{"id":6741,"date":"2022-02-22T13:44:30","date_gmt":"2022-02-22T04:44:30","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=6741"},"modified":"2025-10-24T15:50:13","modified_gmt":"2025-10-24T06:50:13","slug":"a-must-read-for-yahoo-display-ad-beginners-whats-the-difference-between-yda-and-ydn","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/6741","title":{"rendered":"[A Must-Read for Yahoo Display Ads Beginners!] A Comprehensive Guide to Everything from YDA\u2019s Features to Key Management Tips!"},"content":{"rendered":"

\"The media outlet with the highest number of monthly users in Japan,\"Yahoo!<\/strong>\u300d\u3002<\/p>\n

\"\", a Yahoo display ad,YDA<\/strong>\" isOne of the major display ad formats<\/strong>Right?<\/p>\n

 <\/p>\n

In this post, for those considering running Yahoo! Performance Ads (YDA),The Appeal of YDA<\/strong>\u3084How to Set Up Streaming<\/strong>\u3001Key Points for Operation<\/strong>I'd like to explain that.<\/p>\n

What Is YDA, Anyway?<\/h2>\n

YDA (Yahoo Display Ads)<\/strong>This is the short name for display ads served on Yahoo.<\/p>\n

 <\/p>\n

This service allows you to place ads on Yahoo! JAPAN\u2014one of Japan\u2019s largest media platforms\u2014and on major partner sites.<\/p>\n

 <\/p>\n

As it has become a massive media platform with the largest number of monthly users in Japan, it is one of the most effective channels for reaching a wide audience through advertising.<\/p>\n

Differences from YDN<\/h2>\n

YDN is the previous version of Yahoo! Display Ads.<\/p>\n

 <\/p>\n

Starting in fiscal year 2020, from the Yahoo! Display Ad Network (YDN)
\nAs part of the transition to Yahoo! Display Ads (YDA), the YDN service was discontinued in June 2021.<\/p>\n

 <\/p>\n

By the way, there\u2019s something called GDN that has a similar name, but GDN stands for Google Display Network.
\nPlease be sure to check here for more details.<\/p>\n

 <\/p>\n

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Features of YDA Advertising<\/h2>\n

Yahoo ads include \"Search-Based Advertising<\/strong>\"\u2014and \"Display Ads<\/strong>\"...\" is available.<\/p>\n

 <\/p>\n

Furthermore, \u201cdisplay ads\u201d are also suitable for campaigns aimed primarily at building brand awareness, \u201cReservation-Based Advertising (Direct Advertising)<\/strong>\",\"
\n\"Suitable primarily for campaigns aimed at driving conversions,\"Performance-Based Advertising (YDA)<\/strong>\" can be divided into the following categories.<\/p>\n

 <\/p>\n

In this post, \u201cPerformance-Based Advertising (YDA)<\/strong>\"I'll tell you all about it!\"<\/p>\n

Maximizing Effectiveness Based on Advertising Objectives<\/h3>\n

We maximize results\u2014such as increases in website traffic and conversions\u2014based on your campaign objectives.<\/p>\n

You can also select \u201cbrand awareness,\u201d \u201cvideo views,\u201d \u201capp traffic,\u201d and \u201cproduct list promotion\u201d as additional distribution objectives.<\/p>\n

Targeting<\/h3>\n

YDA offers a variety of targeting options.<\/p>\n

\u25cb Day of the Week \/ Time Slot \u25cb Device \u25cb Region \u25cb Gender \u25cb Age \u25cb Audience List \u25cb Search Keywords \u25cb Site Category \u25cb Placement \u25cb Content Keywords<\/p>\n

These features allow you to configure various advertising settings, such as demographic targeting, search targeting, and retargeting.<\/p>\n

*The Audience Categories feature was discontinued in October 2023.<\/p>\n

\"\"<\/p>\n

What is Demogra?<\/h4>\n

An abbreviation for \"graphic targeting,\" this is a method of delivering ads to users selected based on their gender, age, and geographic location. It is also known as \"broad targeting.\"<\/p>\n

 <\/p>\n

What Is Search Targeting?<\/h4>\n

A method of delivering ads to users who have previously searched for keywords specified by the advertiser.<\/p>\n

 <\/p>\n

What Is Retargeting?<\/h4>\n

A method of tracking users who have visited the site once but did not convert, and displaying ads to them.<\/p>\n

It is also known as remarketing or retargeting.<\/p>\n

 <\/p>\n

*For more information on retargeting, please click here.
\n

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 <\/p>\n

Distribution Channels<\/h3>\n

You can deliver your ads to a variety of \"placement\" (ad slots). Of course, you can also narrow down your selection.<\/p>\n

 <\/p>\n

Specifically, advertisers specify the \u201cplacements\u201d they want to serve ads on by providing their URLs and compiling them into a list, and ads are then served based on that list.<\/p>\n

\n\"\"<\/p>\n

Source:What Is a Yahoo! Ads Network Partner?<\/a><\/cite><\/em><\/span><\/span><\/span><\/h2>\n<\/blockquote>\n

Key Points for Managing Ads Aimed at Driving Conversions<\/h2>\n

Key metrics to track in the initial phase include CTR (click-through rate) and, for article landing pages or survey landing pages, the conversion rate.
\nIt's important to keep reviewing the creative work step by step.<\/p>\n

 <\/p>\n

To start, we\u2019ll submit five text variations and two image and video variations, and then evaluate their effectiveness.<\/p>\n

The idea is to gradually increase the budget once we start seeing conversions.<\/p>\n

 <\/p>\n

Also, since YDA is a platform where optimization is key, let\u2019s accumulate conversions as quickly as possible to move on to the optimization phase.<\/p>\n

By the way, when it comes to optimization,40 CVs in the past 30 days<\/strong>is recommended.<\/p>\n

 <\/p>\n

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