{"id":8214,"date":"2023-05-08T15:16:44","date_gmt":"2023-05-08T06:16:44","guid":{"rendered":"https:\/\/www.hideandseek.co.jp\/?p=8214"},"modified":"2025-10-27T11:26:21","modified_gmt":"2025-10-27T02:26:21","slug":"must-read-for-amazon-sellers-how-to-use-premium-a-content","status":"publish","type":"post","link":"http:\/\/www.hideandseek.co.jp\/en\/archives\/8214","title":{"rendered":"[A Must-Read for Amazon Sellers] How to Master Premium A+ Content to Skyrocket Your Sales"},"content":{"rendered":"

To succeed in selling on Amazon, it is essential to create comprehensive product pages.
\nAmong these, using Premium A+ content is a powerful tool that can maximize the appeal of your products.<\/p>\n

 <\/p>\n

In this post, I\u2019ll explain Premium A+ content.<\/p>\n

What Is Amazon Premium A+ Content?<\/h2>\n

What Is Premium A+ Content?<\/h3>\n

Premium A+ Content is a service provided by Amazon to enhance the quality of product pages.<\/p>\n

By using Premium A+ Content, sellers can incorporate a variety of templates and rich media into their product pages. This allows them to showcase their products in a more compelling way than on standard product pages.<\/p>\n

Eligibility Requirements for Sellers to Use Premium A+ Content<\/h3>\n

Here are the terms and conditions provided by Amazon.<\/p>\n

 <\/p>\n

\n
\n

1.For all ASINs you own in the catalog,<\/span>
\n\u3000\u3000<\/em>We have already published the brand story as part of our product introduction (A Plus) content.<\/span><\/strong><\/p>\n

 <\/p>\n

You can verify this by accessing the Product Introduction (A Plus) Content Management section and searching to see if a project has been created and published.
\nAlternatively, the brand story from the product description (A+ Content) for that ASIN will appear below the \u201cBrand Name\u201d field on the product detail page.<\/p>\n

 <\/p>\n

2.Over the past 12 months, the number of projects that were submitted for and approved as product feature (A+) content was<\/span>
\n\u3000\u3000<\/em>There are at least five.<\/span><\/strong><\/p>\n

 <\/p>\n

You can verify this by accessing the Product Introduction (A Plus) content management section and checking the status and last update date of the project you submitted.
\nThis is necessary to ensure compliance with Amazon's guidelines.<\/p>\n

 <\/p>\n<\/div>\n

 <\/p>\n

To put it simply, here\u2019s the gist of it.<\/p>\n

 <\/p>\n

\u2780 The brand story is reflected in every product<\/strong>
\n\u2461 You have had at least 5 product review (A+) posts approved within the past 12 months<\/strong><\/div>\n

 <\/p>\n<\/div>\n

If you meet these requirements, you will automatically be granted access to Premium A+ content each week. You do not need to contact Amazon to meet the requirements and gain access.<\/p>\n

However, there may be cases where access rights are not granted; in such cases, please contact technical support.
\nFurthermore, as a prerequisite for meeting these conditions,As a brand owner (Amazon Brand Registry member)<\/strong><\/span><\/span>It is necessary.<\/p>\n

Since you must register your brand to become a brand owner, sellers who have not yet registered their brand shouldBrand Registration<\/strong><\/span>Let's move on from here.<\/p>\n

*Click here to learn how to register your brand.<\/p>\n

Hide&Seek Co., Ltd. | Hide&Seek<\/div>
I want to share the wonderful things hidden in the world.<\/div><\/div>
\"\"<\/div>
Hide&Seek Co., Ltd. | Hide&Seek<\/div><\/div>
<\/div><\/div><\/div><\/div>\n

 <\/p>\n

Fees for Using Premium A+ Content<\/h3>\n

At this time, the cost of using Premium A+ content isFree<\/strong><\/span>That is the case.
\nHowever, if Amazon suddenly decides to discontinue Premium A+ Content,Introduction of a Fee<\/span><\/strong>This is a possibility.<\/p>\n

 <\/p>\n

You won\u2019t be charged for any Premium A+ content you create during the free trial period, so we recommend creating as much Premium A+ content as possible while you still can.<\/p>\n

