You often see it in TV commercials and online ads these daysQoo10 (Qoo10) Mall。
It is one of the online shopping malls that is gaining popularity, following Amazon, Rakuten Ichiba, and Yahoo! Shopping.
What exactly is Qoo10? What kinds of products should you list? If you have questions like these, this is a must-read!
Here’s an introduction to Qoo10, which is rapidly gaining popularity.
What are the features of Qoo10?
Qoo10 is an online marketplace for the Japanese market operated by eBay Japan G.K., which launched in June 2010.
It is an online shopping mall that operates in Japan and seven regions across five other Asian countries.
The user base has been growing year by year
As evidenced by the official announcement that “annual sales volume in 2019 increased by 40% year-over-year,” Qoo10 is an online marketplace experiencing rapid growth in Japan.
Qoo10's main target audience is women in their 20s and 30s.
More than 65% of the actual user base consists of people in their teens through their 30s, with trend-conscious users making up the core of this group.
We are expanding our user base through TV and online commercials, collaborations with YouTubers, and social media promotion campaigns.
A wide selection of Korean products
Qoo10's main product categories are women's fashion and beauty and cosmetics.
There are also many Korean products for sale, so I imagine many people associate Qoo10 with Korean cosmetics.
Recently, sales of daily necessities and miscellaneous goods—such as masks and slippers—have been growing, in addition to cosmetics.
It works well with social media, so it's what you might call"Go viral"Product categories seem to rank highly as trends.
We're hosting a variety of special events
Qoo10 holds a variety of events throughout the year.
Since there are weekly events—including the major "Mega Sale"—held on specific days of the week,The fact that the mall offers great value is one of the reasons it's popular among young people.
Tips for Selling on Qoo10
Here are some tips to help you maximize your sales when selling on Qoo10.
Let's get the products out there as much as possible.
The product pages on Qoo10 are very simple.
(Since more than 80% of users are on smartphones, please check this on your smartphone.)
It clearly shows which products are currently on sale and which ones are popular.
Many Qoo10 users don’t use the search function; instead, they browse through the displayed products as if they were window shopping, looking for items that catch their eye and considering whether to buy them.
That’s why it’s important to maximize your visibility on Qoo10.
A "limited-time sale" is an essential strategy.
If you offer a discount off the regular price, your product will be featured on the flash sale page.
If a limited-time sale becomes available, purchase a promotional slot to boost your visibility.
When using the promotion, you’ll have support from your Qoo10 account manager, so you can leave it all to them.
Let's work with the Qoo10 team to secure prime promotional spots.
Let's Take Advantage of Qoo10's Events
Since Qoo10 places a strong emphasis on promotional campaigns, we can expect a high volume of traffic during events.
In particular,"Mega Sale"I'm sure you've heard of this sale at least once.
Mega Sale is a major Qoo10 event held four times a year.
It is held every year in March, June, September, and November.
During this Mega Sale event, nine 20%OFF coupons—each valid for purchases of 100 yen or more—are distributed, making it a popular event every time because shoppers can get great deals.
For events like "Mega Sale," sellers should run limited-time sales and secure promotional slots to maximize sales.
Let's gather "Fellows" and share great deals with them!
A "Fellow" is a Qoo10 member who has added a shop to their "Favorite Shops" list.
You can send push messages and emails—called "Coupon PUSH"—to this Fellow to notify them of special offers.
Since Qoo10 doesn't have a newsletter feature and your options for reaching out to customers who have made a purchase are limited, let's gather Fellows and make use of the push notification feature.
Points to Note When Using Qoo10
Here are some points to keep in mind when selling on Qoo10.
There are few metrics available, making analysis difficult.
The data available in the Qoo10 admin panel is limited.
If you're used to using Rakuten Ichiba, you'll probably find this rather lacking.
There are reports that things will improve going forward, but it's unclear when that will happen...
Collaboration with Qoo10 Consultants
As mentioned earlier, securing a promotional slot is important, but whether you can secure a more prominent slot depends on your Qoo10 account manager.
Just like with ECC on Rakuten Ichiba, working closely with your account manager is essential for increasing sales, so I recommend staying in close contact with them.
Summary
Although Qoo10 is rapidly gaining popularity among users, there are still some aspects that make it difficult for sellers to manage.
However, since this is a marketplace with potential for future improvements, it might be a good idea to list your products now to secure a share of the market.
Let's aim to attract new users by effectively utilizing these strategies.
