{"id":6856,"date":"2022-03-01T16:53:20","date_gmt":"2022-03-01T07:53:20","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=6856"},"modified":"2025-10-24T15:54:21","modified_gmt":"2025-10-24T06:54:21","slug":"rakuten-ichiba-basics-and-countermeasures-for-resale-prevention","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/6856","title":{"rendered":"[Rakuten Ichiba] Here\u2019s some basic knowledge and strategies for combating reselling!"},"content":{"rendered":"

As lifestyles continue to change amid the COVID-19 pandemic,
\nDemand for online shopping and e-commerce platforms is steadily on the rise.
\nLooking at the market size of online shopping malls, due to the rapid growth of Rakuten Ichiba in recent years,
\nI imagine there are many online retailers who have set up shop not only on Amazon but also on Rakuten Ichiba.<\/p>\n

Amid growing demand for such e-commerce marketplaces, our products are being resold by third parties, and
\nI imagine there are many people who are struggling with this.<\/p>\n

In this post, we\u2019ll discuss reselling on Rakuten Ichiba
\nWe've compiled the essential information and preventive measures you need to know.<\/p>\n

 <\/p>\n

\u25bcClick here for an article on measures against reselling on Amazon<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

 <\/p>\n

Real-Life Examples of Losses from Resale<\/h2>\n

\"Image<\/p>\n

You may be a victim of resale without even realizing it.<\/p>\n

 <\/p>\n

Damage to the brand<\/h3>\n

Most consumers believe they are buying directly from the brand, so they purchase from resellers.<\/p>\n

Since reselling involves private individuals, the quality of the products may decline, or
\nThe amount may be lower or higher than the official figure, and
\nThis will lead to a decline in the brand value of the product or company.<\/p>\n

Not only on Rakuten, but also on the review pages of other online marketplaces,
\nWe see a lot of negative reviews like this.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Loss of revenue<\/h3>\n

Because these items are being resold, it is highly likely that the mall\u2019s sales revenue is flowing to the resellers.<\/p>\n

Especially on Rakuten and Yahoo!, since you can create a separate page for each shop,
\nIt also makes it easier for users to compare prices across different stores, and if an item is being resold at a low price,
\nThis could lead to a loss of revenue.<\/p>\n

 <\/p>\n

The Rise in Resale<\/h3>\n

If you let reselling continue unchecked, resellers will assume that the product will sell,
\nThere is a growing trend toward reselling.<\/span><\/p>\n

Information products listing items that boost sales when resold have also been circulating widely recently, and
\n<\/span>It is also more likely to be listed there.<\/span><\/p>\n

Resale activity increases when the company launches a major promotional campaign through its own advertising, and
\n<\/span>It can also lead to a lower cost-effectiveness ratio, among other things.<\/span><\/p>\n

 <\/p>\n

Is reselling illegal in the first place?<\/h2>\n

 <\/p>\n

\"\"<\/p>\n

Actually, reselling itself is not regulated by law.<\/span><\/p>\n

 <\/p>\n

While there are some items whose resale is prohibited by law,
\n<\/span>The vast majority are excluded from this.<\/span><\/p>\n

 <\/p>\n

\u25bcProhibited List<\/span><\/p>\n

    \n
  • Temporary Restrictions on Masks and Alcoholic Beverages (Lifted in March 2021)<\/span><\/li>\n
  • Pharmaceuticals<\/span>\u00a0\uff1aA license is required. Possible violation of the Pharmaceutical and Medical Devices Act.<\/span><\/li>\n
  • Alcoholic Beverages<\/span>\u00a0\uff1aA license is required. Possible violation of the Liquor Tax Act.<\/span><\/li>\n
  • Cosmetics imported for personal use:<\/span>\u00a0Possible Violation of the Pharmaceutical and Medical Devices Act<\/span><\/li>\n
  • Counterfeit goods<\/span>\u00a0\uff1aPossible Violation of the Trademark Law<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    What are Rakuten's measures against reselling?<\/span><\/h2>\n

    \"\"<\/p>\n

    As you can see from the above, reselling isn't necessarily prohibited on Rakuten either.<\/span><\/p>\n

     <\/p>\n

    So, how should we go about addressing this?<\/span><\/p>\n

     <\/p>\n

    But first, let\u2019s take a moment to understand how Rakuten works!<\/span><\/p>\n

     <\/p>\n

    How Rakuten's Pages Work<\/span><\/h3>\n

    On Amazon,\"One Product = One Page\"<\/strong>That is the general rule, but,
    \n<\/span>Rakuten does not have that rule.<\/span><\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    As a result, pages from multiple stores will appear on the search results screen.<\/span><\/p>\n