Features of Premium A+ Content<\/h2>\n

A Wide Variety of Templates<\/h3>\n

Premium A+ Content offers a variety of design templates to choose from.<\/p>\n

You can choose from these templates based on the characteristics of your products, and they can also be customized.<\/p>\n

 <\/p>\n

The templates include a wide variety of designs, such as layouts that highlight product features and graphics that clearly explain how to use the products.<\/p>\n

In Premium A+ content,You can create content that combines images, text, tables, and other elements.<\/strong><\/span><\/span><\/p>\n

This allows us to convey the product's features in a clear and appealing way.<\/p>\n

High-quality content<\/h3>\n

Premium A+ Content also places great emphasis on the quality of content such as product descriptions and images.<\/p>\n

Regarding the images to be displayed on product pages:In accordance with Amazon's policies, you are required to post high-resolution, clear images.<\/strong><\/span><\/span><\/p>\n

In addition, care is taken with proofreading and translation to ensure that product features and instructions for use are conveyed clearly and accurately.<\/p>\n

A wide variety of media to showcase the appeal of our products<\/h3>\n

In Premium A+ content, to convey the appeal of a product,Video<\/strong><\/span>You can use a wide variety of media, such as 3D images.<\/p>\n

 <\/p>\n

In particular, videos are extremely effective for clearly explaining a product\u2019s features and how to use it. 3D images that allow users to view a product from all angles also provide a realistic experience, as if they were actually holding the product in their hands.<\/p>\n

Comparison with Product Introduction (A+) Content<\/h3>\n

Premium A+ content allows you to include more detailed information and high-quality images.<\/p>\n

In addition, because it offers features that highlight a product\u2019s appeal in ways that standard product pages do not, it can help boost the desire to purchase.<\/p>\n

 <\/p>\n

The differences from Premium A+ content are as follows.<\/strong><\/span><\/p>\n

 <\/p>\n\n\n\n\n\n
Product Introduction (AA+)
\n<\/span>Content Type<\/span><\/td>\n		Text and Images<\/span><\/td>\nImage Size<\/span><\/td>\nComparison Table<\/span><\/td>\nOn the product details page
\n<\/span>Available Modules<\/span><\/td>\n		Module Options<\/span><\/td>\nVideos and Hotspots<\/span><\/td>\nNavigation Carousel<\/span><\/td>\n<\/tr>\n
Basic A+
\nContents<\/td>\n		\u25e6<\/td>\n970 x 300<\/td>\n\u25e6<\/td>\n5<\/td>\n14<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Premium A+
\nContents<\/td>\n		\u25e6<\/td>\n1464 x 600<\/td>\n\u25e6<\/td>\n7<\/td>\n19<\/td>\n\u25e6<\/td>\n\u25e6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

There are many differences, so if you're a seller, please check your Seller Dashboard!<\/p>\n

Here are a few specific examples of how it differs from A+ content.<\/p>\n

 <\/p>\n

\u30fbYou can post videos<\/strong><\/span><\/p>\n

\ud83d\udca1 You can now insert videos<\/p>\n

 <\/p>\n

\"move1\"<\/p>\n

 <\/p>\n

\"move2\"<\/p>\n

 <\/p>\n

\"move3\"<\/p>\n

*Can also be used in images<\/p>\n

 <\/p>\n

\u30fbThe comparison table is now larger and easier to read.<\/strong><\/span>
\n\ud83d\udca1 The number of varieties has increased from 1 to 4.
\n\ud83d\udca1 Checkboxes \u2705 can now be displayed
\n\ud83d\udca1 You can now set a single product to be displayed permanently.<\/p>\n

 <\/p>\n

\"Comparison<\/p>\n

 <\/p>\n

\"Comparison<\/p>\n

 <\/p>\n

\"Comparison<\/p>\n

 <\/p>\n

\"Comparison<\/p>\n

 <\/p>\n

\"Checkbox\"<\/p>\n

 <\/p>\n

 <\/p>\n

\u30fbThere are now more options for displaying images<\/strong><\/span>
\n\ud83d\udca1 More ways to display images are now available
\n\ud83d\udca1 You can now choose the text background color and text alignment (right-aligned, left-aligned, etc.).<\/p>\n

