{"id":7387,"date":"2022-09-04T11:35:34","date_gmt":"2022-09-04T02:35:34","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=7387"},"modified":"2025-10-27T10:53:08","modified_gmt":"2025-10-27T01:53:08","slug":"a-must-read-for-amazon-sellers-why-are-amazon-customer-reviews-essential","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/7387","title":{"rendered":"[A Must-Read for Amazon Sellers] Why Are Amazon Customer Reviews Necessary? We Explain Everything, Including How to Handle Them!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you all taking steps to manage customer reviews on Amazon?<br \/>\n<\/span><span style=\"font-weight: 400;\">Amazon customer reviews are an area you must address in order to increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll provide a clear explanation of everything from the benefits to the methods of managing Amazon customer reviews.<br \/>\n<\/span><span style=\"font-weight: 400;\">Please feel free to use this as a reference.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What Are Amazon Customer Reviews?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\"Amazon Customer Reviews\" refers to the opinions and feedback from customers that are published on product pages.<br \/>\n<\/span><b>About 90 percent of users<\/b><span style=\"font-weight: 400;\">The influence of reviews is so great that there is even data showing that some people have decided to make or decline a purchase based on reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s gain a solid understanding of the reviews that influence users\u2019 purchasing decisions and take appropriate action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Types of Amazon Customer Reviews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two main types of Amazon customer reviews: \u201cSeller Ratings\u201d and \u201cProduct Reviews.\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">I'll explain each one in turn.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Seller Ratings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\"Seller Ratings\" are ratings given to the seller separately from the item itself.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30fbAbout Packaging and Shipping Methods<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbRegarding Responses to Messages from Sellers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbAbout the Condition of the Product<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Posts like these are often made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can view \"Seller Ratings\" by clicking the \"Seller\" section on the product page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7398\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review4-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review4-1.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review4-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Product Reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\"Product reviews\" are posted on product pages.<br \/>\n<\/span><span style=\"font-weight: 400;\">You can post by product (ASIN).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, the display order was determined by the number of \"Useful\" buttons, but recently the system has been changed so that posts are now listed in order of most recent to oldest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Building a Strong Collection of Amazon Customer Reviews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to influencing users' purchasing decisions, there are many other benefits to taking steps to manage Amazon reviews.<br \/>\n<\/span><span style=\"font-weight: 400;\">Here are five examples.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 Improving the shopping cart conversion rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon has a rule of one page per item, so when you click [Add to Cart], you will be purchasing from the seller whose listing you have selected.<br \/>\n<\/span><span style=\"font-weight: 400;\">The cart acquisition rate refers to the percentage of users who add items to their cart when making a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Amazon's criteria for winning the shopping cart are as follows:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The order defect rate, cancellation rate, and shipping delay rate are used as metrics to determine eligibility for the Shopping Cart Box. If these metrics are favorable, the likelihood of being selected for the Shopping Cart Box increases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:<\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/sellercentral.amazon.com.mx\/help\/hub\/reference\/external\/200418100?ref=efph_200418100_cont_G37911&amp;locale=ja-JP\"><span style=\"font-weight: 400;\">Amazon Seller Help<\/span><\/a><\/span><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seller ratings affect the \"order defect rate\" mentioned above.<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's implement thorough review strategies to improve the cart conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2461 Increasing Traffic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On Amazon, you can filter search results by review criteria on the search page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7395\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review1-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review1-1.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review1-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No matter how good a product is, if it has zero reviews, it will be excluded from the filtered search results.<br \/>\n<\/span><span style=\"font-weight: 400;\">If there are no reviews or the reviews have low ratings, the chances of users finding your product decrease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2605Manage your reviews to maintain an average rating of 4 or higher so that your listing appears at the top of search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2462 Improving the CVR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you shop on Amazon, which product would you choose\u2014A or B?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7396\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review2-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review2-1.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review2-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you\u2019ll check the product information as well, but I imagine most people would intuitively choose Product A.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As such, even if you increase traffic to your product pages, if you haven\u2019t implemented strategies to encourage reviews, it won\u2019t lead to actual purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to enhancing your product pages, implement strategies to manage reviews and maximize your conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2463 Improving SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more reviews a page has, and the more of those reviews are highly rated, the more likely it is to be perceived as a high-quality page or product, which affects SEO.<br \/>\n<\/span><span style=\"font-weight: 400;\">The CVR mentioned above is also one of the SEO metrics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u25bcPlease check out this article for more information on SEO.<\/span><\/p>\n<div class=\"linkcard\" id=\"pz-lkc-34\" data-lkc-id=\"34\" data-post-id=\"7387\" data-click-token=\"ac1167c9f2e0bc69324ba1acc25b9334214ea2b5f40f8058121572ef363af5e0\"><div class=\"lkc-internal-wrap lkc-unlink\"><div class=\"lkc-card\"><div class=\"lkc-content\"><div class=\"lkc-title\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><div class=\"lkc-excerpt\">I want to share the wonderful things hidden in the world.