As lifestyles continue to change amid the COVID-19 pandemic,
Demand for online shopping and e-commerce platforms is steadily on the rise.
Looking at the market size of online shopping malls, due to the rapid growth of Rakuten Ichiba in recent years,
I imagine there are many online retailers who have set up shop not only on Amazon but also on Rakuten Ichiba.
Amid growing demand for such e-commerce marketplaces, our products are being resold by third parties, and
I imagine there are many people who are struggling with this.
In this post, we’ll discuss reselling on Rakuten Ichiba
We've compiled the essential information and preventive measures you need to know.
▼Click here for an article on measures against reselling on Amazon
Real-Life Examples of Losses from Resale
You may be a victim of resale without even realizing it.
Damage to the brand
Most consumers believe they are buying directly from the brand, so they purchase from resellers.
Since reselling involves private individuals, the quality of the products may decline, or
The amount may be lower or higher than the official figure, and
This will lead to a decline in the brand value of the product or company.
Not only on Rakuten, but also on the review pages of other online marketplaces,
We see a lot of negative reviews like this.
Loss of revenue
Because these items are being resold, it is highly likely that the mall’s sales revenue is flowing to the resellers.
Especially on Rakuten and Yahoo!, since you can create a separate page for each shop,
It also makes it easier for users to compare prices across different stores, and if an item is being resold at a low price,
This could lead to a loss of revenue.
The Rise in Resale
If you let reselling continue unchecked, resellers will assume that the product will sell,
There is a growing trend toward reselling.
Information products listing items that boost sales when resold have also been circulating widely recently, and
It is also more likely to be listed there.
Resale activity increases when the company launches a major promotional campaign through its own advertising, and
It can also lead to a lower cost-effectiveness ratio, among other things.
Is reselling illegal in the first place?
Actually, reselling itself is not regulated by law.
While there are some items whose resale is prohibited by law,
The vast majority are excluded from this.
▼Prohibited List
- Temporary Restrictions on Masks and Alcoholic Beverages (Lifted in March 2021)
- Pharmaceuticals ：A license is required. Possible violation of the Pharmaceutical and Medical Devices Act.
- Alcoholic Beverages ：A license is required. Possible violation of the Liquor Tax Act.
- Cosmetics imported for personal use: Possible Violation of the Pharmaceutical and Medical Devices Act
- Counterfeit goods ：Possible Violation of the Trademark Law
What are Rakuten's measures against reselling?
As you can see from the above, reselling isn't necessarily prohibited on Rakuten either.
So, how should we go about addressing this?
But first, let’s take a moment to understand how Rakuten works!
How Rakuten's Pages Work
On Amazon,"One Product = One Page"That is the general rule, but,
Rakuten does not have that rule.
As a result, pages from multiple stores will appear on the search results screen.
From the user's perspective, it's easy to compare prices, but
It's very hard to tell which ones are official and which ones are resellers.
What measures does Amazon take against reselling?
When it comes to listing products on Amazon,
"You cannot list used items as new."Because of this rule,
Resale that does not comply with the terms and conditions is prohibited.
The following items are considered used (and cannot be listed as new).
- Goods purchased from individuals (excluding sole proprietors)
- Products for which the purchaser cannot obtain a warranty equivalent to that provided for products sold by authorized dealers(Warranty Period, etc.)
- Promotional items, giveaways, freebies
(See: Amazon Condition Guidelines)
As mentioned above, resellers are not authorized dealers, and
They are selling used items purchased on Mercari and other sites as "new."
For this reason, the items listed by resellers are
Items that do not comply with Amazon's terms and conditionsIt can be regarded as such.
"On the grounds that it does not comply with Amazon's guidelines"
You can report resold items as a violation of the terms of service.
What measures does Rakuten take to combat reselling?
Unlike Amazon, Rakuten does not have clear rules prohibiting reselling.
However, on Rakuten, just like on Amazon,
"Intellectual Property Infringement"や"Violation of the Terms of Service"You can report this to Rakuten.
In addition, at Rakuten, if a merchant violates the terms and conditions set by Rakuten Ichiba,
Points are deducted using a penalty system, andVarious penalties will be imposed。
If you are penalized by Rakuten,
FineNot only that, butDiscontinuedやFreezing a Shop Account等
There are various negative effects.
Our company takes the following measures against such resellers:
We'll approach this from various angles!
Results Achieved Through the Eradication of Resale
Did you understand how Rakuten’s anti-resale measures work and why they’re important?
At our company,10 or more companiesWe provide Rakuten resale countermeasures and management services for our clients.
(Amazon isMore than 50 companies(We provide anti-resale measures and management services for our clients.)
The following are our achievements.
By cracking down on resellers, our sales have also increased!
Let’s aim to boost sales through anti-resale measures and operational strategies!
If you're interested, please feel free to contact us!
Summary
Leaving reselling on Rakuten unchecked can lead to various disadvantages,
Do you understand the importance of measures to prevent resale?
Resellers list items with the aim of selling "hot-selling products."
In order to provide our customers with truly high-quality products, it is essential that we put an end to reselling.
Please use this to build customer trust and increase sales on Rakuten
We would be happy to assist you in eliminating resellers and managing your operations.
"I'm struggling with reselling on our company's online store and on online marketplaces..."
"I want to boost sales at the mall even more!"
"I'd like to talk about reselling!"
If this sounds like something you're interested in, please feel free to contact us using the contact form below.
Thank you for reading to the end!
