To succeed in selling on Amazon, it is essential to create comprehensive product pages.
Among these, using Premium A+ content is a powerful tool that can maximize the appeal of your products.
In this post, I’ll explain Premium A+ content.
What Is Amazon Premium A+ Content?
What Is Premium A+ Content?
Premium A+ Content is a service provided by Amazon to enhance the quality of product pages.
By using Premium A+ Content, sellers can incorporate a variety of templates and rich media into their product pages. This allows them to showcase their products in a more compelling way than on standard product pages.
Eligibility Requirements for Sellers to Use Premium A+ Content
Here are the terms and conditions provided by Amazon.
1.For all ASINs you own in the catalog,
We have already published the brand story as part of our product introduction (A Plus) content.
You can verify this by accessing the Product Introduction (A Plus) Content Management section and searching to see if a project has been created and published.
Alternatively, the brand story from the product description (A+ Content) for that ASIN will appear below the “Brand Name” field on the product detail page.
2.Over the past 12 months, the number of projects that were submitted for and approved as product feature (A+) content was
There are at least five.
You can verify this by accessing the Product Introduction (A Plus) content management section and checking the status and last update date of the project you submitted.
This is necessary to ensure compliance with Amazon's guidelines.
To put it simply, here’s the gist of it.
② You have had at least 5 product review (A+) posts approved within the past 12 months
If you meet these requirements, you will automatically be granted access to Premium A+ content each week. You do not need to contact Amazon to meet the requirements and gain access.
However, there may be cases where access rights are not granted; in such cases, please contact technical support.
Furthermore, as a prerequisite for meeting these conditions,As a brand owner (Amazon Brand Registry member)It is necessary.
Since you must register your brand to become a brand owner, sellers who have not yet registered their brand shouldBrand RegistrationLet's move on from here.
*Click here to learn how to register your brand.
Fees for Using Premium A+ Content
At this time, the cost of using Premium A+ content isFreeThat is the case.
However, if Amazon suddenly decides to discontinue Premium A+ Content,Introduction of a FeeThis is a possibility.
You won’t be charged for any Premium A+ content you create during the free trial period, so we recommend creating as much Premium A+ content as possible while you still can.
Features of Premium A+ Content
A Wide Variety of Templates
Premium A+ Content offers a variety of design templates to choose from.
You can choose from these templates based on the characteristics of your products, and they can also be customized.
The templates include a wide variety of designs, such as layouts that highlight product features and graphics that clearly explain how to use the products.
In Premium A+ content,You can create content that combines images, text, tables, and other elements.
This allows us to convey the product's features in a clear and appealing way.
High-quality content
Premium A+ Content also places great emphasis on the quality of content such as product descriptions and images.
Regarding the images to be displayed on product pages:In accordance with Amazon's policies, you are required to post high-resolution, clear images.
In addition, care is taken with proofreading and translation to ensure that product features and instructions for use are conveyed clearly and accurately.
A wide variety of media to showcase the appeal of our products
In Premium A+ content, to convey the appeal of a product,VideoYou can use a wide variety of media, such as 3D images.
In particular, videos are extremely effective for clearly explaining a product’s features and how to use it. 3D images that allow users to view a product from all angles also provide a realistic experience, as if they were actually holding the product in their hands.
Comparison with Product Introduction (A+) Content
Premium A+ content allows you to include more detailed information and high-quality images.
In addition, because it offers features that highlight a product’s appeal in ways that standard product pages do not, it can help boost the desire to purchase.
The differences from Premium A+ content are as follows.
| Product Introduction (AA+) Content Type | Text and Images | Image Size | Comparison Table | On the product details page Available Modules | Module Options | Videos and Hotspots | Navigation Carousel |
| Basic A+ Contents | ◦ | 970 x 300 | ◦ | 5 | 14 | ||
| Premium A+ Contents | ◦ | 1464 x 600 | ◦ | 7 | 19 | ◦ | ◦ |
There are many differences, so if you're a seller, please check your Seller Dashboard!
Here are a few specific examples of how it differs from A+ content.
・You can post videos
💡 You can now insert videos
*Can also be used in images
・The comparison table is now larger and easier to read.
💡 The number of varieties has increased from 1 to 4.
💡 Checkboxes ✅ can now be displayed
💡 You can now set a single product to be displayed permanently.
・There are now more options for displaying images
💡 More ways to display images are now available
💡 You can now choose the text background color and text alignment (right-aligned, left-aligned, etc.).
・You can annotate features directly on the image
💡 You can add a circle anywhere to provide additional explanations.
💡 Since PC displays a single large image and mobile displays a carousel, you can present the content differently depending on the device.
PC view. Hover your mouse over the circle to display
Mobile view. This is the content inside the circle on the screen displayed on a PC.
