{"id":7635,"date":"2022-11-28T13:39:24","date_gmt":"2022-11-28T04:39:24","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=7635"},"modified":"2025-10-27T11:08:43","modified_gmt":"2025-10-27T02:08:43","slug":"must-see-amazon-ads-sponsored-brand-video-ads","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/7635","title":{"rendered":"[A Must-Read for Beginners] What Are Amazon's \"Sponsored Brand Video Ads\"? A Comprehensive Guide from the Basics to Tips for Running Campaigns!"},"content":{"rendered":"

In this post, we\u2019ll introduce Amazon\u2019s \u201cSponsored Brand Video Ads.\u201d<\/p>\n

\"I want to set it up, but I don't know where to start.\"<\/p>\n

\"Creating videos is such a hassle that I just can't seem to get started.\"<\/p>\n

I\u2019m sure there are many sellers who feel this way, aren\u2019t there?<\/p>\n

But actually, it might be a hidden gem of an ad with very little competition...!<\/p>\n

 <\/p>\n

In this article, we'll cover everything from the features of sponsored video ads to how to set them up and tips for managing them<\/p>\n

I'll explain it.<\/p>\n

 <\/p>\n

Amazon Ads: \u201cSponsored Brand Video Ads\u201d<\/h2>\n

What Are Sponsored Brand Video Ads?<\/h3>\n

Sponsored Brand Video Ads are a type of Sponsored Brand ad that can be targeted to specific search keywords, categories, and products.<\/p>\n

These are video ads that use a cost-per-click (CPC) or viewable cost per thousand (VCPM) pricing model.
\nBy using video and audio, you can convey the appeal of your products to users in a clearer and more understandable way.<\/p>\n

 <\/p>\n

The ad consists of a \"6- to 45-second video,\" a \"product featured image,\" and \"product details,\" and<\/p>\n

This feature takes you to the product details page (or store page) when you click on it.<\/p>\n

 <\/p>\n

\u25bc Structure of Sponsored Brand Video Ads<\/p>\n

 <\/p>\n

\"Structure<\/p>\n

 <\/p>\n

What are the requirements for placing sponsored brand video ads?<\/h3>\n

There are mainly two conditions:<\/p>\n

Wholesale Listings<\/h4>\n

First, I\u2019m a high-volume seller.
\nWhen listing products on Amazon, there are two listing options: \u201cProfessional\u201d and \u201cIndividual.\u201d<\/p>\n

Sponsored Brand ads are available only to large-scale sellers.<\/p>\n

 <\/p>\n

For more information on large-volume and small-volume listings, please see this article.<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/strong><\/p>\n

 <\/p>\n

Brand Registration<\/h4>\n

Second, we have registered our brand.
\nYou can register a brand by obtaining a trademark.<\/p>\n

(Registering your brand is very useful for purposes other than sponsored video ads, so I recommend doing so.)<\/p>\n

 <\/p>\n

For information on trademark registration, please see this article.<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div><\/strong><\/p>\n

Benefits of Sponsored Brand Video Ads<\/h2>\n

\u2460 It makes it easier to convey the appeal of the product<\/h3>\n

The biggest advantage is that using video and audio in your creative work makes it easier to convey textures and imagery that are difficult to convey with images and text alone.<\/p>\n

Additionally, unlike Sponsored Products and Sponsored Display ads, you can run ads using creatives created by the seller.<\/p>\n

 <\/p>\n

As a result, it is possible to convey the appeal of a product in a more concrete way through the messaging, the video\u2019s narrative, and the text and animations within the video.<\/p>\n

 <\/p>\n

By continuously implementing the PDCA cycle for your videos, you can create ads that are more likely to capture users' interest and deliver higher results.<\/p>\n

\u2461 More likely to catch users' attention<\/h3>\n

Sponsored brand video ads are displayed in the following locations: (1) at the top of the search results page, (2) in the middle of the search results page, and (3) on product detail pages.<\/p>\n

In addition to the videos playing automatically, the high screen-to-content ratio makes this design highly effective at catching users' attention.<\/p>\n

\u2462 There is little competition<\/h3>\n

Sponsored brand video ads are ads that can only be set up by sellers who have registered their brands.<\/p>\n

