Following SoftBank's acquisition of the company as a consolidated subsidiary in May 2019,
Yahoo! Shopping now accepts PayPay as a payment method.
In addition to our existing customer base—people in their 30s and 40s—
This is a promising mall that is expanding in size and has begun to attract younger customers.
As the number of stores continues to grow,
Here’s a guide on how to use advertising to win in a competitive market!
There are four types of Yahoo! Shopping ads
Yahoo! Shopping ads are divided into four types in total.
▼ Click here to learn about all types of Rakuten ads
Banner and Text Ads
The Yahoo! Shopping homepage and overall rankings,
Because they are displayed in places where many people will see them, such as the ad spaces included in all search results,
Even among Yahoo! Shopping ads,Overwhelming Customer Trafficcan be expected.
Item Match
These are listing ads on Yahoo! Shopping.
Previously, I used to bid on keywords
There was also an ad titled “Store Picks,” but
Currently,Bid on a product categoryIt is now limited to item matches only.
Solution Packages
We serve ads on Google search results pages and the Yahoo! Japan homepage.
Deliver Ads Outside of Yahoo! ShoppingSince it is possible,
Recommended for increasing the number of new customers.
From items viewed on Yahoo! Shopping
You can also use retargeting to deliver your ads.
PR Options
This is a performance-based advertising model in which the advertising cost is calculated as “Sales Price × Rate (%)”.
By raising the rates for PR options,
It will be easier to rank higher on search results pages.。
In addition, there are coupons to support daily life, such as...
To participate in an event hosted by Yahoo! Shopping
There may also be cases where you must set the specified PR option rate.
Do you want to promote recommended products, or do you want to increase traffic?
Or do they want users who are likely to make a purchase to come back...
The best type of ad varies depending on your objective.
Starting with the next chapter, we'll explain the four types of ads.
Be sure to read this to ensure optimal ad delivery!
Banner and Text Ads
Banner and text ads appear on the Yahoo! Shopping homepage and other pages, such as
This is an advertisement in which a company purchases ad space that catches the attention of many people and features its products.
Native Ads on Yahoo! ShoppingIt's safe to say that.
・Standard Ads
・Promotional Ads
There are two types.
Standard Ad
Regular ads are displayed regardless of the season or other factors
There are often many ad slots on the top page.
For example, the content on the home page is updated daily
"Updated Daily! Hot Items" is also one of the standard ads.
Increase awareness of products and stores on Yahoo! Shoppingin
That's a real gem of an ad!
Promotional Ads
Promotional ads include "Mid-Year Gift" and "Osechi and Seafood Gourmet Specials," among others
There are many ad slots available in seasonal special featuresThere is a tendency for this to happen.
When you click on a banner in the carousel at the top of the homepage,
You can view the products.
In addition, purchase ad space within emails sent by Yahoo! Shopping
There is also an email advertisement called “NewsCLIP.”
Recommended Ads for Listing Seasonal ProductsThat's right!
Please note that banner and text ads have the following advantages and disadvantages:
Please use this feature with a full understanding of how it works.
[Benefits]
・If you submit your work, it will definitely be published.
・Since it will be posted in a place where many users will see it,
It can help increase awareness of products and stores
[Disadvantages]
・It is more expensive than other forms of advertising
・Submitting files is time-consuming due to tasks such as preparing creative assets
Prices start at 30,000 yen.
The cost varies significantly depending on the ad space and the duration of the ad.
[How to Use It Effectively]
The biggest advantage of banner and text ads is
By placing ads in conjunction with events hosted by Yahoo! Shopping, such as the WaiWai Sale,
This is expected to lead to an increase in traffic.
However, since these ads are not personalized based on search history or other factors,
To drive conversions, implement loyalty points and coupon programs
Combine and SubmitIt’s probably essential to do that.
Store Match Ads
Store Match ads are,
Displayed on the search results pagePay-per-click advertisingThat's it.
On a PC, the top 4 search results and the bottom 6 results,
On smartphones, the top two slots and the ad slot are fixed, and
It will be labeled "Store's Top Picks"。
＜PC＞
＜スマートフォン＞
It’s similar to RPP ads on Rakuten, but,
Bid on product categories rather than keywordsThat is the difference.
