This article is a must-read for anyone considering listing items on Amazon sales!!
This time,Timing and Types of SalesRegarding,I'll explain it in a way that's easy for beginners to understand.
Amazon sales are very popular with users, andThings That Can Lead to Increased Sales。
Read the article and get ready to list your items!
If buyers take a look at Amazon's sales from a seller's perspective, they might make some interesting discoveries.
In the article below, I’ve summarized how to shop on Amazon for the best deals from a seller’s perspective.
Be sure to check it out!!
Annual Sale Schedule
Here is the basic annual schedule for Amazon sales.
I'll give a brief overview of each sale.
New Year's Sale: January
When it comes to the fun of the New Year’s sales, it’s got to be the “lucky bags.”
Also during Amazon's New Year's Sale"Lucky Bags" Are HereI will.
There are two types of lucky bags: those where you can check the contents before purchasing and those where you cannot, and
This is a sale where customers can have fun while shopping.
New Life Sale: March
It began in 2023. It's a sale held in March.
March and April are the months when people start new chapters in their lives. A lot of people shop on Amazon to get everything they need!
This sale is an extension of the monthly “Smile Sale,” but,
This sale will be just as exciting as the Big Sale.
Prime Day: July
Held every JulyBig Sale for Prime MembersThat's it.
Even though it starts late at night, popular items sell out quickly, so
Many users bought items during the Prime SaleYou can see that this is what's happening.
The following article explains the listing requirements and procedures in detail.
Be sure to check it out!
Black Friday: November–December
Black Friday was held in Japan for the first time in 2019.
Originally, these were things like “name (Kuro),” “color (black),” and “price (96),”
Products Related to "Kuro"It implies that it’s being sold at a special price, but,
Amazon's Black Friday is
“The Lowest Prices of the Year”—It’s a very exciting year-end sale!
(Currently not taking place) Cyber Monday
Until 2023, it was held in December, which is bonus season, but
Starting in 2024, it will be incorporated into “Black Friday,” and
It has come to be held over an extended period from late November through early December.
Smile Sale (formerly Time Sale Festival): Once a month (irregular schedule)
The Smile Sale is, just like the former Time Sale Festival,
Generally speaking,From the end of the month to the beginning of the monthSales that often take place during this period.
For 3 to 5 days onlyIt will be held at .
Compared to Prime Day and Cyber Monday,
Although it's a small-scale sale, it's attracting a lot of attention from users.
Therefore,Popular items sell out quickly.That happens quite often.
We recommend checking as soon as possible.
Click here for more information on Rakuten's sale!
On Amazon, users can save money by signing up for Subscribe & Save.
Click here for more details!
When Are the Limited-Time Sales? How to Check the Dates and Times
If you know the specific dates and times of the sales,
This will allow us to be ready for the sale, and sales will pick up.
Let's take a look at how to check the dates and times of the limited-time sales!
①Click “Ads” → “Limited-Time Sales”
②Check the "In Progress" and "Starting Soon" boxes under "Status" to apply the changes.
By narrowing down your search criteria, you'll see the dates and times of the limited-time sales and the products included in them.
Types and Characteristics of Sales and Discounts
There are always various kinds of sales and discounts going on, but
The main types of sales and discounts are listed above.
In particular, recently,【Featured Time Sale (DOTD))】【Prime Members-Only Discount】【Coupon】
I often use all three of these strategies when participating in sales.
Understand the characteristics of each sale, and
Choose a sale that matches the items you want to sell!
About the Daily Deal (DOTD)
The items change daily, and the quantity isUnlimited...is the case.
The barrier to entry is high, and
A sale featuring only products selected by Amazon.
The three basic conditions are as follows.
- Seller Rating: 4.0 stars or higher
- Discount rate: 25% or more
- Sale Duration: 24 hours to a maximum of 87 hours
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For those who have secured sufficient inventory and want to increase their visibility
About Limited-Quantity Time Sales (LD)
On the search results page, you can check the limited quantity and time remaining until the offer ends in real time.
As for user behavior, rather than searching for a specific product right from the start,Buy the items you like from among the discounted productsA trend like this can be observed.
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About the Prime Members-Only Sale
Exclusive to Prime MembersA sale where you can set discounted prices.
