Instagram is also attracting the attention of corporate marketing professionals.
It is said that there are 1 billion active users worldwide and 33 million in Japan, and
It's a social media platform that's really taking off right now.
In this article, we'll discuss the benefits of managing a corporate account, as well as
To Grow Your Following Based on the Latest Information
We'll provide you with all the details you need!
The benefits of companies using Instagram areThree!
As more and more companies are focusing their efforts on social media management,
Here are the benefits of using Instagram!
You can build your brand on Instagram
What Is Branding?
"That logo belongs to Company X."
"For example, 'This company sells XX,'"
The goal is to instill the mindset that “When you think of XX, you think of △△.”
Since Instagram presents information visually, in posts...
It’s a social media platform that allows you to convey your brand’s vision and makes branding easier.
It can help raise awareness of the company
The purchasing process unique to the modern era, characterized by the widespread use of social media, is known as
"ULSSAS (ULSSAS)" is what they say.
ULSSAS works as follows:
It's an acronym.
U=UGC: "User-Generated Content"—content created by general users
L = Like
S = Search 1: Social Media Search
S = Search 2: Google, YahooSearch
A=Action: Purchase
S = Spread: Diffusion
Among these, UGC, Likes, and Search 1
Instagram's role is to increase "awareness."
Recently, derived from ”Googling” (searching on Google),
”The term ”taguru” (searching using Instagram hashtags) is also
More and more people are using Instagram to search for information.
Until now, I’ve just enjoyed the posts and stopped at giving them a “like.”
As Instagram has evolved into a tool for gathering information,
ULSSAS is now valid.
By using Instagram, business representatives can
This will likely provide more opportunities for the organization to gain recognition from a wider audience.
Not just for brand awareness, but as one of our e-commerce sites...is also available
Not just the "cognition" part of ULSSAS, but also
All the way up to the "Purchase" actionOn Instagram
It has become possible to complete transactions, and the site is gaining attention as an e-commerce platform.
In 2018, a feature called "Shop Now"A shopping feature has been added.
The "product name and price" displayed in the post, as shown in the image below,
Clicking a tag will take you to the screen on the right.
From there, click [View on Website] to
This system takes you to a website where you can purchase this product and makes the purchasing process smooth and easy.
In the profile section of accounts that have set up a shop, or
It now appears in the search bar.
Not only can you build your brand on social media, but
Instagram also serves as an e-commerce site.
The range of applications is expanding, and we can expect to see more companies entering this market.
To make sure you don't miss out, follow us on Instagram
I highly recommend managing a corporate account.
In addition, a service called “Facebook Shop” has been launched on Facebook.
Social media platforms are evolving into e-commerce sites.
▼If you'd like to learn more about Facebook Shops, please check out the article below.
10 Essential Ways to Grow Your Instagram Followers
Once you've set up your account, start working on growing your following.
As your number of followers grows, your account's credibility increases,
We can also expect to see an increase in engagement rates.
Now, let me share some tips on how to gain more followers!
Decide in advance who you’re communicating with and what you’re communicating.
When you start managing your account"To whom?" "What?"
The most important thing is to decide in advance whether this will be a posting account.
Let's define a specific persona for your followers.
By clearly defining your target audience, you can determine the content and tone of your posts,
The time of day you post and the way you write your posts will vary.
Clarify the Purpose of the Operation
Clarify the purpose of your Instagram account and set goals accordingly.
No matter what you do, setting a purpose and determining your goals and actions is
This is very important.
In terms of Instagram, the goals would be as follows.
----------------------------------------
(1)
Purpose: I want as many people as possible to be aware of this.
Target metrics: Set specific goals for the number of followers, the number of likes and saves on posts, reach, and so on.
(2)
Objective: To encourage customers to purchase our products.
Target Metrics: Determine the conversion rate to the site and the number of purchases to be achieved within the specified period.
(3)
Objective: We want people to become fans of our company.
Goal: To increase the engagement rate.
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As mentioned above, be sure to clearly define the purpose of your account.
Fill out your profile
After learning about an account, users decide whether or not to follow it.
I'll make my decision based on their profile and posts.
Your profile is just like a person's first impression—it's a very important part.
"What kind of posts they're making" and
"Benefits of Following Us"
We must clearly present this to our followers.
I'll explain each one in turn.
1. Account Name
Since this will be written in English only, make it something that’s easy to remember.
The part that appears in Stories.
2. Icons
You can insert a circular image.
Make it something that catches the eye, such as a company logo or brand logo.
3. Username
The official name I want you to remember.
Provide clear instructions on how to read it, etc.
4. Self-Introduction
You can write up to 150 characters.
Briefly describe what kind of account it is.
5. Website URL
By upgrading your account to a Pro account,
You can post URLs with links.
Paste the URL of the site you want users to visit.
6. Stories Highlights
You can add posts from your Stories to your Highlights.
We'll post content such as account introductions and product features.
In addition to this, depending on the account,
Shopping features and Reels are displayed.
Reels is a feature on Instagram that lets you create 15-second short videos.
Use the points above to make your account more appealing
We must convey this as clearly as possible.
Setting the Tone and Rules for Posts
The most important thing about Instagram posts is"A Sense of Unity"That's it.
Make sure the overall feel of your account and the color tones of your photos align with your persona and the message you want to convey.
This account (@frol.official) is
This is the account for the “oral care brand.”