Mobile view. The contents of ① and ② in the image two above
・You can create Q&As
💡 You can create Q&As with toggles.
・You can enter detailed product specifications
💡 Detailed specifications can be included in the diagram
With the introduction of Premium A+ content, it is now possible to create product pages of even higher quality than A+ content.
Benefits of Using Premium A+ Content
Purchasing interest is on the rise
Since Premium A+ content allows you to convey a product’s appeal and features in detail, it can be said to boost the desire to purchase.
Because these pages allow for the use of a wider variety of media than standard product pages, they provide more detailed product information. Additionally, since they effectively convey the product’s merits, they are expected to improve the conversion rate.
In fact, when we conducted a test at our company using both A+ content and Premium A+ content without changing the promotional messages,
The CVR is, believe it or not,+ 1% increaseI did.
It’s clear that Premium A+ content has been upgraded to make it even more appealing to users—so much so that simply switching to Premium A+ content can change the conversion rate.
In addition, when we conducted an A/B test on Premium A+ content comparing image-only and image-plus-text versions,
Images + text have a higher CVR+ 0.71 TP3T increaseI did.
I believe this gave it an advantage because, when viewed on a smartphone, the content feels more substantial when text is included.
It becomes easier to differentiate products
With Premium A+ Content, you can use a wide variety of templates to easily create beautiful product pages.
In addition, by utilizing a wide variety of media, it is possible to convey the appeal and features of products in greater detail. This allows us to differentiate ourselves from our competitors.
Sales are on the rise
By utilizing Premium A+ content, product pages become more comprehensive, which increases customers’ desire to purchase and, as a result, leads to higher sales. Furthermore, more comprehensive product pages lead to higher customer ratings, which in turn increases the likelihood that more customers will discover your products.
In addition to the test results mentioned above, Amazon itself has stated the following:
Sales could increase by 20%.
There's really no reason not to use Premium A+ content anymore.
Leads to an increase in brand value
Premium A+ content also helps enhance brand value.
By providing high-quality content, you can enhance the seller's brand image and give customers peace of mind.
In addition, using Premium A+ content makes it easier to differentiate your business from competitors and helps reinforce the impression of your products.
This can help highlight the seller's uniqueness and potentially enhance brand value.
Key Points for the PDCA Cycle of Premium A+ Content
I imagine there are many sellers who have fallen into the habit of simply creating content, regardless of whether it’s Premium A+ content or A+ content.
Content plays a very important role in improving the conversion rate, so we should use the PDCA cycle to make it better.
Here, we’ll introduce a few key points of the PDCA cycle for Premium A+ content.
This content can also be useful when creating A+ content, so please take a look.
Implement a data-driven PDCA cycle
For Premium A+ content, it’s important to collect data—such as customer reviews and competitor information—and implement the PDCA cycle. For example, if you sell shampoo and a customer review states, “The pump is hard to press,” you can use the Q&A module to explain why the pump is hard to press and suggest solutions. This helps alleviate customer concerns and, as a result, improves your conversion rate (CVR).
In addition, the data sources are not limited to Amazon, but also include,Feedback Received on Our Company’s E-Commerce Site and RakutenWell,Messages We've Developed In-HouseWe also recommend incorporating this into product pages on Amazon to improve your conversion rate.
We strive to create content from the customer's perspective
When creating Premium A+ content, it’s important to highlight the appeal of your products, but you must also make a conscious effort to create content from the customer’s perspective.
For example, by posting a video—rather than an image—showing how to use a product,Communicate in a way that is easier to understand from the customer’s perspectiveThis is possible.
As a result, this helps customers visualize how to use the product and enables them to better experience its benefits when used correctly.
Use the A/B testing feature
Since there are various factors that influence CVR, some of you may feel that it’s not possible to apply the PDCA cycle to your content. Especially when external factors significantly impact your CVR, be sure to take full advantage of Amazon’s A/B testing feature.
An A/B test is an experimental method in which two versions (A and B) of content are randomly presented to users to compare which is more effective. This method is「Randomized Controlled Trial」It is sometimes called . This analytical method isThe data is highly reliableTherefore, you should use the A/B testing feature as much as possible when evaluating test results.
＜A/Bテストの作成方法＞
Seller Central > Search for "A/B testing" in the search bar at the top > Click "Create A/B Test" > Under "Set Up A/B Tests," click "Manage A/B Tests" > Create a new A/B test by selecting "Create a New A/B Test"
Since this takes a little effort, we recommend bookmarking this page.
Summary
In this post, we explained Amazon’s Premium A+ Content.
Premium A+ Content is an upgraded version of A+ Content that allows you to present more compelling product information on your product pages, leading to various benefits such as increased sales and enhanced brand value. Sellers who haven’t yet taken full advantage of this feature should start using it right away.
I hope this article helps you understand and make the most of Premium A+ content.
Thank you for reading to the end.
