”Smile Sale” (which was called "Time Sale Festival" until 2023) is something I've been seeing a lot of lately on Amazon and in ads.
In this article, we’ll provide a comprehensive guide to the Time Sale Festival, including the latest updates.
- What is the Amazon Smile Sale?
- What are the types of sales and the eligibility requirements?
- Benefits of Listing Items
- Disadvantages of Listing Items for Sale
- How to List an Item
- Summary
What is the Amazon Smile Sale?
Since Amazon itself also promotes this sale heavily,
10%–20% more than usualWe can expect to attract customers.
Since this is a highly anticipated sale, you might want to list popular Amazon products in time for the Smile Sale, or
To rank higher in ads or target competing ASINs,
Offering exclusive discounts to Amazon members at the same time is expected to yield even better results.
What are the types of Smile Sales, and what are the eligibility requirements and how do I participate?
During the Smile Sale period,
It’s not the case that every product and every seller participates in the same type of sale, but rather,
Amazon is running ads during this Smile Sale period
”What kind of sale should we run?”However, this becomes important.
In this article, I’ll explain the two most important types!
Special Time-Limited Sales: DOTD (Deal of the Day) and Its Terms and Conditions
"Featured Time Sale" (commonly known as DOTD) is,
This is our daily time-limited sale, featuring popular best-selling items at special, one-day-only discount prices.
It will be featured at the top of the Time Sale page.
Of all the sales, this one is the most effective!
＜実施期間＞
Generally, 24 hours
＜参加条件＞
・Generally 25% off or more
・A rating of 4 stars or higher, or no reviews
・Must have a 4-week sales history
・The price must be at least 25% off the price charged in the past four weeks
・Product introduction content has been created
・These are in-season products, not clearance items.
・The product must have a reasonable sales outlook.
・Having the lowest price among sellers on Amazon
・It has been at least four weeks since the most recent sale was held.
・If relisting an item, the price must be the same as the previous listing.
Limited-Quantity Time-Limited Sales: LD (Lighting Deal) and Its Terms and Conditions
A limited-quantity flash sale (commonly known as “LD”) is,
This is a limited-quantity, limited-time discount sale.
Implemented to boost SEO during limited-time promotions, new product launches, inventory clear-outs, and before and after sales.
And so on—depending on how you use it, this is a very effective sale!
＜実施期間＞
A maximum of 8 hours between 12:00 a.m. and 11:45 p.m.
＜参加条件＞
・As a general rule, this is automatically selected in Seller Central.
・Generally 20% off or more
・A rating of 3 stars or higher, or no reviews
・Must have a 4-week sales history
・The price must be at least 20% off the price charged in the past four weeks.
・It has been at least one week since the most recent sale was held.
(If listing in the "Featured Time Sale," the listing must be active for at least 4 weeks）
・If relisting an item, the price must be the same as the previous listing.
(Subject to change if there is a gap in the period)
Benefits of Listing Items
・By participating in this sale, you'll get exposure in a variety of places where customers will see your products!
This will enable exposure across a variety of media, including associate partners, social media, and email.
You can promote your product prominently on Amazon's homepage and event pages.
・Rising in Amazon Rankings and SEO!
The sale attracted customers, and the increase in sales volume resulting from the sale led to,
You can expect to see an increase in Amazon rankings and SEO.
Since SEO rankings are maintained immediately after a sale, this will have a significant impact on future sales.
Disadvantages of Listing Items for Sale
・We have to lower the price of the product
The amount of the discount (your cost) varies depending on the sale you're participating in, but
Considering the benefits, I recommend listing your item!
How do I list an item?
The listing process varies depending on the type of time-limited sale.
＜特選タイムセール ：DOTD＞
This DOTD is,Invitation-Only Sale from AmazonThat's how it works.
The criteria for receiving an invitation have not been disclosed, and it is said that the conditions vary by seller, but
Probably ”Recent Sales Performance (Sales Volume)“...is considered to be the most important factor.”
(Probably more than 10 million)
As a result, as you build up your track record, you'll start receiving invitation emails from Amazon.
But you’re probably thinking, “I can’t wait that long!!,” right?
In that case, try consulting with an Amazon representative.
If you don't have an assigned representative, you'll just have to wait for the invitation email…><
＜数量限定タイムセール ：LD＞
You can apply for LD through Seller Central!
Log in to Seller Central, and
Open "Time Sales" in the "Ads" menu on the left sidebar.
When you open that page, a list of eligible ASINs will be displayed.
Select the ASINs you want to list this time, enter the price, the start date, and the quantity, and your application is complete!
Summary
What did you think?
At first glance, the eligibility requirements seem relatively strict, but as you meet the sale eligibility requirements going forward,
I think this will become an ASIN that sells well on Amazon!
Please use the information above as a guide when listing items in future limited-time sales!
