What Is Rakuten Coupon Advance Advertising?
A coupon that appears above RPP ad products when searching for items on Rakuten.
Ads that are likely to catch this user's eye are,Coupon Advance AdsThis is a performance-based advertising slot.
These are personalized ads that can be displayed based on a user’s purchase, browsing, and favorites history. By showing them in search results and tailoring them to the user, we can present products that are more closely aligned with their interests!
Benefits of Rakuten Coupon Advance Ads
1) Appear at the top of search results
The coupon isAppear at the top of search resultsAs a result, it’s more likely to catch users’ attention and encourage them to choose your product.
This will help you stand out from other shops selling the same product and make it easier to attract new customers.
2) Ability to appeal to users with a strong intent to purchase
Since users with a high likelihood of purchasing a specific product are automatically selected and coupons are distributed to them, you can target only those users.
In addition, the search feature is designed to display results when they match the search terms entered, andApproaches to the Visible Layer...which makes it more likely to lead to a purchase.
3) Fees are performance-based
Coupon Advance ads are posted automatically by the system, but
You will not be charged simply for displaying ads.
A charge is incurred only after the user clicks on the coupon and redeems it.
What should I keep in mind when placing a Coupon Advance ad?
1) The expiration date of a coupon cannot be set
We cannot set the expiration date for coupons here.
Users who have claimed a coupon will, after claiming it,The expiration date is 2:59 p.m. on the following Monday.That's how it works.
2) The deadline is on a monthly basis
Once you create a campaign,You can only set the end date on a monthly basis.。
If you want to cancel your subscription in the middle of the month,
When you want to end the campaign, you need to set the campaign itself to "Paused."
By design, the campaign will be paused approximately 10 minutes after the pause setting is applied.
3) Set discounts as a “percentage” rather than an “amount”
Although coupons appear to allow you to specify a ”◯◯ yen discount” and a specific ”amount,” the actual discount rate for the coupon is"Discount Rate"Make the settings here. Please check carefully, as the discount amount might end up being an odd number!
Since this is a pay-per-click ad,The cost is "cost per click plus the discount amount"Let's also be careful about the dots.
4) There are cases where it may not be displayed
Products that fall under the following categories will not be shipped.
We recommend that you always check to make sure your ad is running after you've submitted it!
- ・Out of stock
- ・The merchandise is stored in the warehouse
- ・A sales period has been set
- ・Set up for a subscription
- ・Your shopping cart has been set up
- ・Set to "Hide from Search"
- ・Set in a black market
- ・Changed the selling price of the product
- ・Products that have just been added
- ・Products that violate the dual pricing rule
- ・Fallen under the category of prohibited products
- ・The campaign has reached its budget limit
- ・Changed the campaign status to "On Hold" partway through
- ・Before the campaign begins
- ・Products are not matched with users
- ・If the user is not logged in
- ・For products that have been on sale for less than two weeks
Let's try it out for a set period of time.
In this article, we explained the benefits and points to keep in mind regarding Rakuten Ichiba’s Coupon Advance ads.
Coupon Advance ads offer many benefits, such as increasing the number of buyers and raising the shop’s profile through coupons.
Try experimenting with different management strategies and discount percentages to find what works best for your shop, and make the most of these features.
Thank you for reading to the end!