<\/div><\/div><div class=\"lkc-info\"><div class=\"lkc-siteicon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.hideandseek.co.jp\" alt=\"\" width=\"16\" height=\"16\" \/><\/div><div class=\"lkc-domain\">Hide&amp;Seek Co., Ltd. | Hide&amp;Seek<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2464 Can be used to improve products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon reviews are a place where you can find feedback from users who have actually used the products.<br \/>\n<\/span><span style=\"font-weight: 400;\">In other words, both positive and negative reviews can provide insights for product improvement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(Example of a shampoo product improvement)<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\"\u30fb'The bottle is hard to use...' \u2192\"<\/span><b>Improved to make it easier to pour the contents out of the bottle<\/b><\/li>\n<li><span style=\"font-weight: 400;\">\u2022 \u201cI don\u2019t like the smell\u2026\u201d \u2192<\/span><b>Expanding the Variety of Scents<\/b><\/li>\n<li><span style=\"font-weight: 400;\">\u2022 \u201cI don\u2019t know how to use it\u2026\u201d \u2192<\/span><b>Clearly state the instructions for use on the product page<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By using reviews to improve your products, you\u2019ll undoubtedly increase user satisfaction and see improvements in your average review score and conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Amazon Customer Reviews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next, I\u2019ll explain how to get Amazon customer reviews.<br \/>\n<\/span><span style=\"font-weight: 400;\">Since Amazon has strict review policies, be sure to use their official tools to address any issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2460 Review Request<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon has a feature called \"Review Requests\" designed to encourage buyers to post reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Amazon Seller Central &gt; Order Management &gt; Click \"Order Details\")<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7397\" src=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review3-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review3-1.jpg 600w, https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/review3-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By clicking \"Request a Review,\" you can send a review request through the system.<br \/>\n<\/span><span style=\"font-weight: 400;\">Since you can submit a request with just one click, it\u2019s easy to take steps to address reviews.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2461Amazon Vine<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is \u201cAmazon Vine\u201d? It is a program that provides products free of charge to Amazon\u2019s top reviewers in exchange for product reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This applies to products that are registered under a brand and have fewer than 30 reviews on their product detail page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike review requests, this costs 20,000 yen (tax included) per ASIN, but the likelihood of a review being posted is higher with Amazon Vine.<br \/>\n<\/span><span style=\"font-weight: 400;\">(We plan to post 30 entries in total, but since some reviewers may not submit entries, the total number of posts may end up being 25 or 26.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With both \u201cReview Requests\u201d and \u201cAmazon Vine,\u201d there is a possibility that negative reviews may be posted.<br \/>\n<\/span><span style=\"font-weight: 400;\">To earn high ratings, be sure to handle basic customer service properly before implementing the measures listed above.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Important Notes on Obtaining Amazon Customer Reviews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are certain restrictions regarding Amazon customer reviews.<br \/>\n<\/span><span style=\"font-weight: 400;\">Violating the terms of service may result in your account being suspended, so please make sure you understand the terms before taking any action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u25bcProhibited Actions<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30fbContacting users directly<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fbOffering compensation for submitting reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Please check the official website for details.<br \/>\n<\/span><span style=\"font-weight: 400;\">(Source: Amazon Official Website \u201c<\/span><a href=\"https:\/\/sellercentral.amazon.co.jp\/gp\/help\/external\/G200386250?language=ja_JP&amp;_fsi=biaqmTvP\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Prohibited Activities and Conduct for Sellers, and Compliance Requirements<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, we explained Amazon customer reviews, which are essential for maximizing sales.<br \/>\n<\/span><span style=\"font-weight: 400;\">Let's take the necessary steps after making sure we understand the terms and conditions.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u307f\u306a\u3055\u3093Amazon\u904b\u7528\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u5bfe\u7b56\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u58f2\u4e0a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[12,203],"class_list":["post-7387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecmall-consulting","tag-amazon","tag-203"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u307f\u306a\u3055\u3093Amazon\u904b\u7528\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u5bfe\u7b56\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u58f2\u4e0a\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Minori\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/www.hideandseek.co.jp\/en\/archives\/7387\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af  \u4e16\u306e\u4e2d\u306b\u96a0\u308c\u3066\u3044\u308b\u512a\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u5e83\u3081\u305f\u3044\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u3010Amazon\u904b\u7528\u8005\u5fc5\u898b\u3011Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u306a\u305c\u5fc5\u8981\uff1f\u5bfe\u7b56\u65b9\u6cd5\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\uff01\uff5c\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af\" \/>\n\t\t<meta property=\"og:description\" content=\"\u307f\u306a\u3055\u3093Amazon\u904b\u7528\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u5bfe\u7b56\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u58f2\u4e0a\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/www.hideandseek.co.jp\/en\/archives\/7387\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-09-04T02:35:34+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-27T01:53:08+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u3010Amazon\u904b\u7528\u8005\u5fc5\u898b\u3011Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u306a\u305c\u5fc5\u8981\uff1f\u5bfe\u7b56\u65b9\u6cd5\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\uff01\uff5c\u682a\u5f0f\u4f1a\u793eHide&amp;Seek\uff5c\u30cf\u30a4\u30c9\u30a2\u30f3\u30c9\u30b7\u30fc\u30af\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u307f\u306a\u3055\u3093Amazon\u904b\u7528\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u5bfe\u7b56\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f Amazon\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u58f2\u4e0a\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.hideandseek.co.jp\/sin\/wp\/wp-content\/uploads\/2022\/09\/shutterstock_1927058069.jpg\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"[A Must-Read for Amazon Sellers] Why Are Amazon Customer Reviews Important? 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