{"id":7333,"date":"2022-07-15T14:36:21","date_gmt":"2022-07-15T05:36:21","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=7333"},"modified":"2025-10-27T10:42:56","modified_gmt":"2025-10-27T01:42:56","slug":"tips-for-getting-the-most-out-of-qoo10-its-not-just-about-korean-cosmetics","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/7333","title":{"rendered":"It's Not Just Korean Cosmetics!? How to Get the Most Out of Qoo10"},"content":{"rendered":"

You often see it in TV commercials and online ads these daysQoo10 (Qoo10) Mall<\/strong>\u3002
\n<\/span>It is one of the online shopping malls that is gaining popularity, following Amazon, Rakuten Ichiba, and Yahoo! Shopping.
\n<\/span>What exactly is Qoo10? What kinds of products should you list? If you have questions like these, this is a must-read!
\n<\/span>Here\u2019s an introduction to Qoo10, which is rapidly gaining popularity.<\/span><\/p>\n

 <\/p>\n

What are the features of Qoo10?<\/span><\/h2>\n

Qoo10 is an online marketplace for the Japanese market operated by eBay Japan G.K., which launched in June 2010.
\n<\/span>It is an online shopping mall that operates in Japan and seven regions across five other Asian countries.<\/span><\/p>\n

 <\/p>\n

The user base has been growing year by year<\/span><\/h3>\n

As evidenced by the official announcement that \u201cannual sales volume in 2019 increased by 40% year-over-year,\u201d Qoo10 is an online marketplace experiencing rapid growth in Japan.<\/span><\/p>\n

 <\/p>\n

Qoo10's main target audience is women in their 20s and 30s.
\n<\/span>More than 65% of the actual user base consists of people in their teens through their 30s, with trend-conscious users making up the core of this group.
\n<\/span>We are expanding our user base through TV and online commercials, collaborations with YouTubers, and social media promotion campaigns.<\/span><\/p>\n

\"\"<\/p>\n

A wide selection of Korean products<\/span><\/h3>\n

Qoo10's main product categories are women's fashion and beauty and cosmetics.
\nThere are also many Korean products for sale, so I imagine many people associate Qoo10 with Korean cosmetics.<\/span><\/p>\n

 <\/p>\n

Recently, sales of daily necessities and miscellaneous goods\u2014such as masks and slippers\u2014have been growing, in addition to cosmetics.
\n<\/span>It works well with social media, so it's what you might call\"Go viral\"<\/strong>Product categories seem to rank highly as trends.<\/span><\/p>\n

\"\"<\/p>\n

We're hosting a variety of special events<\/span><\/h3>\n

Qoo10 holds a variety of events throughout the year.
\n<\/span>Since there are weekly events\u2014including the major \"Mega Sale\"\u2014held on specific days of the week,<\/span>The fact that the mall offers great value is one of the reasons it's popular among young people.<\/span><\/p>\n

 <\/p>\n

Tips for Selling on Qoo10<\/span><\/h2>\n

Here are some tips to help you maximize your sales when selling on Qoo10.<\/span><\/p>\n

Let's get the products out there as much as possible.<\/span><\/h3>\n

The product pages on Qoo10 are very simple.
\n<\/span>(Since more than 80% of users are on smartphones, please check this on your smartphone.)<\/span><\/p>\n

It clearly shows which products are currently on sale and which ones are popular.<\/span><\/p>\n

\"\"<\/p>\n

Many Qoo10 users don\u2019t use the search function; instead, they browse through the displayed products as if they were window shopping, looking for items that catch their eye and considering whether to buy them.
\n<\/span>That\u2019s why it\u2019s important to maximize your visibility on Qoo10.<\/span><\/p>\n

 <\/p>\n

A \"limited-time sale\" is an essential strategy.
\n<\/span>If you offer a discount off the regular price, your product will be featured on the flash sale page.<\/span><\/p>\n

 <\/p>\n

If a limited-time sale becomes available, purchase a promotional slot to boost your visibility.
\n<\/span>When using the promotion, you\u2019ll have support from your Qoo10 account manager, so you can leave it all to them.
\n<\/span>Let's work with the Qoo10 team to secure prime promotional spots.<\/span><\/p>\n

Let's Take Advantage of Qoo10's Events<\/span><\/h3>\n

Since Qoo10 places a strong emphasis on promotional campaigns, we can expect a high volume of traffic during events.<\/span><\/p>\n

In particular,\"Mega Sale\"<\/strong>I'm sure you've heard of this sale at least once.<\/span><\/p>\n

\"\"<\/p>\n

Mega Sale is a major Qoo10 event held four times a year.
\n<\/span>It is held every year in March, June, September, and November.<\/span><\/p>\n

 <\/p>\n

During this Mega Sale event, nine 20%OFF coupons\u2014each valid for purchases of 100 yen or more\u2014are distributed, making it a popular event every time because shoppers can get great deals.<\/span><\/p>\n

 <\/p>\n

For events like \"Mega Sale,\" sellers should run limited-time sales and secure promotional slots to maximize sales.<\/span><\/p>\n

Let's gather \"Fellows\" and share great deals with them!<\/span><\/h3>\n

A \"Fellow\" is a Qoo10 member who has added a shop to their \"Favorite Shops\" list.<\/span><\/p>\n

 <\/p>\n

You can send push messages and emails\u2014called \"Coupon PUSH\"\u2014to this Fellow to notify them of special offers.
\n<\/span>Since Qoo10 doesn't have a newsletter feature and your options for reaching out to customers who have made a purchase are limited, let's gather Fellows and make use of the push notification feature.<\/span><\/p>\n

Points to Note When Using Qoo10<\/span><\/h2>\n

Here are some points to keep in mind when selling on Qoo10.<\/span><\/p>\n

There are few metrics available, making analysis difficult.<\/span><\/h3>\n

The data available in the Qoo10 admin panel is limited.
\n<\/span>If you're used to using Rakuten Ichiba, you'll probably find this rather lacking.
\n<\/span>There are reports that things will improve going forward, but it's unclear when that will happen...<\/span><\/p>\n

Collaboration with Qoo10 Consultants<\/span><\/h3>\n

As mentioned earlier, securing a promotional slot is important, but whether you can secure a more prominent slot depends on your Qoo10 account manager.
\n<\/span>Just like with ECC on Rakuten Ichiba, working closely with your account manager is essential for increasing sales, so I recommend staying in close contact with them.<\/span><\/p>\n

Summary<\/span><\/h2>\n

Although Qoo10 is rapidly gaining popularity among users, there are still some aspects that make it difficult for sellers to manage.
\nHowever, since this is a marketplace with potential for future improvements, it might be a good idea to list your products now to secure a share of the market.<\/span><\/p>\n

 <\/p>\n

Let's aim to attract new users by effectively utilizing these strategies.<\/span><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

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