If you're interested in learning more about Amazon Brand Registry, this is a must-read.
In this article, we’ll explain the benefits and registration process in an easy-to-understand way.
It's all information that will come in handy.
Be sure to watch until the very end!
What is brand registration?
"Amazon Brand Registry" is,
「Supporting Brand Protection on Amazon"That's what it does."
- Protection of Intellectual Property Rights
- Providing Accurate Information to Buyers
By “registering your brand,”
You will be able to receive the types of support described above from Amazon.
Let's take a look at the specific benefits.
6 Benefits of Trademark Registration
There are mainly 6 types of “trademark registration”Key BenefitsThere is.
It will become easier to have intellectual property claims approved against reselling and piggyback listings
When selling on Amazon,
Sellers who are struggling with reselling and piggyback listings
I imagine there are quite a few, aren't there?
Increasing Our Company's SalesやBrandingFor that reason,
Reselling orYou want to prevent people from listing items under someone else's account, right?
One of the measures is “Allegation of Intellectual Property Infringement"..." is available.
By "registering your brand,"
On Amazon, “Claim Regarding Trademark Rights"it becomes possible to perform"
It is possible to further strengthen measures against reselling and piggyback listings.
▼Intellectual Property Application Page
https://www.amazon.co.jp/report/infringement
When the owner of intellectual property rights is unclear, a claim of intellectual property infringement,
Sometimes applications are rejected.
Therefore, we will proceed with “brand registration,” andStrengthen OwnershipThis is necessary.
You can obtain catalog editing permissions
Amazon product pages are generallyCo-listing sellers can also edit listingsThat's it.
As a result, the page content may sometimes be edited by piggyback sellers in ways that were not intended.
In fact, comments like “This is different from what was stated”
There have also been cases where this has led to complaints from buyers.
"Trademark registration" is the way to prevent this.
By registering your brand,
Listing creators will no longer be able to easily edit their pages, and
Provide appropriate information to buyersThis will make it possible to do so.
You can sign up for Amazon Vine
Amazon Vineis Amazon's official review program.
Products provided by manufacturers and brand owners (sellers),
Provided free of charge to "Vine members" selected by Amazon, and
The system is designed to encourage people to write honest reviews.
Vine members can, on Amazon,
The focus is on reviewers who are highly regarded for the quality and reliability of their reviews.
Therefore, the content of the review is more detailed and
It is said to be a good source of useful information for users considering a purchase, and
This will help increase traffic and improve conversion rates.
Allows you to run sponsored brand ads
Have you ever seen ads like the one in the red box on Amazon's website?
This is “Sponsored Brand Ads"It's called..."
When searching for a keyword, the result that appears at the very top with an image is “Sponsored Brand Ads" is,
Key strategies for increasing product visibilityThat's it.
To place a sponsored brand ad, you must “Brand Registration"You must perform [...].
There are other types of ads on Amazon as well.
Regarding “Sponsored Products Ads,” which is one of them
If you'd like to learn more, please read this article.
Can build store pages
「Store Page"..." is a feature that allows you to showcase your company's products on a custom page.
You can use images, videos, and text on custom pages.
The landing page for the “Sponsored Brand Ads” I just explained is
Here is the store page.
Since Amazon has established specifications for product pages,
There's only so much information you can include on a single page, right?
"Store Page" isThis allows us to better convey the appeal of our products to buyersThings.
On the "Store Page"Building a BrandBy doing this,
Repeat RateやUnit Session RateThis can lead to improvement.
Capable of brand analysis
「Brand Analysis"..." is a feature that can be viewed in the reports within Seller Central.
Keywords searched for on Amazon, and
You can find out what kinds of products are being purchased using that keyword.
That's a really handy feature.
Ranked in the top 1–3 positions for each keyword
ASIN、Product Name、Click-through rate、Conversion RateYou can check this.
When it comes to increasing sales on AmazonKeyword Optimizationis very important.
Register your brand and take advantage of “Brand Analytics.”
Keyword optimization has a significant impact on SEO within Amazon.
▼This article provides a detailed explanation of SEO on Amazon.
Please be sure to check it out.
By registering your brand,
Brand ProtectionやProviding Accurate Information...is possible, such as
Did you understand?
Next, we’ll explain the requirements and procedures for trademark registration.
Requirements for Trademark Registration
There is only one requirement for registering a brand on Amazon.
「The fact that the trademark is registered"."
Since it takes anywhere from a few months to about a year to obtain a trademark,
We recommend that you get everything ready as soon as possible.
You don't have to wait until the trademark registration is complete, andYou can register a trademark even if it is still pending.
Also, when filing an application, the brand's trademark must be used on the product or
Since I need an image showing what's displayed on the package,
Let's get everything ready at the same time.
To register a brand,FreeSince you can do it, there's no downside to signing up!
How to Register a Brand
You can apply for brand registration at the URL below.
Let's go through the registration process together while reviewing the steps.
▼Amazon Brand Registration Page
https://brandservices.amazon.co.jp/eligibility#
① Select a marketplace
② Click “Register Brand” under “Brand Support” on the right
③ Click “Register Brand”
③ Enter information about the brand
④ Enter your account information
⑤ Enter information regarding manufacturing and sales
Once you've entered all the information listed above, simply click "Submit" to complete the process.
Now, let's just wait for a response from Amazon.
Summary
By registering your brand with Amazon,
You'll be able to do the following six things.
———————————————————
① Intellectual Property Claims Regarding Co-Listed Items
② Obtaining Catalog Editing Permissions
③ Signing Up for Amazon Vine
④ Managing Sponsored Brand Ads
⑤ Building the Store Page
⑥ Brand Analysis
———————————————————
In addition, there are many other benefits besides the ones mentioned here, so
Why not take this opportunity to register your brand?
Hide&Seek, the author of this blog, is,
We provide management services for Amazon, Rakuten, and Yahoo!.
"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare."
"I want to boost sales on e-commerce marketplaces!"
If you're facing such concerns,
Please feel free to contact us using the contact form below.
Thank you for reading to the end!
