Lately, I’ve been seeing a lot of news about reselling things like masks and video games.
As we continue to operate our online store,
I’m sure many of you are struggling with resellers.
Products for which no measures have been taken to prevent resale areA major lossIt's also possible that it's connected to...
In this post, I’ve compiled essential knowledge about reselling that you should know when operating on Amazon.
If you have any questions after reading the article, please feel free to contact us.
Real-Life Examples of Losses from Resale
This might come out of the blue, but why do you think we take measures against reselling?
Just as you all think"Because it would result in a loss"That's it.
So, what kind of losses would occur if we didn't actually implement measures to combat resale?
I'll explain this using some examples.
Damage to the brand
Users purchase products from brandsDirect PurchaseI believe that is the case.
Therefore, if the quality of a product purchased from a reseller is poor,
File a complaint with the brand, not the resellerThere's a chance he might go.
Here are some examples.
Users who purchased from resellers
A negative impression regarding qualityYou can see that it has...
As such, once a reseller’s product ends up in a user’s hands,
Damage to the brand's imagecould lead to that.
In addition, negative reviews targeting resellers are,
Product CVR on AmazonIt also affects...
Customer Churn on Amazon
The biggest impact on reselling isCustomer LossThat's it.
Try searching for the product name on Google.
Amazon's product pages and customer review pages are
I wonder if it will show up.
As such, recently,Amazon pages also appear at the top of Google search resultswill be done.
When resellers have added the item to their cart on the product page,
Even if customers are redirected to an Amazon product page,
It has almost no impact on our company's sales.。
I’ll explain “adding to cart” later.
Since the number of Amazon users has been increasing in recent years,
Significant loss of revenueThere is a high probability that this will happen.
As such, reselling on Amazon is
Brand TrustやCustomer Losscould have a significant impact on .
What exactly is reselling on Amazon?
How Amazon Pages Work
When it comes to actually implementing these measures,
How Amazon Pages WorkIt is important to understand this.
On Amazon,"One Product = One Page"That is the general rule.
There are multiple sellers listed on a single page, but
Only one shop is displayed at the top of the page.
As such,Products displayed at the top of the pageAbout
「Items in the Cart" is what they say.
Most usersWithout having to choose a seller,
Click "Add to Cart"I suppose so.
In other words, the "Items in Your Cart" displayed on the home page are,
This increases the likelihood that users visiting the page will make a purchase.
Let's take a look at the Amazon page for our product.
Items in the CartIsn't this being shipped by a reseller?
Resellers who list items for a limited timeSince there are also cases where,
Orders placed on Amazon do not always translate directly into sales for our company.
First of all,Understand the Current State of Your Company's Product Pagesthat
This is important as we move forward with our countermeasures.
How to Check the Number of Resales
Next, I’ll explain how to check the number of resellers on Amazon.
You can check the number of resellers on the product page.
The figure above illustrates a situation where there are seven resellers for the product shown.
(When the company sells the product itself. Since one of the eight is the company itself.)
"List a New Item"Click on this section to view a list of sellers.
Basically,Lowest PriceThis feature allows products to be added to the cart.
ResellersPurchases on Mercari or at the introductory priceWe offer these products at low prices.
To get a cart
Lowering the price of our own products is one option, but,
It is possible to secure shopping carts by implementing measures to prevent reselling, even without lowering prices.That's it.
Below, I will explain why it is possible to implement measures against reselling on Amazon.
How can Amazon take measures against resellers?
Reselling itself is not regulated by law.
However, when it comes to listing products on Amazon,
"You cannot list used items as new."Because of this rule,
Resale that does not comply with the terms and conditions is prohibited.
The following isItems considered used (cannot be listed as new)That's it.
・Goods purchased from individuals (excluding sole proprietors)
＜メーカー保証がある場合＞
・Products for which the purchaser cannot obtain a warranty equivalent to that provided for products sold by authorized dealers
(Warranty Period, etc.)・Promotional items, giveaways, and freebies
(Source: Amazon Condition Guidelines）
As mentioned above, resellers are not authorized dealers, and
Secondhand items purchased on Mercari and other sitesWe sell it as "new."
For this reason, the items listed by resellers are
It may be considered a violation of Amazon's terms and conditions.
"For not complying with Amazon's guidelines"で
You can report resold items as a violation of the terms of service.
Results of Measures to Combat Resale
Did you understand how Amazon’s anti-resale measures work and why they’re important?
At our company,
Measures to combat Amazon reselling for over 30 clients—Asset Management ServicesWe are currently offering this service.
The following are our achievements.
By implementing measures to combat resale,As the shopping cart conversion rate increases, sales also riseWe are doing so.
In addition to the measures to combat resale, the following...
These are the sales results for a client we assist with managed services.
Let’s aim to boost sales through anti-resale measures and operational strategies!
If you're interested, please feel free to contact us!
Summary
If you allow reselling on the mall to continue unchecked, there are various drawbacks, such as
Do you understand?
"Products That Sell"Resellers list items with the aim of...
Measures to prevent resale are essential to ensuring that we deliver truly high-quality products to our customers.
We encourage you to use this to build customer trust and increase sales on Amazon.
We would be happy to assist you with measures to prevent resale and with the day-to-day operations.
"I'm struggling with reselling on our company's online store and on online marketplaces..."
"I want to boost sales at the mall even more!"
"I'd like to talk about reselling!"
If this sounds like something you're interested in, please feel free to contact us using the contact form below.
Thank you for reading to the end!
We discuss reselling on our company’s online store in the following article.
Please be sure to check it out.
▼Resale on Our Company's Online Store
▼Measures to Prevent Resale on Our Company’s Online Store