 <\/p>\n

\"variation1\"<\/p>\n

 <\/p>\n

\"variation2\"<\/p>\n

 <\/p>\n

\"variation3\"<\/p>\n

 <\/p>\n

\"variation4\"<\/p>\n

 <\/p>\n

\"variation5\"<\/p>\n

 <\/p>\n

\"variation6\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"variation7\"<\/p>\n

 <\/p>\n

\"variation8\"<\/p>\n

 <\/p>\n

 <\/p>\n

\u30fbYou can annotate features directly on the image<\/strong><\/span>
\n\ud83d\udca1 You can add a circle anywhere to provide additional explanations.
\n\ud83d\udca1 Since PC displays a single large image and mobile displays a carousel, you can present the content differently depending on the device.<\/p>\n

 <\/p>\n

\"feature1\"<\/p>\n

 <\/p>\n

\"feature2\"<\/p>\n

PC view. Hover your mouse over the circle to display<\/p>\n

 <\/p>\n

\"feature3\"<\/p>\n

Mobile view. This is the content inside the circle on the screen displayed on a PC.<\/p>\n

 <\/p>\n

\"feature4\"<\/p>\n

\"feature5\"<\/p>\n

\"feature6\"<\/p>\n

 <\/p>\n

Mobile view. The contents of \u2460 and \u2461 in the image two above<\/p>\n

 <\/p>\n

 <\/p>\n

\u30fbYou can create Q&As<\/strong><\/span>
\n\ud83d\udca1 You can create Q&As with toggles.<\/p>\n

 <\/p>\n

\"Q&A\"<\/p>\n

 <\/p>\n

\u30fbYou can enter detailed product specifications<\/strong><\/span>
\n\ud83d\udca1 Detailed specifications can be included in the diagram<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

With the introduction of Premium A+ content, it is now possible to create product pages of even higher quality than A+ content.<\/p>\n

Benefits of Using Premium A+ Content<\/h2>\n

Purchasing interest is on the rise<\/h3>\n

Since Premium A+ content allows you to convey a product\u2019s appeal and features in detail, it can be said to boost the desire to purchase.<\/p>\n

Because these pages allow for the use of a wider variety of media than standard product pages, they provide more detailed product information. Additionally, since they effectively convey the product\u2019s merits, they are expected to improve the conversion rate.<\/p>\n

 <\/p>\n

In fact, when we conducted a test at our company using both A+ content and Premium A+ content without changing the promotional messages,
\nThe CVR is, believe it or not,+ 1% increase<\/strong><\/span><\/span>I did.<\/p>\n

 <\/p>\n

\"premiumA+\"<\/p>\n

It\u2019s clear that Premium A+ content has been upgraded to make it even more appealing to users\u2014so much so that simply switching to Premium A+ content can change the conversion rate.<\/p>\n

 <\/p>\n

In addition, when we conducted an A\/B test on Premium A+ content comparing image-only and image-plus-text versions,<\/p>\n

Images + text have a higher CVR+ 0.71 TP3T increase<\/span><\/span><\/strong>I did.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

<\/p>\n

 <\/p>\n

I believe this gave it an advantage because, when viewed on a smartphone, the content feels more substantial when text is included.<\/p>\n

 <\/p>\n

It becomes easier to differentiate products<\/h3>\n

With Premium A+ Content, you can use a wide variety of templates to easily create beautiful product pages.<\/p>\n

 <\/p>\n

In addition, by utilizing a wide variety of media, it is possible to convey the appeal and features of products in greater detail. This allows us to differentiate ourselves from our competitors.<\/p>\n

Sales are on the rise<\/h3>\n

By utilizing Premium A+ content, product pages become more comprehensive, which increases customers\u2019 desire to purchase and, as a result, leads to higher sales. Furthermore, more comprehensive product pages lead to higher customer ratings, which in turn increases the likelihood that more customers will discover your products.<\/p>\n

 <\/p>\n

In addition to the test results mentioned above, Amazon itself has stated the following:<\/p>\n

 <\/p>\n

If you implement the Premium Product Introduction (A Plus) content,<\/strong><\/span>
\nSales could increase by 20%.<\/strong><\/span><\/div>\n

See (https:\/\/sellercentral.amazon.co.jp\/gp\/headlines.html?id=GKYHLBVUF24PEU79&ref=nslp_at_150_GKYHLBVUF24PEU79_ja-JP_ttl_rf_recent_news_151<\/a><\/span>\uff09<\/span><\/p>\n

