic Words]<\/span><\/p>\r\n

\"\"<\/p>\r\n

\r\n\r\n\r\n\r\n<\/p>\r\n

Writing a Piece for Just One Person<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

Product promotions on the Internet, such as on websites and in email newsletters,
<\/span>Basically, we can't see the customers' reactions, so we can only give one-sided explanations.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Therefore,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

In advance<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u300cTo whom, what, and in what tone should I explain this?<\/strong>\u300d<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

If we don't decide on that,
<\/span>It ended up being a superficial and shallow piece of writing, and
The result is writing that fails to resonate with anyone.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Carefully define a clear target audience (persona)<\/strong>\u3001
Writing for that one person is
<\/span>It conveys a stronger message.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Also,
By writing a piece aimed at just one person, I end up narrowing my target audience too much,
<\/span>There's no need to worry that you might lose customers.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Words written with one person in mind often end up resonating with a wider audience.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Alleviating Anxiety in Advance<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

When people buy products
\"You won't regret buying it,\" \"You'll get a quality product,\" and so on,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

I want to be able to make a purchase with peace of mind.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

One effective way to instill that sense of security is through authority.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\u300cFeatured in numerous magazines!<\/strong>\u300d
<\/span>\u300cWinner of the \u25cb\u25cb Award<\/strong>\u300d
<\/span>\u300c~No. 1 on the Rankings<\/strong>\u300d<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Just having a comment like this included<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"This is a popular product.\"
\"I don't really get it, but it sounds amazing.\"<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

That's what I can't help but think.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

So, let\u2019s build up our media coverage and make the most of it.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Inserting Numbers into Text<\/span><\/h3>\r\n

\r\n\r\n<\/p>\r\n

It\u2019s often said that numbers don\u2019t resonate with women.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

However, that is a complete lie.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Including numbers makes things more concrete and easier to understand.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

For women, too,
\"Numbers\" are the spice that fuels our desire to achieve.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

\"\"<\/figure>\r\n

\r\n\r\n<\/p>\r\n

*Seeing the \"25% OFF\" promotion makes me want to visit the store.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Summary<\/span><\/h2>\r\n

\r\n\r\n<\/p>\r\n

What did you think?<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

It's really hard for men to understand how women feel, isn't it?<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

However, when it comes to selling products aimed at women, we can\u2019t afford to be so casual.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

I hope you find this article helpful, even if just a little.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

Hide&Seek, Inc. provides advertising management services, as well as,<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

We provide management services for Amazon, Rakuten, Yahoo!, and other platforms.<\/span><\/p>\r\n

\r\n\r\n<\/p>\r\n

If you have any questions, please feel free to contact us.<\/span><\/p>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

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