    From the user's perspective, it's easy to compare prices, but
    \n<\/span>It's very hard to tell which ones are official and which ones are resellers.<\/span><\/p>\n

     <\/p>\n

    What measures does Amazon take against reselling?<\/span><\/h2>\n

    When it comes to listing products on Amazon,
    \n<\/span>\"You cannot list used items as new.\"<\/strong>Because of this rule,
    \n<\/span>Resale that does not comply with the terms and conditions is prohibited.<\/span><\/p>\n

     <\/p>\n

    The following items are considered used (and cannot be listed as new).<\/span><\/p>\n

      \n
    • Goods purchased from individuals (excluding sole proprietors)<\/span><\/li>\n
    • Products for which the purchaser cannot obtain a warranty equivalent to that provided for products sold by authorized dealers<\/span>(Warranty Period, etc.)<\/span><\/li>\n
    • Promotional items, giveaways, freebies<\/span><\/li>\n<\/ul>\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(See: Amazon Condition Guidelines)<\/span><\/p>\n

       <\/p>\n

      As mentioned above, resellers are not authorized dealers, and
      \n<\/span>They are selling used items purchased on Mercari and other sites as \"new.\"<\/span><\/p>\n

       <\/p>\n

      For this reason, the items listed by resellers are
      \n<\/span>Items that do not comply with Amazon's terms and conditions<\/span>It can be regarded as such.<\/span><\/p>\n

      \"On the grounds that it does not comply with Amazon's guidelines\"
      \n<\/span>You can report resold items as a violation of the terms of service.<\/span><\/p>\n

       <\/p>\n

      What measures does Rakuten take to combat reselling?<\/span><\/h2>\n

      \"Detective\"<\/p>\n

      Unlike Amazon, Rakuten does not have clear rules prohibiting reselling.<\/span><\/p>\n

       <\/p>\n

      However, on Rakuten, just like on Amazon,
      \n<\/span>\"Intellectual Property Infringement\"<\/span>\u3084\"Violation of the Terms of Service\"<\/span>You can report this to Rakuten.<\/span><\/p>\n

       <\/p>\n

      In addition, at Rakuten, if a merchant violates the terms and conditions set by Rakuten Ichiba,
      \n<\/span>Points are deducted using a penalty system, andVarious penalties will be imposed<\/strong>\u3002<\/span><\/p>\n

       <\/p>\n

      If you are penalized by Rakuten,
      \n<\/span>Fine<\/strong>Not only that, butDiscontinued<\/strong>\u3084Freezing a Shop Account<\/strong>\u7b49
      \n<\/span>There are various negative effects.<\/span><\/p>\n

       <\/p>\n

      Our company takes the following measures against such resellers:
      \n<\/span>We'll approach this from various angles!<\/span><\/p>\n

       <\/p>\n

      Results Achieved Through the Eradication of Resale<\/span><\/h2>\n

      Did you understand how Rakuten\u2019s anti-resale measures work and why they\u2019re important?<\/span><\/p>\n

      At our company,10 or more companies<\/strong>We provide Rakuten resale countermeasures and management services for our clients.
      \n<\/span>(Amazon isMore than 50 companies<\/strong>(We provide anti-resale measures and management services for our clients.)<\/span><\/p>\n

      The following are our achievements.
      \n<\/span>By cracking down on resellers, our sales have also increased!<\/span><\/p>\n

      \"\"<\/span><\/p>\n

      Let\u2019s aim to boost sales through anti-resale measures and operational strategies!<\/span><\/p>\n

      If you're interested, please feel free to contact us!<\/span><\/p>\n

       <\/p>\n

      Summary<\/span><\/h2>\n

      Leaving reselling on Rakuten unchecked can lead to various disadvantages,
      \n<\/span>Do you understand the importance of measures to prevent resale?<\/span><\/p>\n

       <\/p>\n

      Resellers list items with the aim of selling \"hot-selling products.\"
      \n<\/span>In order to provide our customers with truly high-quality products, it is essential that we put an end to reselling.<\/span><\/p>\n

       <\/p>\n

      Please use this to build customer trust and increase sales on Rakuten
      \n<\/span>We would be happy to assist you in eliminating resellers and managing your operations.<\/span><\/p>\n

       <\/p>\n

      \"I'm struggling with reselling on our company's online store and on online marketplaces...\"<\/span><\/p>\n

      \"I want to boost sales at the mall even more!\"<\/span><\/p>\n

      \"I'd like to talk about reselling!\"<\/span><\/p>\n

      If this sounds like something you're interested in, please feel free to contact us using the contact form below.<\/span><\/p>\n

       <\/p>\n

      Thank you for reading to the end!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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