Thank you for reading this article.

This is Hosokawa from Hide&Seek.

In this article, based on our company’s distribution track record, we’ve briefly summarized how to succeed with Logicado distribution and what key considerations are important.

I hope you find this helpful, even if just a little.

■What is Logicado?

To begin with, what exactly is Logikado?

A Japanese-made DSP (https://www.logicad.com/) equipped with proprietary artificial intelligence and developed based on the Sony Group’s advanced technology

That's right. (According to Sonnet)

In other words, it’s a DSP with one of the largest media networks in the country.

Please follow the link below to get started.

https://www.logicad.com/index.html

Well then, let's get right to it,

Here is some information about our operations.

■Account Structure

■Ideal Account Structure: Daily Budget of 400,000–700,000 Yen Spent

・PC_RTG_IF ・PC_RTG ・PC_New_IF ・ PC_New ・SP_RTG_IF ・SP_RTG ・SP_New_IF ・SP_New ・SP_RTG_IF_docomo ・SP_RTG_docomo ・SP_New_IF_docomo ・SP_New_docomo *A special application is required for the docomo side. The total volume is around 50,000, but the CPA is fairly easy to meet.

■Initial Account Structure

・PC_RTG_IF ・PC_RTG ・PC_New_IF ・PC_New ・SP_RTG_IF ・SP_RTG ・SP_New_IF ・SP_New

*Generally, the media representative will provide this.

■How to Manage Ads

■Target Values

Minimum Threshold (Initial Response)

CTR: 0.1% (0.3% for energy supplements) MCVR: 5% *However, if the value is more than double the target MCPA, an even higher MCVR is required.

Target Value

CTR: 0.21 TP3T (0.61 TP3T for energy supplements) MCVR: 81 TP3T

■Key Points to Keep in Mind at the Start

・Number of Initial Creative Assets 1200628, 1080Submit 5 image variations and 5 text variations in different 1080 sizes.

・Decision Threshold

Based on initial results within 50,000, determine whether conversions can be expected within a ROAS of 100% in terms of MCVR (MCPA) and CVR.

・Key Features of Logicado to Keep in Mind

LogicAd campaigns primarily rely on past performance data for competing products and the tags used by visitors to landing pages and thank-you pages. Therefore, if tags aren’t firing properly or there are a large number of poor-quality tags (such as those from rewards sites, email newsletters, low-quality conversions, or landing page viewers), the MCVR is often quite poor. → Ask your media manager to exclude URLs that attract a high volume of low-quality users. (The transition rate varies between 1% and 2%.)

■Key Points to Keep in Mind When Starting to Increase Your Daily Budget

・Expanding the range of creative formats

Once you know that Logicado generates conversions, the next step is to expand your distribution channels. 300250, 300600, 30050, 300100, 970250, 336Create images sized 280. Since these images will not be combined with text, create images that feature large, eye-catching text.

・Key Points for the Test

Since CPAs tend to worsen, especially at the beginning of a daily budget increase, it becomes particularly important to differentiate yourself from competitors in terms of CTR. Additionally, since image design, visibility, and appeal become even more important than text, you should conduct frequent tests with a focus on the visual appeal of your images. Test Importance Creative Image > Article FV > Article Offer > Creative Text > Article Content (Assuming it's good)

■ Possible Factors Contributing to a Deterioration in Performance

If MCVR worsens

Reason 1: We're getting bad marks.

Check with the client to confirm that no distributions—such as TikTok ads, email campaigns, or posts on rewards sites—are leading to negative flags, and exclude any URLs that are likely to be causing these negative flags.

Factor 2: Improvement in Competitors’ CTR

Let's check our competitors' CTR and ad volume. It's possible that ads are being served to high-performing audiences. We need to create creatives that achieve a higher CTR than our competitors.

If the CVR worsens

Factor 1: Improvement in Competitors’ CTR

Let's check our competitors' CTR and ad volume. It's possible that ads are being served to high-performing audiences. We need to create creatives that achieve a higher CTR than our competitors.

Factor 2: Content Obsolescence

It’s possible that over-promoting articles—especially those from RTG—is causing a decline in conversion rates. At the very least, let’s make some changes to the FV.