In addition to the fact that the brand color is blue, and to convey a sense of cleanliness,
I've made sure all the photos in my posts have a blue color scheme.
It’s also a good idea to establish guidelines for managing your account, such as how often to post.
Depending on your target audience, you should generally post every day.
If there are too few, the account may be considered inactive.
It is more likely to be recognized.
At leastOnce every 2 or 3 daysPlease make a point of posting.
Display in the "Popular Posts" section
When searching on Instagram, you can use
This is the screen with a magnifying glass icon in the lower-left corner.
On the screen that appears before you search, posts are displayed as shown in the image above.
Here, the system automatically determines this based on users' search and browsing results, and
This is the section that displays items you might be interested in.
The posts displayed vary by user, but
Popular posts tend to be displayedto.
Previously, posts with a high number of “Likes” were displayed at the top, but
Lately,"Retention Rate"と"Length of Stay"...is related to this.
Therefore, photos that make users “want to save them” or “want to look at them,” and
It is important to focus on creating captions.
Also, the "Popular Posts" section is where users
Since posts from accounts you don't follow appear,
If you can post your own content, even users who aren't your followers will be able to
This will make it possible to approach the issue.
Not on social media, butOperate as a media outlet
Until now, Instagram has been strongly associated with photo-based posts, but
Lately, the content of my posts has been..."Mediaization"There is a tendency for this to happen.
Popular posts that rank high in search results are
This is because it has become linked to the “retention rate” and “length of stay.”
In fact, the number of users who actually read the text carefully has been increasing recently.
By posting engaging stories and adding more substance to your captions, you can create posts that get more views.
Lately, I’ve been seeing quite a few accounts posting manga in the photo section.
Going forward, it will no longer be just a social media platform for posting pretty photos,
To users who connect with our worldview
We must continue to post high-quality content.
Using Hashtags Correctly
On Instagram, it appears as the half-width sharp symbol “#.”HashtagThere is something called
By adding hashtags to your captions when you post,You can increase your reach.
The posts displayed when you perform a search are those where the search keywords areThese are items tagged with hashtags.
By the way, Japanese people who search using hashtagsThe global averageAbout three times as muchIt is said that there are many, and
By using hashtags correctly,It can help increase awareness of the company.
(See:https://mag.sendenkaigi.com/senden/201902/pickup/015235.php）
The most important thing when using hashtags is"It must match the photo in the post."
For example, even if you add the hashtag ##Gyoza to a photo of cosmetics,No matter how good the content is, it won't make it to the popular posts for that keyword.
Also, since you can include up to 30 hashtags,
Let's make our selection based on search volume.
Hashtags are categorized as follows based on search volume and type.
- Big Keywords: Terms that are widely recognized by the general public.
- Mid-level keywords: Related to posts. Categories, etc.
- Small keywords: Those related to accounts. Company names, brand names, and product names.
- Original: Unique hashtag
When managing a corporate account,Creating your own hashtag is one option.
When hosting an event on Instagram,
As an indicator to determine whether a post is related to that eventor,
Using hashtags instead of account namesIt's because users help each other remember things.
Not only is it easy for users to remember, but...Without making any input errors,
It's not on the market yetLet's think of some keywords.
Using Videos
On Instagram, you can post videos as well as photos.
Videos allow you to convey more information visually, andYou can extend your stay.
In addition to the videos you can include in your posts,
There are various types of videos, such as Stories, IGTV, and live streams, andOne of its key features is that its range of applications is expanding.
Videos posted in a post must be between 3 and 60 seconds long.
Stories are short—they last no more than 15 seconds—but,
Since other users will no longer be able to view the post 24 hours after it is posted,The advantage is that it's easy to post.
With IGTV, you can post long videos of up to 60 minutes.
As I mentioned earlier, you can create videos like this
"Reels" have also made an appearance, further increasing interest in videos.
Making the Most of Campaigns
Since campaigns such as gift giveaways are exceptionally effective at attracting customers,
We also recommend using it as a way to gain more followers.
By running a campaign like the one described above, the number of followers will increase in a short period of time, and
AccountIt will reach a large number of users.
While it’s effective at attracting customers, it’s also true that there’s a high likelihood they’ll leave.
Such as reaching out to users who participated, etc.
Let's also think about ways to prevent people from leaving.
Also, because the user won a prize in the campaign,
When you post from your own account, it generates UGC.
It could also serve as one of the catalysts for UGC, which is the first part of ULSSAS.
Since it will also be shared with the poster's followers,It will serve as an opportunity to naturally broaden your understanding.
Have an Instagram influencer feature your account or products
People with a large following and significant influence are called influencers.
On Instagram, they're called "Instagrammers,"
How to get that person to promote your account or products
Has been gaining attention recently"Influencer Marketing"That's it.
The fee for a campaign depends on the influencer's number of followersThis is a bit of a change, but,
By influencersSince the community is already established, it's easy to target
One of its key features is that it makes it easy to reach the target audience.
There are various ways to place an order, andNot only by reaching out to influencers directly, but also
Platforms where you can meet influencers, and
You can also use referrals from casting agencies.
Summary
Thank you for reading to the end!
Important Things to Keep in Mind When Managing an Instagram Account
I’ve covered a variety of points, but the most important thing to note first is
You need to clearly define the account's direction and target audience.
Also, since we’re becoming more “media-oriented,” it’s important to improve the quality of our posts, and
We need to adapt to the ever-changing landscape of social media.