For Prime members, eligible products will appear in search results and on product detail pages,
Display prices with strikethroughor similar to the Special Time Sales,Red BadgeIt will be attached.
As a result, it will look just like a sale to users, so
This is the second-most effective discount strategy after the "Special Time Sale."
*Important Note*
This discount is treated as a "direct discount."
Be sure to set your prices with the discount rates for Special Time Sales and Limited-Quantity Time Sales in mind!
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I didn't win the Special Time Sale, but 20%...ASINs eligible for discounts of 10% or more
Featured Time-Limited Sales
(Formerly: 7-Day Time-Limited Sale)
For a limited number of daysThese are the sales featured on the Time Sale page.
The search results are labeled "Limited-Time Sale," which boosts users' desire to purchase.
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Featured Time-Limited Sales, Limited-Quantity Time-Limited Sales,
Although I don't meet the requirements for the Prime Members-Only Sale,
For those who want to offer sales to all their customers
About the Clearance Sale
Do you have any products you're having trouble clearing out of inventory?If you're having trouble..."Clearance Sale"I recommend this.
Since FBA products are subject to daily storage fees,
To Reduce Inventory Management CostsIt's also connected.
Eligible products are selected by Amazon, and they may not always be available for listing.
However,Items that do not meet the criteria for regular time-limited salesBut
Since this may be applicable,
Be sure to check your messages from Amazon regularly!
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You cannot set conditions for a limited-time sale
For those who want to reduce their inventory
About Amazon Coupons
When you issue a coupon,A coupon icon is displayed on the productwill be done.
Since it is displayed in color,
This makes it possible to make your product stand out more than others on the search results page.
You can reach customers on the search results pageTherefore, this is a recommended strategy for those who want to set themselves apart from the competition.
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Three Benefits of Listing Items in Time-Limited Sales
Next, regarding listings for limited-time sales,BenefitsI will explain this.
Understand the benefits and consider your goals for listing items for sale!
Can increase traffic
Amazon is an online marketplace that focuses on attracting customers to its sales through "TV commercials, external websites, and social media."
By having products featured on the highly-trafficked flash sale page,Increase in Trafficis expected.
Can increase sales
An increase in traffic may lead to higher sales of our products.
However, there is no 100% guarantee that sales will increase.
Enhance Product PagesThat's what ultimately leads to sales.
Be sure to prepare your product descriptions and other content in advance!
This can help improve search rankings
Amazon is a customer-first marketplace.
Therefore, to ensure that buyers receive high-quality products, the top search results will featureItems with a high number of orderswill be displayed.
During the limited-time saleIncrease the number of ordersSo, even after the sale,An environment that makes it easier to rank higherIt is possible to create [...].
Three Disadvantages of Listing Items in Time-Limited Sales
To list an item in a limited-time sale,DisadvantagesThere are also some.
If you take steps to address these drawbacks after fully understanding them, you should be able to achieve even better results!
Profits will be lower than usual
The conditions for the discount rate have been determined, and
The profit per item will be lower than when selling at the regular price.
ThoroughlySimulationAfter doing so,Take steps to prevent lossesIt is necessary to do this.
Depending on the time of day, sales aren't very good.
Since Amazon determines the sale times,
Items Listed Late at Night or Early in the Morningは
Compared to prime time (Friday through Sunday, around 9:00 a.m. to 3:00 p.m.)A tendency not to sell wellThere is.
A fee will be charged
When a limited-time sale is held,
A minimum fee of 4,000 yenがBilled for each limited-time salewill be done.
Generally, fees are non-refundable; however, no fees will be charged in the following cases.
・If Amazon cancels the limited-time sale before the scheduled start time
・If the seller cancels the limited-time sale before the scheduled start time
If a time-limited sale is canceled because a product violates the standards,
Please be aware that you may not be eligible for a refund of the fee.
Summary
What did you think?
It's popular with users, andA sale with a high likelihood of boosting salesis,
This is something sellers shouldn't miss.
If you're struggling with sales, I recommend listing your items in the sale section!
Please see the article below for the listing requirements and procedures for each sale!
Hide&Seek, the author of this blog, is,
We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo!.
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"We want to expand our sales channels while maintaining the competitive edge of our own online mall."
"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up."
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Thank you for reading to the end!
