For those struggling with conversion rates (CVR) on their landing pages or websites,
In this article, we’ll discuss effective tools for preventing user drop-off—which can help improve your conversion rate (CVR)—including what these tools actually are and why they’re important.
Finally, we’ll also introduce some recommended tools to help prevent users from leaving, so please consider implementing them.
1. What are churn prevention tools?
An exit prevention tool is a tool that prevents users from leaving a landing page or website when they attempt to do so, and redirects them back to the landing page.
It often happens that, even after spending money on advertising to drive users to a landing page, the majority of them don’t convert and drop off at some point along the way.
That's such a waste…!
That’s why many companies are now using retention tools to improve their conversion rates, even if only slightly.
Types of Churn Prevention Tools
There are two main types of retention tools. I’ll explain each of them in detail.
Exit Prevention Pop-up
First is the “anti-abandonment pop-up.”
You can display a pop-up when a user visiting the landing page attempts to leave, in order to retain the user.
The following are the four most common types of pop-up messages.
・Offer-based
・Coupon-related
・Gift-related
・LINE-based referral schemes
“When a user is about to leave, thinking, ”I don’t need to buy this right now,” we display a pop-up that makes them want to buy immediately, re-engage them, and guide them through to a purchase.
In addition to when a user leaves the page, you can display pop-ups based on various conditions, such as “display after 30 seconds” or “display when the page is scrolled 50%.”
Cart Abandonment Email
The second one is the “abandoned cart email.”
A cart abandonment email is a message—sent via email or SMS—to users who added an item to their cart and started filling out the checkout form but did not complete the purchase, with the aim of directing them back to the product page or landing page.
Most of these emails contain messages designed to remind users of products they might have forgotten to purchase, such as “Did you forget to buy anything?”
2. Why Do Users Leave?
To begin with, why do users who have visited a product page or landing page end up leaving?
If you don't know why people are leaving, you can't take steps to address it, right?
For example, the following are some of the reasons why users might leave.
・The shipping and handling fees were high
・I had to create an account to make a purchase
・The checkout process was complicated
・I was unable to find out the total amount in advance
・I don't trust the site and don't want to enter my credit card information
・Delivery took too long
・An error occurred partway through
・I was dissatisfied with the store's return policy
・The desired payment method is not available
・My credit card payment was declined
(Source:Bay Institute）
Let's come up with solutions for each of these issues.
3. The Importance of Retention Tools
The bounce rate for landing pages is said to average between 70 and 901 TP3T, which is higher than that of other websites.
Furthermore, even among those who add items to their cart or proceed to the checkout page, many end up abandoning their purchase without completing it; globally, the average cart abandonment rate is said to be 70%.
I feel that both of these percentages are very high, but if we can improve these areas, it will directly lead to an improvement in the LP CVR.
For this reason, POP displays designed to prevent visitors from leaving the landing page, as well as abandoned cart emails and SMS messages, are effective—and since they allow you to acquire new customers without incurring significant new advertising costs, it’s safe to say you have nothing to lose by implementing them.
4. Recommended Tools for Preventing Churn
Now that we’ve taken a detailed look at tools to prevent users from leaving, I imagine many of you have become interested in them.
Actually, at Hide & Seek, we also offer a service designed to address shopping cart abandonment and form drop-off.
So, in this post, we’ll take a look at the EC Reviver I’d like to tell you about this.
EC Reviver
EC Reviver targets users who abandoned their purchase midway through filling out the checkout form,Automatic Delivery of RCS, +Message, SMS, and EmailIt is a SaaS solution designed to prevent abandoned carts and form abandonment, thereby encouraging purchases.
Key Features of EC Reviver
① Multi-Channel × Fallback Delivery
The system automatically falls back in the order of RCS → +Message → SMS, ensuring you can reliably reach the contacts in your phone number list. By leveraging RCS—which allows you to send SMS messages with high open rates and rich content—you can achieve greater impact than with email-only campaigns.
② Easy Setup and Automated Delivery
Simply install a JavaScript pixel tag on your e-commerce site to automatically detect form abandonment. You can set up scenarios to automatically send messages a certain amount of time after abandonment, allowing you to recover conversions without incurring operational overhead.
③ Upsell and Cross-Sell Campaigns
Not only can it be used to address abandoned carts, but it can also be leveraged for upselling and cross-selling after a purchase is complete. You can set up scenarios to suggest related products along with a thank-you message for the purchase, or to automatically send messages after a certain period to encourage subscription plans or repeat purchases. It’s also effective for improving LTV.
④ Benefits of Implementation
It is said that approximately 40–50% of form visitors abandon the form, but with EC Reviver’s email campaigns, the conversion rate for those who abandoned the form ranges from 3 to 5%. We have a proven track record of increasing the total number of conversions by up to 105%.
For details on pricing and plans, please feel free to contact us via the link below.
👉 Click here for more information about EC Reviver or to contact us
5. Summary
"Cart Abandonment Prevention Tools" allow you to acquire new customers without incurring additional advertising costs and are expected to improve your conversion rate (CVR). These tools include landing page pop-up tools to prevent visitors from leaving and SMS and email tools to address abandoned carts; using both is likely to result in a significant improvement in your CVR.
If you test the content of your pop-ups, SMS messages, and emails while keeping in mind the reasons for user churn that we’ve discussed here, you can likely achieve even greater improvements.
If you are interested in our customer retention tools, please feel free to contact us.
Thank you for reading to the end.
