[2025 Updated Edition] Benefits of Amazon Brand Registry and How to Register

This article is a must-read for anyone who wants to learn more about Amazon Brand Registry. In this article, we’ll explain the benefits of Brand Registry and the registration process in an easy-to-understand way.

What is brand registration?

"Amazon Brand Registry" is a program designed to "support brand protection on Amazon." 1. Protection of intellectual property rights 2. Providing accurate information to customers By registering your brand, you can receive the support described above from Amazon. Let's take a look at the specific benefits.

7 Benefits of Trademark Registration

Here, we’ll explain the benefits of trademark registration.

1. Ability to build store pages

2. Ability to run sponsored ads

3. You’ll have priority access to product page editing permissions
 You’ll be able to maintain product page editing permissions
4. It will be easier to enforce intellectual property rights against resellers
5. You can register for Amazon Vine
6. You can perform brand analysis
7. You can use premium product feature content

Can build store pages

A Store Page is a feature that allows you to publish custom pages on Amazon to showcase your company’s products and services. By creating a Store Page, you can more effectively convey the appeal of your products to users.

Allows you to run sponsored brand ads

Sponsored Brands is a service that allows you to place ads on Amazon.co.jp. When users perform a search, you can display ads that are highly relevant to the keywords you’ve set, allowing you to promote your products to customers who are highly likely to make a purchase. Furthermore, because the ad placements are highly visible, this service is widely used to increase awareness of your brand and products. Additionally, you are only charged when your ad is clicked.

Prioritize editing restrictions on product pages and ensure that product page editing permissions are maintained

Amazon product pages can generally be edited by third-party sellers as well. As a result, there is a possibility that third-party sellers could edit your product page to include content you did not intend. Such edits by third-party sellers can lead to negative reviews from buyers, such as “This is different from what was described.” However, by registering your brand with Amazon, your registered product information is more likely to be displayed, and even if co-listers or others attempt to edit it, those changes are less likely to take effect.

It will become easier to enforce intellectual property rights against resellers

When it comes to selling on Amazon, I imagine there are many sellers who are struggling with issues like reselling and piggyback listings.   Increasing Our Company's SalesやBrandingFor that reason, you’ll want to prevent reselling and piggyback listings, right? One way to do this is to file a “claim of intellectual property infringement.” By registering your brand, you can file a “trademark infringement claim” with Amazon, which allows you to take stronger measures against reselling and piggyback listings.  

You can sign up for Amazon Vine

Amazon Vineis Amazon's official review program. Under this program, products provided by manufacturers and brand owners are given free of charge to "Vine members" selected by Amazon, who are then asked to write honest reviews.  

Capable of brand analysis

"Brand Analytics" is a feature available in the reports section of Seller Central. It allows you to see which keywords are being searched for on Amazon and what products are being purchased using those keywords. For each keyword, you can view the ASINs ranked in the top 1–3 positions, product names, click-through rates, and conversion rates. Keyword optimization is crucial for managing your Amazon store. Register your brand and take advantage of “Brand Analytics.”  

You can use the premium product showcase content

With Amazon's A+ Content, you can add images and descriptions to product pages to effectively convey the unique appeal and features of your products. Furthermore, A+ Content allows you to include not only images but also videos.  

Requirements for Trademark Registration

Here, we’ll outline the requirements for registering a trademark.

1. You must affix the brand name or logo to the product or packaging and submit an image of it at the time of registration.
2. You must own a valid registered trademark or a pending trademark application in the country where the corresponding Amazon store is located.
Since pending trademarks may sometimes be eligible for registration, check the requirements for each country.
3. You must be the trademark owner.
4. You must have a trademark registration number or application number provided by the relevant government agency.
5. You must provide a list of product categories in which you will list your brand.

If you register your brand under your Amazon store’s business name, you’ll be able to advertise your own products as related items, so we recommend registering multiple entries, such as product names, your business name, and your company name.    

Brand Registration Procedure

The registration process is very simple.

Registration Process

 1. Sign in to Amazon Brand Registry

To register your brand, you must first sign in to your Amazon Brand Registry account. Next, log in via the “Get Started with Brand Registry” link on the Amazon Brand page.  

2. Trademark Registration Application

After signing in, submit the following information and wait for Amazon to verify that you are the trademark owner. ・Brand names with valid trademarks that are pending registration or already registered ・Trademark registration numbers filed with a government agency ・A list of product categories in which you will list your brand’s products (e.g., Clothing & Fashion Accessories, Sports & Outdoors) Once your information has been verified, your brand registration will be complete.