Please understand that there are the following advantages and disadvantages:
Let's put this into practice.
[Benefits]
・Low budget, with a minimum bid of 10 yenYou can get started with
・You can view the ranking of bid amounts
・By linking with Twitter, you can use the tweet feature to promote your products
[Disadvantages]
・Since you can't bid on keywords, you can't perform detailed targeting
・Even if you place the highest bid, you may not necessarily be listed in first place.
Although the algorithms used on Yahoo! Shopping have not been disclosed,
The following factors, among others, are believed to be involved.
・Sales Results
・Product names and taglines
・Item Match Bid Amount
・PR Option Rates …etc
To rank higher,
Reviewing Elements Other Than Store Match AdsLet's do that, too.
It also automatically manages all products at the optimal cost per click.
The “Auto-Bid for All Items” feature is available starting at a monthly budget of 50,000 yen.
Beginners to Yahoo! Shopping, or
It's a good idea to take advantage of shops with a large selection of products!
▼Click here to learn how to run Store Match ads with a ROAS of 600%
Solution Packages
Google search results pages, the Yahoo! Japan homepage, and others
Ads can be served on ad slots other than Yahoo! ShoppingThis is an advertisement.
For example, if you search for the term “Korean ginseng supplements,”
As shown in the image above, the shopping section will appear on the right side.
In the solution package,
You can list products you're selling on Yahoo! Shopping in this shopping section.
As a result,"I know what I want to buy, but I haven't decided which online mall to buy it from."
Directing users to Yahoo! ShoppingYou can do this.
In addition, users who viewed products on Yahoo! Shopping
When you visit other websites,
Display products the user has viewed plus recommended products
Another feature is the ability to run retargeting campaigns.
Increasing the number of interactions leads to higher conversion rates.
Be aware that there are the following advantages and disadvantages.
[Benefits]
・You can acquire new customers from outside Yahoo! Shopping
・No hassle with submitting files
[Disadvantages]
・Google Ads requires ad review
・Retargeting ads may not show results immediately
The cost is20–100 yen per click, with a monthly budget starting at 50,000 yenYou can configure it。
The time between configuring the broadcast and when it actually goes live
Since there is a time lag of about 2 days to 2 weeks,
Let's plan the schedule and go ahead with the broadcast.
PR Options
PR options include:
This is the bid rate you set to increase your score and improve your ranking in search results.
This makes it easier to display products to more users.
"Sales Price × Rate (%)" equals advertising expenses.
Conversion-Based AdvertisingThat's it.
PR options areSet in 0.1% increments from 1.0% to 30.0%You can do that.
For example, if the PR option is set to 10%.
When sales reach 10,000 yen,
This means paying 1,000 yen to Yahoo! Shopping as an advertising fee.
[Benefits]
・You won't incur any advertising costs unless a purchase is made
・Certain benefits are available depending on the rate (such as STORE’s R∞)
[Disadvantages]
・The higher you set it, the higher your advertising costs will be
If you set it higher than a certain rate,
To Yahoo! Shopping's top users, such as Yahoo! Premium members,
Make it even easier to view
You will be able to use the targeting feature.
However, just because we raised the PR option rate doesn't mean that
This does not guarantee a high ranking.
In addition to PR options, product names and taglines,
It is important to manage the campaign while coordinating with Store Match ads and other initiatives.That's it.
In addition, since it is possible to set rates for each product,
Let's fine-tune our settings and keep the PDCA cycle going.
Summary
I've explained all about Yahoo! Shopping ads!
To maximize sales,
First, make sure to run Store Match ads and PR options—they’re a must.
Hide&Seek, the author of this blog, is,
We are a Fukuoka-based company that provides management services for Amazon, Rakuten, and Yahoo! Shopping.
"I want to open a store on an e-commerce marketplace, but I don't have the resources to spare."
"We want to expand our sales channels while maintaining the competitive edge of our own online mall."
"I opened a store on an e-commerce marketplace, but I'm too busy to manage it properly, so my sales aren't going up."
If you're facing such concerns,
Please feel free to contact us using the contact form below.
Thank you for reading to the end!
