{"id":6905,"date":"2022-03-30T17:41:32","date_gmt":"2022-03-30T08:41:32","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=6905"},"modified":"2025-10-24T15:55:40","modified_gmt":"2025-10-24T06:55:40","slug":"a-must-read-for-anyone-struggling-with-product-development-2022-updated-edition-d2c","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/6905","title":{"rendered":"[A Must-Read for Anyone Struggling with Product Development!] 2022 Updated Edition: How to Create Products That Sell in D2C"},"content":{"rendered":"

Hello!<\/span><\/p>\n

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I\u2019m Sawafuji, a consultant at Hide&Seek, Inc., and I\u2019ve worked with over 50 e-commerce companies to date!<\/span><\/p>\n

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The D2C industry has really been gaining momentum lately, hasn't it?<\/span><\/p>\n

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In the midst of all this, people are thinking, \u201cI want to create products that sell, but I don\u2019t know how\u2026\u201d or \u201cWhat kind of mindset do I need to have for \u2018product development\u2019 in the first place?\u201d<\/span><\/p>\n

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I bet there are quite a few people who are worried about this, aren't there?<\/span><\/p>\n

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In this article, I\u2019d like to provide a detailed explanation of the key points for creating \u201cproducts that sell\u201d in the D2C space, specifically for those of you in that situation.<\/span><\/p>\n

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Our company actually operates about four online retailers specializing in health foods and cosmetics, and we have a proven track record of launching numerous hit products that generate monthly sales in the hundreds of millions of yen.<\/span><\/p>\n

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I hope the experience and know-how I gained there will serve as a helpful guide\u2014even if just a little\u2014for those of you who are planning to develop new products in the future!<\/span><\/p>\n

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The first half of this article covers \u201cthe philosophy and process of product development.\u201d In the second half, we\u2019ll explain \u201ckey points to keep in mind when developing products,\u201d so be sure to read it carefully!<\/span><\/p>\n

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1. Product Development Philosophy and Process<\/span><\/h2>\n

Don't Be the First Penguin in the Market<\/span><\/h3>\n

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