{"id":6052,"date":"2021-10-03T17:38:44","date_gmt":"2021-10-03T08:38:44","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=6052"},"modified":"2025-10-24T15:10:43","modified_gmt":"2025-10-24T06:10:43","slug":"teach-me-strategies-for-increasing-sales-on-amazon-based-on-competitive-research","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/6052","title":{"rendered":"I'll teach you strategies to boost your sales on Amazon based on competitor research!"},"content":{"rendered":"

There are over 400 million items on Amazon Marketplace in Japan.
\n<\/span>When you think about selling a product among as many as 400 million items,
\n<\/span>Everyone is bound to feel confused, wondering, \u201cWhere should I start?\u201d<\/span><\/p>\n

To put it bluntly! The first thing you should do is...\"Amazon Internal Competitor Research\"<\/strong>\u3002
\n<\/span>However, Amazon won't tell you how to do that...
\n<\/span><\/p>\n

In this post, I\u2019ll share a method for conducting \u201cAmazon competitor research\u201d that no one else will teach you.<\/span><\/p>\n

The key is to do it \u201cwithin Amazon\u201d<\/strong><\/h2>\n

I imagine there are products you\u2019re using as benchmarks during the product design phase.
\n<\/span>However, when selling on Amazon, if you continue to sell that benchmark product as a competitor,<\/span>It just doesn't seem to lead to any increase in sales.<\/span><\/p>\n

The reason is that on our own website and on Amazon,<\/span>This is because not only are the products we sell different, but our sales methods are different as well.<\/span><\/p>\n

ProperlyCompetitor Research on Amazon<\/strong>and then,<\/span>Let's analyze our products to boost sales.<\/span><\/p>\n

Identifying Which Products Are Selling Well and Which Are Not<\/strong><\/h2>\n

First, it\u2019s important to find products that are selling well on Amazon.
\n<\/span>It's pointless if competing products aren't selling on Amazon.<\/span><\/p>\n

To check whether a product is selling well on Amazon,<\/span>\"Ranking Position\"<\/strong>Let's look into it.
\n<\/span>Product rankings are displayed on the product page.
\n<\/span>First, take a look at the rankings for the products we've been benchmarking.<\/span><\/p>\n

The rankings are listed by category.<\/span><\/p>\n

One thing to keep in mind is to look at the bigger picture.
\n<\/span>Since the number of products in subcategories may be small,<\/span>Please refer to the broad categories with large sample sizes.<\/span><\/p>\n

\"\"<\/p>\n

In this report, we present the rankings and monthly sales forecasts for the \u201cBeauty\u201d and \u201cDrugstore\u201d categories, which feature a large number of products.
\n<\/span>However, the rankings fluctuate in based on sales figures, and<\/span>The sales figures below are approximate as of the present time (September 30, 2021), so,<\/span>Please review this for reference only.<\/span><\/p>\n

\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212<\/span><\/p>\n

\u25a0 Beauty Category (Cosmetics)<\/strong><\/p>\n

~500th place: 3,000 cases per month~
\nRank 501\u20131,000: 900\u20133,000 cases per month
\nRank 1,001\u20133,000: 350\u2013900 cases per month
\nRank 3,001\u20135,000: 200\u2013350 cases per month
\nRank 5,001\u201310,000: 60\u2013200 cases per month
\nRank 10,001 and below: 60 cases per month or more<\/strong><\/p>\n

\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212<\/span><\/p>\n

\u25a0Drugstore Category (Health Foods and Supplements)<\/strong><\/p>\n

~500th place: 4,000 cases per month~
\nRank 501\u20131,000: 2,000\u20134,000 per month
\nRank 1,001\u20133,000: 1,200\u20132,000 per month
\nRank 3,001\u20135,000: 600\u20131,200 cases per month
\nRank 5,001\u201310,000: 150\u2013600 cases per month
\nRank 10,001 and below: 150 cases per month and up<\/strong><\/p>\n

\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212\u2212<\/span><\/p>\n

What did you think of the rankings and sales figures for the products you were benchmarking?<\/span><\/p>\n

There is a difference between selling on our own website and selling on Amazon,<\/span>The best-selling products can vary.
\n<\/span>The reason is that Amazon sells exclusively on e-commerce platforms such as Amazon and Rakuten.<\/span>That's because there are products sold exclusively at malls.<\/span><\/p>\n

I'll explain more about this mall-exclusive product later.<\/span><\/p>\n

Find out which keywords are driving traffic to best-selling products<\/strong><\/h2>\n

Now that we know which products are selling well,<\/span>Next, let's find out which keywords are driving traffic to that product.<\/span><\/p>\n

Please enter the \"product name\" in the Amazon search bar.
\n<\/span>The keywords that appeared in the autocomplete suggestions at that time were:<\/span>These are the keywords that have been acquired.<\/span><\/p>\n

\"\"<\/p>\n

Search for other product keywords on Amazon<\/span>There are paid third-party tools available.
\n<\/span>Since keywords are important on Amazon,<\/span>Let's use tools and other resources to conduct research and analysis.<\/span><\/p>\n

Refer to products sold exclusively at the mall<\/strong><\/h2>\n

One option is to look at products sold exclusively at the mall.<\/span><\/p>\n

\"Mall-exclusive products\" are products sold only within an e-commerce mall.
\n<\/span>To put it simply, it's a way to boost sales within the mall<\/span>This product brings together a wealth of marketing expertise.
\n<\/span>It makes sense that exclusive products dominate the top of the rankings.<\/span><\/p>\n

So, if you're struggling to increase sales,<\/span>You might want to take a look at how exclusive products in the same category as your item are sold.<\/span><\/p>\n

Please take a look at the product's \"title,\" \"description,\" and \"images.\"
\n<\/span>Since we've given careful thought to how this will appear to users on Amazon,<\/span>This is a useful reference for creating pages designed to boost sales.<\/span><\/p>\n

\"\"<\/p>\n

To boost sales on Amazon, you need to research competitors that are different from your own company<\/strong><\/h2>\n

As you can see, the products that sell well on our own website differ from those on Amazon, and the sales methods are also different.
\n<\/span>That\u2019s why conducting \u201ccompetitor research on Amazon\u201d is essential for increasing sales on Amazon.<\/span><\/p>\n

Therefore, to increase sales, we conduct competitive research and analysis on products that are selling well on Amazon, and<\/span>Let's develop a sales strategy tailored to Amazon users.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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