{"id":5944,"date":"2021-09-10T11:11:49","date_gmt":"2021-09-10T02:11:49","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=5944"},"modified":"2025-10-24T15:08:01","modified_gmt":"2025-10-24T06:08:01","slug":"a-must-read-for-instagram-managers-3-ways-to-grow-your-followers-in-2021","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/5944","title":{"rendered":"[A Must-Read for Instagram Managers] 3 Strategies to Grow Your Followers in 2022"},"content":{"rendered":"

I'm Suehiro from the Hide&Seek Social Media Team!<\/p>\n

 <\/p>\n

We currently operate a business specializing in social commerce, such as D2C and social media. As for our track record, on Instagram alone,A total of more than 30 accounts<\/b>We operate this service, and from the moment you open an account,Gain over 5,000 followers in two months. We propose strategies that leverage the mechanics of social media to drive sales.<\/b><\/p>\n

In addition, we manage social media from a multifaceted perspective for businesses specializing in D2C, while keeping an eye on the company\u2019s overall metrics.<\/p>\n

 <\/p>\n

This time,[For accounts in the early stages of Instagram (0\u20133,000 followers)]<\/strong>This article is highly recommended!<\/p>\n

How can I gain more followers on Instagram?<\/h2>\n

\"\"<\/p>\n

This is a question I\u2019m often asked when speaking with social media managers.<\/p>\n

First, there are two main stages in managing an Instagram account.
\nFirst isAccount Setup<\/b>, Second,Account Growth Phase<\/b>That's it.<\/p>\n

The difference between the early stage and the growth stage isAs a general guideline, aim for around 1,500 to 3,000 followers.<\/b>\u3067Will the post appear on the Discover tab?<\/b>What do you think?
\nThe number of followers displayed in the Discover tab varies depending on your account\u2019s cumulative engagement and whether your niche has a lot of competition or not.<\/p>\n

 <\/p>\n

Case Studies<\/h3>\n

\"\"<\/p>\n

For the student-focused accounts we manage on Hide&Seek, they started appearing in the Discover tab once they reached 1,500 followers, while our food-focused accounts didn\u2019t appear in the Discover tab until they reached 3,000 followers.<\/p>\n

 <\/p>\n

What is the Discover tab?<\/h3>\n

\"\"<\/p>\n

 <\/p>\n

This feature uses Instagram's algorithm to display posts tailored to each user's interests and preferences.
\nAs a result, you can reach users without having to actively search for them.<\/p>\n

 <\/p>\n

Three Specific Strategies for Gaining Followers<\/h2>\n

\"\"<\/p>\n

Ways for users to discover accounts in the early stages include:\u201cSearch for an account name\u201d<\/b>Or\u201cDiscover Through Hashtags\u201d<\/b>
\nBasically, these are the only two accounts I can find.<\/p>\n

In the early stages, you can only reach users who are actively seeking information, so it\u2019s difficult to gain followers simply by continuing to post.<\/p>\n

So, how do we gain followers? We\u2019ll use the following three strategies to gain followers.<\/p>\n

 <\/p>\n

\u2460 Follow and Like Campaigns<\/h3>\n

\"\"<\/p>\n

As the name suggests, we\u2019ll raise awareness by taking actions such as following and liking users\u2019 posts.<\/p>\n

Please be careful when performing these actions, as they may be blocked if you perform too many in a single day or if the intervals between them are too short.<\/p>\n

 <\/p>\n

\u25bcEstimated Number of Actions
\n<\/b>The number of all actions, such as \u201cLikes, Follows, Comments, Unfollows, and New DMs,\u201dA total of 100 times or fewer per day<\/b>Set it to.<\/p>\n

\u25bcGuidelines for Action Intervals<\/b>
\nThe number of all actions, such as \u201cLikes, Follows, Comments, Unfollows, and New DMs,\u201d20 times or fewer per hour<\/b>Set it to.<\/p>\n

Also,Don't follow accounts that aren't closely related to yours<\/b>Let's do that.
\nExample: Following a male account on an account that posts beauty tips<\/p>\n

