{"id":7379,"date":"2022-08-31T18:20:35","date_gmt":"2022-08-31T09:20:35","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=7379"},"modified":"2025-10-27T10:50:48","modified_gmt":"2025-10-27T01:50:48","slug":"2022-logicad-streaming-guide","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/7379","title":{"rendered":"[2022] Logicad Live Stream Guide"},"content":{"rendered":"

Thank you for reading this article.<\/p>\n

This is Hosokawa from Hide&Seek.<\/p>\n

In this article, based on our company\u2019s distribution track record, we\u2019ve briefly summarized how to succeed with Logicado distribution and what key considerations are important.<\/p>\n

I hope you find this helpful, even if just a little.<\/p>\n

 <\/p>\n

\u25a0What is Logicado?<\/h1>\n

To begin with, what exactly is Logikado?<\/p>\n

A Japanese-made DSP (https:\/\/www.logicad.com\/) equipped with proprietary artificial intelligence and developed based on the Sony Group\u2019s advanced technology<\/p><\/blockquote>\n

That's right. (According to Sonnet)<\/p>\n

 <\/p>\n

In other words, it\u2019s a DSP with one of the largest media networks in the country.<\/p>\n

 <\/p>\n

Please follow the link below to get started.<\/p>\n

https:\/\/www.logicad.com\/index.html<\/p>\n

 <\/p>\n

Well then, let's get right to it,<\/p>\n

Here is some information about our operations.<\/p>\n

 <\/p>\n

\u25a0Account Structure<\/h2>\n

\"\"<\/p>\n

\u25a0Ideal Account Structure: Daily Budget of 400,000\u2013700,000 Yen Spent<\/h2>\n

\u30fbPC_RTG_IF \u30fbPC_RTG \u30fbPC_New_IF \u30fb PC_New \u30fbSP_RTG_IF \u30fbSP_RTG \u30fbSP_New_IF \u30fbSP_New \u30fbSP_RTG_IF_docomo \u30fbSP_RTG_docomo \u30fbSP_New_IF_docomo \u30fbSP_New_docomo *A special application is required for the docomo side. The total volume is around 50,000, but the CPA is fairly easy to meet.<\/p>\n

\u25a0Initial Account Structure<\/h2>\n

\u30fbPC_RTG_IF \u30fbPC_RTG \u30fbPC_New_IF \u30fbPC_New \u30fbSP_RTG_IF \u30fbSP_RTG \u30fbSP_New_IF \u30fbSP_New<\/p>\n

*Generally, the media representative will provide this.<\/p>\n

\u25a0How to Manage Ads<\/h1>\n

\"\"<\/p>\n

\u25a0Target Values<\/h2>\n

Minimum Threshold (Initial Response)<\/strong><\/p>\n

CTR: 0.1% (0.3% for energy supplements) MCVR: 5% *However, if the value is more than double the target MCPA, an even higher MCVR is required.<\/p>\n

Target Value<\/strong><\/p>\n

CTR: 0.21 TP3T (0.61 TP3T for energy supplements) MCVR: 81 TP3T<\/p>\n

\u25a0Key Points to Keep in Mind at the Start<\/h2>\n

\u30fbNumber of Initial Creative Assets<\/strong> 1200628, 1080<\/em>Submit 5 image variations and 5 text variations in different 1080 sizes.<\/p>\n

\u30fbDecision Threshold<\/strong><\/p>\n

Based on initial results within 50,000, determine whether conversions can be expected within a ROAS of 100% in terms of MCVR (MCPA) and CVR.<\/p>\n

\u30fbKey Features of Logicado to Keep in Mind<\/strong><\/p>\n

LogicAd campaigns primarily rely on past performance data for competing products and the tags used by visitors to landing pages and thank-you pages. Therefore, if tags aren\u2019t firing properly or there are a large number of poor-quality tags (such as those from rewards sites, email newsletters, low-quality conversions, or landing page viewers), the MCVR is often quite poor. \u2192 Ask your media manager to exclude URLs that attract a high volume of low-quality users. (The transition rate varies between 1% and 2%.)<\/p>\n

\u25a0Key Points to Keep in Mind When Starting to Increase Your Daily Budget<\/h2>\n

\u30fbExpanding the range of creative formats<\/strong><\/p>\n

Once you know that Logicado generates conversions, the next step is to expand your distribution channels. 300250, 300<\/em>600, 30050, 300<\/em>100, 970250, 336<\/em>Create images sized 280. Since these images will not be combined with text, create images that feature large, eye-catching text.<\/p>\n

\u30fbKey Points for the Test<\/strong><\/p>\n

Since CPAs tend to worsen, especially at the beginning of a daily budget increase, it becomes particularly important to differentiate yourself from competitors in terms of CTR. Additionally, since image design, visibility, and appeal become even more important than text, you should conduct frequent tests with a focus on the visual appeal of your images. Test Importance<\/strong> Creative Image > Article FV > Article Offer > Creative Text > Article Content (Assuming it's good)<\/p>\n

\u25a0 Possible Factors Contributing to a Deterioration in Performance<\/h2>\n

If MCVR worsens<\/strong><\/h3>\n

Reason 1: We're getting bad marks.<\/strong><\/p>\n

Check with the client to confirm that no distributions\u2014such as TikTok ads, email campaigns, or posts on rewards sites\u2014are leading to negative flags, and exclude any URLs that are likely to be causing these negative flags.<\/p>\n

Factor 2: Improvement in Competitors\u2019 CTR<\/strong><\/p>\n

Let's check our competitors' CTR and ad volume. It's possible that ads are being served to high-performing audiences. We need to create creatives that achieve a higher CTR than our competitors.<\/p>\n

If the CVR worsens<\/h3>\n

Factor 1: Improvement in Competitors\u2019 CTR<\/strong><\/p>\n

Let's check our competitors' CTR and ad volume. It's possible that ads are being served to high-performing audiences. We need to create creatives that achieve a higher CTR than our competitors.<\/p>\n

Factor 2: Content Obsolescence<\/strong><\/p>\n

It\u2019s possible that over-promoting articles\u2014especially those from RTG\u2014is causing a decline in conversion rates. At the very least, let\u2019s make some changes to the FV.<\/p>","protected":false},"excerpt":{"rendered":"

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