In other words, there are only a limited number of sellers available.<\/p>\n

 <\/p>\n

Furthermore, even among those who have registered their brands, many say they \u201cdon\u2019t know how to set it up, so they aren\u2019t using it\u201d or \u201cfind creating videos too much of a hassle, so they haven\u2019t set it up.\u201d
\nAs a result, you may be able to display ads at lower bid amounts compared to Sponsored Products ads and the like.<\/p>\n

Disadvantages of Sponsored Brand Video Ads<\/h2>\n

\u2460 You must register your brand to use this service<\/h3>\n

You cannot set up sponsored brand video ads unless you have registered your brand.
\nWhile registering your brand on Amazon itself can be done quickly, it may take some time if you haven't yet obtained a trademark.<\/p>\n

\u2461 Costs tend to rise<\/h3>\n

While Sponsored Brand Video Ads may sometimes allow you to display ads at lower bid amounts compared to Sponsored Products ads, if you don\u2019t manage them regularly, their return on investment could decline.<\/p>\n

 <\/p>\n

Care must be taken because it is necessary to conduct market research to select the search keywords and products for which to run ads, and to evaluate them while taking competitors\u2019 bid amounts into account.<\/p>\n

Basic Information and Setup Instructions for Sponsored Brand Video Ads<\/h2>\n

Basic Information on Sponsored Brand Video Ads<\/h3>\n

The following table summarizes the basic information about the videos that can be posted.
\nIf you don't follow these guidelines, an error message will appear, so please make sure to check them as you create your video.<\/p>\n

 <\/p>\n

\u25bc Video and Audio Specifications<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Video Playback Time<\/td>\n6\u201345 seconds (We strongly recommend 30 seconds or less)<\/td>\n<\/tr>\n
Video Size<\/td>\n\u30fb1920 \u00d7 1080 pixels
\n\u30fb1280 \u00d7 720 pixels
\n\u30fb3840 \u00d7 2160 pixels<\/td>\n<\/tr>\n
File Size<\/td>\n500 MB or less<\/td>\n<\/tr>\n
File Format<\/td>\n.MP4 or .MOV<\/td>\n<\/tr>\n
Aspect Ratio<\/td>\n16:9 (square pixels) only<\/td>\n<\/tr>\n
Video Codec<\/td>\nH.264 or H.265<\/td>\n<\/tr>\n
Video Profile<\/td>\nMain or Baseline<\/td>\n<\/tr>\n
Frame rate<\/td>\n23.976 fps, 23.98 fps, 24 fps, 25 fps, 29.97 fps, 29.98 fps, or 30 fps<\/td>\n<\/tr>\n
Video bitrate<\/td>\nMinimum 1 Mbps (4 Mbps or higher recommended)<\/td>\n<\/tr>\n
Audio Codec<\/td>\nPCM, AAC, or MP3<\/td>\n<\/tr>\n
Audio Format<\/td>\nStereo or Mono<\/td>\n<\/tr>\n
Audio bitrate<\/td>\nMinimum 96 kbps<\/td>\n<\/tr>\n
Audio Sample Rate<\/td>\nMinimum 44.1 kHz<\/td>\n<\/tr>\n
Types of Video Scanning<\/td>\nProgressive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Source:https:\/\/advertising.amazon.com\/ja-jp\/resources\/ad-specs\/sponsored-brands-video<\/a><\/p>\n

Configuring Sponsored Brand Video Ads<\/h3>\n

Once you've finished creating your video, let's set up your ads in Seller Central.<\/p>\n

\u2460 Click \u201cCreate Campaign\u201d and select \u201cSponsored Brand Ads\u201d<\/h4>\n

\"\"<\/p>\n

 <\/p>\n

\u2461 Creating a Campaign<\/h4>\n

Please enter the campaign name and daily budget, and select your portfolio and brand.
\nWe recommend choosing a campaign name that will be easy to manage going forward.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

You can choose between two models: pay-per-click and viewable impression-based pricing.<\/p>\n

Choose the one that best suits your goals.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u2462 Creating an Ad Group<\/h4>\n

First, please enter an ad group name.<\/p>\n

Just like with the campaign name, we recommend choosing a name that will be easy to manage going forward.<\/p>\n