 <\/p>\n

There's really no reason not to use Premium A+ content anymore.<\/p>\n

Leads to an increase in brand value<\/h3>\n

Premium A+ content also helps enhance brand value.<\/p>\n

By providing high-quality content, you can enhance the seller's brand image and give customers peace of mind.<\/p>\n

 <\/p>\n

In addition, using Premium A+ content makes it easier to differentiate your business from competitors and helps reinforce the impression of your products.<\/p>\n

This can help highlight the seller's uniqueness and potentially enhance brand value.<\/p>\n

Key Points for the PDCA Cycle of Premium A+ Content<\/h2>\n

I imagine there are many sellers who have fallen into the habit of simply creating content, regardless of whether it\u2019s Premium A+ content or A+ content.<\/p>\n

Content plays a very important role in improving the conversion rate, so we should use the PDCA cycle to make it better.<\/p>\n

 <\/p>\n

Here, we\u2019ll introduce a few key points of the PDCA cycle for Premium A+ content.<\/p>\n

This content can also be useful when creating A+ content, so please take a look.<\/p>\n

Implement a data-driven PDCA cycle<\/h3>\n

For Premium A+ content, it\u2019s important to collect data\u2014such as customer reviews and competitor information\u2014and implement the PDCA cycle. For example, if you sell shampoo and a customer review states, \u201cThe pump is hard to press,\u201d you can use the Q&A module to explain why the pump is hard to press and suggest solutions. This helps alleviate customer concerns and, as a result, improves your conversion rate (CVR).<\/p>\n

 <\/p>\n

In addition, the data sources are not limited to Amazon, but also include,Feedback Received on Our Company\u2019s E-Commerce Site and Rakuten<\/strong><\/span><\/span>Well,Messages We've Developed In-House<\/strong><\/span><\/span>We also recommend incorporating this into product pages on Amazon to improve your conversion rate.<\/p>\n

We strive to create content from the customer's perspective<\/h3>\n

When creating Premium A+ content, it\u2019s important to highlight the appeal of your products, but you must also make a conscious effort to create content from the customer\u2019s perspective.<\/p>\n

 <\/p>\n

For example, by posting a video\u2014rather than an image\u2014showing how to use a product,Communicate in a way that is easier to understand from the customer\u2019s perspective<\/strong><\/span><\/span>This is possible.<\/p>\n

As a result, this helps customers visualize how to use the product and enables them to better experience its benefits when used correctly.<\/p>\n

Use the A\/B testing feature<\/h3>\n

Since there are various factors that influence CVR, some of you may feel that it\u2019s not possible to apply the PDCA cycle to your content. Especially when external factors significantly impact your CVR, be sure to take full advantage of Amazon\u2019s A\/B testing feature.<\/p>\n

 <\/p>\n

An A\/B test is an experimental method in which two versions (A and B) of content are randomly presented to users to compare which is more effective. This method is\u300cRandomized Controlled Trial<\/span>\u300d<\/strong><\/span>It is sometimes called . This analytical method isThe data is highly reliable<\/strong><\/span><\/span>Therefore, you should use the A\/B testing feature as much as possible when evaluating test results.<\/p>\n

 <\/p>\n

\uff1cA\/B\u30c6\u30b9\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\uff1e<\/strong><\/span>
\nSeller Central > Search for \"A\/B testing\" in the search bar at the top > Click \"Create A\/B Test\" > Under \"Set Up A\/B Tests,\" click \"Manage A\/B Tests\" > Create a new A\/B test by selecting \"Create a New A\/B Test\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Since this takes a little effort, we recommend bookmarking this page.<\/p>\n

 <\/p>\n

Summary<\/h2>\n

In this post, we explained Amazon\u2019s Premium A+ Content.<\/p>\n

Premium A+ Content is an upgraded version of A+ Content that allows you to present more compelling product information on your product pages, leading to various benefits such as increased sales and enhanced brand value. Sellers who haven\u2019t yet taken full advantage of this feature should start using it right away.<\/p>\n

 <\/p>\n

I hope this article helps you understand and make the most of Premium A+ content.
\nThank you for reading to the end.<\/p>","protected":false},"excerpt":{"rendered":"

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