{"id":6144,"date":"2021-10-31T09:57:57","date_gmt":"2021-10-31T00:57:57","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=6144"},"modified":"2025-10-24T15:26:40","modified_gmt":"2025-10-24T06:26:40","slug":"essential-guide-youre-missing-out-if-you-dont-use-the-amazon-store-the-benefits","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/6144","title":{"rendered":"[Essential Guide] You're Missing Out If You Don't Use the Amazon Store! We'll Give You a Comprehensive Breakdown\u2014From the Benefits to How to Set It Up!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your store is essential for strengthening your branding on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those of you who are wondering, \u201cHow do I go about creating a store?\u201d, this article will cover the basics of Amazon stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Master the terms of use and how to create listings to boost your sales on Amazon!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is the Amazon Store?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What Is the \u201cAmazon Store\u201d?<strong>A feature that allows you to showcase your company's brand and products through custom pages<\/strong>That's what it means.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no additional charges; you can use it for free.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you all know, Amazon product pages are shared with other sellers, so the design offers limited flexibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, there are limits to how much branding can be done on product pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, since you can create your own Amazon store, you have the freedom to tell users about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s make active use of the store to help users become more familiar with our brand and products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4 Benefits of the Amazon Store<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next, I\u2019ll share four benefits of using the Amazon Store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 Strengthening Branding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest advantage of the Amazon Store is \u201c<strong>You can build your brand through your website<\/strong>\"That's it.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you must comply with Amazon's terms and conditions, you can customize the design to match your company's brand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2461 Strengthening External Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An Amazon Store does more than just strengthen your brand presence on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you believe it?<strong>You can set it as the destination for ads outside of Amazon<\/strong>That's right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use it not only for Google and Yahoo, but also when running ads on Instagram and Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers who are looking to attract users from outside of Amazon should definitely consider listing their products on external links.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2462 Capable of performing various analyses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While the admin panel for product pages only displays metrics such as page views and purchase counts, the Amazon Store allows you to analyze user behavior in great detail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30fbNumber of visitors by day<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbDaily page views<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbSales Revenue via the Store Page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbNumber of sales generated through the store page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbSales: An estimate of the total sales generated within 14 days of a store visitor\u2019s last visit<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbTraffic Sources<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s analyze the figures above and implement the PDCA cycle to determine whether it\u2019s better to focus on branding or to highlight the product\u2019s strengths.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2463 It comes with templates that are easy to edit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating an Amazon store does not require any difficult tasks, such as coding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there are customizable templates available, you can create your design by inserting images according to the template layout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there are several types of templates available, you can choose the one that best suits your company's brand and the message you want to convey.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Amazon Store Terms of Use<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two main requirements for using the Amazon Store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 It must be a bulk listing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon offers two listing options: \u201cLarge-scale selling\u201d and \u201cSmall-scale selling.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Amazon store featured in this article is available to \u201c<strong>Wholesale Listings<\/strong>\"Only sellers who are doing this.\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits to \u201cLarge-Scale Listing,\u201d so if you\u2019re currently listing as a \u201cSmall-Scale Seller,\u201d we encourage you to consider switching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bc Click here for details on \u201cLarge-Volume Listings\u201d and \u201cSmall-Volume Listings\u201d<\/span><\/p>\n\n<div class=\"linkcard\"><a id=\"lkc-error\" class=\"lkc-error\" style=\"display:block;scroll-margin-top:33vh;\"><\/a><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-info\">Pz-LinkCard<\/div><div class=\"lkc-excerpt\">- Incorrect URL specification.<br>- URL=<\/div><\/div><\/div>\n\n<h3><span style=\"font-weight: 400;\">\u2461 The brand must be registered<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\"Amazon Brand Registry\" is a program designed to \"support the protection of your brand on Amazon.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend registering your brand, as doing so will give you access to a variety of services beyond just your store page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We've put together a summary of the benefits of trademark registration and how to register, so please take a look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bcClick here for details on brand registration<\/span><\/p>\n\n<div class=\"linkcard\"><a id=\"lkc-error\" class=\"lkc-error\" style=\"display:block;scroll-margin-top:33vh;\"><\/a><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-info\">Pz-LinkCard<\/div><div class=\"lkc-excerpt\">- Incorrect URL specification.<br>- URL=<\/div><\/div><\/div>\n\n<h2><span style=\"font-weight: 400;\">How to Create an Amazon Store<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you gain a better understanding of the Amazon Store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, I'll explain how to create a store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let's work through the process together while following the steps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 Click the \"Store\" tab<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6146\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a21.jpg\" alt=\"\" width=\"600\" height=\"299\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a21.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a21-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2461 Click \u201cCreate Store\u201d next to the brand name<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6147\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a22.jpg\" alt=\"\" width=\"600\" height=\"299\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a22.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a22-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2462 Enter the brand name<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6148\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a23.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a23.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a23-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2463 Apply the logo and click \u201cNext\u201d<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6149\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a24.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a24.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a24-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2464 Enter a brief summary of the page content in the meta description box on the page<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6150\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a25.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a25.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/Amazon\u30b9\u30c8\u30a25-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2465 Select a template and click \"Create Page\"<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are four types of templates, but you can edit them later.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2466 Select the \"Add Content\" template and click \"Create Page\"<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click \"Add New Section\" on the right to start adding content.<\/span><\/p>\n<p>You can add a variety of content, from images to videos.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u25bcSample Content<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30fbImage<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbProducts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbImages with text<\/span><\/li>\n<li>\u30fbShowcase Images<\/li>\n<li>\u30fbText<\/li>\n<li>\u30fbVideo<\/li>\n<li>\u30fbProduct Grid<\/li>\n<li>\u30fbGallery<\/li>\n<li>\u30fbBest-selling products<\/li>\n<li>\u30fbRecommended Products<\/li>\n<li>\u30fbPromotion Widget<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Let\u2019s create a store that\u2019s ideal for our company\u2019s branding and cross-selling, while regularly updating the content.<\/p>\n<h3><span style=\"font-weight: 400;\">\u2467 Click \u201cSubmit for Review\u201d<\/span><\/h3>\n<p>Once you've finished creating it, submit it to Amazon and wait for the review results.<\/p>\n<h2><span style=\"font-weight: 400;\">How to Check the Amazon Store Page URL<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, I\u2019ll explain how to check the Amazon store URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please try using this in settings related to external ads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 Check your seller ID (seller token)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, check your seller ID (seller token) in Seller Central.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A seller ID (seller token) is a code assigned to Amazon sellers that begins with the letter \"A.\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Click \"Seller Account Information\" under \"Settings\"<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6151\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831-1.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>Click \u201cYour Seller Token\u201d<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6152\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30c8\u30fc\u30af\u30f3.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30c8\u30fc\u30af\u30f3.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2021\/10\/\u51fa\u54c1\u8005\u30c8\u30fc\u30af\u30f3-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u2461 Substitute into the URL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30fbhttps:\/\/www.amazon.co.jp\/s?me=<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbhttps:\/\/www.amazon.co.jp\/shops\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is enter your seller ID (seller token) after \"me=\" or \"shops\/\" in the URL above.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, we explained the importance of your Amazon store for building your brand on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please be sure to give this a try as one way to boost your sales on Amazon.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u30b9\u30c8\u30a2\u3002 \u300c\u3069\u3046\u3084\u3063\u3066\u30b9\u30c8\u30a2\u306e\u4f5c\u6210\u3092\u9032\u3081\u305f\u3089\u3044\u3044\u304b\u5206\u304b [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,187],"class_list":["post-6144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" 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