 <\/p>\n

Next, set up the ad format.<\/p>\n

Since this is a sponsored brand video ad, let's select \"Video.\"<\/p>\n

 <\/p>\n

For landing pages, check the boxes that apply to your specific use case.
\n\u30fbTo navigate to a store page: Stores on Amazon (including subpages)
\n\u30fbIf you want to navigate directly to the product page: Product Details Page<\/p>\n

 <\/p>\n

In this article, I'll explain how to configure the settings for redirecting users directly to a product page.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u2463 Select the product you want to advertise<\/h4>\n

Please enter the product name (or ASIN) in the search bar and select the product.<\/p>\n

 <\/p>\n

\"Sponsored<\/p>\n

 <\/p>\n

\u2464 Cost Control<\/h4>\n

Amazon can optimize bids on behalf of sellers and optimize campaigns so that they can achieve their specified goals at their desired cost.<\/p>\n

If you want to do this manually, don't forget to uncheck the box.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u2465 Targeting Settings<\/h4>\n

There are two methods of targeting: \"keyword targeting\" and \"product targeting.\"<\/p>\n

 <\/p>\n

Check the appropriate box depending on your needs.<\/p>\n

\u30fbTo target specific search keywords: Keyword targeting
\n\u30fbIf you want to target specific products, categories, or brands: Product Targeting<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u25bc Diagram of Amazon Ads Targeting<\/p>\n

 <\/p>\n

\"Setting<\/p>\n

\u2466 Creating Ads<\/h4>\n

First, please enter the ad name.<\/p>\n

We recommend giving this a name that will be easy to manage going forward as well.<\/p>\n

Next, we'll set up the creative.<\/p>\n

Click \"Video\" to upload a video.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u2467 Submit an Application for Review<\/h4>\n

That completes all the settings.<\/p>\n

If your application is approved, your ads will automatically begin running.<\/p>\n

(If an ad start date has been set, then from that date onward)<\/p>\n

Tips for Managing Sponsored Brand Video Ads<\/h2>\n

Finally, here are some tips for managing sponsored brand video ads.
\nThere are various ways to use it, but in this article, I\u2019ll focus on just two.<\/p>\n

Deliver different videos based on targeting<\/h3>\n

When running sponsored video ads, be sure to create multiple versions of the video.
\nThis is because delivering different videos based on targeting allows us to promote products in a way that\u2019s tailored to each user.<\/p>\n

 <\/p>\n

For example, let's consider a search using the terms A and B below.
\nA: Users who search for \u201chair oil\u201d
\nB: Users who search for \u201corganic hair oil\u201d<\/p>\n

 <\/p>\n

In this case, rather than a video explaining \u201dThe Appeal of Organic Hair Oil,\u201d B should...<\/p>\n

\u201dIt is generally considered better to use videos that convey \u201dadded value and appeal.\u201d<\/p>\n

This is because, in Case B, many users already find organic hair oil appealing, so there may be no need to convey that message through advertising.<\/p>\n

 <\/p>\n

By creating and testing videos tailored to your target audience, you can aim to improve your return on investment.<\/p>\n

Set Exclusion Settings<\/h3>\n

You can set exclusions for sponsored brand video ads.
\nExclusion settings allow you to specify keywords, products, and other items for which you do not want ads to be served.<\/p>\n

 <\/p>\n

If there are any target audiences that are likely to result in a decline in cost-effectiveness,<\/p>\n

Be sure to exclude them when setting up your ads.<\/p>\n

 <\/p>\n

In addition, since you can set exclusions even after ads have started running, you can use your budget more efficiently by adding targets with poor ROI to the exclusion list as soon as you identify them.<\/p>\n

 <\/p>\n

\"Setting<\/p>\n

Set up sponsored brand video ads to maximize your sales!<\/h2>\n

Sponsored brand video ads are an advertising option we highly recommend for sellers looking to grow their sales.<\/p>\n

If you're not sure what kind of video to make, why not try creating one based on videos currently available on Amazon?<\/p>\n

 <\/p>\n

Right now, there are still target audiences that your competitors haven\u2019t reached yet, so this is your chance to increase your reach and maximize sales!<\/p>\n

 <\/p>\n

Thank you for reading to the end.<\/p>\n

 <\/p>\n

\n
<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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