The reason is that,It's unlikely that they'll follow you back<\/b>That may be part of it, but that user commented on the post,It's highly likely that they won't engage.<\/b>That's why.<\/p>\n

\u2461 Display at the top of the hashtag list<\/h3>\n

\"\"<\/p>\n

For hashtags,\"Top\"<\/b>\u3068\"Lately\"<\/b>There are two of them.
\nTo have your post appear at the top, your account needs to have a certain level of engagement and be well-rated, but there are a few other things you can keep in mind as well.<\/p>\n

 <\/p>\n

\u25bcDon't use irrelevant hashtags<\/b><\/p>\n

\"\"<\/p>\n

If you use irrelevant hashtags, your posts will be less likely to appear high in the search results for other hashtags as well.
\nExample: Tagging a landscape photo with \"# Cosmetics\"<\/p>\n

 <\/p>\n

\u25bc Be mindful of hashtag volume<\/b><\/p>\n

\"\"<\/p>\n

Since hashtags with too many posts are less likely to appear in the \u201cTop\u201d section, check to see if the number of \u201clikes\u201d on the posts appearing in the \u201cTop\u201d section is roughly the same as the number of \u201clikes\u201d on your own posts.
\nOne thing to keep in mind here is that if the top posts are mostly informational posts, there\u2019s a high likelihood that there will be a difference in the number of saves, so it\u2019s best not to target them.<\/p>\n

 <\/p>\n

\u25bcPosting Reels Videos<\/b><\/p>\n

\"\"<\/p>\n

Reel videos are now displayed at the very top of the page.
\nCurrently, since there aren\u2019t many Reels videos posted under the hashtags that brands typically use, it\u2019s easier to get your content featured at the top.
\nIn our case, our \u201c# Carbonated Shampoo\u201d has reached the top of the Reels rankings.<\/p>\n

\u2462 Manage Ads<\/h3>\n

\"\"<\/p>\n

\u00a0Source: House of Instagram Japan 2020<\/p>\n

 <\/p>\n

In the early stages, running ads is an effective way to reach users.
\nSince Instagram ads recognize users as individual users across devices and browsers, there is no duplicate reach.
\nIn addition, compared to 2017, in 2020Cost per impression is 41% lower<\/b>It is.<\/p>\n

If you're running ads to gain followers, holding a giveaway campaign is an effective way to do so.<\/p>\n

Tips for Gift Campaigns<\/h2>\n

\u25bcGet people to engage with all posts during the campaign period<\/b><\/p>\n

\"\"<\/p>\n

\u25bcMake well-known products available as multiple-choice options<\/b><\/p>\n

\"\"<\/p>\n

\u25bc Create a survey-style Stories ad<\/b><\/p>\n

\"\"<\/p>\n

Important Notes on the Gift Campaign<\/h3>\n

\"\"<\/p>\n

Community Guidelines<\/a><\/p>\n

    \n
  1. Do not give \"cash\" or \"gift certificates\" as gifts.
    \n<\/b><\/li>\n
  2. Instead of everyone being selected, select winners by lottery
    \n<\/b><\/li>\n
  3. Rewrite the wording to convey that, rather than offering a gift in exchange for a follow, a random drawing will be held among followers.<\/b><\/li>\n<\/ol>\n

    Also, the cost per followerThe guideline is 100 yen<\/b>will be.<\/p>\n

     <\/p>\n

    If the cost per acquisition significantly exceeds the target,
    \n\u201cSwap out the creative to match the cost per acquisition\u201d<\/strong>
    \n\u201cCut advertising costs and redirect the savings to the next campaign\u201d<\/strong>
    \nI recommend one of the two options listed above.<\/p>\n

    In Closing<\/h2>\n

    \"\"<\/p>\n

    While this article focused specifically on gaining followers in the early stages, it\u2019s also important for new accounts to lay the groundwork to appear in the Discover tab.<\/p>\n

     <\/p>\n

    Hide&Seek, the author of this blog, is,
    \nWe provide social media management, e-commerce platform management, and advertising management services.<\/p>\n

    Please use the contact form below to send us your inquiry.<\/p>\n

    \"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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