There are over 400 million items on Amazon Marketplace in Japan.
When you think about selling a product among as many as 400 million items,
Everyone is bound to feel confused, wondering, “Where should I start?”
To put it bluntly! The first thing you should do is..."Amazon Internal Competitor Research"。
However, Amazon won't tell you how to do that...
In this post, I’ll share a method for conducting “Amazon competitor research” that no one else will teach you.
The key is to do it “within Amazon”
I imagine there are products you’re using as benchmarks during the product design phase.
However, when selling on Amazon, if you continue to sell that benchmark product as a competitor,It just doesn't seem to lead to any increase in sales.
The reason is that on our own website and on Amazon,This is because not only are the products we sell different, but our sales methods are different as well.
ProperlyCompetitor Research on Amazonand then,Let's analyze our products to boost sales.
Identifying Which Products Are Selling Well and Which Are Not
First, it’s important to find products that are selling well on Amazon.
It's pointless if competing products aren't selling on Amazon.
To check whether a product is selling well on Amazon,"Ranking Position"Let's look into it.
Product rankings are displayed on the product page.
First, take a look at the rankings for the products we've been benchmarking.
The rankings are listed by category.
One thing to keep in mind is to look at the bigger picture.
Since the number of products in subcategories may be small,Please refer to the broad categories with large sample sizes.
In this report, we present the rankings and monthly sales forecasts for the “Beauty” and “Drugstore” categories, which feature a large number of products.
However, the rankings fluctuate in based on sales figures, andThe sales figures below are approximate as of the present time (September 30, 2021), so,Please review this for reference only.
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■ Beauty Category (Cosmetics)
~500th place: 3,000 cases per month~
Rank 501–1,000: 900–3,000 cases per month
Rank 1,001–3,000: 350–900 cases per month
Rank 3,001–5,000: 200–350 cases per month
Rank 5,001–10,000: 60–200 cases per month
Rank 10,001 and below: 60 cases per month or more
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■Drugstore Category (Health Foods and Supplements)
~500th place: 4,000 cases per month~
Rank 501–1,000: 2,000–4,000 per month
Rank 1,001–3,000: 1,200–2,000 per month
Rank 3,001–5,000: 600–1,200 cases per month
Rank 5,001–10,000: 150–600 cases per month
Rank 10,001 and below: 150 cases per month and up
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What did you think of the rankings and sales figures for the products you were benchmarking?
There is a difference between selling on our own website and selling on Amazon,The best-selling products can vary.
The reason is that Amazon sells exclusively on e-commerce platforms such as Amazon and Rakuten.That's because there are products sold exclusively at malls.
I'll explain more about this mall-exclusive product later.
Find out which keywords are driving traffic to best-selling products
Now that we know which products are selling well,Next, let's find out which keywords are driving traffic to that product.
Please enter the "product name" in the Amazon search bar.
The keywords that appeared in the autocomplete suggestions at that time were:These are the keywords that have been acquired.
Search for other product keywords on AmazonThere are paid third-party tools available.
Since keywords are important on Amazon,Let's use tools and other resources to conduct research and analysis.
Refer to products sold exclusively at the mall
One option is to look at products sold exclusively at the mall.
"Mall-exclusive products" are products sold only within an e-commerce mall.
To put it simply, it's a way to boost sales within the mallThis product brings together a wealth of marketing expertise.
It makes sense that exclusive products dominate the top of the rankings.
So, if you're struggling to increase sales,You might want to take a look at how exclusive products in the same category as your item are sold.
Please take a look at the product's "title," "description," and "images."
Since we've given careful thought to how this will appear to users on Amazon,This is a useful reference for creating pages designed to boost sales.
To boost sales on Amazon, you need to research competitors that are different from your own company
As you can see, the products that sell well on our own website differ from those on Amazon, and the sales methods are also different.
That’s why conducting “competitor research on Amazon” is essential for increasing sales on Amazon.
Therefore, to increase sales, we conduct competitive research and analysis on products that are selling well on Amazon, andLet's develop a sales strategy tailored to Amazon users.
